Marinadi Case Wimbledon
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Transcript of Marinadi Case Wimbledon
Wimbledon Fashion Rules
1. No solid mass of colouring2. Little or no dark or bold colours3. No fluorescent colours4. Preference towards pastel colours5. Preference for the back of the shirt to be totally
white6. Preference for shorts and skirts to be totally white7. All other items of clothing, including hats, socks
and shoe uppers to be predominantly white
WIMBLEDON COLOURS
GREENNature, life, vivasity, LAWN
PURPLEBritish Royalty, Individualism
WHITEWhite connotes simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it immediately catches the eye in signage. White is often used with infant and health-related products
Brand component: COLOUR
• Motional, individual, cultural backgrounds• The relevance of colours– Green – Purple– White
• Identified and distinguished• Colors give us orientation
TEN RULES OF A BRAND
1. NAME2. PRODUCT/SERVICE3. DIFFERENTIATION4. HISTORY5. SUCCESS IN LONG-TERM6. CONTINUITY7. SIGN/COLOUR/RECOGNITION8. AWARENESS/RECOGNITION9. CONCISE MESSAGE10. POSITIVE ASSICIATIONS
When you watch Tennis, you know that it’s Wimbledon
FASHION