Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects...

36
Overview Taiwan Cruise Industry Ting Yi, Tsai Vice President of Business, Taiwan International Ports Corporation

Transcript of Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects...

Page 1: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Overview Taiwan Cruise Industry

Ting Yi, Tsai Vice President of Business, Taiwan International Ports Corporation

Page 2: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Cruising with me?

2

Page 3: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Outline

Introduction of TIPC Global and Asia Cruise Market Taiwan Cruise Market Cruise ports in Taiwan Ports Upgrade & Future plans

3

Page 4: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Introduction of TIPC

Page 5: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Reform on Port Authorities

5

MOTC Ministry of Transportation

and Communications

Kaohsiung Harbor Bureau

MOTC Ministry of Transportation

and Communications

Keelung Harbor Bureau

Taichung Harbor Bureau

Hualien Harbor Bureau

Maritime & Port-related

Public Administration

Port Operations & Developments

1st of March 2012

Page 6: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

6

Taipei

Suao

Keelung

Taichung

Ma-kung

Anping

Kaohsiung

Hualien

Ports Operated by TIPC

Page 7: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Global and Asia Cruise Market

Page 8: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Global cruise market

38.4% CARIB/BAHAMAS

9.2% NORTH/WEST

EUROPE

-- + +

13.5% ASIA/PACIFIC

MEDITERRANEAN 16.1%

Caribbean, Mediterranean and Asia are 3 major cruising regions. Asia cruise market represents about 13.5% share in 2016

Region 2016 2015 2014 2013 2012 Caribbean/Bahamas 38.4% 39.9% 42.2% 39.5% 39.3%

Mediterranean 16.1% 17.9% 17.7% 19.6% 20.9%

Asia/Pacific 13.5% 10.4% 9.1% 8.0% 6.0%

North/West Europe 9.2% 8.5% 9.0% 9.4% 8.2%

8 Source: Cruise Lines International Association

Page 9: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

17.8M

19.1M 20.5M 20.9M

21.3 22.04M 23M

Source: Cruise Lines International Association

Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising increase to 30% in 2017. The

figure is much higher compared to global market with 4.5% growth this year.

4.5% 4.4% 3.8% 4.9% 1.9% 2.0% 7.3% 7.3%

9

Page 10: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

1 2 3

101 ships market share:44.3%

TOP3 Global Cruise Fleet

Source: Cruise Industry News 2016~2017 State of the Industry Annual Report

48 ships market share:24.5%

24 ships market share:9.1%

10

Page 11: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Top 5 Asia Cruise Brands

1

2

3

Source: CLIA Asia Cruise Trends

Unit:ship calls

11

Page 12: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Home Port v.s. Transit Port

The port where ships embark passengers.

The port where ships visit as part of tour itinerary.

Home port 1

Transit Port 2

Kaohsiung Port

Keelung Port

Okinawa

Ishigaki

Homeport

Homeport

Transit Port

Star cruises

Princess Cruises

Costa Cruises

Royal Caribbean

12

Hong Kong

Halong Bay

Transit Port

Page 13: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Top 10 Cruise Ports in Asia

Source: CLIA Asia Cruise Trends 2016

#5

Asia Cruise Market

13

Page 14: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Asia Source Market

Source: CLIA Asia Cruise Trends 2016

2

Taiwan is second largest source market in Asia,

followed by Singapore, Japan and Hong Kong.

14

Page 15: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Taiwan Cruise Market

Page 16: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2012 2013 2014 2015 2016 2017p

Over 1 Million pax

Taiwan Cruise Statistics(1)

16

Page 17: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

17

Taiwanese, 406,397

non Taiwanese,

175,595

(70%) (30%)

Analysis of Cruise Passenger

Nationality breakdown of In/outbound passenger (Jan-July 2017)

Euro/USA 38%

SE Asia 25%

Japan 20%

Australia 7%

Hk 6%

China 2%

Others 1%

Korea 1%

Euro/USA SE Asia Japan AustraliaHk China Others Korea

Page 18: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Cruise Economic contribution

18

Port & Service

Local Economy

Tourism related

business & consumption

Shipping Industry

ship agents supply, ship repair, crew

employment

wharfage, towage, pilotage &

port service

Cruise fare

City tour

Travel agent

performance

crew

waiter

Fly cruise pax

Ship supply

contribute to local economies and boost job

opportunities.

Page 19: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Cruise Ports in Taiwan

Page 20: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

20

Keelung Port

Hualien Port

Kaohsiung Port

Anping Port

Penghu Port

Taichung Port

Taiwan Cruise Ports Homeport Transitport

Homeport Transitport

Transit port

Transit port

Transit port

Transit port

Page 21: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Keelung 基隆港

Kaohsiung 高雄港

Hualien 花蓮港

Depth : -9~-10m Capacity : 1,200pax/hr (homeport) 2,000pax/hr (transit port)

Depth : -14m Capacity : 2000pax/hr (transit port)

Depth: -9~-11m

Capacity : 2000pax/hr (transit port)

Depth : -9~-10.5m Capacity : 1,200pax/hr (homeport) 2,000pax/hr (transit port)

Taichung 臺中港

Sufficient Berths 泊位充足

Efficient Terminal 通關效率

Deep Channels 水深條件佳

All ports are well equipped and able to accommodate 160,000 tons ships to call

Taiwan Cruise Ports Facility

21

Page 22: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Port of Keelung 基隆港

22

Skyscraper Taipei 101 臺北101大樓 Queen’s Head in Yeliu Geopark 野柳女王頭

National Palace Museum 故宮博物館 Sky Lantern in Pingxi 平溪天燈

Page 23: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Port of Taichung 臺中港

23

Chung Tai Monastery中台禪寺 Lukang Historic Street 鹿港老街

Sun-Moon Lake日月潭

Page 24: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Port of Kaohsiung 高雄港

24

Mainung Folk Village 美濃 The Pier 2 Art Center

駁二藝術特區

Siziwan西子灣 Fo Guang Shan佛光山

Page 25: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Port of Hualien 花蓮港

25

Taroko Gorge太魯閣 Whales Watching 海上賞鯨

River Rafting溯溪

Page 26: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Port of Anping 安平港

26

Sicao Green Tunnel 四草綠色隧道

Confucius Temple 孔廟

Hayashi Department Store 林百貨

Page 27: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Port of Penghu 澎湖港

27

Twin Hearts Stone Weir 雙心石滬

Jibei Island 吉貝 Skin Diving 浮潛

Ma-Kong Old Street 中央老街

Page 28: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Ports upgrade & Future Plan

Page 29: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

29

Ocean Square

(new)Keelung Rail station

Wharf East 2-4 Cruise terminal

Long term plan (commercial area)

Smile bay side walk area

Wharf West 2-4 Cruise terminal

Yacht Area

Future plan-Keelung Port

Page 30: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Upgrade port facility- East bank of Keelung Port

The new build platform will be located at East wharf 3-4 to provide passenger comfortable space during embarkation and disembarkation.

30

Page 31: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

West 2

West 3

West 4

31

Upgrade port facility- West bank of Keelung Port

Wharf West 2-4 Cruise Terminal renovation

Page 32: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

32 32

Kaohsiung Cruise Passenger Terminal

Kaohsiung Cruise passenger Terminal

Page 33: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

33

Kaohsiung Cruise passenger Terminal

Page 34: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

• Co work with Kaohsiung city government to develop waterfront from wharf#1-10

34

Redevelop old port area(1)

Page 35: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Harbor View Park

Sail of Asia Resort

North Pier Plaza Ocean Culture & Popular Music Center

Kaohsiung Cruise Passenger Terminal

Kaohsiung Exhibition Center

Redevelop old port area(2)

Page 36: Overview Taiwan Cruise Industry...2017/08/29  · Global cruise passengers number CLIA projects cruise passengers will reach 25.8 million in 2017. In Asia market, growth rate of cruising

Thanks for your attention

36