The ICEF Higher Education Workshop 2017€¦ · The ICEF Higher Education Workshop 2017 ......

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The ICEF Higher Education Workshop 2017

Russia - A Market on the Rise?

Seville • September 9, 2017

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Panelists

Ms Ms Izabella Lauterpakht, Executive Director, System-3 Education Centre Ms Ms Irina Sledyeva, CEO, AcademConsult Moderator: Mr Sergey Krasnyanskiy, Director CIS, ICEF


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Agenda

-  Russia is one of the strongest markets with thousands of students travelling abroad for education purposes

-  Popular Programmes: language, higher education courses, certificate and diploma, work & travel, secondary and high school programmes

-  Effects of changing global environment on international education industry: “Brexit”, new US policy, currency fluctuations, global threat of terrorism etc.

-  New market trends in Russia: how do the above developments influence the behavior and choices of Russian students as well as their parents?


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Presented by Izabella Lauterpakht Executive Director at System-3 Education Centre

Student recruitment trends in Moscow


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Begin Edu Fairs Attendance Statistics 2014 - 2016

2014 2015 2016 Number of visitors by program level Data from Begin Undergrad / Grad / Lingua Fairs in Moscow and St.Petersburg

wuvw.begingroup.com f www.facebook.com/Beginlnternational

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20 Years of the Education Market started with Language Courses and Language Holidays. Summer language business is one of the main sources of long term students. Around 60% apply for College preparatory schools, international foundations, IB, A-level, AP, university direct entry.



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Leads Statistics

UK. Language Programs USA. Grad Programs The Netherlands. Undergrad Programs

Number of leads per exhibitor Data from Begin Undergrad / Grad / Lingua Fairs in Moscow and St.Petersburg



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2017 statistics of Navitas University pathways and international 1st Year 50% growth compared to 2015 . USA the same level Canada 35% growth Singapore and Australia 20% growth UK 50 %



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Leads Statistics

France. Business Schools Germany. Public Universities Switzerland. Hospitality Management Schools

Number of leads per exhibitor Data from Begin Undergrad / Grad / Lingua Fairs in Moscow and St.Petersburg



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Asian Shift as One of the Essential Trends

China. Universities Malaysia. Universities The Philippines. Language Schools

Number of stands/average number of leads Data from Begin Undergrad / Grad / Lingua Fairs in Moscow and St.Petersburg



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1998 downfall

2008 downfall

2015 downfall

Main Threats –

Political Risks

Economic Instability



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Thank you!

Ms Izabella Lauterpakht Executive Director System-3 Education Centre Office 308, 18, 2 Tverskaya Yamskaya St., Moscow, Russia Tel.: +7-499-6537377 Email: [email protected] Web: www.system3.ru


Irina Sledyeva CEO

[email protected]

7 (812) 3333-200

full service educational agency St.Petersburg, Russia

www.academconsult.ru www.uni.academconsult.ru

§  about AcademConsult

§  Russian market statistics

§  Russian market trends

§  barriers for universities

§  recourses for new students

§  what motivates Russians

§  contact details

content

Years the staff has been involved in recruiting students: §  23 years Staff involved in recruiting students: §  11 full-time Regions of recruitment: §  Russia, CIS countries Total number of academic students: §  more than 600 to boarding schools §  more than 1450 to colleges and universities License: §  St. Petersburg Government Committee on Education Awards: §  LTM Star Award 2010 – in nomination Star new Agency §  WINNER of YELL.RU and E-XECUTIVE.RU ranking "CUSTOMER'S CHOICE 2015 " in nomination Education Accreditations: §  ICEF Agency, IALC Partner Agency, WEBA Master Agent §  ENGLISH UK PARTNER AGENCY, ARCCOMS LOYAL AGENCY §  BRITISH BOARDING SCHOOLS CONNECTED AGENT §  PTE General Recognized Preparation School §  CONSULTANT OF “GLOBAL EDUCATION” GOVERNMENT PROJECT @ BUSINESS SCHOOL SKOLKOVO

about company

about company

AcademConsult specializes in 3 areas:

1. 2. 3.

consulting Russian-speaking customers on educational programmes and institutions abroad, schools and universities placement

in-company and one-to-one English and other foreign languages, Russian as a foreign language training in St. Petersburg

consulting international students on educational programmes in Russia and placement in high schools and universities in Russia

about company

We offer the following services to our customers:

§  consulting on educational programmes abroad §  language testing and preparation §  career strategizing §  programme selection §  secondary school and university selection and placement §  language school placement §  professional courses placement §  business seminars and internship placement §  accommodation arrangements §  visa arrangements §  transport and medical insurance arrangements §  complete care and support during studies §  other services related to educational programmes abroad

about company

We provide the following services to the educational institutions we represent:

§  promotion strategizing §  publishing articles on foreign educational opportunities §  placing advertisements in the local media §  setting up students’ interviews for visiting staff §  setting up seminars/presentations/fairs for visiting staff §  setting up visits to local institutions §  producing marketing reports / updates on the market §  providing interpreters for promotional events, e.g. presentations & fairs

statistics

50 countries (agreements)

18 countries – unis placement

Canada, 15%

Spain, 15%

USA, 15%

Netherlands, 9%

Germany, 6%

Cyprus, 6%

France, 6%

UK, 3%

China, 3% Greece, 3%

Ireland, 3% Malaysia, 3%

Switzerland, 3% Others, 9%

unis countries 2015

unis countries 2016

Not known at 1st request; 20,5%

USA, 15,5%

UK, 13,0%

Canada, 10,3%

Netherlands, 10,3%

Switzerland, 10,3%

Spain, 5,1%

China, 2,5%

Germany, 2,5%

Hungary, 2,5%

NewZealand, 2,5%

Russia, 2,5% Sweden, 2,5%

statistics

53% for Undergraduate studies 47% for Graduate studies

statistics

AcademConsult 2015-2016 types of programmes:

AcademConsult 2015-2016 overall statistics: Approximate total number of students placed 310

Approximate total number of students’ weeks 5100

language courses 29%

higher education 26%

boarding schools 9%

professional courses, documents prep, visas, etc 36%

AcademConsult 2015-2016 Types of programmes:

AcademConsult 2015-2016 university levels:

Variety and change of requests to more applied majors - STEM, Finances, etc. 2016

Over the last 6 years the proportion of requests and placements for Business majors has declined to 21,6% as compared with 45% in 2011

statistics

Business, 21,6%

Biology, 16,2%

Economics, finances ,

13,5%

IT, 13,5%

Engineering , 8,1%

Marketing, 8,1%

Hospitality, tourism, 5,4%

Management, 5,4%

Arts, 2,7% Communication

s; 2,7% Languages,

2,7%

education abroad

Interest in study abroad remains strong! 1,5% of Russian university students take their courses abroad. Recent survey by Career.ru: 80% of Russians would like to get their education outside of Russia. Forbes Women survey July 2017: 64% of top-managers in Russia would like to send their child to study abroad. 20% of them do it. Over 180 000 Russians headed overseas to study in 2013-2016 (universities, schools, languages, professional courses)

statistics

statistics

UNESCO, OECD (Organisation for Economic Co-operation and Development) and GeoNames report on Russian students

Country 2016 2012 Total number studying at universities 56,328 50,642 Germany 9,953 9,480 Czech Republic 5,305 3,455 United States 5,203 4,688 United Kingdom 3,933 3,604 France 3,599 3,643 Finland 2,799 2,206 Italy 2,178 1,737 Turkey 1,158 - Canada 1,140 483 Austria 1,128 1,004 Switzerland 1,011 594 Australia 880 968 Netherlands 794 556 Poland 754 585 Spain 733 2,152 Saudi Arabia 572 520 Norway 550 624 United Arab Emirates 414 458 Sweden 364 420 Korea, Rep. 349 330 Japan 336 366 New Zealand 320 325 Bulgaria 288 255

barriers

The demand for education abroad constantly increased in Russia in 1994-2013. But there is a dramatic drop in numbers of boarding and language schools’ students in 2014-2017, at least for 50%. The reasons of the decrease: 1.  Currency exchange rate change, which has made the foreign education 2

more expensive for Russians, too expensive even for middle class.

2.  The government people are not allowed to send their children to study abroad.

3.  The government active anti-promotion in mass-media of studying abroad.

4.  Decrease of international business and presence of international companies in Russia

> as a consequence decrease of interest and positive attitude of employers based in Russia to foreign certificates / diplomas

> less opportunities for Russian students to put into practice a foreign diploma / qualification.

5.  Political and safety situations in Europe.

Therefore agencies suffer from losing business and have to rely on Universities’ support, as commission raise and marketing investments.

Internet is one of the most effective promotional tools in Russia and CIS.

More than 33% of new university students make their decision when choosing the uni and the assisting educational agency through search engines Yandex and Google.

Social networks are also good. BUT the weight of VK network is by times higher than FB.

Public schools are not allowed to promote foreign educational institutions!

resources for new students

Repeated customers (the 2nd child, the next level programme, etc.) 40%

Internet 33%

Word of mouth 11%

Exhibitions in St. Petersburg and Moscow 7%

Sub-agents 4%

Presentations, seminars, SMM, webinars, contests, etc. 5%

AcademConsult resources for NEW UNIVERSITY STUDENTS in 2016-2015:

HOW RUSSIANS CHOOSE UNIVERSITIES: Rankings - criteria # 1 when students from Russia choose a higher educational institution. Forbes Women 2017: 65% of parents take as a main criteria the ranking. There must be clear designations of any rankings where the educational institution is introduced. Immigration policy and job market – criteria # 2. To compare to 2000-2012, when the international experience mattered, now many Russian parents want their children to legally stay and work after their diploma in another country. Tuition costs – criteria # 3. Word of mouth – 55% of students choosing the university and the agency consider recommendations of their friends.

motivation

AcademConsult www.academconsult.ru www.uni.academconsult.ru www.academclass.ru www.corp.academclass.ru tel/fax: 7 (812) 3333-200

7 (965) 033-20-00 7 (965) 033-22-00

E-mail: [email protected]

[email protected] Address: 47-49, Marata str., office C405, St. Petersburg, 191002, Russia Service hours: Mo - Fr 10.00 - 19.00

contact details

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Questions and Answers!


The ICEF Higher Education Workshop 2017€¦ · The ICEF Higher Education Workshop 2017 ......

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