Splice Today Media Kit
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Transcript of Splice Today Media Kit
01
Lower Rates Now Available
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Alternative Press
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Millennial Audience
• They spend more time online than with TV or radio
• 71% read user-generated content online weekly
• 62% learn about brands through online advertising
• 72% have downloaded/printed an online coupon
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1982: AIDS identified
1983: Beirut bombing of US Marines
1985: Ozone layer discovered
1986: Chernobyl meltdown Shuttle Challenger explosion Iran Contra Affair
1988: Clinton impeachment Terrorism on Pan Am Flight 103
1989: Fall of Communism - Berlin Wall Tiananmen Square Massacre
1990: Persian Gulf War Nelson Mandela’s prison release
1991: Rodney King & the LA Riots
Millennials & Current Events
1994: Rwandan genocide
1996: Oklahoma City Bombing
1999: Columbine shooting
2000: Florida election controversy
2001: September 11th
2003: Iraq War Gay marriage legalized in MA
2004: Asian Tsunami
2005: Hurricane Katrina
2007: Virginia Tech shooting
2008: 1st non-white President elected
05 “Just as all generations are programmed from the moment of birth, the Millennials began a series of programming experiences when they were infants. These experiences created the filters through which they see the world.”
Claire Raines, Connecting Generations: The Sourcebook
“Tragic world events such as 9/11, coupled with recent natural disasters have motivated the Millennial Generation to develop a strong social conscience.” The Millennial Cause Study, Cone, Inc. & AMP Insights
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1977: Personal Computers Atari Console
1981: Computer Mouse
1983: Microsoft Windows Cellular Phones Compact Discs
1985: CD –ROMs
1987: Laptop Computers
1989: America Online Game Boy handheld
1992: Internet for Public
1994: Yahoo
1994: Digital Cameras
1995: eBay Amazon
1996: DVD Players Flash Animation MapQuest
1997: Instant Messaging
1998: Google
1999: Napster
2000: PayPal
2001: iPod Bluetooth
Millennials & Technology 06 "Millennials have been marinated in digital technology almost since birth.”
Rob Salkowitz, author of Generation Blend
“When they were babies, compact discs were phasing out audio cassettes. When they hit pre-school, the Internet came into widespread use. In elementary school, they learned how to surf that ‘Net while vying for the high scores in video games and watching Disney on DVD.” Athima Chansanchai, Millennials Lead the Wired Life
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Emerging Journalists
• Content is organized into 10 departments
• Categories – The Feed, Multimedia & Splice Original
• Site contains over 400 pages, not counting archives
• Reader contribution encouraged in “Discussion Board”
Diverse Content
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Visitor Demographics
Site launched in Feb. 2008
Extreme Growth
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July to November
March to July
Advertising Rates
• Pay for every 1,000 times your ad is viewed
• 50,000 impressions per month guaranteed
• Pay a flat monthly rate for your ad, regardless of the number of times it’s seen
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Top Leaderboard 12 Top Leaderboard
ABOVE THE FOLD
Top Right Corner Ad
ABOVE THE FOLD
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Left Wide Skyscrapers
• 160 x 600 pixels
• Four ads available
• All appear on left side • A is partially above fold • B-C-D are below fold
• Run on all pages
• Rate Models: • A - $6 CPM ($600/mo) • B - $5 CPM ($500/mo) • C - $4 CPM ($400/mo) • D - $3 CPM ($300/mo)
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Bottom Leaderboard
• 728 x 90 pixels
• Runs on bottom of the: • Home Page • Dept Pages • Information Pages
• Rate Models: • $5 CPM • $500 per month
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BELOW THE FOLD
Horizontal Banner
• 468 x 60 pixels
• Runs on bottom of all: • Content Pages
• Rate Models: • $3 CPM • $300 per month
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BELOW THE FOLD
Rates Only Page 17 Top Leaderboard: $10 CPM – or – $1,000 per month
Top Right Corner Ad: $8 CPM – or – $800 per month
Left Wide Skyscraper: A - $6 CPM ($600/mo)
B - $5 CPM ($500/mo)
C - $4 CPM ($400/mo)
D - $3 CPM ($300/mo)
Bottom Leaderboard: $6 CPM – or – $900 per month
Horizontal Banner: $4 CPM – or – $600 per month
100,000 average monthly impressions January – February 2009
Contact Information 18