A Marketer's Approach to iPhone Applications
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Transcript of A Marketer's Approach to iPhone Applications
A MARKETER’S APPROACH TO iPHONE APPLICATIONS
source: flickr.com/photos/hokorii/
source: flickr.com/photos/blumpy/
OVERVIEW
OVERVIEW
“It’s time to start evaluating Apple’s innovative new smart phone. Finally, the iPhone really is the smart phone for the rest of us.” - Paul Thurrott
source: flickr.com/photos/ahyatt/
source: flickr.com/photos/davedean/
source: flickr.com/photos/tiboutoo/
source: flickr.com/photos/14708858@N00/
“In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.” - Jonathan Ive
source: flickr.com/photos/derekbrookmeyer/
source: flickr.com/photos/pandora_radio/
LANDSCAPE
Growing twice as fast as song sales
Growing twice as fast as song sales Expected to hit 1 billion downloads by January 2009
Growing twice as fast as song sales Expected to hit 1 billion downloads by January 2009 Range from free to $1,000
source: flickr.com/photos/sniderscion/
source: flickr.com/photos/katiejames/
RECOMMENDATIONS
Use the unique functionality
Use the unique functionality
Fill a need
Use the unique functionality
Fill a need Create conversation
RECOMMENDATIONS
Use some of the unique functionality
Multi-touch events and controls
Accelerometer support
Localization
Camera support
source: flickr.com/photos/2kings/
source: flickr.com/photos/12111793@N06/
source: flickr.com/photos/lyndonc/
RECOMMENDATIONS
Fill a need
Use insight to discover what need your brand can fill
RECOMMENDATIONS
Create conversation
Providing a conversation-worthy application
Connecting people to their friends
BRANDED APPLICATIONS
THANK YOU