THE ECONOMIC IMPACT OF THE CHAMPIONSHIPS · capital projects at Wimbledon (not captured within the...
Transcript of THE ECONOMIC IMPACT OF THE CHAMPIONSHIPS · capital projects at Wimbledon (not captured within the...
1
THE ECONOMIC IMPACT OF THE CHAMPIONSHIPS
27 JUNE – 10 JULY 2016CONFIDENTIAL
2
This report presents a range of economic estimates for The Championships in 2016 based on a programme of primary research and analysis of event documentation undertaken by Sheffield Hallam University’s Sport Industry Research Centre on behalf of The All England Lawn Tennis Club.
INTRODUCTION
3
The direct economic impact of The Championships refers to the amount of new money that flows into the local/national economies that is attributable to the event. It explicitly excludes monies that originate from within the geographic area of interest. The amount of new money to London and the UK is estimated at nearly £149m and £107m respectively, with Merton and Wandsworth benefiting from a direct economic impact of around £53m.
GroupMerton
£mWandsworth
£m
Greater London
£mUK £m
Spectators 9.74 2.67 41.11 22.04
Other Attendee Groups 4.47 1.33 8.11 7.47
Partners & Rights Holders 2.22 0.15 15.48 10.86
AELTC 32.49 84.27 66.87
Direct Economic Impact 53.07 148.97 107.24
£107.24mUK
GREATERLONDON
£148.97m
MERTON &WANDSWORTH
53.07m
DIRECT ECONOMIC IMPACT
4
The direct economic impact of The Championships on London substantially exceeds the like-for-like figures attributable to other major sports events in London.
5
Between 2006 and 2016, the direct economic impact of The Championships on London has grown by 53% even after accounting for inflation.
In real terms, the direct economic impact of The Championships on London substantially exceeds the like-for-like figures attributable to other major sports events in London including the London Marathon 2010, the Tour de France 2014, the 2013 Rugby League World Cup semi-finals and the 2013 NFL games held at Wembley Stadium.
DIRECT ECONOMIC IMPACT
Direct Economic Impact
£24.7m
0
25
50
75
100
125
150
£30.6m
LondonMarathon2010
Ryder Cup 2014
£19.6m
Tour de France 2014
£12.5m
Rugby League World Cup Semi Finals 2013
£149m
Wimbledon2016
NOTE: figures for other events adjusted for price inflation over time
6
The total economic impact of The Championships includes the knock-on effects on the host area captured using suitable output multipliers in order to estimate indirect and induced effects of the direct expenditure. The total economic impact on London (including indirect and induced effects) is estimated to be £189m and the corresponding estimate for the UK is £240m.
Group Greater London £m UK £m
Indirect + Induced Impact 40.07 133.19
Direct Economic Impact 148.97 107.24
Total Economic Impact 189.04 240.43
TOTAL ECONOMIC IMPACT
Total Economic Impact
National £240m
Greater London £189m
Indirect + InducedImpact £40.07m
Direct Economic Impact £148.97m
Direct EconomicImpact £107.24m
Indirect + Induced Impact £133.19m
7
The Championships is the biggest annual sporting event in the UK in economic terms.
8
The economic activity supported by The Championships incorporates all event-related spending in the host area – regardless of where such monies originate. The UK-wide direct economic activity supported by the event in 2016 is estimated at over £257m, of which some £176m occurred in London (70%).
Group Greater London £m UK £m
AELTC 103.59 155.04
Spectators 47.64 67.99
Partners & Rights Holders 16.61 24.90
Other Attendee Groups 8.62 9.36
Overall 176.46 257.30
Economic Activity (Importance)
AELTC £103.59m
Spectators £47.64m
Spectators £67.99m
Others £9.36m
Partners £24.90m
AELTC £155.04m
Partners £16.61m
Others £8.62m
National £257m
Greater London £176m
ECONOMIC ACTIVITY (IMPORTANCE)
9
The contribution made by the AELTC in funding capital projects at Wimbledon (not captured within the economic activity and impact of the event itself) provides a further boost to the UK economy of around £22.5m per annum, including an estimated £7.5m in London.
Greater London £m Rest of UK £m UK Total £m
7.50 15.00 22.50
WIDER ECONOMIC CONTRIBUTION
£15mREST OF UK
£7.5mLONDON
10
The combined annual economic activity associated with The Championships and the activities of the AELTC therefore amounts to £280m nationally with the corresponding estimate for London being £184m.
CGI Image from the Championships master plan showing the planned development of the Grounds.
11
OTHER FINDINGS
97% surveyed at the event either strongly agreed or agreed that they would recommend their experience to others.
96% were of the view that The Championships promoted the UK as a host for major sporting events.
94% were proud about the event being a part of the UK sporting calendar.
83% were more inclined to attend other sporting events as a result of being at The Championships.
49% said that The Championships had inspired them to play tennis (29%) or play more tennis (20%).
YES 27TICKET TICKET
12
Prepared by:Sport Industry Research CentreSheffield Hallam UniversityA118 Collegiate HallSheffield, S10 2BPTel: +44 (0)114 225 5919Email: [email protected]
Please contact: The All England Lawn Tennis & Croquet ClubChurch RoadWimbledonSW19 5AETel: +44 (0)20 8944 1066www.wimbledon.com