The Key To Personalisation

With customer attention becoming an increasingly scare commodity, marketing success depends on delivering relevant, timely and PERSONALISED

marketing

The Key To Personalisation

Facts

59% of online shoppers believe it's easier to find more interesting products on personalized sites.

56% of online shoppers are more likely to return to a site that recommends products.

Facts

77% of online shoppers would trust business more if they explained how they use personl data.

What business think

2/3 companies agree website personalization improves customers experience and the success of their overall business.

94% of companies agree online personalization is critical to business performance

In-house marketers who personalise their web experience see on average a 19% uplift

Ways to add personalisation to E-commerce

Collect data about what customers are interested in on sign-up. Use this to provide relevant offers and info.

Target customers interests based on what they have looked at / bought in the past.

Ways to add personalisation to E-commerce

Target customer's devices i.e. if they visit the site on a tablet optimised ads, emails etc.

It is not just about acquisition, but retention of customers. Build on existing relationships as well as new ones.

Ways to add personalisation to E-commerce

Integrate online with offline marketing. For example send a direct mail flyer to someone who has bought a product online.

CTAs that target the user result in a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors

Visit For More Information

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