7 Examples of

Social Media in the

Insurance Industry

Social media is complex and has a steep learning curve – there

are a lot of facets to understand and so many different ways that

you can achieve success.

If you are an insurance broker and you are looking to increase the

online presence of your brokerage, you will want to improve your

skills and knowledge of social media.

One of the best ways to learn is to look at examples of other

insurance brokers in your industry and gain insights from what

they are doing.

Let’s take a look at 7 great examples of social media in the insurance

industry, so that we can examine what they are doing wrong and

what they are going right.

1. Bizcover

This New Zealand and Australian professional indemnity and business

insurance broker is doing things right when it comes to their

Twitter profile. Check out their professional logo and cover image.

It looks sleek and eye-catching,

with smiling faces depicting

the type of people who might be

their customers.

When you take a look through the Twitter profile, you will see that Bizcover often shares helpful articles and tips that would be relevant to their followers. They post frequently, but not too frequently – which is good.

The only thing lacking is that Bizcover doesn’t seem to interact and have conversations on Twitter with other users. This could be a way that they could improve their online presence and make themselves more relatable to customers.

2. MGA Insurance Brokers

This Adelaide Insurance Brokerage was off to a good start with their Google Plus profile. They have a striking cover image and they were sharing a lot of relevant news stories. They filled out their “About” section with helpful information about their company.

However, their last update was in May 2015 – which was a long time ago! The profile hasn’t been updated with any links or posts since then, which means that it is doing nothing for the company in terms of growing an audience.

In order to be successful in social media, it is important to keep

your profiles updated regularly and not let them go stale. It shows

that you are active and up to date with what is happening in your

industry.

3. Elliott Insurance

Take a look at this insurance firm’s Facebook page for some good

ideas that you can use on your own page. You’ll see that they have

activated the function that allows

customers to leave reviews,

which is great because visitors

to the page can see the positive

feedback from other customers right away.

They have also shared a lot of interesting and helpful content on the

page. Elliott Insurance also seems not to be afraid to share

lighthearted and entertaining content, such as sharing this Top Gear

video.

4. Brett Thiedeman

Brett is a business insurance broker in Melbourne and his LinkedIn

profile looks great. If you are creating a personal profile as an

insurance broker, this one is an excellent example to follow.

Let’s take a look at some of the things he has done to make it more

effective and professional:

● His specially designed cover image includes his logo, phone number and email.

● His photo is very professional. He is dressed smartly, looking directly at the

camera, smiling and set against a plain white background.

● He has included information about his business and experience right at the top of

the profile, so it will be read right away by visitors.

● He posts regularly and shares content that customers and colleagues would

find interesting.

● He has fully filled out his education, training, work and volunteering experience.

Also, take a look at how Thiedeman has made excellent use of the Featured Skills and Endorsements Feature and he has received endorsements from many others within the industry.

If you want to improve your LinkedIn profile, ask your colleagues and clients to give you endorsements. It helps to verify via powerful word-of-mouth recommendations that you have the skills you claim to have and you are good at what you do.

5. Heffernan Insurance Brokers

Here’s another example of a LinkedIn profile, but it’s a business profile rather than a personal one.

Notice the “See Jobs” button?

You can use this to post job offerings on LinkedIn and find the best talent to hire.

Also, if you click on the “Life” section you can see that Heffernan

supports a number of charitable organisations such as the ASPCA

and the Alameda County Community Food Bank.

Including this information in your profile will show your followers

that you have heart and that you share their values, which can make

them trust your organisation more and feel loyalty towards you.

6. Zurich Insurance

Check out this fascinating interview all about how Zurich Insurance manage their social media strategy. There is a lot of helpful information here that you can learn from.

For example, you can read about how they got involved in golf tournaments in

creative ways to spread the word about their brand and establish a following.

Brand sponsorship can be a great way to gain more visibility.

There is also quite a bit of interesting advice in here about how to interact with your audience and how to make a “boring” topic more relatable to your followers. Zurich have thought of a lot of ways to make things more engaging for their social media followers.

This interview is definitely worth a read and it will probably give you some new ideas. You can also listen to it in podcast form, if you would rather absorb the ideas from the audio while you are on the go.

7. Aviva Insurance

This British insurance company has a great presence on social media.

They seem to post regularly, 2 or 3 times per day, but they don’t seem to spam or repeat content. They don’t just share their own content, they also share interesting posts from news sites and other blogs.

Also, take note of the Aviva

Support – a separate Twitter

account. You can see that

customers Tweet with their

questions and issues and the

support team answer them right

away.

This is a fantastic way to use Twitter and it can help you to provide

excellent customer service.

When a client tweets at you with an issue, it is a very convenient and fast way for you to reply to them instantly. You can use the DM function to have a private conversation with the customer and get the information you need to answer their question or solve their problem.

Also, when you provide customer support on Twitter it will show other followers that you are concerned about your customers and dedicated to solving their problems.

These are just a few examples you can check out to learn what to do (and what not to do) when it comes to establishing your insurance brand on social media.

What can you take away from their profiles that can help you to improve your

social media presence?

Feel free to download our guide “Social Media for Insurance Brokers: The

Ultimate Guide to 2017.”

We have put together a great collection of helpful tips and ideas that will

enable you to reach the next level in your online presence.

Any questions? Send us a message today!