The Importance Of Social Media
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The Importance of Social Media Mark Hughs 1
description
Social Media is playing a bigger role in SEO and one\'s online marketing strategy. But how best can the social media platforms be leveraged to help grow your business online?
Transcript of The Importance Of Social Media
The Importance of Social MediaMark Hughs
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Xcellimark Awards & Certifications:
• “Leading Provider of Web Design for Eastern US” in 2007, 2008, 2009, 2010, & 2011
• “Best in Search for Link Building by TopSEOs in Dec 2010 and Jan, Feb, Mar, Apr, & May 2011
• Advanced certification in Google AdWords as a Qualified Google Advertising Company
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Xcellimark in the News:
• Top 5 Digital Media Company in Central Florida (2010)• Top 10 Advertising Agency in Central Florida (2010)• OBJ’s Golden 100: Ultimate Newcomers (2010)• Featured on “Today in America” hosted by Terry Bradshaw• Top 10 Web Design Companies in Southern US (2007-2008)
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Xcellimark Credentials:
• Circle Members of SEMPO, the leading search engine marketing professionals organization in North America.
• Longtime members of SeoPros, a leading national SEO consultants directory with stringent criteria for entry.
• Members in good standing with the Better Business Bureau’s Reliability Program.
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Social Media Marketing
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Social Media• Fast growing online segment – game changer?• 60% of all Internet users now engaged• User engaged/controlled - businesses participate
What is it?• Website tools such as Blogs, Forums, Polls, Surveys• Platforms and Communities such as:
o Facebook o Twitter
o LinkedIn o YouTube
o Flickr o Wikipedia
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Goal-Focused:
Goal StrategyGenerate New Customer Growth
Increase the quantity and quality of qualified leads.
Improve Close Rate of Qualified Prospects
Frequent and targeted communications.
Establish FBC Mortgage as the Industry Experts
Improve the company’s online branding, image and publishing capability.
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Fastest Growing Marketing Budgets
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Social Media Impact
• Search Engine Rankings• Establishing yourself as an Expert in your Industry• Developing and growing your online community• Demonstrating leading edge Customer Service
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Social Media Empowers You and Your customers
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Advertisements vs. Reviews
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No More Marketing Silos?
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What impactsSearch Rankings?
• Content – Relevancy & Frequency• Coding• Incoming linkso Quantity & Qualityo Social Media
• Site Map & Internal Link Structure• Page loading time – site speed
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Social Media impactsSearch Rankings?
• Content – Relevancy & Frequency• Coding• Incoming linkso Quantity & Qualityo Social Media
• Site Map & Internal Link Structure• Page loading time – site speed
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Facebook “Like”Vs.
Google “+1”
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So how do we best leverageSocial Media?
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Social Media Tactics for B2B Marketers
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Content MarketingWebsite
Case Studies
White Papers
News
Blog/Forum
Outside Website
Press Releases
Articles
Webinars
Digital Marketing
Search
Social
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Emerging Importance ofOnline Communities
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Emerging Importance ofOnline Communities
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Top Tactics for Developing B2B Marketing Content
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Impact of Press Releases
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Biggest Content Marketing Challenge
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Lack of Resources forEffective Management
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Benefits of Social Media
• Improved credibility• More customer engagement• Increased search rankings• More leads• More sales $$$
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Case Study:Accredited-Online-Colleges.com
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Benefits of Social Media
• Improved credibility• More customer engagement• Increased search rankings• More leads• More sales $$$
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Questions?
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Xcellimark Awards & Certifications:
• “Leading Provider of Web Design for Eastern US” in 2007, 2008, 2009, 2010, & 2011
• “Best in Search for Link Building by TopSEOs in Dec 2010 and Jan, Feb, Mar, Apr, & May 2011
• Advanced certification in Google AdWords as a Qualified Google Advertising Company
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Xcellimark in the News:
• Top 5 Digital Media Company in Central Florida (2010)• Top 10 Advertising Agency in Central Florida (2010)• OBJ’s Golden 100: Ultimate Newcomers (2010)• Featured on “Today in America” hosted by Terry Bradshaw• Top 10 Web Design Companies in Southern US (2007-2008)
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Xcellimark Credentials:
• Circle Members of SEMPO, the leading search engine marketing professionals organization in North America.
• Longtime members of SeoPros, a leading national SEO consultants directory with stringent criteria for entry.
• Members in good standing with the Better Business Bureau’s Reliability Program.
