Brand + shopper = in-store analytics & adaptive content

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description

Inside Visions provides physical businesses useful analytics about their clients and audience. How many people walked in a store, when, their age group and gender is the data provided by Face Click®. The same data, applied to digital signage, plus attention time and emotion, is given by Target Ads®. This data creates the viewers’ profile, showing the most suited ad to them, automatically.

Transcript of Brand + shopper = in-store analytics & adaptive content

Page 1: Brand + shopper = in-store analytics & adaptive content
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  in-­‐store

through  accurate  insight  

THE  BRAND

THE  SHOPPER

we  want  to   connect  

&

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1.  WHO  visits  my  store?

2.  WHO  looks  at  my  ads?

=

THE  BRAND’S  PROBLEM

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THE  SHOPPER’S  PROBLEM

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THE  SOLUTION

one  camera  >  face  detecPon  soQware  >  person’s  profile

age  |  gender  |  Pme  of  day

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THE  SOLUTION

•  know  conversion  rates • display  the  right  products • opPmize  staff  levels

•  save  Pme

• beXer  experience

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what  happens    

THE  SOLUTION

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THE  SOLUTION

what  you  see

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THE  SOLUTION

ex:   how  many  women  walked  in  during  the  ValenPne’s  Day  campaign  in  our  2  stores?  

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same  soQware  applied  to  adverPsing

THE  SOLUTION

age  |  gender  |  aXenPon  Pme  |  emoPon

+

triggers  the  right  ad

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THE  SOLUTION

• understand  the  audience •  assist  in  the  buying  decision •  increase  sales  

•  save  Pme

• beXer  experience

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accuracy in  results

 

WHAT  DISTINGUISHES  US?

• best  compePtor  Cognitec:  67%

≠ ~  86%  in  gender  esPmaPon

~  76%  in  age  esPmaPon

~  99%  in  face  detecPon

• Bluetooth,  Wi-­‐Fi  and  mobile  apps:  25%

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WHAT  DISTINGUISHES  US?

+  cloud-­‐based  and  scalable

+  easy  to  install  and  to  operate

+  cost-­‐effecPve

privacy  and  anonymity  

anywhere

in  real  Pme

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FOR?

ü  adapted  their  shelves

more  sales less  costs   (1000€/month)

noPced  many  men  came  in  the  store

ü  adjusted  staff  according  to  hours  with  more  visitors

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WITH?

•  Access  to  funding  incenPves,  networking,  financial,  accounPng  and  legal  issues

•  Camera  supplier  and  installator

•  Authorized  Partner  –  developing  cameras  and  soQware  together

•  Best  Science  Based  Incubator  Award  2010

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www.insidevisions.com  |  [email protected]

10  John  Street,  London,  WC1  2EB,  United  Kingdom Rua  Pedro  Nunes  3030-­‐199  Coimbra,  Portugal

+442083853801  |  +351934336940  

THANK  YOU!