The Digital Marketer's Guide to the 2014 MLB World Series on Twitter
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Millions of viewers will be tuning in to watch the most anticipated US baseball event of the year - the 2014 MLB World Series. Twitter provides fans a way to get involved in the game, and a way for advertisers to interact with an engaged audience of baseball fans in real time. DIGITAL marketers: here is your guide. Official Major League Baseball Account @MLB (3.89M) followers FOX Sports @FoxSports (956k followers) @FoxSports1 (285k followers) @MLBONFOX (305k followers) TBS Bleacher Report @BR_MLB (11.2k followers) @BleacherReport (1.14M followers) MLB Network @MLBNetwork (612k followers) ESPN @ESPN (12.1M followers) @BBTN (445k followers) Handle: @Royals Followers: 262k Handle: @SFGiants Followers: 673k # 33 # 35 # 16 # 13 # 43 AARON CROW @acrow43 (30.5k followers) SALVADOR PEREZ @SalvadorPerez15 (64.1k followers) BILLY BUTLER @BillyButlerKC (78.6k followers) ERIC HOSMER @TheRealHos35 (81.1k followers) JEREMY GUTHRIE @TheRealJGuts (84k followers) # 8 # 28 # 54 # 55 # 43 JAKE PEAVY @JakePeavy_44 (117k followers) TIM LINCECUM @timlincecum (120k followers) SERGIO ROMO @SergioRomo54 (147k followers) BUSTER POSEY @BusterPosey (228k followers) HUNTER PENCE @hunterpence (265k followers) #WORLDSERIES #POSTSEASON #ALCS #NLCS #ROYALS / #TAKETHECROWN #SFGIANTS / #ORANGEOCTOBER Source : MLB.com Source : Twitter * Source: TiqIQ.com, as of 10/20 1 SF was the first ballpark that let people watch the game for free 41,503 Number of people the stadium seats $1,138* Average price for a ticket to a Giants World Series home game 72,389,223 Number of fans Kauffman Stadium has hosted since its induction in 1973 37,903 Number of people the stadium seats $1,196* Average price for a ticket to a Royals World Series home game Source : Twitter
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Tuesday marked the first game of the 2014 MLB World Series, between the San Francisco Giants and the Kansas City Royals. Since the last World Series in 2013, Twitter’s presence has been steadily growing, and it is an increasingly popular medium for fans to use around live events such as sports. Compared to this time last year, Twitter has grown from 218 million users to 271 million. While growth continues year-over-year, there are new opportunities every day for marketers to reach their audience on Twitter and this year’s World Series presents an optimal platform to do just that. A recent study found that 37% of people use Twitter to talk about sports, and these fans are 5.6x more likely to tweet on Game Day.
Transcript of The Digital Marketer's Guide to the 2014 MLB World Series on Twitter
Millions of viewers will be tuning in to watch the most anticipated US baseball event of the year - the 2014 MLB World Series. Twitter provides fans a way to get involved in the game, and a way for advertisers to interact with an engaged audience of baseball
fans in real time. DIGITAL marketers: here is your guide.
Official Major League Baseball Account@MLB (3.89M) followers
FOX Sports @FoxSports (956k followers)@FoxSports1 (285k followers)@MLBONFOX (305k followers)
TBS Bleacher Report @BR_MLB (11.2k followers)@BleacherReport (1.14M followers)
MLB Network @MLBNetwork (612k followers)
ESPN @ESPN (12.1M followers)@BBTN (445k followers)
Handle: @RoyalsFollowers: 262k
Handle: @SFGiantsFollowers: 673k
#33 #35 #16 #13 #43
AARON CROW@acrow43 (30.5k followers)
SALVADOR PEREZ@SalvadorPerez15 (64.1k followers)
BILLY BUTLER@BillyButlerKC (78.6k followers)
ERIC HOSMER@TheRealHos35 (81.1k followers)
JEREMY GUTHRIE@TheRealJGuts (84k followers)
#8 #28 #54 #55 #43
JAKE PEAVY@JakePeavy_44 (117k followers)
TIM LINCECUM@timlincecum (120k followers)
SERGIO ROMO@SergioRomo54 (147k followers)
BUSTER POSEY@BusterPosey (228k followers)
HUNTER PENCE@hunterpence (265k followers)
#WORLDSERIES#POSTSEASON#ALCS#NLCS#ROYALS / #TAKETHECROWN #SFGIANTS / #ORANGEOCTOBER
Source : MLB.com
Source : Twitter
* Source: TiqIQ.com, as of 10/20
1SF was the first ballpark
that let people watch the game
for free
41,503Number of people the stadium seats
$1,138*Average price for a ticket to a Giants
World Series home game
72,389,223Number of fans Kauffman
Stadium has hosted since its induction
in 1973
37,903Number of people the stadium seats
$1,196*Average price for a ticket to a Royals
World Series home game
Source : Twitter
