The Growing Cruise Market

1 2 3 4 5Global Trends

Key Cruise Markets

Australia Cruise Market

Case Study: Silversea

Outlook

2

GLOBAL CRUISE MARKET

3m

30m

40m

1990 2020 2030

3

LAND vs. CRUISE HOLIDAYS

Global

Cruise

Market

Global

Holiday

Market

4

NEW SHIP ORDERBOOK

138new ships on

order

285,000new beds

2,100average beds

per ship

37%

18%

46%

Small Medium Large

82%Either ‘small’ or ‘large’ vessels

5

EXPEDITION CRUISING: THE NEXT BIG (LITTLE) THING?

Capacity (Beds)

Expedition Other

# Ships

Expedition Other

6

CRUISE LINE CONSOLIDATION

Global Cruise Passengers

Carnival / Royal / Norwegian Others

7

CUSTOMER EVOLUTION

Silent

Generation

Baby

Boomers

Gen X &

Millennials Gen Z

1 2 3 4 5Global Trends

Key Cruise Markets

Australia Cruise Market

Case Study: Silversea

Outlook

9

CRUISE MARKET: NORTH AMERICA

10

CRUISE MARKET: CHINACRUISE MARKET: CHINA

11

CRUISE MARKET: UK CRUISE MARKET: UK

1 2 3 4 5Global Trends

Key Cruise Markets

Australia Cruise Market

Case Study: Silversea

Outlook

13

AUSTRALIA: THE STORY SO FAR

2004 2019

14

AUSTRALIA: KEY STATS

1.35mAustralian

cruisers

$4.5beconomic

contribution

15,000full-time

jobs

supported

5.8%market

penetration

4thlargest

cruise market

worldwide

15

AUSTRALIA: THE GOLDEN CHILD?

16

AUSTRALIA: THE PROBLEM CHILD?

Sustainability Infrastructure

Congestion Costs

17

ISSUE 1: SUSTAINABILITY

18

ISSUE 2: INFRASTRUCTURE

19

ISSUE 3: CONGESTION

20

ISSUE 4: COSTS

21

AUSTRALIA: THE PROBLEM CHILD?

Sustainability Infrastructure

Congestion Costs

? Recognition ?

1 2 3 4 5Global Trends

Key Cruise Markets

Australia Cruise Market

Case Study: Silversea

Outlook

23

THE ORIGINAL ULTRA-LUXURY BRAND

1 2 3 4 5Global Trends

Key Cruise Markets

Australia Cruise Market

Case Study: Silversea

Outlook

25

Thank you