The Evolution of Blogging How Dark Skies, Lucas from Venmo,

and Batkid changed the way we communicate

Roger Wu Co-Founder, Cooperatize

@rogerwu99

In the Beginning

The Very Beginning

What is a Blog?

Early Adopters

Search Engines

Social Media

The Golden Age

The Result of Social

37%

2%

38%

23%

9%

26%

26%

39% $1.9b $1.7b

The Dark Ages

Too much content

Too many ads

Too much fraud

• 31% of impressions can’t be seen • 8% of Internet users account for 85% of

clicks (and some are not human) • Estimates of 60-70% of display ads are

not seen by humans (or seen at all)

The Comeback

PR Advertising

Influencer

Who are we?

Do what you are good at

• But the world has changed yet again with Amazon and Apple.

• What’s in your pocket? • You know you can get anything you want

within 2 days via Prime. But you don’t know what you don’t know.

• Dark Sky story • Story is making a comeback

– Memorable

What time is it?

Change is the only Constant

• But the world has changed yet again with Amazon and Apple.

• What’s in your pocket? • You know you can get anything you want

within 2 days via Prime. But you don’t know what you don’t know.

• Dark Sky story • Story is making a comeback

– Memorable

A Darker Sky - Memory

The Future

Story Elements that work – Numbers or Narrative

90% effective Positive 88 Neutral 81 Negative 39

Story Elements that work – What vs Why

Story Elements that work – Context

Thank You!

Roger Wu

roger@cooperatize.com

@rogerwu99

1-917-549-0188