The Evolution of Social Media - #GetSocial2015
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radical.ie The evolution of social media - The view from the agency floor #GetSocial 2015
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radical.ie
The evolution of
social media- The view from the agency floor
#GetSocial 2015
radical.ie
@Cian_Corbett
Business Director with@RadicalDublin
Social Media Agency of the Year 2013, 2014 & 2015
Social Media Management
“The problem with the lack of innovation is due partly to the fact that some of the world’s smartest minds are focused on
getting people to click on an ad.”
Elon Musk, 2014
Social Media Management
“The American part of American Samoa is a title that doesn’t mean anything….
like Social Media Expert!”
John Oliver, 2015
The Evolution of Social Media
What my friends think I do….
The Evolution of Social Media
What my parents think I do….
The Evolution of Social Media
What my clients think I do….
The Evolution of Social Media
What I actually do...
The Evolution of Social Media
So it’s less Mad Men….
…and more Math Men
Social Media has arrived….“The average European checks their phone 150
times a day with most time spent in Social Apps”Google DEP Conference,
2015
Social Media has arrived….The Facebook Community Q4 2015
Social Media has arrived….“Facebook has more relationships than God”
Scott Galloway, 2015
Social Media has arrived….“Social Advertising is experiencing
unprecedented growth” IAB Connect,
2015
Social Media has arrived….Social is increasingly become the centre
piece of campaign activations
It wasn’t always like this though…
If Marketing was a classroom…
PRCreative Agency
Search
Online PlannerOffline Planner
Social Media
Social Media has arrived….
Social in A Silo
Social as an integral part of the Digital Eco-System
The Evolution of Social Media
Phase 1: Peer to Peer
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TRUST
1 2 3 4 5 6 7The Evolution of Social Media
Phase 1: Peer to Peer
1 2 3 4 5 6 7The Evolution of Social Media
Phase 1: Peer to Peer
The Evolution of Social Media
Phase 2: Awareness
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The Evolution of Social Media
Community Building& Fan GrowthCustomer QueriesSentiment Analysis
Phase 3: Community Building
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Phase 4: Advertising
1 2 3 4 5 6 7The Evolution of Social Media
1 2 3 4 5 6 7The Evolution of Social Media
1 2 3 4 5 6 7The Evolution of Social Media
1 2 3 4 5 6 7The Evolution of Social Media
Facebook’s Timeline encourages us to volunteer information which increases the accuracy of Facebook Advertising
The Evolution of Social Media “The Valuable By-Product of Digital Activity is Data” Justin Cullen,
Core Media
Phase 5: Organic Reach
“Organic reach of the content brands publish in Facebook is destined to hit zero. Itʼs only a matter of time.”
Marshall Manson
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Phase 6: Increased Analytics
1 2 3 4 5 6 7The Evolution of Social Media
Phase 7: Social Video
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The Evolution of Social Media
What’s next for Social?
What’s next?
The Evolution of Social Media
Increased Social Ad Spend to combat Organic Reach
Better Targeting, Ad Formats & Analytics through machine learning
More Large Acquisitions
Increased investment in Content
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“What ever happened to that Ginger Kid?”
Thank You
radical.ie
The evolution of
social media- The view from the agency floor
#GetSocial 2015
@RadicalDublin@Cian_Corbett
