The Digital 2012 Olympic Games: what it means for businesses in the Creative and Digital industries...
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The 2012 Games – Opportunities in Digital Media and Creative Industries
Thursday, 5 November 2009
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London Global Launchpad
Who we are
London’s foreign direct investment agency
Not for profit private-public partnership with contacts in every area of London’s economic & business life
Supported by the UK & London government & London’s business community
Free, confidential & comprehensive consultancy service
Experts on London
Over the last 14 years we’ve helped over 1,200 companies from 44 countries expand into London
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The Olympic Opportunity
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Supply Chain
London 2012 Delivery Structure
International Olympic Committee
London Organising Committee of
the Olympic Games and
Paralympic Games
Olympic Delivery
Authority
Delivery Partner
BOA
GLA
LOCOG
GOVT
Olympic
Board
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Think bigThink xxxx
75,000Supply chain contracts
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The Digital Games
Simple new media model
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Web and new media results –
public response
- “celebration” was #3 video in
UK at peak on youtube
- 1000 comments, #91 most
responded to video all time on
youtube
- 500+ photos and video
submitted to our celebration
map via flickr and youtube
- 100k new sign ups to
news/volunteering: total 350k+
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New media model
Key digital projects outstanding
•Torch relay (2011)
•Mascots (2010)
•Games-time website (from 2010)
•Ad serving (games-time) (from 2011)
•Creative/real world implementations of
my2012 (from 2011)
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Which could be the key to accessing their stories in physical/digital spacesat all events, up to and including the Games. Literally part of the brickwork...
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The Digital Legacy
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London 2012
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1948 Olympic Games
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2012
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Formula 1
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Beijing 2008
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Online
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IPTV
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Mobile
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Wireless devices
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Partnership
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1953 Coronation
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London 2012
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Digital Capital
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Presentation title goes here
$93 billionThe London Digital Opportunity
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Presentation title goes here
$32bnE-Marketplace
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Presentation title goes here
Digital Ad $/€$13.61 billion by 2012
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Presentation title goes here
Convergence Capital
Mobile/Music/Computer Games/Film/TV/Radio/Animation/ICT
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Good Company
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