Social Media: It’s a (R)evolution

What Is A Social Media

Experience

“Social Media is content created by people using highly accessible and scalable publishing technologies…” (Wikipedia)

“It’s the democratization of knowledge and information. Traditional media monologues have transformed into social media dialogues”

Social Media is Sharing

105m registered twitter users

300k new sign ups to Twitter everyday

1382%The monthly growth rate of twitter users from January to February 2009

27.3mThe amount of tweets sent daily

600mSearch queries on Twitter each day

60 MILLION users on LinkedIn (growing rate of one new member every second)

7.7 MILLION unique monthly visitors(up from about 3.6 million unique monthly visitors a year ago)

South Africa has about 5,3 million Internet users (10,8% of the population).

An estimated 41% of South African Internet users are on Facebook

By 2013, Internet penetration in South Africa is expectined to reach 20%

Reasons Why People Think Social Media Is Not For Them

1. Its Just a Trend:

The first Social Network Emerged almost ten years ago and today billions of people world wide use them

2. Companies can’t control what people are saying:

The fact is that they never could. People already talk about your business – social media just makes it

easier to hear

3. The only people on the Internet are kids:

In the six-month period ending July 2009, Facebook saw a 513% growth in 55 + users

The average age of Facebook users in SA is 33 Twitter and YouTube at 31

Social Media Allows You To

Build RelationshipsGenerate positive word of mouth about your brand or product or

serviceUnderstand your competitor better

Social media gives you what TV never could - a chance to be engaged and engage others

Social Media is About

Creating Sharing EngagingListening

so social media…

…is a conversation you really shouldn’t be missing out on

Rules of engagement Be clear about your online identity

Show interest in others and offer value

Build your reputation on a social media site or platform first before start promoting anything

Be careful. Don’t say anything that could come back and bite you

Thank Youwww.clintonliederman.wordpress.com / www.thereconstructed.com / www.impactdirect.org.za

clinton@rlabs.org

Clinton Liederman

@clinton316

clintonliederman

+2721 469 1138 +2721 699 1453 082 082 4166