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RESEARCH: CHANCE TO GAIN SHOPPER LOYALTY Omnichannel grocery shoppers shop more often and spend up to 20% more vs. in-store-only shoppers, new research from Symphony RetailAI shows. What’s more, supermarket chains highlighting nonfood product categories online could create an “Amazon effect” and snare incremental sales with a one-stop shopping experience, Symphony RetailAI said. The findings come from shopper data collected across Symphony RetailAI’s customer base of leading grocery retailers during Q1 2021, encompassing 421 million baskets in the U.S. and Europe. The company specializes in artificial intelligence-based marketing and merchandising. Symphony RetailAI said that although its research indicated that half of shoppers abandoned the e-commerce channel after one online purchase, those who stayed engaged became more loyal. In turn, retailers able to retain online and omnichannel shoppers — and nudging in-store shoppers to make online purchases — will gain long-term loyalty. Customers already are making more repeat purchases. Of shoppers making an online purchase in Q1 2021, seven out of 10 returned and bought again within the same quarter, up from five out of 10 in Q1 2020, Symphony RetailAI said. Its data also showed that if online customers return to the channel seven times in the first three months, they are three times more likely to become a long-term engaged customer. One-third of customers are deemed as long-term engaged; however, they represent more than half of all online sales, making them four times more valuable, Symphony RetailAI noted. “Because most grocery retailers operate with narrow margins, it’s important for them to find ways to gain more share of wallet while building customer loyalty,” Chris Koziol, CEO of Symphony RetailAI, said in a statement. “Providing customers with an online channel to shop how and when they want is a key differentiator, as we see with the increasing loyalty of omnichannel shoppers observed in our data,” he explained. “Therefore, the online grocery trend should be seen as a win-win omnichannel scenario, not a matter of ‘bricks versus clicks.’ Our recommendation to retailers based on these insights is to focus on the complete customer lifecycle and buying journey with an emphasis on driving repeat purchases to build long-term engagement.” Year over year, online grocery sales doubled in Q1 2021, accounting for 8% of total grocery sales, Symphony RetailAI reported. Online sales contributed 50% of total revenue growth in the sector during Q1 2021, up 20% pre-pandemic.

OMNICHANNEL CONSUMERS PAYING OFF FOR GROCERSADVERTISER NEWS Hostess Brands has debuted the “Live Your Mostess” spots on digital channels and traditional and streaming TV that feature adults spontaneously surrendering to childhood impulses while eating Hostess snacks. The advertisements are Hostess’ first nationwide campaign in eight years, and the snack food brand said the spots are targeting 35- to 54-year-olds, on-the-go younger parents with new families and millennials, Ad Age reports... In an effort to improve BI-POC (Black, Indigenous and People of Color) representation in the tech industry, Best Buy plans to spend $1.2 billion with diverse suppliers between now and 2025, including through its product buying and marketing spend, the retailer said in a press release. On the marketing side, Best Buy said it has a goal to dedicate “nearly” 10% of its annual media spending to BIPOC firms by 2025… PVH plans to sell major pieces of its Heritage Brands unit to Authentic Brands Group for $220 million. The deal includes the Izod, Van Heusen, Arrow and

Geoffrey Beene brand trademarks, and is expected to close in Q3. PVH plans to use proceeds from the sale to buy back its own stock. PVH — which also owns the Tommy Hilfiger and Calvin Klein brands — will con-tinue to own and operate the intimates and underwear businesses, and will operate the dress shirts and neckwear business… Gi-ant Food has launched the Local Produce Boxes program for the summer to provide

local, in-season produce to online customers. The fruits and vegetables come from farms in Maryland, Virginia and Dela-ware, and the boxes contain at least six items each, Super-market News reports... Target has announced its intention to make all of its private label products sustainable by 2040, with all plastic packaging for such items to be recyclable, re-usable or compostable by 2025. Target also plans to become a net-zero enterprise by 2040... Boot Barn President and CEO Jim Conroy tells CNBC the Western-lifestyle retailer has yet to experience the full benefits of the U.S. economy reopening from pandemic-era disruptions. Conroy said the

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PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

AVAILS If you’re a strong digital sales specialist and being part of a team that WINS is your thing, great news! WKRN, Nashville’s ABC affiliate and a member of the Nexstar family, is on the hunt for an Integrated Digital Specialist. WKRN has a track record of climbing steep digital mountains and leading the market in digital sales — and we need an experienced digital climber! If you know digital and you’re a great seller, organized and ready to hit the ground running, this may be

your gig. CLICK HERE to apply. EOE. Here’s your chance to join a top-rated CBS affiliate in a top 25 market. CBS4 WTTV-TV, the Nexstar-owned CBS affiliate in Indianapolis, has an opening for a Sales Account Executive. Be a part of a team of seasoned advertising professionals who use the strength of CBS to generate revenue on-air and online. Combined with a high-performing Nielsen-rated digital subchannel station, ETTV.2, and an extensive offering of

digital products, it’s an Account Executive’s dream come true! CLICK HERE to apply. EOE. WKCF, the Hearst-owned CW affiliate in sunny Orlando, Fla., is looking for an experienced Account Executive to join our team. WKCF is one of the top CW affiliates in the nation, featuring over 40 hours of local news, top-rated sitcoms and NFL football. You provide superior sales skills, a great attitude and the desire to WIN, and we will provide you with a great product, excellent compensation and a fun team culture. CLICK HERE to apply. WFXR (FOX) and WWCW (CW), in the beautiful Blue Ridge Mountains of Roanoke / Lynchburg, Va., has an immediate opening for a highly motivated and experienced Creative Services Director. We’re looking for a brand and marketing expert to help us promote both stations and our digital/mobile assets inside and outside of the station. Candidates must have excellent copywriting, conceptual skills and social media experience. Must have strong interpersonal and communication skills and the ability to work well under pressure and prioritize multiple projects. APPLY HERE. EOE.

See your ad here tomorrow! CLICK HERE for details.

GOOGLE DELAYS COOKIE REMOVAL TO LATE 2023 Google has delayed its plan to scrap third-party cookies amid regulatory scrutiny and concerns from privacy advocates and the advertising industry over the search giant’s approach to replacing the tool, The Wall Street Journal reports. Yesterday, the Alphabet unit said its Chrome internet browser will stop supporting user-tracking third-party cookies by late 2023, nearly two years later than its initial time frame. Google said the delay would give it more time to get publishers, advertisers and regulators comfortable with the new technologies it is developing to enable targeted ads after cookies are phased out. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” Google said.

NBC: WE’RE CONFIDENT ON OLYMPICS AD SALES NBC executives said this week the company is unlikely to disclose exactly how much ad sales revenue it generates with its Summer Olympics coverage until it sells out its entire stock of inventory, down to the last 30-second spot. That’s according to Sportico, which says that if all goes according to plan, NBC will still have some commercial time up for bid all the way up through the Closing Ceremony, in which case a final dollar amount won’t be available until the second week of August. Dan Lovinger, EVP of ad sales for NBC Sports, indicated that the Tokyo total ultimately will surpass the $1.25 billion in ad sales that his team originally booked before the Olympics were derailed in March 2020. Less than 30 days out from the Opening Ceremony, NBCUniversal has lined up more than 120 advertisers for the Tokyo Games, a 20% bigger client roster than had suited up for the 2016 Rio Olympics. According to Lovinger, new business accounts for $500 million of NBC’s Olympics sales thus far.

NETWORK NEWS The 2021 U.S. Women’s Open wound up being the most-watched women’s open since 2016, averaging 600,000 viewers across NBC and Golf Channel — good for a 62% increase year-over-year. Across U.S. Golf Association (USGA) streaming platforms, the championship was also the most-streamed U.S. Women’s Open ever. Sportico reports the spikes resulted from a revamped strategy by the USGA, with help from partner NBCUniversal, which operates the Golf Channel and reacquired the governing body’s broadcasts rights last summer... Supernatural, one of the most important series in the history of the CW, is eyeing a comeback with prequel The Winchesters, centered on Dean and Sam Winchester’s parents. The project, now in development at the network, is executive produced by Supernatural star Jensen Ackles, who will also reprise his Dean Winchester character as a narrator of the new show, and Ackles’ wife, Supernatural recurring guest star Danneel. The Winchesters has a script commitment... Hawaii Five-0’s Lance Gross has joined the cast of Fox’s Our Kind of People as a series regular. The upcoming drama stars Yaya DaCosta, Morris Chestnut and LeToya Luckett... Christian Magby (The Flash) has been tapped as a lead opposite Demi Lovato in NBC’s single-camera comedy pilot Hungry, starring and executive produced by Lovato. Written by Suzanne Martin, Hungry follows a group of friends who belong to a food-issues group, helping one another as they look for love, success and the perfect thing in the fridge that’s going to make it all better... Kamal Bolden and Noah Bean are set as male leads opposite Morena Baccarin and Ryan Michelle Bathé in NBC’s untitled bank-heist drama pilot. The untitled project is a high-stakes two-hander about Elena Federova (Baccarin), a recently captured international arms dealer and brilliant criminal mastermind who orchestrates a number of coordinated bank heists throughout New York City for a mysterious purpose, and Val Turner (Bathé), the principled, relentless and socially outcast FBI agent who will stop at nothing to foil her ambitious plan.

6/25/2021

FunnyTweeter.com

I’m at the age where getting lost in the moment probably means early onset dementia.

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

DONE DEAL Media sales professional Margie Chilson has joined national sales training and marketing consulting firm JDA.media as a senior marketing consultant. She brings nearly three decades of broadcast television and digital sales marketing experience, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD and KWGN, and as

a team manager at Millennium Television Sales. “Margie is well known and respected in our industry for her diligence, drive, and new business results,” said Angela Betasso, JDA.media president-CEO. “She knows the station environment very well and has a strong track record of successfully helping business owners strategically grow their revenue with proven results through broadcast and streaming.”

Chilson exceeded new business and digital goals at Belo Corp., Scripps, Tegna and Tribune stations.

ADVERTISER NEWS(Continued from Page 1)return of concerts and rodeos, as well as county and state fairs, will lift Boot Barn’s sales in the coming months — and that tailwind is still ahead... Amazon recently surpassed Walmart as the top U.S. seller of apparel, according to Wells Fargo, and both companies are focusing on expanding beyond basics to win over fashion fans as apparel sales rebound. Clothing sales have risen 46% thus far this year, compared with this time last year, according to NPD Group… Bath & Body Works will be a standalone brand when parent L Brands spins off Victoria’s Secret, which is expected in August. Bath & Body Works’ sales were on the rise before the pandemic, which fueled even bigger growth as consumers stocked up on soap products. Its focus for future growth is largely centered on moving away from malls in favor of standalone stores as it opens as many as 75 locations this year, Modern Retail reports.

6/25/2021

FunnyTweeter.com

I apologize for bashing autocorrect. Tonight my husband brought home beers instead of beets,

and I don’t know the last time I was this happy.

WEDNESDAY NIELSEN RATINGS - LIVE + SAME DAY

USED-VEHICLE PRICES POISED FOR PEAK IN U.S. The record-breaking rise in used-car prices is probably coming to an end — and with it a key driver of the recent spike in U.S. inflation, Automotive News says. The bellwether of the industry — the wholesale market where dealers buy and sell in bulk — has already topped out and prices of individual secondhand cars should follow in a matter of weeks, said Zo Rahim, industry analyst at Cox Automotive. Cox owns Manheim, the biggest U.S. auction house selling millions of vehicles every year. Soaring prices for secondhand vehicles have helped push U.S. inflation to the highest in more than a decade. The cost of used cars and trucks climbed 10% in April, and another 7.3% in May when they were responsible for one-third of the overall rise in consumer prices. All kinds of pandemic-driven shifts in supply and demand have contributed to the run-up. But there are signs that it may be peaking. “Wholesale prices as of right now are at their peak and should start to come down,” Rahim said. “We are seeing a decelerating pace of price increases in the first two weeks of June, compared to what has been just an absolute surge.” Manheim’s wholesale index of used-vehicle value was 36% higher than a year earlier as of mid-June — down from an annual rate above 50% in April.

WAREHOUSE RENTS UP ON E-COMMERCE DEMAND The U.S. warehouse market is starting to look like the red-hot housing sector, as companies jockey for scarce distribution space to meet surging e-commerce demand, The Wall Street Journal reports. The competition is driving up industrial rents as retailers and logistics providers race to move goods closer to population centers, with some engaging in bidding wars for the most coveted sites. Businesses are pushing to deliver online orders faster to the homes of digital shoppers. Demand for industrial real estate is so strong that taking rents — the initial base rent agreed on by a landlord and tenant — are rising faster than asking rents, according to real-estate firm CBRE Group. Industrial taking rents were up 9.7% in the first five months of 2021 compared with the same period last year, while industrial asking rents rose 7.1%, according to CBRE, which tracks 58 U.S. markets.

GEN Z, MILLENNIALS TOP AUTO REGISTRATIONS Considering the current auto market madness, it may seem unsurprising that an oft-cited trend has reversed its course. Gen Zers and Millennials accounted for the largest increases in new-vehicle registrations during Q4 2020, at 4.1% (1.1% during Q4 2019) and 28.1% (26.4% during Q4 2019), respectively. Gen Xers continued to have the largest share of new-vehicle registrations at 29.9%. Older adults’ shares didn’t increase much and even decreased slightly for some age groups.— Media Group Online’s June 2021 Automotive Update Report For more information and a one-week free trial, visit Media Group Online.