WHO IS GINA?

In a dynamic world driven by big ideas, some brands succeed while

many others fail. So what is the Gina brand, and what is it about this

particular brand that makes her worthy enough to succeed in this

world?

#1: HANDS-ON EXPERIENCE

Internship at Crush Advertising (TNBT)

• Fulfilled the role as an account

coordinator

• Assisted in beauty, finance and hotel

accounts

• Coordinated work within the agency

including:

• Writing job briefs

• Competitor analysis

• Research

• Media clipping

• Planning timelines

• Offered an extension at the end of the 3-

month internship

#2: ORGANISED AND VERSATILE

•Involved in all aspects of the planning and execution of a self-proposed campaign:

• Research, brainstorming, planning the timeline for the campaign, trouble-shooting, managing the team and delegating tasks according to each member’s strengths and weaknesses

• Designing collaterals (Logo of the campaign, cards)

• Liaising with vendors and making sure collaterals arrive on time

• Making a presentation to 400 secondary school students

#3: CONFIDENT PUBLIC

SPEAKER

Public speaking (module)

• Module grade: A+

• Consistently rated one of the better speakers in class for

having clear and well-organised presentations

Advertising strategy (module)

• Presented the team’s creative strategy to the creative director

of Gosh Advertising agency

• Offered an internship on the spot

#4: KNOWLEDGE OF

DESIGN PRINCIPLES

#5: ADEPT AT IDEATION AND

CONCEPTUALISATION

#6: BRAINSTORMING

IDEAS

Storyboard proposal for the opening of a live TV program

“oktoLIVE”

• To brand the program as a “unique”, “lively” and “funky”

program

#7: CONSTANTLY CHALLENGING SELF

TO GENERATE IDEAS ON THE GO

WHAT DOES OTHERS SAY ABOUT

THE GINA BRAND?

SO WHAT HAPPENS WHEN YOU

ADD GINA INTO THE MIX?