Studio Kreative Gifts & Merchandise, New Delhi, Corporate Gifts
the DIGITAL MARKETING - Kreative Webworks · 2018-09-28 · BLUEPRINT CERTIFICATION T the-OFFER...
Transcript of the DIGITAL MARKETING - Kreative Webworks · 2018-09-28 · BLUEPRINT CERTIFICATION T the-OFFER...
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DIGITALMARKETINGBLUEPRINT CERTIFICATION
the
THE U
LTIMA
TE FOO
T -IN TH
E DO
OR
OFFER
Abbreviated “Notes Only” version for ICs
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It offers a low cost point of entry
It’s the courtship before the marriage
It helps determine what the client really wants
It pre-qualifies your prospects
It speeds up the sales cycle
why you need a foot in the door offer
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• It’s valuable enough to pay for
Why the Blueprint is a good foot in the door offer
• it stands on its own
• it’s a natural progression to your full services.
• It shows your capabilities & expertise
• It acclimates the client to working with you
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Focus on a Vertical Market
Make a Commitment!
Targeted LinkedIn Conversations
Build Industry credibility
Create a video (or two)
Add to Email Signature
Create a separate website/domain name for it
Paid Advertising (Facebook / LinkedIn)
MA
RK
ETING
Marketing: Things to do…
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PR
ICIN
G &
SELLING
Consider actual research, production & delivery time
Don’t Give it away! (but you can “Discount” it)
Include a Guarantee
Roll it over into your services
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THE TO
OLS
• Google Trends• Facebook: (calculate Reach – Free)• ReachLocal or Google (Calculate PPC Budget)• MozLocal (or Substitute)• PowerPoint (Any screen capture tool will do)
• Silktide: Prospect• Silktide: Insites• Fen-Gui• SEM Rush (Optional)
FREE
WSI BUNDLE
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Industry-centric Cover
Personal Intro letter
Situational Analysis
Website Analysis
Digital Marketing Strategy
Library
How we can assist
Customer Reviews
Key Personnel
THE M
AR
KETIN
G B
LUEP
RIN
T AT A G
LAN
CE
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IND
USTR
Y -CEN
TRIC
CO
VER
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Licensing Models
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Licensing Models• Vertical Driven• Recurring Revenue• Packaging & Productized Services• Nano-Niches• Referrals & Partnerships
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1. Prebuild Marketing Funnels
2. Sell “Exclusivity” (Licensing) per Niche
3. Offer add-ons (PPC, SEO, etc.)
4. BONUS: Partner with OEM