Download - The evolution of the charity case study

November 2016Video in the Third Sector: Then and nowLexi Powner, Creative Director rawproductions.tv

The evolution of the charity case study

Lexi Powner Creative Director RAW Productions


The Royal British Legion are our longest standing client.

We’ve been working with them for over 8 years.


While the objectives have stayed the same…

• Showcase the diverse range of support - not just Remembrance • Appeal to a younger target audience • Stand out from competitors

Their audiences, channels and, therefore, videos haven’t.


POPPY APPEAL 2011 vs

POPPY APPEAL 2015


By 2015, everything had changed


• Engaging - animation means the audience can see and feel the story

• Stand out - something different

• Series - multiple stories to speak to different audiences

• Emotion - audio interviews put the contributors at ease and made them more open and honest

http://www.rawproductions.tv/work/the-royal-british-legion/animated-case-study-corie/

http://www.rawproductions.tv/work/the-royal-british-legion/animated-case-study-corie/


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