Businesses ‘doing digital’ versus ‘digital businesses’

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Businesses ‘Doing Digital’ Versus

‘Digital Businesses’ The Difference & Why It Matters

By Niall McKeown www.linkedin.com/in/niallmckeown

@niallmckeown +44 2890 455911

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Humans Need Not Apply

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Automation

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$30,000

€23,438.14

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But I’m Safe…Right?

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Better Technology

Leads to Improved Business

Efficiency, Which is Good

for all Horses

iONOLOGY

iONOLOGY

Better Technology

Leads to Improved Business

Efficiency, Which is Good

for all Horses Businesses

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iONOLOGY

Think Mechanical Minds, Not Mechanical Mussels

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Paperwork

Decision Making

Writing

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Accountancy

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Discovery

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DoctorHealth

iONOLOGYAutomotive

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Digital Business Transformation

{insert tactic} Strategy

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“A strategy is a plan of action

designed to achieve a specific goal,

in conditions of uncertainty,

with defined limited resources”

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“Strategy comes from identifying

one or two critical issues in the

situation – the pivotal points that

can multiply the effectiveness of

effort – then focusing and

concentrating action and

resources on them”

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DiagnosisCoherent

Action

Guiding Policy

Strategy Kernel

© All Rights Reserved iON Technologies Ltd.

Incoherent Action

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1. Know Yourself 2. Customers 3. Marketplace 4. Resources

5. Position 6. Engine of Growth

7. Tactics

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Micro Analysis

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Micro Analysis

Ambition & Unique Value Proposition

Digital Marketplace Dynamics

Time, Talent & Cash

Customer Data Dynamics

2. Customers 3. Marketplace

4. Resources

1. Know Yourself

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Micro Analysis

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Newtons Second Law of Motion

Acceleration

Acceleration

F=ma

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7. Tactics

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Macro Analysis

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“Doubled our business in 12 months”

“Zero to £6,500,00 in 12 Months”

cerebral palsy



How?

http://www.dailymail.co.uk/news/article-2604663/Flower-girl-4-took-steps-thanks-harness-attached-dad.html

iONOLOGY

Strategy has structure &

Innovation is a process

iONOLOGY

Businesses ‘Doing Digital’ Versus

‘Digital Businesses' The Difference & Why It Matters

By Niall McKeown www.linkedin.com/in/niallmckeown

@niallmckeown +44 2890 455911

Businesses ‘doing digital’ versus ‘digital businesses’

Marketing

Transcript of Businesses ‘doing digital’ versus ‘digital businesses’