The Microsoft Cloud OS Network

March 10th 2015

Thierry YacoubDatacenter & Cloud SSP

World-class partners. Local experts. Customized cloud.

Buzzword Definitions

Cloud Platform (Cloud OS) Strategy

Partners Value Proposition

Resources

Traditional(On-Premise)

Storage

Server HW

Networking

Servers

Databases

Virtualization

Runtimes

Applications

Security & Integration

Yo

u m

anag

eInfrastructure

(as a Service)

Storage

Server HW

Networking

Servers

Databases

Virtualization

Runtimes

Applications

Security & Integration

Man

aged

by ve

nd

or

Yo

u m

an

age

Platform(as a Service)

Storage

Server HW

Networking

Servers

Databases

Virtualization

Runtimes

Applications

Security & Integration

Man

ag

ed

by ve

nd

or

Yo

u m

an

age

Software(as a Service)

Storage

Server HW

Networking

Servers

Databases

Virtualization

Runtimes

Applications

Security & Integration

Man

aged

by ve

nd

or

Definitions

$1.9TGartner estimates the total economic value-add from the Internet of Things across industries will reach US$1.9 trillion worldwide in 20201

$77BBy 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than US$77 billion2

$1.6TDividend available to businesses that put new data types and analytics in the hands of more employees over the next four years3

~50%Agility accounts for 50 percent of the reasons for going to the cloud, versus 14 percent for cost savings4

Things + devices Applications Data Infrastructure

Gartner “Forecast: The Internet of Things, Worldwide, 2013,” (G00259115), Peter Middleton, Peter Kjeldsen, and Jim Tully, November 18, 2013

Gartner Report, “Predicts 2014: Apps, Personal Cloud and Data Analytics Will Drive New Consumer Interactions” Stephanie Baghdassarian, Brian Blau, Jessica Ekholm. Sandy Shen, November 22, 2013.

IDC “Capturing the $1.6 Trillion Data Dividend,” Dan Vesset, Henry D. Morris, John F. Gantz, May 2014

Gartner “Hype cycle for cloud computing, 2014”, David Mitchell Smith, July 24, 2014

Mega Trends

66%of enterprise seats covered with System Center

* IDC Server Workloads Study 2013 ** IDC 2013 WW Server Tracker

18B+weekly Microsoft AzureAD authentications

>57%of Fortune 500 use Microsoft Azure

>1MMicrosoft Azure SQL databases

29K+organizations already use Microsoft Intune

More than one billion Office users, Office 365 is our fastest-growing commercial product ever

30 trillion objects stored in Microsoft Azure, which runs on Windows Server Hyper-V

Bing runs more than 7 billion queries per month on Windows Server

Microsoft has one of the two largest cloud infrastructures on earth

Enterprise-grade, comprehensive platform

93%of the Fortune 1000 use Active Directory

67%servers worldwide run on Windows Server**

45%worldwide share: SQL Server most widely-deployed database*

Microsoft Azure

Platform

Microsoft Dynamics

Business apps

Office 365

Productivity

Microsoft Cloud for your business

CUSTOMER DATACENTER

SERVICE PROVIDER

MICROSOFTAZURE

Private, public, and hybrid cloudPlatform engineered with commonalities for flexibility, consistency

Developmentcode once, deploy VMs anywhere

Managementunified view across premises

Identitysingle sign-on

Virtualizationbuilt in, not an add-on

Data platformanalytics and storage spanning cloudsCONSISTENT

PLATFORM

Transform the datacenter

Extend to the cloud on demand

Build a software-defined foundation

Automate and secure your infrastructure

Microsoft Azure Windows Server Microsoft System Center

Cloud Platform at a Glance

Customer

ServiceProviderMicrosoft

ConsistentPlatform

ONE

What do we know?Cloud is here, but…

Questions remain:

Speed

What does this mean for my IT strategy??

Economics

What does this mean for my datacenter?? For what scenarios

should I use the cloud??

Scale

The hybrid cloud is growing rapidly

1Gartner, Inc. 2013. Press Release: http://www.gartner.com/newsroom/id/2599315 22020: Transform Your IT Infrastructure And Operations Practice, Forrester Research, Inc., October, 20123Sources: IDC, 2014, Successful Cloud Partners 2.0: What IT Solution Providers Need To Know To Build Profitable Cloud Practices

of total IT services will be spent on cloud services by 20202

of partners expect revenue from cloud-related products & services in 2-years time3

40%

45%

of large enterprises will have hybrid cloud deployments

by the end of 20171

~50%

Customers want help with their hybrid roadmap

56% Businesses considering using an external service provider for help with their cloud strategy2

52% Businesses that consider choosing the best cloud provider to be of the utmost importance3

80%Companies that expect to adopt cloud services within the next 12 months1

1Gartner, “Three Factors Will Significantly Impact Enterprise Cloud Use in the Near to Midterm Future”, http://www.gartner.com/newsroom/id/2581315, August 2013. 2http://www.infosys.com/newsroom/press-releases/Pages/cloud-ecosystem-integrator.aspx3http://www.infosys.com/newsroom/press-releases/Pages/cloud-ecosystem-integrator.aspx

Costs vs Requirements

Private Cloud Partner Cloud Public Cloud

Co

st

Customization Standardisation

Traditional(On-Premise)

Storage

Server HW

Networking

Servers

Databases

Virtualization

Runtimes

Applications

Security & Integration

Yo

u m

anag

eInfrastructure

(as a Service)

Storage

Server HW

Networking

Servers

Databases

Virtualization

Runtimes

Applications

Security & Integration

Man

aged

by ve

nd

or

Yo

u m

an

age

Platform(as a Service)

Storage

Server HW

Networking

Servers

Databases

Virtualization

Runtimes

Applications

Security & Integration

Man

ag

ed

by ve

nd

or

Yo

u m

an

age

Software(as a Service)

Storage

Server HW

Networking

Servers

Databases

Virtualization

Runtimes

Applications

Security & Integration

Man

aged

by ve

nd

or

So you manage … nothing else ???

Management

and Support

Service

Operations

Infrastructure

Service Delivery

Platform

Software

Manage

and

support

Support

Provide

capability

Provide capability

DefineDefineDefine

Request

Fulfillment

Asset and

Configuration

Management

Change

Management

Incident and

Problem

Management

Release and

Deployment

Management

Access

Management

Systems

Administration

Knowledge

Management

Service

Monitoring

Configuration

Management

Service

Reporting

Network

Support

Service

Management

Fabric

Management

Deployment and

Provisioning

Authentication

Consumer and

Provider Portal

Usage and

Billing

Authorization

Data ProtectionDirectory

Process

Automation

Compute StorageNetwork

Virtualization

Service Level

Management

Financial

Management

Regulatory

Policy and

Compliance

Management

Information

Security

Management

Availability and

Continuity

Management

Capacity

Management

Service Lifecycle

Management

Enable services

Provide capability

Enable services

Define

Business

Relationship

Management

Service providersare here

Everything else than needs to happen and that nobody else than IT will do!

The opportunity –reposition a fresh Operating Model

Be opportunistic about itA number of low-hanging fruits with tangible $ value to start with

• Help customer Onboarding with Cloud by identifying the right place for their applications• Dev/Test, Public Websites, Backup/Arhiving=>Good candidates for Public Cloud

• High Performance/High Availability/Highly customized=>Can be hosted

• Sensitive Data/App can Remain On-premise

• Benefit from Microsoft Partners Programs (Cloud OS Network, Azure Open License, Consumption Incentive, Windows 2003 EOS Programs)

• Act as a Cloud Broker, Cloud is far beyond Cloud Services

Resources

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-

-

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© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Why the Microsoft Cloud

Microsoft sponsorship and marketing support

Hybrid platformSimilar availability in countries worldwide

Full product suite access

Access to Microsoft resources

Connections to Azure

6 things that VMware Air Network lacks

Cloud OS Network vs. VMware Air Network

6 things Amazon Web Services can’t do

6 things VMware’s stack can’t do

Technical deployment support Engineering and Microsoft Services resources allocated

to the project to help with technical design and issue resolution

A trained SI to lead initial deployment of Microsoft Cloud Platform

Msft subsidy to the SI engagement by up to $25,000 Signed-off design and architecture, a POC, stable build

and a 4-16 host environment ready for production

Service Provider benefits Service provider commitments

Business process Requirements Commit to at least 3 weeks of SI led ‘onsite’

deployment work Designate a project manager to oversee initial POC

and deployment and run weekly status meetings Provide weekly status reports to Microsoft on project

progress

Shared Technical IP

MSFT supported technical reference architecture and best practices, deployment guides, integration samples and automation scripts

Access to self-serve tools for POC and scale-up

Technical requirements• Windows Server 2012 R2 with Hyper-V in use as

Hypervisor• SC 2012 R2 (with minimum at least SCVMM and SCOM)• Windows Azure Pack • Allocate hardware• Designate at least 1 technical architect to shadow and

assist HSP technology partner (SI) for knowledge transfer during the deployment phase

COSN deployment model

Project Scope(WO Signed)

Plan(Design Document)

Build the PoC(Untested Solution)

Stabilize the POC(Tested Solution)

Deploy(Rebuild into Production)

• PowerShell Deployment Toolkit

• Fabric Management Deployment Guide

• Fabric Deployment & Configuration Guide

• Known issues list

• Signed-off PoC Entrance Criteria

• Technical Design Workshops

• IaaS PLA

• Design Document Template

• PoC Entrance Criteria Template

• Repeatable and consistent method to deploy Fabric Management and scale unit in place (automated or manual)

• WO that is signed off by project lead and then by HSP partner

• Technical Design Workshops

• Customized Design document signed off by HSP partner

• Customized and Signed off PoC Entrance Criteria

• Customized and Signed offPoC Exit Criteria

• Completed and Filled out Exit criteria and test casesdocument signed-off by architect and HSP partner.

• Remote availability of PoC environment that was used in Build phase (cannot be different).

• Test Plan and Exit Criteria

• Optional migration of workloads

• Datacenter Consolidation and Migration materials and tools

(160 hours of consulting engagement)

Deliv

era

ble

Act

ivit

ies

Deployment process - details

COSN Technology partners are a select group of highly competent System Integrators, who are trained to lead the implementation of Cloud OS technologies.

These partners will create the custom solutions that best meet the needs of your unique environment

system integrators

40+

TrainingExpertise Capabilities Community

COSN technology partners

• Trained directly by Microsoft MCS Center of Excellence (COE)

• MCS COE has experience in more than 100+ deployments of latest Cloud OS technologies (WS 2012 R2 + SC 2012 R2 + WAP) in service provider environments

• Trained on Microsoft supported Service Provider Reference Architecture

Multi-faceted capabilities on

• WAP integration

• Datacenter Infrastructure and management

• Datacenter automation

• Datacenter consolidation & migration

• Workload deployments (IaaS, web hosting, Db hosting, Desktop hosting)

• Complex workload planning

• Multi-tenant architectures

• Supported by Microsoft Consulting Services (MCS)

• Community of ‘best and brightest’ from Microsoft Partner Network

• Have Access to Microsoft proprietary IP, best practices and deployment tools

• Experts in Cloud OS deployments with demonstrated competency levels

• Experts on the latest Microsoft Cloud OS technologies like Hyper-V SDN, Storage Spaces and all System Center components

Incentive

categoryDescription Tier-3 Tier-2 Tier-1

Membership Engagement

Cloud OS Network Portal

Account Management -

Executive Sponsor

Engagement- -

Licensing and

Technical

Support

Deployment Materials

Deployment Support

Services

Technical Community

Forum

Premier Support Rebate - , select partners only , select partners only

Proactive Technical Support

by Microsoft Field

Engineers

(US based partners only)

- , select partners only , select partners only

Early Adoption Programs - , select partners only , select partners only

Cloud OS Network incentives

Incentive

categoryDescription Tier-3 Tier-2 Tier-1

Competency

SupportHosting Competency -

Marketing and

Sales Support

Cloud OS Network Program

Badge

Cloud OS Network Partner

Catalog Listing

PR Support - Event and Campaign

Support-

Case Study Development -

Marketing & Sales Planning , select partners only , select partners only

Business Community Forum

Marketing Development

Funds- , select partners only , select partners only

Cloud OS Network incentives

Cloud OS Network features

Service providers: Growth forecast on the rise

Projected Growth Rate Over 3 Years

2.3x incremental revenue with hybrid cloud solutions

Datacenter Cloud Extension – 16 virtual workloads Hybrid Cloud Automation – 8 hosts, 10 applications Hybrid Identity – 3 instances of ADFS Workload Virtualization – 100 VMs

Datacenter cloud extension 39%

Hybrid cloud automation 37%

Hybrid identity 34%

Workload virtualization 31%