New revenues in publishing
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Transcript of New revenues in publishing
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Het nieuwe uitgevenAmsterdam, 9 mei
2011
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About MeConsultant in the digital revolution
Surfing the digital channels
Discovering the online value creation
Embracing the digital dialogue empowerment
Publishing a book, a means of communication older than 2 centuries...
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CONTENT
1. Expressions & Empowerment
2. Business Development
3. New Revenue Models
4. From publishing Digital Dialogues
"We are the Digital Revolution"
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Digital Expressions
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Empowerment
Old school was push communication.
http://www.econtentblog.com/2011/05/05/old-school-journalism/
New school is pull communication, personal publications, co-creation, digital dialogues in blogs, tweets, social media & social services sites
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Business Development
Publishing new school cuts out pieces of the value chain. Do publishers innovate their business?
Publishing process remains the same, creation and publication digitally
Digital business models for Design, Services and Support concepts and processes.
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New Revenue ModelsCrowdfunding for publishing
Autors become publishers
Co-creation in content & partnerships
Advertising from paid to no cure - no pay
Money flows where value creation takes place
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Business modelsMakelaar model - Business broker
Advertising model - Advertising model
Merchant model
Affiliate model
Community model
Freeware model
Infomediary model
Subscription model
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Business BrokerDigital marketplace
Connecting Supply & Demand
Commission based on transactions, auction
Buy & Sell fullfilment
Value = online transparency
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Advertising modelNews aggregation in a portal is value & information is relevance
Free for users, required registrations, paid for advertisers with classifieds
Query based paid placements, contextual advertising & behavioural marketing, content targetted advertising, intromercials, ultramercials
Amount of traffic and value of content determines success
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Merchant Model
Direct trade of books and services
Virtual Merchant
Catalogue merchant
Click & Mortar
Bit Vendor
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Infomediary Model
Advertising networks
Audience Intelligence Services: netratings, buzz capture & reviews
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Affiliate Model
Revenue sharing, content sharing
Pay per view, - click, - sale
Banner exchange
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Community ModelOpen Source, open content
Public broadcasting
Social networking services
Specific topics, areas of interest
Digital communities on Youtube, Slideshare, Facebook, Flick
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Subscripion ModelContent Services
Peer-to-peer networking like datingsites
Trust services like closed communities of memberhips
ISP's, WE Transfer document services and publication engines
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Utility/freemium model
Data driven commerce starts with free service
Life communication feeds of video, chat and dialogue software
Express data delivery of publications streams
Value creation is real time interaction, cost reduction with integrated rich media advertising.
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Online publishing
Websites, blogs, video's, photo's, audio/ podcasts: broadcast & express yourself
Do-It-Yourself, co-create, outsource part of the process or do it old school: you decide what, how and when
Some examples in the area of publishing
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Online magazinesCreate yours
Empowered by software, hosting and distribuion
Webmagazines e.g. iflymagazine.com, feelit.com, umagazine.nl, urbansignature.nl/ us1
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Connect to print
Author suppoty and services
Close to old school publishing
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Web 2 print books
Write
Upload
Distribute
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You Publish
Author = publisher
Distributor
Marketing & sales
Joint business rewards
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100% self serviceBecome publisher
Use required distribution registrtions
Design your book - or hire a graphic designer
Negociate your book production
Sell it
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Online Writers Community
Where authors publish manuscripts
Book community of authors and investors
Where consumers become investors, publishers and buyers of books they like.
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Online empowermentTools
Tricks
Timimg
Technics
Innovations become available, businesses experience the digital revolution by disruptive business models, what is yours?
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The status quoRules & Regulations take more time
Emotions of paper will remain
Increase in production and distribution efficiency at less risk
Digital creates great designs, more variety in peronalization, expressions and custom publishing
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Thank you
athaliestegeman.nl
@athaliestegeman
Author of: De Digitale Dialoog