The Curse of MVP - Long Live MLP...The Curse of MVP: Long Live MLP @nabayanroy #agilia17 We may make...

@nabayanroy #agilia17The Curse of MVP: Long Live MLP

The Curse of Minimum Viable Product

Long Live Minimum Lovable Product

Nabayan Roy

@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP

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MVP and the Disconnect

The Shift: MVP to MLP

Characteristics and Elements of

MLP?Defining Lovable

The Next Frontier:

Total Product Experience

The next 45 minutes…


The Devil is in the Detail

MVP is NOT like this



The Disconnect

Product or Process



The Iron Triangle and MVP


Cheap and Fast,But Not Good?

Data as per Skytrax Rating



Fast and Good,But Not Cheap! @nabayanroy #agilia17The Curse of MVP: Long Live MLP


Cheap and Good,But Not Fast?


The Curse


Flip the Thinking@nabayanroy #agilia17The Curse of MVP: Long Live MLP


Good Experiences Remarkable ExperiencesFrom To



Opposite of Remarkable?

© Purple Cow by Seth Godin



MLPThe Genesis



Feasible

Usable

Valuable

Delightful

Feasible

Usable

Valuable

Delightful

MVPFrom MLPTo

The Big Difference@nabayanroy #agilia17The Curse of MVP: Long Live MLP

@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #LavaCon@nabayanroy

Paths to Emotion – A Model


Why Being Lovable Matters


And Customers Who Love Your Products…

Buy/Subscribe/Renew Brand Ambassadors Refer to Their Network


Usable

Delightful

Remarkable

Community

Key Elements of a Lovable Feature/Product



What is Lovable?Defining



Step 1

define


Your problem statement mustbe: contextual, to the point,

and outcome-driven.



Techniques to Help You Define


LookingMethods for Observing Human Experience

UnderstandingMethods for Analyzing Challenges & Opportunities

MakingMethods for Environing Future Possibilities


Problem Framing Technique

Challenges your assumptions

Helps you see different perspectives

Provides a direction for problem solving

Statement Starters



Step 2

prioritize


Focusing on Customer’s Needs



External & Quantitative Technique

Kano Model

Help us determine our customers’ satisfaction/delight with product features

Defines four categories of features: must-be, performance, delighters, and indifferent

Helps to determine customers perception towards a feature using a Kano questionnaire



Participatory Research Technique

Reveals what people value

Shows how people deliberate

Uncovers latent and unmet needs

Buy a Feature



Step 3

design for emotion


Anthropomorphism and Product Design


@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP@nabayanroy #agilia17The Curse of MVP: Long Live MLP


Emotional design makes customers feel awesome



How to measure love?



social

loyalty

survey

forums

onboarding

Total Product Experience (TPX)



Parting Thoughts

.

@nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP @nabayanroy #agilia17The Curse of MVP: Long Live MLP

References and Credits

• Don’t Make Me Think by Steve Krug

• Purple Cow by Seth Godin

• Built To Love – Creating Products That Captivate Customers by P. Boatwright and J. Cagan

• Hooked – How to Built Habit-Forming Products by Nir Eyal

• Inspired – How to Create Products Customers Love by Marty Cagan

• LUMA Institute


Autodesk and the Autodesk logo are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2017 Autodesk. All rights reserved.

The Curse of MVP - Long Live MLP...The Curse of MVP: Long Live MLP @nabayanroy #agilia17 We may make...

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