The social newsroom: Social media and the evolution of journalists' routines.
Our social media evolution
14
Our evolutionary process
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date post
20-Oct-2014 -
Category
Health & Medicine
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A presentation I gave for the Institute of Communications at the University of Leeds about our development of social media at Leeds and York Partnership NHS Foundation Trust in October 2012
Transcript of Our social media evolution
Our evolutionary process
@LeedsandYorkPFT
BFB likes (18% > 2 months) Twitter followers (12% > 2 months) #livetweeting - Board of Directors
Chief executive’s blog
Blogger Google friend connect Internal email Monthly stakeholder email
@loveartsleeds
#DIYPrescriptions
Being creative
@changeleeds Campaigning with social media
Campaigning with social media
www.getmecampaign.co.uk
@leedswellweb Keeping well in Leeds
@PatientOpinion Engaging with feedback from people
using our services
Evolutionary diversity Social media developing in clinical
services
Capacity building
Evolutionary adaptation Staff guidance & resources Comms team working instructions Principles (e.g. responsive) Finding our voice Monthly media reports to BoD Klout – 55 Website hits – 23/24,000 per month Media mentions – Red/amber/green Intuition…
Up the evolutionary scale
Review communications strategy Purpose & metrics & ROI Measure engagement/interaction Measure reach Measure share of voice - compare Matching capacity within the team Build capacity - BoD & professionals Digital tools in care pathways
Thank you@VictoriaBetton
Special thanks to @AJSofNHS
