Why businesses should for digital marketing?

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search value digital marketing simplified Why Businesses should go Digital? www.search-value.com

description

Digital marketing has revolutionized the marketing process by reducing the overall marketing cost and delivering better ROI. So have you gone digital yet?

Transcript of Why businesses should for digital marketing?

Page 1: Why businesses should for digital marketing?

search valuedigital marketing simplified

Why Businesses should go Digital?

www.search-value.com

Page 2: Why businesses should for digital marketing?

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Opportunities with Digital Marketing www.search-value.com

Agenda

• Importance of the Internet and Digital Marketing to Businesses

• Where are the opportunities?• How Digital Marketing impacts the bottom line?• Strategic approach to Digital Marketing• Building an Digital Marketing Strategy • Value of Measurement and Performance Analysis

Page 3: Why businesses should for digital marketing?

Why go Digital?

• 89% of Internet users regularly use a search engine for products and services

• Usage of Internet across the world increasing exponentially

• Internet is no longer a niche marketing channel worthy of investment for the future

• Most Economical Marketing Medium to reach a large, astute and knowledgeable audience

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Opportunities with Digital Marketing www.search-value.com

Page 4: Why businesses should for digital marketing?

Where are the opportunities?

• Incremental Revenues• Reduced Cost of Marketing and Promotion• Comprehensive Exposure • Enhanced Brand Image • Better Customer Relationship Management • Better Measurement and Performance Analysis

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Opportunities with Digital Marketing www.search-value.com

Page 5: Why businesses should for digital marketing?

Incremental Revenues

• Lower cost of sales • Easily attract new customers through very targeted

and measurable marketing efforts• Global reach is easily possible • Segmentation and reaching Target Audience is easy

and effective

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Opportunities with Digital Marketing www.search-value.com

Page 6: Why businesses should for digital marketing?

Reduced Cost of Marketing

• Digital Marketing basically requires an attractive and user friendly website

• Provides lowest cost of sales • Enables easy reach to very large audience • Low cost of acquisition per customer

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Opportunities with Digital Marketing www.search-value.com

Page 7: Why businesses should for digital marketing?

Brand Image and Exposure

• Improving business’s visibility to a very targeted audience for long term relationship

• Build a community around your business to improve its brand value

• Help enhance offerings and delivered value preposition

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Page 8: Why businesses should for digital marketing?

Driving Incremental Revenue

• Various marketing opportunities available• Advantages of each approach/tactics• Return on Investment for various approaches• Focusing in the right direction

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Page 9: Why businesses should for digital marketing?

The Marketing Opportunities

For creating an effective marketing plan, consider various stages on customer interaction in the marketing process Co

nversion

Acquisition

Retention

Analysis

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Opportunities with Digital Marketing www.search-value.com

Page 10: Why businesses should for digital marketing?

The Marketing Opportunities Conversion

• Website Design

• Content• UI• Offerings

Acquisition

• SEO• SMO• PPC• Ads

Retention

• CRM• Customer

Service• Facilities

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Opportunities with Digital Marketing www.search-value.com

Page 11: Why businesses should for digital marketing?

Site Conversion: The Key to Success

• Perfect and Optimised Website provides better conversion

• Best Investment Scenario: Increasing the conversion ratio of visitors to customers

Conversion

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Page 12: Why businesses should for digital marketing?

Conversion

Measuring Website Conversion

• Regular website conversion and performance analysis to ensure optimum site performance

• Measuring Visits, Conversions and Persuasion will give an accurate picture of Returns on Marketing Investments

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Page 13: Why businesses should for digital marketing?

Conversion

Measuring Website Conversion Total Visitors

Total Number of Enquiries

Total Number of Customers

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Page 14: Why businesses should for digital marketing?

New and Incremental Customers

•SEO•SMO•PPC•Banner Ads•Listings

Existing Customers

•Email Campaign•Newsletter•Customer Service•Offers Acquisition

Driving Incremental Traffic

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Page 15: Why businesses should for digital marketing?

Acquisition

New and Incremental Customers

Search Engine Optimisation• Improving Keyword Ranking in Search Results• Improves the volume and quality of traffic through

organic search result listings• Most important online marketing activity• Strategic Activity with long term benefits

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Page 16: Why businesses should for digital marketing?

Acquisition

New and Incremental Customers

Search Engine Optimisation• SEO can take up to 6 - 12 months to deliver

significant results • SEO is an iterative process requiring careful analysis

and modifications• Ensures high-quality, targeted and incremental

traffic

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Page 17: Why businesses should for digital marketing?

Acquisition

New and Incremental Customers

Pay Per Click• Delivers targeted traffic instantly • Delivers significant returns and quickly to become an

ongoing activity• PPC campaigns compliment SEO and SMO activities• Running SEO and PPC ensures best returns

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Page 18: Why businesses should for digital marketing?

Acquisition

New and Incremental Customers

Social Media Marketing• Most interactive digital marketing tactics • Creates an everlasting value preposition • Enhances your brand value • Develops a community closely associated with your

organization and offerings

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Page 19: Why businesses should for digital marketing?

Acquisition

New and Incremental Customers

Social Media Marketing• Helps audience to communicate in a healthy way

across various verticals • Creates awareness, spread the word , improves

participation, keep audience engaged and helps in getting a genuine opinion from target audience

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Page 20: Why businesses should for digital marketing?

Retention

Existing Customers

• Never overlook existing customers in the fervour to find new ones

• Manage existing customers effectively• Improve customer loyalty and value through long term

association• Synchronize your online proposition with your offline

environment• Regular interaction with existing customers will

enhance loyalty and reinforce the brand value

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Opportunities with Digital Marketing www.search-value.com

Page 21: Why businesses should for digital marketing?

• Digital Marketing offers unparalleled ways for result measurement and performance analysis

• There are three key areas to measure Website Conversion Rate Website Performance ROI on Marketing Investment

Analysis

Result and Measurement Analysis

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Page 22: Why businesses should for digital marketing?

Result and Measurement Analysis Total Visitors

Total Number of Enquiries

Total Number of Customers

Measuring Visits, Conversions and Persuasion will give a better picture on returns on marketing investments

Analysis

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Opportunities with Digital Marketing www.search-value.com

Page 23: Why businesses should for digital marketing?

Analysis

Result and Measurement Analysis

Site Performance Analysis Where are customers are coming from? How long are they staying on the website? Which keywords are driving them to website? Which platform is delivering best traffic? Which activity is giving better results?

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Opportunities with Digital Marketing www.search-value.com

Page 24: Why businesses should for digital marketing?

What Search Value Offers?

• Over 5 years experience in Digital Marketing • Google Adwords and Analytics Qualified Professionals• Performance Based Campaigns and Costing• Offers a comprehensive service suite of digital

marketing solutions• Ongoing relationships with over 100 clients worldwide• Shared interest in your success

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Page 25: Why businesses should for digital marketing?

Search Value Experience

• Developed more than 100 websites• Managed online marketing campaigns for over 200

websites • Tremendous success rate for clients across the

globe and various business domains • Currently running over 50 campaigns

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Page 26: Why businesses should for digital marketing?

Would like to know how going digital can help you….Get in touch with me

Satayender Chaudhary

Search ValueDigital Marketing Simplified

www.search-value.com [email protected]

Skype: dexresearch

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