The importance of social media in business today

The importance of

Social Media in business today

Hello! @tiffanystjames

Twitter: @TiffanyStJames

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http://www.parliament.uk/index.cf

Changes in the

digital landscape

The landscape in 2007

Xkcd.com 2007: Sizes based on membership of a community

The landscape in 2010

xkcd.com 2010: Sizes based on social activity in a community

In May 2010 social overtook

search • Search 11.3%

• Social 11.9%


From this…

Infographics are critical to effective modern digital communication

…To this

Infographics are critical to effective modern digital communication

How people use social media in UK


Increasing social engagement


Trust in communications

Peer to peer recommendation now at 90%,

trust in advertising 14%

Gen Y and their approach

Gen Y are organising the social web in a way that works for them

The rise of social rank


What should businesses be

focusing on?

Engagement benefits

• Connecting with like-minded individuals

• Peer to peer recommendations

• Stimulating the debate of your most interest

• Engaging with people in the their spaces

• eCRM

• Data collation

• Product testing

• Informing business, brand, product strategy

• The financial worth of ‘Likes’


5 uses of social media

• HR

• PR

• Direct Sales

• Customer Service

• Business Intelligence


Have a digital code of conduct

• Be credible

• Be consistent

• Be transparent

• Be relevant

• Be an ambassador for

your organisation


Have a social media policy

• Purpose

• Principles

• Statement of ethics

• Context for organisation

• Tools and services you use

• Professional and personal use


Have social media staff guidance

• Before you engage checks

• Mitigation

• Research

• Outreach

• How to use specific channels


Have an engagement strategy

• What are your business objectives?

• How will your endeavours contribute?

• How will you engage people?

• What do you want them to do?

• How will you measure your endeavours?


What does this mean for us?

1 Listen, monitor and gain insights

2 Have processes for your people

3 Get involved in the digital world around you

4 Embrace openess and transparency

5 Engage don’t broadcast

6 Be flexible enough to adapt

Thank you

These slides are on SlideShare

www.SlideShare.Net/TiffanyStJames

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Digital: • strategy • training programmes • social engagement • amplification

The importance of social media in business today

Technology

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