Developing New Sources of Revenues by Leonardo Gryner

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Leonardo Gryner Developing New Sources of Revenues 28 09 2010

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Leonardo Gryner Developing New Sources of Revenues 28 09 2010 • New ways of raising funds • Improve the traditional forms of doing business Newscenario • New opinion makers QuickTime™ and a YUV420 codec decompressor are needed to see this picture. Results • + 12 million people watched this video Sports Marketing World • Every entity became a media owner • The website is a powerful media center How it was • News at the news stand in 24 hours • Home delivery

Transcript of Developing New Sources of Revenues by Leonardo Gryner

Page 1: Developing New Sources of Revenues by Leonardo Gryner

Leonardo GrynerDeveloping New Sources of Revenues

28 09 2010

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A new world

• New ways of raising funds • Improve the traditional forms of

doing business

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New scenario

• New opinion makers

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QuickTime™ and aYUV420 codec decompressor

are needed to see this picture.

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Results

• + 12 million people watched this video

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Sports Marketing World

• Every entity became a media owner

• The website is a powerful media center

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How it was

• News at the news stand in 24 hours

• Home delivery

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How it is

• Wherever you are by phone, computer, mobile media

• Ready to read in 1 minute

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You can now reach your consumer, client

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• It’s cheaper then the previous alternatives

• Entities are media owners

The new world

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Audiences

• Media

• Affiliates

• Members

• Sponsors

• Fans

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RELEVANCE is key

• Properties must offer a value proposition

• Cause, mission, a set of values

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Social Media

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• Content

• Qualified traffic

The more...

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Interest in partneringGreat business opportunity

Interest in partneringGreat business opportunity

he most...he most...

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• Electronic ticket

• Mobile phone

Great savings

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• Real time promotions

• Social communities

• Members

Changes

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Airline business model

• communities

• to buy at the last moment

MORE THAN 10 DIFFERENT PRICES

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• Live sites

• Mobile phones

• Internet

Enhancing the experience

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• Flexibility

• Means for activating sponsorship

Rights and benefits

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• Access to athletes

• Sponsor showcasing area

• Sponsor hospitality area

• Live site

• Electronic boards

A successful sponsorship

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What’s in a category?What’s in a category?

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• Coke - almost 3 full pages on description

• Procter Gamble - right to associate 20 different brands

Categories

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Audio - TV - Video - Cell phonesAudio - TV - Video - Cell phones

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Exploiting the new worldExploiting the new world

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Highly skilled team Highly skilled team

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• Understand the new marketing enviroment

• Acknowledge the competition challengescompanies are facing

• Exploit sport as a brand building plataform

The team must...

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THANK YOU!THANK YOU!