Revenues: Content New revenue streams for the new...
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Revenues: Content New revenue streams for the new world Larry Sommers VP: Content Licensing, Meredith, USA
Transcript of Revenues: Content New revenue streams for the new...
Revenues: ContentNew revenue streamsfor the new world
Larry SommersVP: Content Licensing,Meredith, USA
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 12
How Meredith Built New Revenue
with Content LicensingFIPP World Congress | October 2017
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 13
Content for Better LivingMeredith Content Licensing delivers strategic
content experiences to partners that help build lasting relationships between brands and consumers.
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 14
Food Serve up crave-worthy recipes and meal plans and tips from America’s
top test kitchens.
HealthMotivate people to eat better, move more and
develop healthier habits.
LifestyleEmpower people to
start building the homes of their dreams.
FamilySupport healthy kids and happy families.
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 15
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 16
– EatingWell Digital and Business Dev GM
– Diversify to grow revenue
– Reach profitability target w/ 55% non-print rev
– Completed sale of EatingWell to Meredith
– Launched Meredith Content Licensing unit
– Innovating for growth– Develop LDS and CLaaS Platform – Launched Meredith Health Solutions– Expand to International markets
Content Licensing Innovation
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 17
C.O.P.ECreate Once, publish everywhere
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 18
Meredith’s Trusted BrandsReach 110 million consumers
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 19
We produce relevant content everyday.Serving 80 million unique visitors monthly
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 20
The New Licensing Delivery SystemCMS and Content Distribution Platform
New brands expand licensing portfolio:
- Curate rights-cleared only content efficiently- CMS for multiple content types from multiple brands- Optimize content with universal taxonomy and
data normalization - Improve work flow for customization and licensed
product development- Provide modern content delivery methods
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 21
New LDS makes it easy to curate and customize content, but…
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 22
Elevating content is hard workExample: Recipes
This is what a partner gets (JSON) This is what a partner wants
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 23
New Content Licensing as a Service (CLaaS)
– Transform content delivery model from delivering assets to delivering experiences.
– Bridge content and technology to provide an efficient, turnkey solution that seamlessly integrates into a clients digital ecosystem.
– Supports new, high-demand products and services and opens up new markets to accelerate revenue growth
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 24
Content Licensing as a Service A platform-agnostic framework delivering content powered by JavaScript
CLaaS Benefits:
– Creates hosted solution efficiencies and ability to scale– Protects SEO equity as it is not crawled by search engines– Delivers responsive content experiences that integrate seamlessly
with client’s website– Provides custom CSS for brand integration– API for third-party integrations such as SSO and social sharing– Provides engagement analytics across platform and per client– Meets web accessibility guidelines (WCAG)
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 25
Color palettes, fonts, and buttons are customized to match your website.
RaaS™ is designed to seamlessly integrate with your brand’s style
DEMO: http://www.entresto.com/info/heart-healthy-recipes.jsp#/
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 2626
Market Channel Innovation: Health
Content for Better HealthWe deliver innovative content solutions to for partners to increase engagement
and drive positive health and wellness behaviors.
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 27
Eastern Europe Fitness App
Middle East Portal
CanadaE-Mail and App
International Content Licensing
We are reimagining content from Meredith’s editorial brands to meet the
needs of clients around the world
Market Channel Innovation: International
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 28
1. Licensed Content:Quick recipes, parenting articles, beauty tips. Tell us what you need and we’ll deliver it in easy-to-integrate form.
2. Curated Content Packages:Launch a cohesive content experience quickly with one of our curated content packages in Food, Health and Lifestyle, Family.
3. Customized Programs, Editorial and Services: We work with you on a custom content strategy, then curate a unique program tailored to your specific audience and distribution channels.
International Content Licensing OptionsBacked by insights from Meredith’s digital business serving 80 million UVs/month
*Partners may use Meredith brand trademarks in association with licensed content.
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 29
International Branded Digital WebsitesWe provide robust content, use of brand trademarks, and
technical delivery support for a branded website experience
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 30
Three Questions to ask yourself
1. Can licensed content help you reach your content goals faster?
2. Can technology solutions help you scale your business?
3. Can you monetize in new channels with this model?
Meredith Content Licensing What’s New at Meredith Content Licensing | Slide 31
Meredith Content LicensingCapabilities | Slide 31
International DigitalContent Licensing
Larry SommersVice President, Meredith Content [email protected]
Mike LovellMeredith International [email protected]
