WAN Optimization Brand Leader Report February 2012 Brand201203- Copyright © 2012 IT Brand Pulse.

WAN OptimizationBrand Leader Report

February 2012

Brand201203- Copyright © 2012 IT Brand Pulse

Table of Contents

1. WAN Optimization Brand Leader Survey Methodology Page 3

2. WAN Optimization Brand Leader Summary Analysis

Page 4

3. WAN Optimization 2012 Market Leader Bar Chart

Page 7

4. WAN Optimization 2012 Price Leader Bar Chart

Page 9

5. WAN Optimization 2012 Performance Leader Bar Chart

Page 11

6. WAN Optimization 2012 Reliability Leader Bar Chart

Page 13

7. WAN Optimization 2012 Service and Support Leader Bar Chart

Page 15

8. WAN Optimization 2012 Innovation Leader Bar Chart

Page 17

9. WAN Optimization 2011/2012 Market Leader Bar Chart Page

19

10. WAN Optimization 2011/2012 Price Leader Bar Chart 0

11. WAN Optimization 2011/2012 Performance Leader Bar Chart

Page 21

12. WAN Optimization 2011/2012 Reliability Leader Bar Chart

Page 22

13. WAN Optimization 2011/2012 Service and Support Leader Bar Chart

Page 23

14. WAN Optimization 2011/2012 Innovation Leader Bar Chart

Page 24

15. WAN Optimization 2012 Brand Leader Survey Data

Page 25

2

WAN OptimizationBrand Leader Survey Methodology • Brand Leader Reports are designed to measure the pulse of

brand leadership in specific product categories using surveys with at least 100 respondents.

• The WAN Optimization Brand Leader Survey was conducted in February, 2012 and published in February, 2012.– Respondents were solicited from approximately 1 million members of

100 on-line IT groups, and from the IT Brand Pulse end-user database.– One hundred seventy-two IT Pros completed this survey.– Responses were collected using an on-line survey engine.

• In each part respondents were provided with a list of vendors and asked six questions:

1. Who do you perceive as the WAN Optimization market leader?2. Who do you perceive as the WAN Optimization price leader?3. Who do you perceive as the WAN Optimization performance leader?4. Who do you perceive as the WAN Optimization reliability leader?5. Who do you perceive as the WAN Optimization service & support leader?6. Who do you perceive as the WAN Optimization innovation leader?

3

4

Summary Analysis• Cisco captures WAN Optimization Market Leader Award for 2nd Consecutive

Year– Cisco dominated voting with almost twice as many respondents choosing the company as the

WAN Optimization Market Leader over second place Riverbed. In turn, Riverbed was chosen by over twice as many respondents who selected third place F5.

• Cisco sweeps all six brand leader categories– In the 2011 survey, Cisco won five of six categories, with Riverbed walking away with the

Innovation award. In 2012, Cisco captured all six awards by being selected as the WAN Optimization Market, Price, Performance, Reliability, Service & Support, and Innovation Leader.

• Cisco seizes Innovation Leader Award from 2011 Award Winner, Riverbed– Cisco introduced a major refresh of their WAAS product line in November 2011, including new

router blades, appliances and virtual WAAS software. Apparently IT professionals have taken notice as Cisco unseated Riverbed as the WAN Optimization Innovation Leader in 2012.

• Riverbed is clear runner-up; placing 2nd in five categories– While Riverbed is still the market share leader, Cisco stalled Riverbed market share growth in

the second half of 2011, and is winning the battle for brand leadership. Riverbed placed second in every category of brand leadership, except price.

• Juniper picked Second for Price Leadership and Citrix in Third for Innovation– It is notable that Juniper ran second for WAN Optimization Price Leadership as they overtook

Riverbed, who tied for first with Cisco last year. IT professionals also recognized the innovative products Citrix has recently delivered with Cisco, by selecting the company third in the race for Innovation leader.

2012 Survey Results

6

Storage VirtualizationNovember 2010

Blue Coat Certeon Cisco Citrix Exinda Expand F5 Ipanema Juniper Riverbed Silver Peak

Other

Market Leader 0.047 0.012 0.453 0.064 0 0 0.093 0 0.052 0.25 0.012 0.017

2.5%

7.5%

12.5%

17.5%

22.5%

27.5%

32.5%

37.5%

42.5%

47.5%

Market LeaderWAN Optimization Brand Leader Survey: February 2012

7

Who do you perceive as the market leader in WAN Optimization?

8

Blade ServerOctober 2010

Blade ServersOctober 2010

Price LeaderWAN Optimization Brand Leader Survey: February 2012

9


Other

Price Leader 0.093 0.017 0.216 0.128 0.012 0.017 0.081 0.006 0.174 0.157 0.041 0.058

2.5%

7.5%

12.5%

17.5%

22.5%

Who do you perceive as the price leader in WAN Optimization?

10


Performance Leader WAN Optimization Brand Leader Survey: February 2012

11


Other

Performance Leader 0.041 0 0.401 0.087 0 0.006 0.087 0 0.099 0.233 0.017 0.029

2.5%

7.5%

12.5%

17.5%

22.5%

27.5%

32.5%

37.5%

42.5%

Who do you perceive as the performance leader in WAN Optimization?

12

Blade ServersNovember 2010

Storage VirtualizationNovember 2010

Reliability LeaderWAN Optimization Brand Leader Survey: February 2012

13


Other

Reliability Leader 0.035 0.006 0.46 0.081 0 0.012 0.122 0 0.081 0.174 0.012 0.017

2.5%

7.5%

12.5%

17.5%

22.5%

27.5%

32.5%

37.5%

42.5%

47.5%

Who do you perceive as the reliability leader in WAN Optimization?

14

Blade ServersOctober 2010Blade Servers

November 2010

Service and Support LeaderWAN Optimization Brand Leader Survey: February 2012

15


Other

Service & Support Leader 0.012 0.006 0.512 0.07 0 0.006 0.081 0 0.087 0.18 0.012 0.034

5.0%

15.0%

25.0%

35.0%

45.0%

55.0%

Who do you perceive as the service and support leader in WAN Optimization?

16


Innovation LeaderWAN Optimization Brand Leader Survey: February 2012

17


Other

Innovation Leader 0.058 0.006 0.274 0.116 0.023 0.012 0.081 0.017 0.076 0.238 0.058 0.041

2.5%

7.5%

12.5%

17.5%

22.5%

27.5%

Who do you perceive as the innovation leader in WAN Optimization?

2011 versus 2012

19

Market LeaderWAN Optimization Brand Leader Survey: February 2011 vs. February 2012


Other

2011 0.065 0 0.423 0.057 0.008 0 0.073 0 0.065 0.285 0.008 0.016

2012 0.047 0.012 0.453 0.064 0 0 0.093 0 0.052 0.25 0.012 0.017

2.5%

7.5%

12.5%

17.5%

22.5%

27.5%

32.5%

37.5%

42.5%

47.5%

20

Price LeaderWAN Optimization Brand Leader Survey: February 2011 vs. February 2012


Other

2011 0.089 0.016 0.228 0.041 0.008 0.008 0.138 0.008 0.171 0.228 0.033 0.032

2012 0.093 0.017 0.216 0.128 0.012 0.017 0.081 0.006 0.174 0.157 0.041 0.058

2.5%

7.5%

12.5%

17.5%

22.5%

21

Performance Leader WAN Optimization Brand Leader Survey: February 2011 vs. February 2012


Other

2011 0.049 0 0.325 0.033 0 0.008 0.146 0.008 0.098 0.285 0.016 0.032

2012 0.041 0 0.401 0.087 0 0.006 0.087 0 0.099 0.233 0.017 0.029

2.5%

7.5%

12.5%

17.5%

22.5%

27.5%

32.5%

37.5%

42.5%

22

Reliability LeaderWAN Optimization Brand Leader Survey: February 2011 vs. February 2012

Blue Coat

Certeon Cisco Citrix Exinda Expand F5 Ipanema Juniper Riverbed Silver Peak

Other

2011 0.033 0 0.488 0.008 0 0.008 0.13 0 0.081 0.228 0.008 0.016

2012 0.035 0.006 0.46 0.081 0 0.012 0.122 0 0.081 0.174 0.012 0.017

5.0%

15.0%

25.0%

35.0%

45.0%

55.0%

23

Service and Support LeaderWAN Optimization Brand Leader Survey: February 2011 vs. February 2012


Other

2011 0.041 0 0.497 0.049 0 0 0.073 0.008 0.081 0.211 0.016 0.024

2012 0.012 0.006 0.512 0.07 0 0.006 0.081 0 0.087 0.18 0.012 0.034

5.0%

15.0%

25.0%

35.0%

45.0%

55.0%

24

Innovation LeaderWAN Optimization Brand Leader Survey: February 2011 vs. February 2012


Other

2011 0.065 0.016 0.22 0.073 0 0.008 0.154 0 0.122 0.31 0.008 0.024

2012 0.058 0.006 0.274 0.116 0.023 0.012 0.081 0.017 0.076 0.238 0.058 0.041

2.5%

7.5%

12.5%

17.5%

22.5%

27.5%

32.5%

25

WAN Optimization Brand Leader Survey Data February 2011 vs. February 2012

WAN Optimization Blue Coat

Certeon Cisco Citrix Exinda Expand F5 Ipanema Juniper RiverbedSilver Peak

Other Total

February 2012

Market Leader 4.7% 1.2% 45.3% 6.4% 0.0% 0.0% 9.3% 0.0% 5.2% 25.0% 1.2% 1.7% 100%

Price Leader 9.3% 1.7% 21.6% 12.8% 1.2% 1.7% 8.1% 0.6% 17.4% 15.7% 4.1% 5.8% 100%

Performance Leader 4.1% 0.0% 40.1% 8.7% 0.0% 0.6% 8.7% 0.0% 9.9% 23.3% 1.7% 2.9% 100%

Reliability Leader 3.5% 0.6% 46.0% 8.1% 0.0% 1.2% 12.2% 0.0% 8.1% 17.4% 1.2% 1.7% 100%

Service & Support Leader 1.2% 0.6% 51.2% 7.0% 0.0% 0.6% 8.1% 0.0% 8.7% 18.0% 1.2% 3.4% 100%

Innovation Leader 5.8% 0.6% 27.4% 11.6% 2.3% 1.2% 8.1% 1.7% 7.6% 23.8% 5.8% 4.1% 100%

February 2011

Market Leader 6.5% 0.0% 42.3% 5.7% 0.8% 0.0% 7.3% 0.0% 6.5% 28.5% 0.8% 1.6% 100%

Price Leader 8.9% 1.6% 22.8% 4.1% 0.8% 0.8% 13.8% 0.8% 17.1% 22.8% 3.3% 3.2% 100%

Performance Leader 4.9% 0.0% 32.5% 3.3% 0.0% 0.8% 14.6% 0.8% 9.8% 28.5% 1.6% 3.2% 100%

Reliability Leader 3.3% 0.0% 48.8% 0.8% 0.0% 0.8% 13.0% 0.0% 8.1% 22.8% 0.8% 1.6% 100%

Service & Support Leader 4.1% 0.0% 49.7% 4.9% 0.0% 0.0% 7.3% 0.8% 8.1% 21.1% 1.6% 2.4% 100%

Innovation Leader 6.5% 1.6% 22.0% 7.3% 0.0% 0.8% 15.4% 0.0% 12.2% 31% 0.8% 2.4% 100%

About the Authors

26

Tom HammelAnalyst, End User Research

With a dynamic background in writing, academic research, and online publishing and services, Tom serves as an analyst on IT Brand Pulse's End User Research team. While closely tracking developments in the IT industry, Tom produces Brand Leader Survey reports and commentary on game-changing shifts in the market. [email protected]

Cheryl Parker Director and Senior Analyst, End User Research

Cheryl Parker oversees the End User Research practice for IT Brand Pulse. Cheryl and her team conduct IT Brand Leader surveys, custom research, focus groups, and technical product/ customer satisfaction surveys, as well as compile product databases. Cheryl has spent more than 20 years in sales/marketing/research, and is a former reporter/sportswriter for the Los Angeles Times. [email protected]

mailto:[email protected]

mailto:[email protected]

WAN Optimization Brand Leader Report February 2012 Brand201203- Copyright © 2012 IT Brand Pulse.

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