The Culture of New Revenues

33
Culture of New Clive Dickens

description

Radio Days 2011 - Copenhagen Presentation - 50% Absolute Radio revenues in 2010 did not come from Spot Commercials, find out how

Transcript of The Culture of New Revenues

Page 1: The Culture of New Revenues

Culture of New

Clive Dickens

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Now some bad news

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UK Commercial Radio’s revenues falling

Source :RAB/Ofcom

£(M

’s)

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Now the good news

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82%Source : BBC Eartime research 2010

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47mSource : RAJAR Q4:10 IPSOS/RSL

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Platform neutral

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0

5,000

10,000

15,000

Radio Online

2010 2013

Decide what business you are in...

Source: AA/ Spend in Euro

€ ‘0

00s

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Unique Talent

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Unique Music

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Unique Football

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Go where your audience are

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1.8m app downloads

300,000 monthly active users

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Mobile Strategy is more than ‘listen’

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How we make money

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Website more than a brochure

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Over 10m YouTube views

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Is Digital Radio working in UK?

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65%

0%

10%

20%

30%

40%

50%

60%

70%

Absolute Network Digital Listening

65% of Absolute Radio listening is digital

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Culture of NewClive Dickens

@cdickens


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