Download - The Digital Marketer's Guide to the 2014 MLB World Series on Twitter

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Page 1: The Digital Marketer's Guide to the 2014 MLB World Series on Twitter

Millions of viewers will be tuning in to watch the most anticipated US baseball event of the year - the 2014 MLB World Series. Twitter provides fans a way to get involved in the game, and a way for advertisers to interact with an engaged audience of baseball

fans in real time. DIGITAL marketers: here is your guide.

Official Major League Baseball Account@MLB (3.89M) followers

FOX Sports @FoxSports (956k followers)@FoxSports1 (285k followers)@MLBONFOX (305k followers)

TBS Bleacher Report @BR_MLB (11.2k followers)@BleacherReport (1.14M followers)

MLB Network @MLBNetwork (612k followers)

ESPN @ESPN (12.1M followers)@BBTN (445k followers)

Handle: @RoyalsFollowers: 262k

Handle: @SFGiantsFollowers: 673k

#33 #35 #16 #13 #43

AARON CROW@acrow43 (30.5k followers)

SALVADOR PEREZ@SalvadorPerez15 (64.1k followers)

BILLY BUTLER@BillyButlerKC (78.6k followers)

ERIC HOSMER@TheRealHos35 (81.1k followers)

JEREMY GUTHRIE@TheRealJGuts (84k followers)

#8 #28 #54 #55 #43

JAKE PEAVY@JakePeavy_44 (117k followers)

TIM LINCECUM@timlincecum (120k followers)

SERGIO ROMO@SergioRomo54 (147k followers)

BUSTER POSEY@BusterPosey (228k followers)

HUNTER PENCE@hunterpence (265k followers)

#WORLDSERIES#POSTSEASON#ALCS#NLCS#ROYALS / #TAKETHECROWN #SFGIANTS / #ORANGEOCTOBER

Source : MLB.com

Source : Twitter

* Source: TiqIQ.com, as of 10/20

1SF was the first ballpark

that let people watch the game

for free

41,503Number of people the stadium seats

$1,138*Average price for a ticket to a Giants

World Series home game

72,389,223Number of fans Kauffman

Stadium has hosted since its induction

in 1973

37,903Number of people the stadium seats

$1,196*Average price for a ticket to a Royals

World Series home game

Source : Twitter