Welcome to the world of Personal

Brand Equity

What should we talk about during this

session??

How to use facebook, twitter, linkedIN etc??

Let’s start off with a quick survey

So do you think

you’re famous?

?

SO...

What do these have in common??

They are all trademarks of Nike,

McDonalds and Apple

So, What is a Brand??

A Brand is a tool in the business world

that is used to describe a product..

When you see these brands you associate a set of expectations with

them

For Example..

Nike: High Quality Sports Wear

McDonalds: Fast Service, Good Food

Apple: Cutting Edge Technology

In this session you will learn how to

create a Brand for yourself!

Think about the following people

who have branded themselves..

Branding yourself helps you define

what/who you are all about.

Its not about getting someone

to choose you over your competitor

Its about them seeing you as the ONLY person for

the job.

So lets design a plan to make you

famous…

So, How do you go about branding

yourself??

Here’s an 8 step process..

Step 1. Self Reflection.

(This will help you figure out where you need to improve)

2.List down your achievements-

• Leadership opportunities• Internships• Volunteer Experiences• Civic Involvement• Academic achievementsEtc.

(Give yourself credit, If you think you’ve done achieved something, list it down)

2. List down areas in which you are lacking experience…..

4. What makes you as a product unique?

• What is your best asset??• What are you noteworthy for??• What do you contribute that you are most

proud of??

(This will help you figure out the kind of edge you have other the others)

5. Prepare a mission statement for yourself

For Example:

“My personal career mission is to become a world class aeronautical engineer in the commercial aviation inductry”

“My personal career mission is to gain experience in the public accounting field toward earning my CPA designation”

(With a mission, you will have direction for where you want your brand to go)

6. Prepare a vision statement for yourself

The vision statement mentions HOW you plan to achieve your mission .

(With a mission, you will have direction for where you want your brand to go)

7. Make yourself an attractive product.

8. Create your Dream Resume!!

Branding DOs and DONTs

AIESEC Logo

AIESEC Descriptor

The AIESEC numbers (Jan ‘09)• Over 35,000 members• Founded in 1948• Present in 1,700 universities• 470 conferences• 5,500 exchanges• 4,000 partners• 7,700 leadership opportunities• 800,000 Alumni• Present in 107 countries• 6 growth networks• 800 local committees

100% delivery

Using standardized communication tools

Videos and Pictures on Facebook/FlickR/Youtube

Make sure that your sales pitch during recruitment is

fully brand aligned.

Do not drink/smoke while wearing an AIESEC T-shirt

Never act desperate or pushy while marketing AIESEC

Do not be unprofessional during external forums/corporate events

Always screen blogs by your members/EPs/Trainees

Do make sure that your LCs brand is strong within the AIESEC Network

Always balance friends and AIESEC

Global and Local Partners