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a number of looks are presented through visuals.

Displays and flyers show the products used and

explain how to create the look yourself.

In addition to the extensive make-up collection

the Make-up Studio Brand Store also offers a

complete range of skin care products, a selection

of bath & body products, gift sets, travel items and

other related items.

More information on: www.make-upstudio.com

Opening 1stMake-up StudioBrand Storein the NetherlandsMake-up Studio is well-known by make-up artists all over the world and

is sold in more than 50 countries nowadays. On 24 November 2011

Make-up Studio opened its first Brand Store in the Netherlands, located

in a shopping centre in Amstelveen, near Amsterdam. A real candy store

for women!

Make-up Studio translated its experience and

know-how from the professional shop Back Stage

into a complete new store concept. Make-up Studio

has extended the already wide range of products

and in addition they renewed a large number of

packagings. All with the aim to provide even better

service to the customer, both professional and

consumer.

Key elements of the new store concept are:

professional advice, a wide and high-quality

product range and a store that has a professional

look & feel, but is also warm and accessible with a

touch of glamour.

The Make-up Studio Brand Store offers a wide

range of make-up products; over 200 eyeshadow

colours, 132 nail colours, 140 lip products, 40 blush

colours and over 100 foundations. In addition,

customers can create their personal eyeshadow,

lipcolour, blusher and/or concealer box by using

the Mix & Match system. Inside the Brand Store

Visitu

sat

Cosmo

profBo

logna

March9

-12

Grand opening by Dutch Make-up artists

Mart Reker, David Stella and Marc Lubach.

Special Cosmetics BV Samsonweg 22 | 1521 RC Wormerveer | the Netherlands t [+31] 75 670 32 67 f [+31] 75 616 26 35 e info@specialcosmetics.nl SPE12010201 Brand Store Exclusive

Brand Store Exclusive 2012

this is your . . .

MAKE-UP STUDIO INTERNATIONAL NEWS

MAKE-UP CALLBrandStoreExclusive

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keyvisualsThe Make-up Studio Brand Store presents four

large visuals created by Dutch make-up artist Marc

Lubach. Marc is well-known in the Netherlands for

his work at tv series Koffietijd and his column in

glossy magazine Talkies. Each of the four looks

are based on a certain theme.

Glitter

Party

If you want to make a statement this is your look!

Make-up Studio offers a wide range of various

glitter products, including the amazing Jewel

Effects. This powder contains real silver glitter

pigments and really make your make-up stand out.

A deep black eyeliner is the base of the eye make-up. By drawing the eyeliner just a little outside the

eye, in an upward line, it looks like the eyes are

lifted and they really draw the attention.

Daily

Elegance

Women nowadays are very busy and have little

time for their make-up in the morning but they

still like to look good. Especially for those women

Marc has created this look: a natural make-up that

suits every occasion and is easy to create. The

eyeshadow colours are neutral with a little highlightin the corner of the eyes, while the lips show some

more colour.

Evening

Glamour

For this look Marc was inspired by red carpet

creations from Hollywood movie stars. The model

is wearing a beautiful dress by Dutch top designer

Paul Schulten. The green colour from the feathers

matches the green eyeshadow. For the lips Marc

has chosen the Durable Lip Fluid. This product

is up to 18 hours colour proof which ensures you

perfectly coloured lips all night long!

Colourul

Party

This look is all about colour! Marc selected a

number of bright colours from the Eyeshadow

Lumire range, like Magentha Mystique and Blue

Emerald. With this colourful look you are ready to

party!

Haute

Couture

The amazing haute couture creation at the

entrance of the Brand Store was created by

Dutch make-up artist Pascale Tesser. A beautiful

inspirational image and a real eye catcher. This

really shows what Make-up Studio stands for. It is

a stunning work of art but also very accessible.

Scan the QR codes towatch the videos

M a k e - u p S t u d i o B r a n d S t o r e E x c l u s i v e

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New products / colours

Mascaras

Mascara False Lash Eect 4D extra black (PH10701)

Extra volume, lengthening, curl and separation

This revolutionary mascara contains everything for your lashes! Thanks to the 4D

technology the lashes get more volume, ultimate lengthening, a beautiful curl and

perfect separation. Another advantage: the extra black colouring.

Mascara Ultimate Curl (PH10700)Extra curl & volume

You should definitely try this mascara! It gives your lashes visible lengthening

and volume by just one single layer. Thanks to the special formula your lashes

get more volume and the natural curl is enhanced. The mascara is easy to app ly

and to remove.

Mascara Ultimate Lengthening (PH10703)Extra lengthening & volume

The perfect mascara for short and thin lashes. This mascara ensures lengthening

of your lashes and makes them fuller thanks to the small fibres that cling onto the

end of the lashes.

Mascara Waterproo 3D extra black (PH10702)Extra volume, lengthening and curl

Just one layer of this mascara gives your lashes a true wow factor. This mascara

gives your lashes extra volume, length and is also water proof. The special

technology ensures soft and nourished lashes.

New Eyeshadow

colours (PH10940)

427

432

428

433 P

429

434 P

430

435

431

436 P

437 438 439 440

Within the wide range of Eyeshadows Make-up

Studio decided to introduce a series of natural

shades. These 14 new colours are available

in a new refill packaging. No more single refill

packaging available from 2 April 2012. More about

this new refill packaging on page 8.

All Eyeshadow colours, including the new colours,

are now available in a luxury mono packaging aswell. This also applies to the Eyeshadow Reflex,

the Eyeshadow Superfrost and the B lushers.

Available as of now.

P = Pearl

Cosmetic Glimmer Eects New colours (PH0676)

Brown

Diamond

DarkMulticolor

Blue

Ocean

Emerald

BabyPink

GoldenSunshine

BrightSilver

Lavender

BronzeSparkles

PinkRaspberry

PearlStar

RedCopper

SunsetOrange

Make-up Studio has extended its range of

Cosmetic Glimmer Effects with 13 stunning

colours. The Cosmetic Glimmer Effects can be

used single or can be applied over eyeshadow. By

using the 2-Way Gel the glimmers stay perfectly in

place day and night.

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Sponges (PH10030)

Perfect Blending Sponge

The attractive and well-shaped Perfect Blending

Sponge is the perfect tool for the application and

blending of foundation and concealer. It is best to

moist the sponge before use. Use the wide side

of the sponge to apply foundation onto forehead,

cheeks and neck. The pointed side is ideal for

reaching small areas such as the nostrils and in the

corner of the eyes. This pointed side is also perfect

for the application of concealer under the eyes. In

addition, the Perfect Blending Sponge is also easy

to cleanse. A true must have!Available as of now.

New lipstick colours

It has been proven that in times of recession the number of lipsticks sold

increase rapidly (the so-called lipstick indicator). Therefore, it is good news

Make-up Studio added 17 new colours to its lipstick series. All the lipsticks

are easy to apply, comfortable in use and last well.Available as of now.As of

mid June the new lipstick colours will also be available in refill.

64

73

65

74

66

75

67

76

68

77

69

78

70

7972

71

80

Durable Lip Fluid

New colours

One of the best sellers within the Make-up Studio

assortiment is the Durable Lip Fluid. Thanks to

the special formula the colour is up to 18 hours

long lasting. Following the success of the product

the range is now extended with 9 new colours, ofwhich 6 colours are available as of now. The other

3 colours (no. 15-16-21) will follow soon.

Did you know

that colour no. 16 is named Nikkies Nude after

Nikkie from Nikkies Tutorials (famous in Holland

for her make-up tutorials on You Tube)?

13 14 1716**15* 18

19 20 21*

* = Available as of March 2012

** = Nikkies Nude

Facial Cleansing Sponge (PH10050)

This unique and latex free sponge does not

crumble. The Facial Cleansing Sponge needs to be

moisted before use to guarantee optimal cleansing

of the face.Available as of now.

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Fluid FoundationNo Transer

new colours

The Fluid Foundation No Transfer is one of the best sellers

within the Make-up Studio foundation range. This liquid

foundation has a silicone base which makes it smudge

proof as soon as it blends in with the skin. The wide range of

colours is now extended with 7 new colours in natural shades.Available as of now.

FoundationsNew colour indication system or oundations

All colours from the new Face It Light Foundations

and Velvet Foundations equal the existing Face

It Foundations and Light Velvet Foundations.

New however is the adding of a colour code.

This code indicates whether a colour has a cool

or warm tone. W stands for warm, whereas

C stands for cool.

The indication warm or cool is combined with a

letter/number in order to easily find a comparable

colour within another foundation range. Since

the textures of the foundations vary the colours

can never be exactly the same. However, they

The new foundations mentioned below

have been key in developing a new colour

indication system. This new system makes

it easier to compare colours from different

foundation series.

are comparable. Soon, more Make-up Studio

foundations will have an indication according to

the new colour indication system.

Bronzing Mousse (PH10903)

The Bronzing Mousse is a perfect product to

give your face a beautiful bronzing touch. The

light mousse can be applied directly onto the

face or over the foundation. Available in two

shades.Available as of now.

1 2

Face It Light Cream

Foundation(PH10025)Make-up Studio introduces a lighter version of

the Face It Cream Foundation. The Face It Light

Cream Foundation can be applied semi covering

and transparent with a moisted sponge. Just like its

sister the Face It Light Cream Foundation needs to

be powdered after application. The new foundation is

ideal for use in photography, film and television, and is

also very suitable for daily use. Available in 8 colours.

Available as of now.

CB2No. 1

CB3Cool Beige

CA3Alabaster

CA2Light Beige

WA4WarmBeige

WA3OliveBeige

WB4Golden

Olive

WB3

NaturalBeige

Velvet Foundation (PH10027)

Following the success of the Light Velvet

Foundation Make-up Studio now introduces a

more covering version called Velvet Foundation.

Thanks to the special formula this foundation does

not need powdering after use. The packaging iseasy in use thanks to the mirror and sponge. On

top of all the Velvet Foundation also has a SPF 25.

Available in 8 colours.Available as of now.vailable in colours. vailable as o now.

CA3Alabaster

CA2VelvetBeige

CB2Amber

CB3Cool

Beige

WB4Warm

Beige

WA4OrientalBeige

WB3Natural

Beige

WA3OliveBeige

CA2

Light Beige

CA4

ShellCB2

Amber

CB3

Cool Beige

CB4

Fresco

WA5

Sunset

WB2

Honey

Face ItCream Foundationnew colours

The Face It Cream Foundation is well-known for its

high covering effect. It is fixed with a powder such

as the Translucent Powder.

To meet the demand from customers Make-up

Studio has added 6 new colours to the range.

Available as of now.

CA3

Alabaster

CB1

Almond

CB3

Cool Beige

WB1

Pale Yellow

WB3

NaturalBeige

WB4

GoldenOlive

Fluid FoundationHydromat Protection

new colours

The Fluid Foundation Hydromat Protection is a

balanced range of very fine water-based liquid

foundations with UV Protection. Make-up Studio

has now added 2 new colours to the range.Available

as of now.

CB2

AmberWA3

Pale Beige

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BrushesProfessional make-up artists need good

tools. That is why a true professionalprefers high-quality brushes. Make-up

Studio introduces two new brush sets

within the Select series: the 8 pocket

brush set and 16 pocket brush set.

Hand bag size

In addition, Make-up Studio offers a

useful brush set in hand bag size. The

5 pocket brush set contains a Powder

Brush, Blusher Brush, Foundation Brush,

Eyeshadow Brush and Lip Brush. These

brushes are available both in a set and

single.

Also new within the range of brushes isthe Retractable Powder Brush.

All available as of now.

Multi-PurposeLight WeightNylon Bag

The perfect bag for professional make-up

artists!

The Multi-Purpose Light Weight Nylon Bag is

ideal for outdoor and indoor use. It contains

lots of space for storage. Thanks to the firm

design the products are steadily stored.

Available as of now.

Make-up Artist Collection

A collection useful and beautiful organizers for

professionals.

The collection Make-up Artist Organizers consists

of 6 different organizers: Small (PH12000), Medium

(PH12001), Large (PH12002), Plus (PH12003), Pencil

& Brush (PH12004) en All Together (PH12005).

All available as of now.

(S2036 | S2037)(3507)

(3510)

(PH0592)

PH12000

PH12001

PH12002

PH12003

PH12004

PH12005

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RenewedWithin the Make-up Studio range various existing

products have been renewed.

Box MediumA large number of Make-up Studio boxes are or

will be renewed in a more luxury edition. The Box

Medium* is available as of now. in this new edition

with mirror and beautiful soft touch lid. As of March

2012 the Box Small will also be presented in this

new packaging.

* The new Box Medium is available in two types:

PH10806 Box Medium 8 x Type A and

PH10806-5 Box Medium 5 x Type B.

Cream Eyeliner(PH10715)

The existing Make-up Studio eyeliner now also

comes in a new eye catching edition. The new

packaging has a slim lid which contains a small

retractable brush to apply the eyeliner. It will

be added to the existing cream eyeliner range.

Available as of now.il l .

black brown green purple blue

All colour charts mentioned in this Special are

an indication; true colours may vary.

Comming SoonRef lls

As of mid June 2012 all refills from

the Make-up Studio assortment will

have a new and useful packaging.

This applies to Eyeshadow, Blusher,

Concealer and Lip Colour. Thanks

to the new and compact packaging

the refills can be easily stored in

drawers.

Boxes

A large number of Make-up Studio

boxes will be renewed in a more luxury

edition. The Box Medium* is already

available in this new edition with

mirror and beautiful soft touch lid. As

of March 2012 the Box Small will also

be presented in this new packaging

(PH10805 Box Small 2x Type B en

PH10805-3 Box Small 3x Type A).

As of April the mono refill box will no

longer be available. Single Eyeshadows

are already supplied in the beautufullnew luxury single box.

1 2

Compact Neutralizer(PH10055)

The Compact Neutralizer is now available in a new

packaging.Available as of now.

red 1 red 2 blue 1 blue 2

Concealer in Box

(PH10944)As of now the existing Make-up Studio Concealer is

also available in a mono luxury packaging.

Available as of now.

L1

4

L2

green

1

orange

2 3

tralizer

vailable in a new

Liquid Concealer Pen

(PH10020)The well-known liquid concealer from Make-up

Studio now comes in a new and useful packaging.

The silky Liquid Concealer Pen contains active,

nourishing and protective ingredients including

Vitamine E and sun filters.Available as of now.