THE FUTURE OF PREMIUMS Mid Project Update TRAC Dev Workshop, January 16, 2013.
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THE FUTURE OF PREMIUMS Mid Project Update TRAC Dev Workshop, January 16, 2013
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Transcript of THE FUTURE OF PREMIUMS Mid Project Update TRAC Dev Workshop, January 16, 2013.
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THE FUTURE OF PREMIUMSMid Project UpdateTRAC Dev Workshop, January 16, 2013
![Page 2: THE FUTURE OF PREMIUMS Mid Project Update TRAC Dev Workshop, January 16, 2013.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e665503460f94b6168b/html5/thumbnails/2.jpg)
Study Design
Environmental Scan Discussion Groups Online Surveys
![Page 3: THE FUTURE OF PREMIUMS Mid Project Update TRAC Dev Workshop, January 16, 2013.](https://reader030.fdocuments.us/reader030/viewer/2022032604/56649e665503460f94b6168b/html5/thumbnails/3.jpg)
Discussion Groups
Members not tech savvy Did not own MP3 players or tablets. Did not download digital music. Like the physicality/”shareability” CDs &
DVDs. Like the permanence/ease of the
technology. Exception Pandora & supplementary
information from web
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Test Combo 1 – $150 Pledge6 DVDs plus Book
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Combo 2 - $150 PledgeWebsite Membership plus Book