The #Internetofeverything: Industry Examples

Cisco Public 1© 2013 Cisco and/or its affiliates. All rights reserved.

The Internet of Everything (IoE) Industry ExamplesCompanies Capturing Value at Stake in the IoE Economy

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 2

Cisco Consulting Services

More Information: Kathy O’Connell [email protected] Information: Kathy O’Connell [email protected]

Summary• IoE is the next evolution of the Internet, connecting the

unconnected people, processes, data, and things in your business today

• IoE will generate $14.4 trillion in Value at Stake for private-sector companies globally over the next decade

• IoE is worth billions today ($543 billion of uncaptured value by the end of 2013)

• Real-world use cases demonstrate the potential value of IoE

• Cisco Consulting Services helps firms capture more value from IOE by identifying challenges and opportunities, assessing focus areas, and conducting engagements to unlock value

Cisco Confidential 3© 2011 Cisco and/or its affiliates. All rights reserved.

Manufacturing



More Information: Kathy O’Connell [email protected]

Manufacturing: Harley-Davidson Uses IoE to Improve Floor Productivity / Worker Training

Harley-Davidson’s smart factory uses Cisco’s industrial Ethernet, wireless

networks, and integrated video/digital signage to produce multiple models on same assembly floor while improving

worker training

Stakeholders view / make decisions based on what’s happening on factory floor

New processes enable centralized location-driven “ubiquitous display”

Digital media content creates world-class “visual factory”

Video monitors relay real-time visual information to key stakeholders

People Machine People




Manufacturing: Coke Increases Supply Chain Responsiveness/Accuracy with VoIP

Voice commands from order selector routed through supply chain network of 3,000 warehouse associates in 100 facilities • 99.8% shipping accuracy• Saved $2 million using off-the-shelf VoIP

phones / standard headsets

People Machine

People interact with order service using voice commands

New business and IT processes implemented to enable new service

Voice commands converted into data to drive order through supply chain

Kiosks in fulfillment facilities automatically print shipping labels

Machine




Manufacturing: Volvo Converts Data into Business Value

Terabytes of data from embedded sensors in cars provide real-time information to Volvo that allows

engineers to improve product safety, increasing brand equity and customer

satisfaction

Machine Machine

Engineers use information from sensors to improve car safety

New processes ensure information results in improved products

Data analysis yields predictive information (defects yet to occur)

Sensors placed in critical locations (i.e., brakes) to gather critical data


Healthcare




Healthcare: 23andMe Uses IoE to Sequence Customers’ DNA for $99

For only $99, human genome analysis service provides information and online

tools for customers to learn about and explore their DNA for genealogy

and medical health Customers send saliva sample to company for DNA analysis

New processes let customers manage/share results online and track medical advances

Database of customer’s results useful to drug companies or insurers

Genotyping chip deciphers customer’s DNA from saliva





Healthcare: DuoFertility Monitor Uses IoE to Help Couples Get Pregnant

Always-on skin patch tracks fertility status, sends data wirelessly to

DuoFertility reader; customers know when they can get pregnant; specialists monitor

data via online service for customer counseling

Customers wear flexible/comfortable patch; view key data on DuoFertility readerNew processes let specialists monitor data via online service for customer counseling

Data sent wirelessly to reader, uploaded to site, analyzed by fertility specialists

Flexible patch collects and sends information wirelessly to DuoFertility reader





Healthcare: Life-Log of 3-Year-Old Increases Understanding of Human Development

Human Speechome Project captures MIT researcher’s son’s life from birth to age 3

on video; 100,000 hours of data and innovative analysis techniques creating

new models for human development MIT researcher records son’s life from birth to age 3

Understanding how humans learn/develop may change business processes

Analyzing almost 100,000 hours of video resulting in new techniques

Cameras integrated in home capture nearly 100,000 hours of video

People Machine Machine




Healthcare: Proteus Pill – No More Skipping Our Medicine

People ingest pills that send alerts to doctors

Doctors change processes to communicate with patients about medicine intake

Signal from chip sent to patch, then to smartphone; doctors email patients with feedback

Sand-sized chip powered by body fluids produces voltage read by wireless skin patch

FDA-approved ingestible sand-sized chip integrated into pills uses body fluids

to activate and send signal to smartphone alerting doctors that

medicine has been taken





Healthcare: Real-Life “Tricorder” Takes Vital Signs in 10 Seconds

Scanadu “tricorder” measures blood pressure, temperature, ECG, oximetry,

heart rate, and breathing rate by holding device to temple for 10 seconds; data sent

via Bluetooth to smartphone Person holds device to temple for 10 seconds to collect data

New processes let customer manage own health from gathered information

Data analyzed by application on smartphone

Sensors in device collect information about several vital signs/health information

People Machine Machine


Retail/Media/Entertainment




Retail: U.K.’s John Lewis Captures More Cross-Channel Sales with Cisco StyleMe

Omnichannel retailer brings the online experience into stores with Cisco

StyleMe—a life-size mirror that overlays customer’s image with pictures of clothing selected using gesture-based interface Shopper becomes virtual

model for “trying on” clothes and accessories

New inventory/order fulfillment processes to integrate channels

Inventory data increases selection customers can purchase in-store

Cameras and motion sensors detect customer and movement

Machine People




Retail: MGM Uses IoE to Create Immersive Customer Experience Across Its Properties

MGM Resorts has deployed Cisco’s wireless networking infrastructure to roll

out seamless and secure Wi-Fi to create an immersive and personal

experience for guests. Guests use app via Wi-Fi get directions to locations, receive discounts,

MGM developed processes to coordinate location-based/personal offers

Data about customer location used to present relevant info. through app

Seamless, secure Wi-Fi in MGM properties powers app on guests’ devices

Machine People




Retail: Disney Enhances Guest Experience with RFID MagicBands

MagicBands enhance the guest experience by interacting with park characters who know your name, purchasing items from

any location, and finding personal pictures taken by Disney photographers

Guest wears band on wrist; manages services via My Disney website

New processes let guests reserve seats, pass through lines, avoid ticketing issues

Bands contain code that securely links to encrypted database that stores all data

RFID bands send/receive signals to new Mickey-themed kiosks



Financial Services/Insurance




Financial: Citibank Creates All-In-One ATM To Simplify Customers’ Banking Experience

Equipped with an online banking connection, video conferencing, and

biometric capabilities, Citibank Express lets customers start transaction in one

channel and finish it on the ATM People interact with next-gen ATMs using video, voice, and biometric sensors

New processes let customers start transaction in one channel and finish on ATM

New forms of data presented to customers on ATM’s split screen

Biometric sensors confirm customer identities for secure transactions

Machine People




Financial: ASB Boosts Customer Satisfaction/Engagement with Facebook BranchVirtual concierge offers tour of bank where customers can chat with available online tellers to complete banking transactions

Customers use Facebook page to pick real tellers to complete banking tasks

New processes ensure tellers available during times of peak demand

Two-way chat system is both private and secure

Webcams allow customers to see and interact with online tellers





Insurance: Usage-Based Insurance Monitors Driving for Promise of Lower Rates

Allstate, Esurance, Progressive, State Farm, and offer customers insurance rates

based on driving behavior People may drive safer when monitored and with incentive for lower cost insurance

New pricing processes developed to adjust and bill behavioral rates

Time, speed, acceleration, and braking data analyzed to determine rate

In-car sensors gather and process information to determine driving behaviors

Machine Machine People


Energy




Energy: State Grid of China Makes Smart Grid National Priority; Challenges U.S.

China’s electric utility investing $45 billion in smart grid technologies to improve

energy efficiency, lower carbon emissions, and give consumers more control over

their utility billsPeople interact with next-gen ATMs using video, voice, and biometric sensors

New processes create grid flexibility to accommodate innovations like electric cars

Analyzed data from smart meters efficiently routes energy where it is needed

Sensors detect weather conditions/usage trends to redirect energy accordingly

Machine Machine




Energy: Real-Time Data and Access to Remote Experts Increases Rig Uptime

Petrobel i-Rigs allow personnel on the company’s rigs to make better decisions

based on real-time data and remote access to experts no matter where they

are located Rig personnel use real-time data/remote expert access to make better decisions

New information necessitated change in on-rig processes/operations

Real-time data analyzed to provide decision makers with actionable information

Sensors collect/send data in real-time to influence decision making

Machine Person




Energy: Shell Increases Oil Reservoir Output Using Real-Time Sensors and Data Analysis

Shell using specialized software which continuously estimates oil, gas, and water

flows to provide real-time well analysisOil reservoir personnel use real-time information to make better decisions

Processes continuously reviewed and updated based on learnings from data

Data analyzed to present actionable information to oil well decision makers

Sensors measure and send data about oil, gas, and water flows

Machine Machine


Education




Education: Khan Academy Uses IoE to Reinvent Education for EveryoneKhan Academy is changing how people

learn by providing a free world-class education to anyone, anywhere—a

$1 trillion opportunityInvolves connected students, parents, teachers, coaches, tutors

Processes changed to offer, teach, assess, track, and monitor online classes

Offers 4,000 videos; data intelligence tracks progress, knowledge map navigation

Anyone with a PC, Internet connection can receive a free, quality education online





Education: Kaplan University Delivers Online College Education with Human Touch

Technology-based education makes online classes easy to access and use; students navigate lessons, explore web field trips,

and communicate with fellow students and faculty via email, IM, and message boards Faculty, tutors, and fellow

students available online to aid education

New processes allow for personalized educational programs; gameification

Online and in-class access to information lets “World Become Your Classroom”

Online and in-class technology enables education “without borders”


The #Internetofeverything: Industry Examples

Technology

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