The Challenges of Shared Decision-Making - BHBIA Staying Connected Forum
description
Transcript of The Challenges of Shared Decision-Making - BHBIA Staying Connected Forum
expect great answers
BHBIA Staying Connected Forum Are we really accounting for patient influence on prescription in market research?
October 16, 2014
SKIM, London Office 18:00 – 20:00
2
3
Who has ever
done research on
the interaction
between patients
& physicians?
Who has ever
done a research
project about
patients with
physicians (or vice
versa)?
Who notices more
client questions
about patients than
5 years ago?
Who has ever
done a research
project with
patients?
4
Patients have stepped forward to actively participate in their health
5
Patients’ 1st power tool is information
6
7
Dr. Google
8
e-Patient Dave
“Gimme my damn data”
Diagnosed with stage IV kidney cancer 2007
Took an active role in his treatment & survived
Inspiration for Patients & Novartis !
@ePatientDave
9
Eli Lilly:‘engaging with patients’
Doctors role is also changing
10
Defending of diagnosis Referring to sources Coupled with more admin pressure ---> more manager then clinician
* Source: GMC 2012
x 252,553*
• Average # appointments per day = 25
• Duration of appointments = 10 min
= 250 min per day = 4.2 hours per day
x (365-25 days holiday) = 1428 hours per year
x 252,553
= 360,645,684 hours of direct patient interaction per year
12
What happens during these interactions is still a ‘black box’
2013 total turnover pharmaceutical
sector in UK = £29.3 billion
13
Perfect solution:
14
• How close are we?
• How close can we really get?
Just because we do patient research, does that mean we
are accounting for patient influence on prescription?
15
1. Non-digital 2. Must have something digital
3. Futuristic!
contact us or follow us online!
Debora Corfield | Research Director
+44 208 222 7701
Eelke Roos | Senior Research Manager
+44 208 222 7706
Robert Dossin | Client Solutions Director [email protected]
+44 7904 288898 (mob) +44 208 222 7703 (direct)
@robert_dossin
uk.linkedin.com/in/robertdossin/