Prioritize to optimize: how to turbo-charge your talent brand | Talent Connect Anaheim
The Dropbox success story: the path to global expansion | Talent Connect Anaheim
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Transcript of The Dropbox success story: the path to global expansion | Talent Connect Anaheim
The Dropbox Success Story: The Path To Global Expansion
Kevin DuBaySr. Customer Success Consultantlinkedin.com/in/kdubay@kevindubay
Christy ChildersEmployer Brand, Dropboxlinkedin.com/in/christychilders@christychilders
Natalie CramerTalent Brand Consultantlinkedin.com/in/nataliecramer
Life & Culture At Dropbox
How do we:
1. Stay true to our core values?2. Scale globally in a period of hyper
growth?3. Hire to meet a change in product focus
from consumer to B2B Enterprise?
The Challenges
With limited resources and personnel, partnership across key areas is pivotal to success
Data tells a story. Use it to drive the strategy
Testing and measuring the results will help scale efforts across the globe
What we knew going in
Where We Started
Prospect
Interested
Hire
Applied
Tactic: Look At Conversion Data
Plan Components:Use Objective & Subjective Data
8% Our results didn’t add up
Onsite to sent-offer
Revised Plan: Convert Unaware Talent
Prospect
Interested
Hire
AppliedUnaware
Revised Tactic: Increase Jobs and Recruiter Activity
Plan Components:More InMails & InMail Optimization
Job WrappingSponsored Jobs
13% Numbers rose, but not to where we needed
Onsite to sent-offer
Third Time’s a Charm: Understand All Stages
Prospect
Aware
Hire
Interested
Unaware Familiar Applied
Revised Tactic: Spark Engagement
Revised Tactic: Drive Conversion Before Apply Stage
83%
Lead Capture Results
Candidates moving forward from resume-
review stage
33% Success!
Onsite to sent-offer
Driving Engagement At All Stages Drives Results
Q1 2015 Q2 2015 Q3 20150%
5%
10%
15%
20%
25%
30%
35%
8%13%
33%Onsite to Offer
Onsite to Offer
254%
Revised Tactic: Scale Learnings Globally
Key Takeaways
Make data-based decisions
Understand the need for an “always-on” approach
Iterate and customize for each market
Partner with LinkedIn Consultants to build a custom strategy
Questions?