The evolution of the charity case study
15
November 2016 Video in the Third Sector: Then and now Lexi Powner, Creative Director rawproductions.tv The evolution of the charity case study Lexi Powner Creative Director RAW Productions
-
Upload
charlotte-harris -
Category
Marketing
-
view
45 -
download
6
Transcript of The evolution of the charity case study
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
The evolution of the charity case study
Lexi Powner Creative Director RAW Productions
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
The Royal British Legion are our longest standing client.
We’ve been working with them for over 8 years.
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
While the objectives have stayed the same…
• Showcase the diverse range of support - not just Remembrance • Appeal to a younger target audience • Stand out from competitors
Their audiences, channels and, therefore, videos haven’t.
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
POPPY APPEAL 2011 vs
POPPY APPEAL 2015
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
By 2015, everything had changed
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
• Engaging - animation means the audience can see and feel the story
• Stand out - something different
• Series - multiple stories to speak to different audiences
• Emotion - audio interviews put the contributors at ease and made them more open and honest
http://www.rawproductions.tv/work/the-royal-british-legion/animated-case-study-corie/
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
The Future
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
COMPLEX EMOTION
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
SOUND OFFNO AUDIO
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
VERTICAL
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
TEST
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
SNACK CONTENT
November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv
020 7831 6060
