The Grocers Final

8/12/2019 The Grocers Final

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2014

THE

SOLUTIO

NPROVIDE

RS
http://www.google.com.pk/url?q=http://commons.wikimedia.org/wiki/File:HK_Shek_Pai_Wan_Estate_High-rise_buildings.JPG&sa=U&ei=sJiFU_rVAYOe0QX_7oH4Dg&ved=0CCwQ9QEwAA&usg=AFQjCNG51NKMlM-a8MqmST7CbW5oNE6yNg


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Table of Contents

1- Executive Summary

2- The Business

3- Management Team

4- Company Structure, Inteectua !roperty " #$nership%

&- In'ustry (naysis

)- Marketing Plan:

7- #perationa !an%

*- Financial Plan

+- CITIC( IS. /(CT#S

e0erences

(nnexure


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Executive Summary

rocery items come in the category o0 convenience goo' an' consume' in every home

The consumers prime concern is its 0reshness an' un'erstan'ay a'e5uate price

Though the prices are 'ecare' on 'eman' an' price rues eing commo'ity, yet prices

o0 seasona vegetaes an' 0ruits have een 0oun' in0ate' in Isamaa', the capita city

o0 !a6istan (most a types an' varieties o0 6no$n vegetaes an' 0ruits are gro$n in

!a6istan 7egetaes an' /ruits consumption has oserve' a heathy gro$th in the past

0e$ years 'ue to increase' heath a$areness among genera puic an' in0ate' prices

o0 meat as $e as voatiity in prices o0 chic6en

The convenience see6ing ehavior o0 resi'ents o0 Isamaa' an' poor a$ an' or'er

situation in mar6ets has 'eveope' a mar6et nee' o0 7aue 8eivery These 0actors have

create' a si9eae target mar6et in Isamaa' The rocer presents the Soution to this

mar6et nee' y starting :ome 8eivery o0 /resh 7egetaes an' /ruits through an

e00icient 'istriution system an' inteigent mar6eting activities The rocer $i ui' an'

maintain 'ataase o0 its vaue' customer an' 'eveop a ong asting an' mutuay

ene0icia reationship $ith them

#ur highy s6ie' an' experience' purchaser $i purchase 0resh 0ruits an' 7egetaes

0rom Sa9i Man'i at Tra'e !rice $hich $i e pac6e', hygienicay 0or home 'eivery

The company has seecte', initiay to tap sectors -1;, -11, /-1; an' /-11 o0

Isamaa' $here street ha$6ers are not ao$e' to operate

The rocers is not 0acing any 'irect competition, ho$ever the current mar6et nee' has

een 0u0ie' through some in'irect competitors that incu'e sma mar6et vegetaeect has een con0ine' $ith the ocaity o0Isamaa', 6eeping the sectors /-1;, /-11, -1; an' -11 as 0ocus $hich are primariy

0oun' to e convenience see6ers (ccor'ing to C8(, approximatey 1),;;; resi'entiaunits are uit in these 0our sectors Source Capita 8eveopment (uthority, C8(


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Mission Statement

D=e 'ont se grocery, $e 'eiver 0reshness

$omany %b&ectives

#>ectives o0 The rocers incu'e%

1 Creating an a$areness among genera puic aout 0ree home 'eivery o0 0reshgreen grocery

2 Contriuting to$ar's economy y provi'ing empoyment opportunities

3 aining customer attentions an' acceptance

4 8eveoping sustainaiity an' gro$th y maintaining mutuay ene0icia ong termreationships $ith our vaue' consumers

$) $ometitive 'dvantage

Business Model and Sustainability

/ruits an' vegetaes $i e ought 0rom Sa9i Man'i through D%en Boli(system ymi'night, every 'ay They $i e transporte' to company $arehouse neary in I 1;mar6a9, $here it $i e sorte' an' pac6e' in stan'ar' pac6aging o0 1 .g, 3 .g an' &.g The customers $i ma6e phone cas y 1;3; morning $here they $i e in0orme'

aout prices 'a& *a B"ao(an' they may pace their or'ers The company van $ieave 0or 'eivering the grocery, $hich $i e so' out on 1;; ? cash asis

Company aims to ring the usiness o0 0ree home 'eivery o0 0ruits an' vegetaes moree00ectivey in Isamaa' region There is no such company $or6ing here e0ore han'This $i serve as a huge competitive a'vantage 0or The rocers

( sustainae competitive a'vantage is expecte' through ui'ing a strong an' oyacustomer ase y provi'ing them 5uaity pro'ucts at 'oor steps This strong customerase $i hep in achieving the gro$th o>ectives o0 company that incu'es expansionthrough $or' o0 mouth an' a''ing more grocery items

The name, ogo an' other ran' eements $i e covere' un'er Tra'emar6s an' Copyights

Source% I!#, http%


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D) $urrent Status and +e,uirements-

Future .eeds

The rocers $i oo6 0or$ar' to other sectors o0 Isamaa' that Incu'es I, , E an' /sector in its expansion pan, $ith 'ue consi'eration o0 maintain its service 5uaity in the

ong term ater, the company is panning to expan' in other cities o0 !a6istan

This usiness has another uni5ue expansion area, that incu'es ac6$ar' integrationan' company can even go 0or its o$n organic 0ruits an' vegetaes 0arming


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- Management !eam

') Management !eam

The rocers re5uire a simpe yet smart organi9ationa structure =e 'ont re5uire manypeope to run our usiness ut those, $hich are part o0 us $i have prime 0ocus onempathy, trust an' reationship ui'ing The 'etai o0 our management team incu'ingtheir management experience, aiities an' technica competencies are 'iscusse' asun'er

!"e $E% 0$"ief Executive %fficer):

Mr Moee' Shah9a' is the Chie0 Executive #00icer CE# an' o$ner o0 The rocers

Exerience:

Mr Moee' is having a rich experience o0 0amiy usiness :e has a 'egree o0 Masters

in Business ('ministration $ith speciai9ation in mar6eting :is strengths incu'es

usiness strategy ma6ing, 'eveoping contro systems, goo' at net$or6ing, $e in6e'

an' han's on a genera areas o0 usiness

Management 'bility 1 tec"nical exertise:

Mr Moee' is responsie to aign the company, internay an' externay, $ith his

strategic vision

:e is a team payer an' can $or6 $ith 'iverse group com0ortay

:is core 'uty ea'ership aiities are to 0aciitate usiness outsi'e o0 the company

$hie gui'ing empoyees an' other o00icers to$ar's a company core o>ectives

!"e Marketing Manager:


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Exerience:

The can'i'ate sha possess Masters 'egree in Business ('ministration $ith ma>ors inMar6eting :e sha have at east three to 0ive years o0 mar6eting experience inconsumer goo's !ossesses creative an' strategic usiness s6is Strong

un'erstan'ing o0 customer an' mar6et 'ynamics an' re5uirements Target oriente',can manage 'aiy mar6eting panning an' supervising the saes sta00


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Mar6eting manager oversee a mar6eting, a'vertising an' promotiona activities

Con'ucts perio'ic Mar6et researches $hen re5uire', a 6een eye on mar6et

con'itions an' changing tren's an' $atch0u 0or competition

8eveoping an' impementing Mar6eting Communication programs an' Saes

Campaigns

Se0 starter, se0 motivate' an' accountae 0or 'ecisions an' actions

oo' at time management an' meet 'ea'ines $ith 'ue consi'eration o0 5uaity

E00icient user o0 computer appication, aiity o0 using internet research purposes

Can prepare, up'ate an' maintain 8ataase

Purc"aser:

The !urchaser is a 6ey resource o0 The rocers, primariy responsie 0or 'aiy

purchasing o0 vegetaes an' 0ruits $ith a prime 0ocus on 5uaity pro'ucts

Exerience:

:e sha have ) to * years experience o0 purchasing in 0ruit< vegetae mar6et

Mo'erate eve o0 e'ucation is su00icient The company reies heaviy on his experience

an' negotiation s6is :e can spea6 or un'erstan' muti anguages pre0eray Fr'u,

!un>ai, an' !ashto


The purchaser shou' e goo' in negotiating prices

(ccuratey monitoring an' 0orecasting stoc6 eves


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:e shou' have a 6een chec6 on 0uctuation in prices o0 0ruits an' vegetae in

Man'i :e sha aso $atch the 'i00erences in prices o0 $hoesae an' retai

mar6et

esearching an' i'enti0ying a'e5uate suppiers an' maintain their 'ataase

Monitoring the 5uaity an' 0reshness o0 0ruits an' vegetaes


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!"e 'ccounts %fficer:

The (ccounts #00icer is responsie 0or overseeing organi9ationGs accounting 0unction

:e re5uires a su00icient experience o0 maintain accounts an' an6 matters

Exerience:

BCom 'egree is re5uire' 0or an accounts o00icer $ith 2 to 3 years experience =e

verse' in 'eaing $ith Ban6s an' /inancia Institutions Experience o0 costing an'

recor' 6eeping an' can generate customi9e' reports 0or Management using !each

Tree, Huic6Boo6s or Microso0t Exce


:e $i per0orms a tas6s reate' to the accounts, incu'ing reporting, cash

han'ing, an6 matters, payros, an' generating 0inancia reports

:e sha expain 0inancia 'ata an' 6eep trac6s o0 changes in expenses an' sae

as $e can con'uct tren' anaysis

Technicay strong in so0t$ares i6e Huic6Boo6s or !eachtree or some

customi9e' so0t$are

Be se0-motivate' an' se0 'riven an' ae to thrive $ithin high-pressure

B- B%'+D %F 'D23S%+S

The oar' o0 a'visors $ou' e more oosey tie' to the organi9ation an' $ou' serve

ony in an a'visory capacity The oar' memers are i6ey to meet ess 0re5uenty or

'epen'ing on the nee' to 'iscuss important strategic 'ecisions

.umbers of 'dvisors 1 $omosition of 'dvisory Board:


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The rocers $i e a soe proprietorship 0irm 8ue to its simpe operations an' o$

re5uirement o0 investment, no oar' o0 'irectors is re5uire' an' oar' o0 a'visor $as

0oun' to e su00icient

.'ME +%4E

Mr- 'sif Faroo,ui#rient ('vertising

(asi Mar6et Sector / -*ahi' !a9a,Bue (rea, Isamaa'

Jutritionist

5o6 t"e 'dvisory Board 7ill Be 8sed

The primary purpose o0 the Boar' is to act as an a'visor to the organi9ation It consuts

$ith an' a'vises the CE# $ith respect to the poicies, programs, an' operations o0 the

organi9ation on a nee' asis They 'o not have any ega authority o0 their

responsiiities They cannot ma6e 'ecisions 0or the company, ut they can o00er use0u

suggestions ase' upon research an' experience

Mr (si0 /aroo5i is the Mar6eting Consutant o0 the rocers :e Initiates an' propose

positive push an' pu activities $ith the mar6eting team :e has a han'some

experience o0 'eveoping mar6eting campaigns 0or various nationa an' mutinationa

companies an' have many success0u aunches on his cre'it :e is a very $e in6e'

person in mar6eting as $e socia circe o0 Isamaa'

Miss ama .han is the nutritionist She monitors an' oversee the purchase o0 0ruits

an' vegetaes through perio'ic chec6s She per0orms nutrition screenings o0 0ruits an'vegetaes She $i e a'vising the purchaser an' pac6aging sta00 as $e as the

'eivery peope ho$ to enhance the 0reshness o0 green grocery an' ho$ to

communicate heath an' nutritiona ene0its to the customers

$- *ey Professional Service Providers


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4a6 Firm

a>a Bashir " (ssociates#00ice 3, Ist /oor, (aghaa9 !a9a, /-* Mar6a9 Isamaa'

The ega consutant $i hep in company registration $ith SEC!, otaining JTJ,oute permits an' 0u0iing a other re5uirement 0rom oca authorities The rocers $isign a contract $ith a>a Bashir " (ssociates an' they $i e hire' on retainer asis 0orone year, initiay

Management 'ccountant

iasat " Co

#00ice &, 2n'/oor, Mosco$ !a9a, Bue (rea, Isamaa'

aisat " Co is a $e 6no$n management accountant 0irm, catering the nee's o0 smaan' me'ium si9e' 0irms They $i e management accountants o0 the company Theirservices incu'e sumitting the yeary income tax returns an' au'it o0 the companyaccounts

9- Company Structure, Intellectual Property & Ownership:

'- %rganiational Structure

The rocers $i e the singe memer company soe proprietorship hea'e' y theCE# Tota numer o0 sta00 re5uire' 0u0iing the current re5uirements is 1; peope

%rganiational $"art:

CEO

(Chief Executive Officer)

Merchandizing & Packaging

Staff

(2 people)

Manager Marketing Accounts Officer Purchaser

Sales & Distriution Staff

(2 person Sector F-10, F-11)(2 person Sector G-10, G-11)

Office Assistant


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The rocers $i e having an open communication system an' $i practiceparticipative stye o0 management 8ecision ma6ing $i e 'eegate' 'o$n the or'er$ith a 'ue consi'eration an' chec6 at customer satis0action eve, $hich $i emonitore' 'irecty through interactions $ith the customers

Descrition of t"e %rganiational Structure:

The rocers organi9ationa structure is 'esigne' in the simpe 0orm It is a Soe!roprietorship 0irm $hich is hea'e' y Mr Moee' Shah9a' $ho is the o$ner an' chie0executive o00icer The Manager Mar6eting, (ccounts #00icer an' !urchaser $i e'irecty reporting to the CE# Both 0orma an' in0orma reporting proce'ures $i euse' 0or this purpose

The Mar6eting Manager $i ma6e a the mar6eting strategies o0 The rocers :e $ie controing the saes an' 'istriution 0our sta00 memers sta00 $ho are responsie0or 'eivering the goo's to the customers T$o o0 them $i 'eiver the goo's in sector /-1; an' /-11 an' the other t$o $i 'eiver goo's to sector -1; an' -11

There is one 0inance o00icer in the company $ho $i contro a the 0inancia activitiesan' $i maintain the recor's as $e as prepare customi9e' an' stan'ar' reports 0ormanagement

The purchaser $i purchase goo's 0rom the man'i an' he contros the merchan'i9ingan' pac6aging sta00 =hen the purchases have een 'one its the 'uty o0 pac6ing sta00to propery pac6 the grocery in stan'ar' pac6 si9es

There $i e one o00ice assistant $ho $i receive the or'ers 0rom the customer throughteephone " emais

3nsurance and Medical Facilities

=e eieve that our empoyees are prime 'rivers o0 our usiness ( sta00 memers $ie covere' un'er group i0e insurance pan

+e6ards and Bonuses

Every empoyee $i get a cash onus in the en' o0 a year Ei' onuses are asopanne' to e incu'e' in the compensation pan Sta00 memers $i e given a 'ecentincrement a0ter every one year, consi'ering in0ation The empoyees $ho $i sho$exceent per0ormance $i e re$ar'e' $ith per0ormance onuses as $e as mi' yearincrements


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Family !ris and +ecreation

The rocers $i arrange company sponsore' sta00


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B- 4egal Structure

4egal Form of %rganiation:

The Company $i e registere' as the soe proprietorship Singe Memer Companyin the Securities an' Exchange Commission o0 !a6istan SEC!, Companyegistration #00ice C# Isamaa' /orms re5uire' 0or registration is attache' as

(nnexure 1

Source% http%


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9- 3ndustry 'nalysis:

') 3ndustry Descrition

(gricuture constitutes the argest sector o0 our economy Ma>ority o0 the popuation are'irecty or in'irecty 'epen'ent on this sector It contriutes aout 24 percent o0 ross8omestic !ro'uct 8! an' accounts 0or ha0 o0 empoye' aor 0orce an' is theargest source o0 0oreign exchange earnings It 0ee's $hoe rura an' uran popuationeai9ing its importance, panners an' poicy ma6ers are a$ays 6een to have reiaearea an' pro'uction statistics o0 agricutura crops $e in time :o$ever, in recentyears, 'ue to persistent hi6es in the prices o0 essentia commo'ities i6e puses, onions,potatoes, chiies an' tomatoes these crops have aso gaine' economic importance

0Source: "tt://666-smeda-org-k; accessed on ?/@>)

Jature has esto$e' us $ith the aiity o0 pro'ucing high 5uaity an' superior variety o00ruits an' vegetaes, ut $e have not een ae to expoit the potentia !a6istan haseen exporting 0ruits an' vegetaes 0or 5uite a ong time The ma>or items, $hichconstitute our 0resh horticuture exports are citrus, mangoes, potatoes an' onions $hietomatoes, peas, eans, o6ra, turnips, rin>as auergine, mushrooms, appe, pear,apricot, meon, pum, erries an' prunes aso 0igure in the export ist ( ma>orcomponent o0 our exports comes 0rom 'ates, mango, man'arin, onion an' potato $ithMi''e East, /ar East an' Europe as 6ey mar6ets 8ue to geographica proximity, (siais an attractive mar6et 0or !a6istan This segment has a great potentia 0or gro$th an'export earning Fn0ortunatey, thousan's o0 tons o0 0ruits an' vegetaes are eing$aste' each year ecause o0 the asence o0 proper pre- an' post-harvesting 0aciities,

reasons incu'e un0amiiarity $ith the mar6et 'eman's an' 0inancia constraints as $eas expoitation y the mi''eman There is a ac6 o0 asic in0rastructure 0or transporting,storage, preservation, processing an' 'istriution o0 perishae 0ruits "vegetaes

0Source: "tt://666-smeda-org-k; accessed on ?/@>)


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7egetaes are rich source o0 vitamins, carohy'rates, sats an' proteins Mosty thevegetaes gro$n in the $or' are oca to their an' an' countries ho$ever othervarieties an' types have aso een intro'uce' 0rom across 'i00erentcontinentsC


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The main commo'ities in 0oo' an' everages $hich have sho$n an increase in theirprices 'uring (ugust 2;;+ over Kuy, 2;;+ are as un'er%-

!able @AC

$ommodities Percentage3ncrease

$ommodities Percentage3ncrease

Tomatoes 4+*)? Mi6 pro'ucts 2@2?

Chic6en 0arm 31&? Spices 22*?

#nions 2;4&? !otatoes 21*?

!use masoor *+;? 7egetae ghee 2;*?

7egetaes @44? Sugar 2;;?

Mustar' oi 44? Cereas 1)2?

Coo6ing oi 41)? !use gram 1&*?Bete eaves nuts 2*4? Mi6 0resh 114?0Source:"tt://666-smeda-org; accessed on ?/@>)

3ndustry !rends

Some notae tren's oserve' in the recent past pertaining to vegetae


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3ndustry Sie

!a6istan is one o0 the $or's argest pro'ucers an' suppiers o0 the 0oo$ing

commo'ities accor'ing to the 2;;* /oo' an' (gricuture #rgani9ation o0 The Fnite'Jations an' /(#ST(T given here $ith ran6

Chic6pea 2n'

(pricot 4th

Cotton 4th

Sugarcane 4th

Mi6 &th

#nion &th

8ate !am )th

Mango 3r'

Tangerines, man'arin orange, Cementine *th

ice *th

=heat +th

#ranges 1;th

!a6istan ran6s 0i0th in the Musim $or' an' t$entieth $or'$i'e in 0arm output!a6istans principa natura resources are arae an' an' $ater (out 2&? o0!a6istans tota an' area is un'er cutivation an' is $atere' y one o0 the argestirrigation systems in the $or' !a6istan irrigates three times more acres than ussia

(gricuture accounts 0or aout 23? o0 8! an' empoys aout 44? o0 the aor 0orce

Larai Tara5iati Ban6 imite' is the argest 0inancia institution geare' to$ar's the'eveopment o0 agricuture sector through provision o0 0inancia services an' technica6no$ ho$

0Source: "tt://666-en-6ikiedia-org ;accessed on ?/@>)
http://www.en.wikipedia.org/http://www.en.wikipedia.org/http://www.en.wikipedia.org/


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3ndustry 'ttractiveness

Increase' heath a$areness, high popuation gro$th rate, changing 'ietary patterns o0increasingy a00uent mi''e cass an' avaiaiity o0 pac6age' vegetaes, has there0oregenerate' a year roun' high 'eman' 0or vegetaes in the country in genera an' inma>or city centers in particuar Thus the in'ustry is currenty in the gro$th stage Thegro$th stage means that the in'ustry is very attractive 0or any usiness operating in thatparticuar in'ustry The rocers $i e ene0itte' 'ue to this current stage o0 in'ustry

Profit Potential

The rocers is aiming at 'eveoping a pioneering a'vantage eing the 0irst o0 its 6in'

company in Isamaa' that is invove' in 'oor to 'oor 'eivery o0 0resh vegetaes an'0ruits (s the in'ustry is in gro$th stage there is a huge pro0it potentia The gro$thstage o0 in'ustry in'icates increasing saes an' a 'ecent pro0it potentia 'etaismentione' in 0inancia pan section


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D) $ometitor 'nalysis:

/oo$ing is a rie0 competitor anaysis o0 The rocers

Small Markets 2egetables/Fruits Sellers:

Sma mar6ets cou' e the in'irect competitors o0 grocers as they aso se 0resh 0ruitsan' vegetaes ut they 'o not provi'e home 'eivery o0 0resh 0ruits an' vegetaesSecon'y their prices are 5uite high 'ue to their high overhea' costs incu'ing rents,utiities etc

7eekly Baaars:

=ee6y a9aars are another in'irect competitors o0 grocers as the prices are 5uite essas compare to sma mar6et =ee6y a9aars 'o not guarantee 0reshness as $e as it is

inconvenient to uy 0rom such a9aars reguary, current threatening a$ an' or'ersituations a''s to the vo$s

Metro:

Metro is charging high prices on 0resh vegetaes an' 0ruits Metro is not provi'ing theservices o0 home 'eivery 0or groceries

Mandi:

Sa9i an' 0ruit man'i cou' e other in'irect competitions o0 the grocers, ut in man'i

there is no gra'ing 0or 5uaity 0resh 0ruits an' vegetaes Car par6ing is not a'e5uatean' sa0e Man'i is situate' at a consi'erae 'istance 0rom targete' resi'entia area/urther, our target mar6et is not com0ortae $ith the unti'y environment o0 man'i


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- Marketing Plan:

B$# Matrix

The pro'uct port0oio o0 The rocers is very simpe 7egetaes come insi'e the Stars

category as they are having mutipe an' reguar usage, in'icating high mar6et share

an' high gro$th rate The 0ruits are consi'ere' to e Cash Co$s as mar6et shareappears to e high eing use' y a 0amiy memers an' 0ast rate o0 consumption, yet

the mar6et gro$th rate is reativey o$ 'ue to season aiity 0actor

Stars

7egetaes

uestion Marks

x

$as" $o6s

/ruits

Dogs

x

High Low

Relative Market Share

Mark

etGrow

thRate

High

Low


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PES! 'nalysis

Political

In recent years !a6istan has $itnesse' very

tough poitica crisis, a$yers movement an'unrest in Ku'icia system, $ar against terrora''e' 0ue to the 0ire an' !a6istan portraye' itse0 as a non investor 0rien'y country $ith aninstae poitica system

:o$ever in recent past, our poitica ea'ers havesho$n a great gesture o0 nationa reconciiation$hich has hepe' them to resove issues i6e J/Ca$ar', =ater 'istriution among provinces an'most o0 a historic 1*thamen'ment Investors areno$ regaining their con0i'ence in !a6istanspoitica an' economic system The evi'ence o0this 0act is staiity o0 Stoc6 Exchange mar6et an'sustantia increase in 0oreign reserves

Economical

(0ter passing through the umpy portion o0 roa' our economy is again on trac6 an' $eexpecting to gro$ it on a pace o0 aout 4&? pa #ur in0ation rates has come 'o$n toaout 12?, the terror 0actor has een tac6e' though not 1;;? ut to a satis0actoryeve that $e can continue our usiness an' socia activities The rocers aims at

contriuting in the economic 'eveopment o0 the country y creating more >os an'through entenureprenuria en'eavor

Social

Ever increasing prices o0 househo' pro'ucts, =ar on Terror, Economic $oes, !oiticachaenges 0actor has create' a huge negative impact an' create' a 0ear 0actor amongsociety Changes are oserve' in consumers i0estyes $ho are ecoming more timeconscious an' convenience see6er This is a positive sign 0or usiness mo'e o0 Therocers The company $i ui' ong term reationship $ith its customers ase' onmutua trust as 'epicte' in Mission statement

!ec"nology

Technoogy $i not have much e00ect on our usiness ('e5uate operationa technoogyin 0orm o0 computers, moies, $e site etc is avaiae


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S7%! 'nalysis

Strengt"s

( uni5ue i'ea o0 home 'eivery o0 0resh grocery

!ro0it potentia is ucrative, the catch is purchasing at grass root eve 0rom man'i

an' seing to en' user

Jo s6ie' aor re5uire'

!ro0essiona, 'e'icate' an' se0 'irecte' sta00

7eakness

ac6 o0 a$areness among the peope aout home 'eivery o0 grocery ac6 o0 promotiona u'get

!roems o0 sta00 retention

Every 'ay changing prices o0 vegetaes an' 0ruits 'ue to 'eman' an' suppy

rues, $hich nee's to e communicate' to customers

%ortunities

Business can e expan'e' to other cities i6e .arachi, ahore etc

In'ustry is oserving a sustantia increase in 'eman'

Manageria trainings an' s6is 'eveopment o0 empoyees

#ption o0 ac6$ar' integration ie o$n organic 0arming

!"reats

a$ an' or'er situation in the country is $orsening 'ay y 'ay

Strong retaiation 0rom sma mar6et retaiers

ising energy costs

!otentia entrants in mar6et


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Porters Model

+ivalry among existing firmIn Isamaa' there is no other 'irect competitor Threats from existing firms is found tobe very low.

Bargaining Po6er of BuyersCustomers have options avaiae 0or purchasing $hich are easiy avaiae in themar6et Therefore bargaining power of buyer is relatively high.

Bargaining o6er of suliersSuppiers o0 The rocers are at source ie uying 'irecty 0rom vegetae man'ithrough a oi system an' prices are ase' on 'eman' an' suppy rue (s the mar6et'ecares the prices, the bargaining power of suppliers is normal

Potential EntrantsThe rocers 'o not see any ig giant mar6ing its 0u 0e'ge' entry in near 0uture Thereare no entry arriers as such Threat of potential entrants is found to relatively high.

Substitutes

Sustitutes are easiy avaiae The in'irect competitors are oca retaiers, it$ara9ars an' arge 'epartmenta stores ivalry among substitutes is norma as none o0them are o00ering home 'eivery service


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Product Feasibility and Strategy

$oncet/8sability !esting

The rocers 'eveope' a comprehensive 5uestionnaire 0or concept testing The0in'ings are mentione' as un'er

uestionnaire

3nstructions:A

@A Gou may fill more t"an one otions


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) 7"at item do you urc"ase t"e most in FruitsH

IIIIIIIIIIIIIIIIIIIIIIIII=) 7"at do you refer 6"en buying vegetables and fruitsH

/reshness =eight !rice

) 're you satisfied 6it" grocery ,uality available in t"e marketH

oo' (verage Ba'

C) 7ould you refer getting #rocery at your door steH

Aes Jo

@>) 3f a comany rovides you grocery on door ste; "o6 fre,uent 6ould youbuyH

8aiy T$ice a $ee6 a0ter every t$o 8ays =ee6y

@@) 7ould you refer to buy acked groceryH

Aes Jo

@


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(''ress% sector

Findings of uestionnaire

( tota o0 3; 5uestionnaires $ere 0ie' 0rom sectors /-1;, /-11, -1; an' -11

esuts are as 0oo$s%

1 + 0or option a, 13 0or option , 1; 0or option c

2 14 0or option a, 1; 0or option , 1; 0or option c, ; '

3 + 0or option a, 1@ 0or option , 4 0or option c

4 1; 0or option a, 12 0or option , 1& 0or option c, 1 0or option ', 4 0or

option e

& (verage most vegetae onion, potato, tomato

) (verage most 0ruits anana, appe, seasona

@ 2@ 0or option a, 2 0or option , 12 0or option c

* ; 0or option a, 2@ 0or option , 3 0or option c

+ 1* 0or option a, 12 0or option

1; 21 0or option a, 4 0or option , ) 0or option c, ; '

11 14 0or option a, 1) 0or option

12 13 0or option a, & 0or option , 12 0or option c, ; '

The raphica presentation an' interpretation is 'escrie' as un'er

+ESE'+$5 F3.D3.#S


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Products/Services

7"ats in it for Gou 0733FG)

/ree home 'eivery o0 0resh an' hygienic vegetaes an' 0ruits

Jeat pac6ing

(''ing convenience to our vaue' customers

Money ac6 guarantee i0 grocery is 0oun' non 0resh

Convenience is >ust a phone ca a$ay

!rices & to 1; ? ess than your oca retaier

Product Mix of !"e #rocers


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Summer Fruits 7inter Fruits @< mont"s Fruits

(pricot

8ates

!um

Meon

!each

=ater-meon

Cherry

(ppe

#range

!omegranate

(ppe

Banana

uava

Summer 2egetables 7inter 2egetables @< mont"s vegetables

Cucumer

Capsicum

a'y 0inger

Mushroom

!ump6in

inger

aric

#nion

!otato

Spinach

Tomato

Chii

Brin>a

Caage

Carrot

Caui0o$er

!eas

a'ish

inger

aric

#nion

!otato

Spinach

Tomato


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Banana

uava

rapes

Mango

Pricing Strategy

The rocers $i e operating on mar6et ase' pricing (s the prices o0 vegetae an'0ruits are 'ecare' on 'eman' an' suppy rues, $e $i have to o00er 'aiy asis pricingstrategy =hen the customer $i ca 0or home 'eivery, he $i e in0orme' aout theprices o0 his or'er as D(a> 6a Bhao process In or'er to capture the maximum mar6etshare an' to ui' a$areness aout this ne$ concept o0 home 'eivery, $e $i chargeprices as & to 1; ? ess than the oca retaier


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P"ase 3 minute +s- ?>;>>>

+adio

/M 1;; = daily0!"ree days in6eek)

> seconds >;>>>

/M ++ = daily0!"ree days in

6eek)

> seconds >>

!otal +s @>;>>>/A


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an' up'ating the 'ata ase an' a0ter$ar's 'istriuting 0iers to the resi'ents o0 sectors'e0ine'

Data Base Management

8ataase management an' mar6eting $i e the core o0 The rocers usiness =e $i6eep compete 'ata o0 househo's an' $i 6eep on up'ating it /or this, its is suggeste'to use Microso0t CM 0or maintaining 'ata o0 customers an' prospects an' 6eepingcustomer pro0ie

Public +elations

Me'ia reationships $i e given a prime 0ocus in or'er to compensate ac6 o0a'vertisement capaiities on mass me'ia $hich $i e carrie' through ne$s, re0erras$or' o0 mouth an' announcements

Sales Promotion

The rocers $i use numer o0 saes promotion activities in or'er to attract thecustomers to uy the pro'ucts They incu'e o00ering 6ey chains, Mugs, =a coc6s an'on specia events i6e am9an, the nicey 'esigne' (0tar Caen'ars


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!"e Marketing Budget for Gear @>

4aunc" $amaign 0First Mont"; July @>) in Pak +s-

Media Sots/day Duration !otal Budget$able !2 1; I minute &;,;;;

+adio

/M 1;; @ 'aiy three'ays a $ee6

3; secon's 3;,;;;

/M ++ @ 'aiy three'ays a $ee6

3; secon's 23,;;;

/iers 1;,;;; 4& 4&,;;;

Banners 1;; 2;; 2;,;;;

Steamers 3;; 12; 3),;;;

SMS @,;;;

=e Site 2&,;;;

Transit ('vertising 7ehices

!otal $ost >>

Follo6 8 $amaigns

It has een panne' 0or the 0oo$ing months the mar6eting activities $i e aocate' anamount o0 +s- ;>>> er mont"0or the next 11 months, mosty use' in BT activities'ue to restricte' geographica area o0 operations


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7. %erational Plan:

') Service Delivery

The tas6 $i egan 0rom purchasing #ur highy s6ie' an' experience' purchaser $ipurchase 0resh 0ruits an' 7egetaes 0rom Sa9i Man'i at Tra'e !rice ti mi' night The0ruits, are some times so' in the 'ay time yet, avaiae y + o coc6 in the morning =e$i ma6e reguar an' mutuay ene0icia arrangements $ith truste' an' reputaeD(TIES $ho $i provi'e us 0resh vegetaes on tra'e prices through an open oisystem, this $i e 'one y @> o clock in nig"t

The purchase' items $i e ta6en to the near y ha0 .M 'istance $arehouse o0 thecompany $here our sorters separate rotten an' 0resh items It $i e then pac6e',

hygienicay 0or home 'eivery in stan'ar' pac6aging si9es o0 1 .g, 3 .g an' & .g #ur$arehouse is temperature controe' an' $i 6eep vegetaes 0reshThis process $i e compete' y @ o clock in nig"t-

Jo$ $e are rea'y to oo6 or'ers 0rom customers They can pace the or'ers 0rom oclock till @>:> am through teephones , moies an' our $e site$$$the grocerp6 =e $i ma6e ists o0 or'er $ith customers a''resses, or'er5uantities an' han' it over to saes an' 'istriution sta00, $ho $i eave y 1;4&

The 0ruit an' vegetae $hich are area'y pac6e' an' then oa'e' to our vehices8eivery $i ta6e pace maximum y @ at noon, enaing us to 'eiver e0ore unch

time

( transactions $i e on cash asis an' i $i e generate' through sma han'ycash registers machines #ur sta00 $i aso carry an eectronic $eighing scae on $hichthe customers $i e sho$n the $eight o0 their purchase, >ust to re'uce the uncertainty


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Delivery:A

=e have 2 vehices that can com0ortae cover up the targete' sectors, $e in timeThe geographica area consists o0 4 s5 6m $hich $i e covere' through proper routing

an' sche'uing proce'ure The rocers have area'y 'eveope' a 'ataase o0resi'ents o0 the seecte' 0our sectors

=e eieve that 'eivering 0resh vegetaes an' 0ruits, on the 'oor steps o0 our vaueae customer, at reasonae price on >ust one phone ca ma6e our customers'eighte' an' satis0ie' $ith our services (s 'ecare' in our mission statement 7edont sell grocery; 6e deliver fres"ness(

=e $i get precious inputs 0rom our customers , $hich surey hep us to improve ourservices

( strong 'i00erentia a'vantage o0 The rocers is money back guarantee- I0 customer0ee that vegetae is not 0resh or rotten then $e $i ta6e them ac6 an' return the 0uamount ac6

In the 0irst 5uarter, 3;; houses o0 targete' sectors $i e serve'

B) 'vailability %f ualified 4abor Pool

In our usiness $e 'i'nt re5uire' any technicay s6ie' aor, ho$ever experience 0orpurchaser is a must eing the 6ey person est o0 the sta00 memers $i e givena'e5uate on the >o training o0 customer han'ing, iing etc

'- Business artners"is

=e $i 'eveop very goo' reationship $ith reputae D(TIES to create an'impementing !artner reationship management !M Though this not comes in the'e0inition o0 usiness partnership as such, ut $e eieve that oth our customers an'suppiers are our usiness partners

B- uality $ontrol

The rocers is a tota 5uaity conscious company an' $i never compromise on 5uaity=e promise to 'eiver 0resh vegetaes an' 0ruits in time an' o00er money ac6guarantee i0 customer 0in's our 'eivere' goo's non 0resh or rotten #ur nutritionist $ima6e sure the 0reshness y a'vising an' supervising the sta00 an' giving themtrainings =e $i aso communicate such to our vaue' customers The controe'temperature o0 our $are house $i ensure sa0e, hygiene an' 0reshness


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$- $ustomer Suort

$ustomer Suort Strategies

=e $i ensure tota customer satis0action an' $i 'epoy 0oo$ing activities 0or this

Sen'ing reeting Car's on ne$ years an' Ei'

/oo$ up cas to ensure timey an' 5uaity 'eivery

Surprise visit y entrepreneur $ith vehice

8ata ase management " up'ating

Time an' 0ue Saving

Jo huste, in start $e may accommo'ate emergency or'ers ut ater $e

$i poitey re0use or'ers a0ter 1;3;

These 'ays customer $ant 5uaity pro'uct at a00or'ae price an' it may aso 0resh so$e 'eiver it prou'y to ma6e our customers satis0ie' an' in our turn creating a sense o0o$nership

$ustomer Suort %bligations

/e$ expecte' oigations $e may 0ace y customers incu'es

=eight can e chaenge'

!ac6ing si9e is not a'e5uate

/reshness may e 5uestione'

In or'er to han'e these proems, our vehices $i have a computeri9e' $eighingscae, i0 5uestion is raise' y customers, $e $i $eigh it straight$ay in 0ront o0 them

!ac6ing si9es are 'esigne' to accommo'ate mutipe or'ers, 0or exampe i0 some one$ants to uy 2 .g, he can have t$o pac6s o0 1 .g each /reshness chaenge $i e'eat through money ac6 guarantee


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CA $+3!3$'4 +3S* F'$!%+S

') Management +isks

The ris6s i'enti0ie' in this area are %-

etaining o0 manageria sta00 0or ong term

Management invove' too much in 'ay to 'ay activities an' Strategic 8ecision

an' ong term panning may su00er

!oor coor'ination et$een $arehouse an' 'istriution sta00

Strategies

Sta00 $i e compensate' on the asis o0 per0ormance an' contriution to$ar'sorgani9ationa o>ectives 8uties $i e speci0icay an' expicity i'enti0ie'

B) Marketing +isks

Mar6eting ris6s incu'es

Customer may not respon' as expecte'

ac6 o0 promotiona u'get

oyaty $ith previous suppiers

Emergence o0 potentia competitors

Strategies

!romotion $i e con0ine' $ith BT me'ia an' persona

imite' ho'ing capacity 'ue to perishae pro'ucts

Excessive use o0 company vehices 0or home 'eiveries

Strategies


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=e $i uy on 'aiy asis so perish aiity can e manage' 7ehices $i e maintaine'in proper $or6ing con'itions an' $e $i ma6e arrangements $ith renta service as acontingency pan


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D) Financial +isks

/inancia ris6s may incu'e

Entrepreneur ac6s investment

ecession in economy

Fnanticipate' expenses

Increasing prices o0 vegetaes an' 0ruits

Strategies

Expenses $i e matche' as actua 0rom pro>ecte' ones an' 0in' out reasons i0'eviation occurs =e $i have strict contro on our costs Increasing < 'ecreasing prices$i e communicate' to customers at the time o0 oo6ing or'er an' can e >usti0ie' asthe pro'ucts are so' on 'eman' an' suppy rues !roper recor' 6eeping in 0orm o0 'ayoo6s an' sae oo6s $i e carrie'

E) 3ntellectual Proerty 3nfringement +isks

This has not een 0oun' to e a potentia ris6 0or Mini Kunge as this usiness i'ea hasnot een presume' patentae The tra'e mar6s $i e registere' an' copy rightsprotecte' $hatsoever is appicae 0rom I!# Inteectua !roperty #rgani9ation, ovto0 !a6istan


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+eferences

1- Capita 8eveopment (uthority C8(

2- Inteectua !roperty #rgani9ation I!#, http%


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'nnexure

'nnexure @

F%+M S@NSee rues 3 an' +&O!5E $%MP'.3ES %+D3.'.$E; @C9

.%!3$E %F .%M3.'!3%. %F .%M3.EE D3+E$!%+ BG S3.#4E MEMBE+ %F 'S3.#4E MEMBE+ $%MP'.G

Please complete in typescript or in bold block capitals.

1 CFIJ IncorporationJumer%

2 Jame o0 the Company%

3 /ee pai' s%

4 Jame an' ranch o0 an6%

8ay Month Aear

& 8ate o0 payment%

) Ban6 Chaan Jo% Ban6 Chaan to e attache' in origina

@ Jame, JIC Jo, a''ress an' reationship o0 ega heirs%

Jame JIC Jo (''ress eationship


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* Jame, JIC Jo, an' a''ress o0 nominee 'irectors%

Jame JIC Jo (''ress Status

Jominee'irector

(ternatenominee'irector

+ Consent o0 nominee 'irector% I, herey, consent to act as nominee 'irector o0 thecompany in case o0 'eath o0 the singe memer

Signature o0 nominee 'irector

1; Consent o0 aternate nominee'irector%

I, herey, consent to act as aternate nominee'irector o0 the company in case o0 non-avaiaiity o0

nominee 'irector

Signature o0 aternate nominee 'irector

11 Signature o0 singe memer%

12 JIC Jo o0signatory%

8ay Month Aear

13 8ate%

(nnexure 3 Mar6eting Materia


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Script o0 T7C

The Grocers Final

Documents

Transcript of The Grocers Final