The Middle East’s Premier Conference and Exhibition for

Lighting Design and Technology

Dubai, United Arab Emirates

www.lightme.net

Headline Sponsor: Platinum Sponsor:2012 Post Show Report

The 7th edition of Light Middle East was held from 1 – 3

October 2012 at the Dubai International Convention &

Exhibition Centre.

Officially inaugurated by Saeed Al Tayer, Managing Director

and CEO of DEWA, Light Middle East featured 220 exhibitors

from 22 countries showing over 350 international brands,

re-emphasising the positioning as the Middle East‘s premier

conference and exhibition for lighting design and technology.

The Show

Visitor Overview4,557 trade visitors from 72 countries attended Light Middle East exhibition throughout the 3 days.

76% UAE

24% International

76%

24%

Trade visitors by region Composition of international visitors by country of origin

16% Saudi Arabia

8% Iran

7% Oman

6% Bahrain

6% Qatar57% Others57%

16%

8%

7%

6%

6%

Did you initiate any potential business prospects with suppliers during the exhibition?

(all fi gures in %)

New suppliers

Old suppliers

0 10.0 20.0 30.0 40.0 50.0 60.0 70.00

57.9

39.0

Visitor Overview

Visitors objective while visiting the show

(all fi gures in %)

To be up to date with new products and trends

To meet new / potential business partners

To find a specific product or service

To get an overall impression of the market situation

To obtain specialist knowledge

To meet exixting business patrners

To purchase products

To monitor the activity of the competitors

Others

0 10.0 20.0 30.0 40.0 50.0 60.0 70.0

67.7

52.9

44.0

36.3

33.6

26.9

17.0

15.7

2.7

Action most likely to be taken after visiting the show

(all fi gures in %)

Ask for a detailed quotation

Ask for samples & sales kit

Undecided

Discuss the opportunity of becoming an agent

Request for a visit from a sales representative

Confirm / place an order

0 10.0 20.0 30.0 40.0 50.0

40.8

34.5

27.8

16.1

24.2

24.4

A 78% Good / Very good

B 22% Not satisfied

Overall, how would you rate Light Middle East 2012?

A

B

Brands represented at Light Middle East

Headline Sponsor Platinum Sponsor Sponsor:

Best in Class Student Design Competition

Featured Exhibitors

Visitors at Light Middle East

ArchitectsAA Mimarlik, UAEAl Kamal International Group, QatarAl Nabooda Interiors, UAEAlhawraa, UAEAmusement Svcs International LLC., UAEArabian House Contracting, UAEArcade Engineering, UAEArchitecture Center Design, IranArtan Arc Parsi, IranArteco, IranBwabt Aldar Co, Saudi ArabiaCadd Interiors LLC, UAEConin, UAEDecosys Decoration, UAEDesign Boutique, KuwaitDesign Studios Begasse, GermanyDewan Architects, UAEEdifice Design & Project Management, UAEFaisal Holding, UAEHilal Engineering Consultancy, UAEIconic Lcc, UAEIranian Architectural Center, IranLandmark Group, UAELusail Real Estate Development Co., QatarMajid Bu Kattara Bldg Materials Trading LLC., UAEMega Structures, NigeriaNaghsh Negaran, IranOrand Turnkey Solutions, UAEOrganisation of Development of Imam Reza Shrine, IranPars Ara, IranPrecious, UAERsp Design Consultants Pvt Ltd, UAESafe Harbour Co, IranSerandib Design, United KingdomShouadan, IranSkyline Consulting Engineers,UAESplash, UAETarheshakhes Consulting Engineers, IranTop Power Interior Design & Execution, UAEZaha Hadid Architects, United Kingdom

Zamanoun Architects & Consulting Engineers, JordanRTCC, Saudi Arabia

EngineersAdnan Saffarini Engineering Consultant, UAEFNE, Syrian Arab RepublicHitachi, UAEMoci, Saudi ArabiaBin Yaaroof Contracting, UAEEfeco LLC, UAEHigh Mix Electromechanical Contracting, UAEConsolidated Contractors Co., UAEAl Gafari for Integrated Solutions Co Ltd., SudanAdam Electromechanical Contracting, UAEAl Othman & Al Zamel Co., KuwaitAl Watan Electrical, BahrainAlbwardy Engineering Enterprises, UAEAnwar El Bait Construction, BahrainBin Shihon, Saudi ArabiaDolphin Energy, QatarEnergy Engineering Consultant Mechanical & Electrical, UAEForce 10 General Contracting, UAEFree Electrical Engineer, EgyptGlobal Contracting LLC., UAEGulf Landscape & Irrigation System LLC., UAEKapf, KuwaitLitepros, UAEMiddle East Insulation LLC, UAEModern Components Industries, UAERoseline Trading Co LLC., UAESanabel Al Jazeera General Trading, UAESarmad Electric, IranTakreer, UAETerraverde LLC., UAEAdnan Saffarini Engineering Consultant, UAEAl Khubara, KuwaitAl Sabt General Maintenance Co LLC., UAEAl Wathba Contracting Co., UAEAquashi Ltd., UAE

Asan Ghods, IranBelhasa, UAEBerisov Project Institute, BelarusBKG FM, UAEBonnington Hotel & Residence, UAECentury Paper & Board Mills Ltd.,PakistanCivil Excel Contracting LLC., UAEDabaan Trading Co LLC.,UAEDar Al Handasah Consultants, UAEDecostyle, UAEDubai Air Conditioning Co LLC., UAEDrake & Scull, UAEEl Kelam, Libyan Arab JamahiriyaEtisalat, UAEEvolve Interior Turnkey Solutions, UAEFahmy Furniture LLC., OmanIscam, IranLight Magic Electrical Svcs,UAEMajed Abdullah Al Ohali Trading Co., UAEMaster Stretch False Ceilings LLC., UAEMinskenergo, BelarusMott Macdonald, UAENational Oil Co of Iran, IranObaid Humaid Al Tayer Engineering Division, UAEOrganization for Engineering Order of Building, IranPetrofac, UAEPtd, UAEKeo Consultants, UAEShamsill, UAESimban, IranKhatib & Alami, UAEAbu Dhabi Gas Industries Ltd., UAEAl Dorra Contracting, UAEBelhasa Projects LLC., UAEKhansaheb Civil Engineering., UAEAmana Buildings, UAEDaman Real Estate Capital Partners Ltd., UAEForce 10 General Contracting, UAEJapan Turkey Metro Joint Venture, UAE

Visitors at Light Middle East

Facility ManagersAl Mafraq Hospital, UAE

Alserkal Properties, UAE

Marco Polo Hotel, UAE

Mohammed Bin Rashid Housing Est., UAE

Holiday Inn, UAE

Radisson Blu, Bahrain

Le Meridien Al Aqah Resort, UAE

Dubai Airport Freezone, UAE

Federal Electricity & Water Authority, UAE

The Dubai Mall, UAE

Marcopolo Hotel, UAE

Gloria Hotel,UAE

Radisson Blu, UAE

Dubai Outlet Mall, UAE

Government & InfrastructureSari Municipality, Iran, Islamic Republic

Govt of Saudi Arabia, Saudi Arabia

SEWA, UAE

Dubai Health Authority, UAE

Dubai Municipality, UAE

Govt of Dubai, UAE

Ministry of Municipality & Urban Planning, Qatar

Kerala State Productivity Council, India

Tehran Municipality, Iran

Ministry of foreign Affairs, UAE

RTA, UAE

Mohammed Bin Rashid Housing Est., UAE

UAE Govt., UAE

Engineers Office, UAE

DEWA, UAE

DesignersFino International, UAEWorld Design, LebanonModern International, KuwaitAl Munawel Decor LLC., UAEAlipour Lighting Co., IranEngineers Office, UAEEtcetera Interior Design, UAEFatima, UAEFuture Retro Design, UAEHiyeldaim, TurkeyInox Interiors LLC., UAEInterarch Interior Design & Consultant, UAEInternational Art, UAEInternational House Real Estate Project Management, UAEJadawit, OmanMobeli D’Arte, UAEMy Ideas Decore Cont, UAEUnic Engineers FZE., UAEXpoze, UAEB T P Lighting Design Co., IranFederal Development Est., UAEIstanbul Electrical Trading, UAELight Concept, UAEMbc, UAEStarsline LLC., UAEStudiovision, LebanonLight Factor Enterprise FZE., UAENile Studio, UAERDK International, UAERashid Al Rashid Architectural ConsultingEngineers, Saudi Arabia

Distributors & WholesalersAl Aqili Group, UAEAl Babtain, Saudi ArabiaAl Ghandi Electronics, UAEAl Jaber Lighting, UAEAl Kuwaiti for Industrial Solutions, KuwaitAl Naboodah, UAEAl Othman & Al Zamel Co., KuwaitAl Reyami Lighting, UAEAl Shrouq Electricals, UAEAl Ghanim, Saudi ArabiaAlguthmi Est., Saudi ArabiaAlnasser Group, Saudi ArabiaALONEIZI GROUP, Saudi ArabiaAlpha Crystal, UAEAlrajhi United, Saudi ArabiaAlseraj Group Co, Jordan Alwatania Lighting Systems, KuwaitAW Rostamani, UAEBahri & Mazroei Trading, UAEBehzad Lighting, BahrainCinmar Lighting Systems LLC., UAEBin Moosa Debbas Trading., UAECrystal Palace, UAEDecolight, UAEEros Group, UAEGargash Lighting, UAEHuda Lighting, UAEInara Trading, UAEJindal Steel & Power, IndiaNouran Concept Lighting, UAEProject & Supplies, UAESaudi Lighting, Saudi ArabiaScientechnic, UAEJado Global, Nigeria

Exhibitor Feedback

220 exhibitors from 22 countries showcasing over 350 international

brands at Light Middle East. Exhibitors were impressed by the quality of

visitors and the number of deals that were made during the exhibition.

A 91% Good / Very good

B 9% Not satisfactory

Overall, how would you rate Light Middle East 2012?

A

B

Primary reasons for exhibiting at Light Middle East

(all fi gures in %)

To find potential customers

To test the Middle East Market for first time

To get an overall impression of the market situation

To find a local agent

To increase sales

To raise the profile of the company / organization

To present innovations / new products / developments

To support a local existing agent / partner / client

To monitor the the activity of the competitors

Others

0 5.0 10.0 15.0 20.0 25.0

22.9

13.9

13.6

11.7

10.9

9.8

9.2

4.6

2.1

0.8

A 81% Certainly B 19% Probably not

Will you exhibit again at this exhibition in 2013?

A

B

The response was much better than what we expected. Being a new entrant into the market for LG, Light Middle East was the right platform to meet the

trade, interact with the visitors.

We have been extremely busy on our stand and that is a really good thing. We are looking forward to coming again next year and we will try to make it

even bigger.

Vinod Sivaraman, Senior Manager – Lighting & Solar PV Solutions, LG

We have been in the market for last 20 years with huge variety in outdoor lighting. We have our own designers and we are looking to create new

designs, new models. We are looking towards the new markets, particularly in Middle East countries.

At Light Middle East we have launched our new regional operational office to provide better services to our customers and we have had a very good

response here at Light Middle East. Our expectations have been more than fulfilled – we had 150 quality visitors to our stand on the first day alone. We

will definitely come back because we are expecting to achieve growth in this market.

K.M. Siraj – Manager – Yaohualux

Our expectations were absolutely met. We have got quite a big database which was our main aim. It is our first time exhibiting out of South Africa and

we choose Light Middle East because we are looking at opening an office here next year.

It’s just great being here. We have got a lot of positive feedback. The show is a feeler for us for the Middle East market. There are a lot of companies here

at the expo so we’ve had a good turn out from possible clientele.

Ebrahim Surtee, General Manager – Middle East – Radiant Lighting and Electrical

Light Middle East 2012 was an excellent platform for Eurostar to launch its LED lighting systems division. There has been a good amount of quality

enquiries coming in which speaks well for the show and its organisers.

EUROSTAR has just diversified into the LED business providing complete end to end solutions for any commercial, industrial or residential projects and

this exhibition has given us lots of positive responses from the visitors.

Shaan Jethwani, Executive Director, EUROSTAR LED Lighting Systems

The main thing is it has been really good for connecting with trading and lighting companies and potential distributors around the GCC. We’ve had lots of

good potential partnerships in the early stages and it has definitely been quite knowledgeable. A lot of the people here understand the industry and the

technology so you don’t have to explain what it is you do, you just discuss how we can work together. There are quite a lot of visitors from Saudi Arabia

and what really surprised me was a lot of people talking about Iraq.

Jane Aldersley, Sales Manager, Global Light & Power LLC

It has been a good show. We had a interesting visitors from very important projects, mainly from Dubai, Abu Dhabi, Saudi Arabia, Egypt, Qatar and

Kuwait. The show has fulfilled our expectations. This is our fifth time exhibiting here and we would definitely return.

Fabrizio Mongozzi, FIVEP spa, Electronic Dept.

Exhibitor Testimonials

Light Middle East has been very good for us and we have reached our target. We were here especially because we need distributors in Saudi Arabia and

the UAE and we met a lot of interesting people. All our visitors were managers or senior – they were decision makers.

Dubai is a great place for reaching out to the GCC and Light Middle East provides a great platform for that. We would for sure come back and next time

with a bigger and more sophisticated stand.

Eng. Ammar Abdeljaleel, Sales & Technical Support Manager, Hyundai Lighting

Light Middle East has been a learning experience for us. The audience we have seen has been from the GCC and Maghreb region in Africa as well as

other Arabic speaking nations. So this has been quite an exhilarating experience. We would say we’ve met interesting people who have shown adequate

interest and we’re optimistic it will turn into a good business.

The sponsorship gave us the kind of launch we wanted – to get a feel of the market and understand what it is doing and at the same time to get people to

know about us as we are a new brand. We adequately achieved these objectives.

Asif Amrohi, Corvi, Principal Brand Consultant, LED Light

Light Middle East has actually been a good experience for us. We haven’t ever exhibited here before. We wanted to get in front of the consultants, the

architects and we have met some good contacts by being here. We’ve met people form Saudi, Qatar, Iran, mostly the Middle East.

Dara Paulsen, Sales & Marketing Coordinator, Musco Gulf Lighting

It is our first experience here at Light Middle East. Our products are not very well known in the Middle East and they are happy to see that our products

are made by Mitsubishi. We are here to show people that we are a serious company. The future of our business will be lighting and there is big potential

in the Middle East market. The UAE wants to be green and LED is a green product, giving 80% in consumption saving so it is the future here.

Olivier Lemaire, General Manager France, North Africa & Middle East, Verbatim

We’ve really enjoyed being at Light Middle East. It has been a great experience. We’ve made some good leads and contacts. The visitors really liked that

we’ve a different product that is completely new. We came here because there is a close synergy between Africa and the Middle East but also because

we have a product which is suitable for this region’s conditions. We wanted to come to a show where the focus was lighting so Light Middle East was

the logical choice for us.

Colin Andrew, Marulaled Cool Lighting

Light Middle East was good because it’s the first experience for us here and we had a lot of contacts. We expect to return in the next years because our

goal is to try to start a business unit in Dubai, so I am very happy. Generally speaking, for our needs it is a good exhibition with good quality visitors.

Alberto Biella, APF

This is our first time exhibiting and we are satisfied with the experience. We’ve had visitors from many different countries from this region. It is early to

say but we have a lot of contacts which we need to work to find out how they progress. We are looking for new markets and are interested in this region.

I think it is a good platform to reach out to the region considering the amount of countries we got contacts from.

Thomas Pukas, Ecolight

Exhibitor Testimonials

Light Insight Arabia ConferenceThe conference featured 2 days of quality conference, lectured by a host of international experts in the

lighting and green technology industries

Best in Class The ‘Best in Class’ student competition was once again held alongside Light Middle East. Dr. Linda

Nubani, Managing Director of Mazari Consultants led the student competition. The competition was

exclusively sponsored by GE Lighting.

Martin Valentine, Lighting Expert, Municipal Infrastructure & Assets, Abu Dhabi

Dr. Riad Saraiji, Associate Professor of Architectural Engineering, United Arab Emirates, University, UAE

Diederik De Stoppelaar, Global Outdoor Leader, GE Lighting, Netherlands

Aurelio Volpe, Director Market Research, Centre for Industrial Studies, Italy

Ziad Fattouh, Managing Director and Partner of Delta Lighting Solutions, Dubai

AbdulAziz Al Azem, Principal Lighting Designer, Design Tech Services, Riyadh, Saudi Arabia

Michael Nuyttens, CEO, ETAP, UAE

Simon Fisher, General Manager, EMEA, Commercial Office, GE Lighting, UK

Ronald J. Zimmer, CABA President & CEO, USA

Mark Sutton Vane, Director, Sutton Vane Associates Lighting Design, London, UK

Ted Ferreira, Principal, LEED AP BD+C, CD+M Lighting Design Group LLC, Atlanta, USA

Sergio Padula, Technical Manager, iGuzzini Middle East

Florence Lam, Director, Global Lighting Design Practice Leader, Arup, London, UK

Ivar Krasinski, Design Director, L + B Design Group, Dubai, UAE

Sponsored by: Organised by:

consultants