The Buckeye November/December 2012 Volume 23, Issue 10

November / December 2012

Vol. 23, Issue 10

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CONTENTS

a s s o c i a t i o n n e w s4 President’s Perspective Autumn Reflections; Looking Ahead

5 Ohio Green Industry Advocacy Day Sign up Today!

8 ONLA Office Update Balancing the Good with the...Good

49 ONLA Job Fair Planning Guide

52 Volunteer to Lead! Join an ONLA Committee

53 ONLA Membership Plans for Success

d e p a r t m e n t s12 Out & About 85th Year! Nursery Short Course

14 Retail Roundtable Holiday Season to Spring Season and Back Again

43 Safety First Driving Awareness

46 By Design New Trends in Landscape Design

f e a t u r e s6 Top 5 Trends for 2013

11 ONLA Invests in the Future

16 ONLA Endorses Invasive Plant Protocol

41 Where Were You?

a l s o i n t h i s i s s u e 54 Calendar of Events • 54 Classified Ads • 54 Advertising Index

CENTS A t tedee P lann ing Gu ide19 Planning Guide

20 Welcome

21 Parties with a Purpose

22 Hotels

23 Daily Agenda

24 Green Industry Career Exploration Conference

25 Young Professional Leadership Summit

26 ONLA Management Master Class

27 Keynote Presentations with Dr. Michael Dirr

28 Exhibit Hall & Activities

30 OSU Nursery Short Course Class Descriptions

37 ONLA Business Track, Meetings & Testing

38 Registration

EDITORIAL / ADVERTISINGISSN 1536-7940Subscriptions: $75/[email protected], editor

THE FINE PRINTThe statements and opinions expressed herein are those of individual authors and do not necessarily represent the views of the associa-tion, directors or staff and do not constitute an endorsement of the products or featured services. Likewise, the appearance of advertisers, or their identification as members of the ONLA does not constitute an endorsement of the prod-ucts or featured services.

STAFFKevin Thompson, Executive DirectorJennifer Gray, Associate Executive DirectorTracie Zody, Trade Show & EventsRoni Petersen, Membership & CertificationHeather Eberline, Accounting

OFFICERSAndy Harding, PresidentHerman Losely & Son, Inc.

Jim Searcy, President Elect Hyde Park Landscaping, Inc.

Jay Daley, Immediate Past PresidentSunleaf Nursery, LLP

DIRECTORSTim Clark, Board MemberH.J. Benkens Florist & Greenhouses, Inc.

Steve Maddox, Board MemberRice’s Nursery & Landscaping, Inc.

Dr. Hannah Mathers, Board MemberThe Ohio State University

Mark Reiner, Board MemberOakland Nursery, Inc.

Maria Sambuco, Board MemberBrickman

Mike Satkowiak, Board MemberMulch Manufacturing

Emily Showalter, Board MemberWilloway Nurseries, Inc.

The Buckeye is published10 times per year by The Ohio Nursery & Landscape Association, Inc.72 Dorchester Square Westerville, OH 43081p 614.899.1195f [email protected]

In the spirit of land stewardship, please consider recycling this publication.

front cover:Poinsettia Production

November / December 2012Vol. 23, Issue 10

President’s PerspectiveB

Andy HardingHerman Losely & Son, Inc.ONLA [email protected]

Autumn Reflections; Looking AheadTime does fly when you’re having

fun! When you receive this edition of the award-winning The Buckeye magazine, the industry will be slow-ing down for 2012. Thanksgiving is just mere weeks away and the election will be over. I hope the best man won.

The ONLPAC Golf Outing in September was a success: a bit mud-dy, but everyone had a good time and we were able to raise funds for our industry’s only Political Action Committee in Ohio. Thanks so much to all our players and sponsors. I hope you consider joining this event in 2013. It’s a great time to network with other industry members, a nice way to recognize key employees or favorite clients by bringing them along, and it’s a very worthwhile cause.

Our other autumn PAC fundraiser, a wine tasting at Thorncreek Win-ery, was another relaxing event: a beautiful evening of food, wine, and conversation. Thanks to the ONLA staff team, specifically Tracie Zody, for spearheading the planning and implementation of these events.

Just before Halloween, the ONLA made a big splash at PLANET’s Green Industry Conference. A whop-ping gift of $225,000 to PLANET’s Academic Excellence Foundation (AEF) solidifies ONLA’s ongo-ing commitment to cultivating and rewarding Ohio students pursuing horticulture degrees. ONLA’s long history of scholarship giving will now continue in perpetuity, and generations of students will be tied to our association legacy. Scholarship selection will remain at the discretion of the ONLA Scholarship & Student

Activities Committee while allowing the ONLA to remove yearly fund-ing of scholarships from the annual operating statement. Rick Doesburg, Thornton Landscape, helped bring this critical partnership into fruition. Thank you, Rick, for your hard work on this project! More about this fund can be found elsewhere in this issue.

CENTS creeps ever closer! Ex-hibit sales continue at a brisk pace, and we are confident our exhibit numbers will remain on target with the last few years. CENTS is sure to be a great event for both exhibitors and those attending the show! Don’t forget: CENTS is a week earlier in 2013! Mark your calendars for January 14-16th. The education at CENTS is outstanding. Dr. Michael Dirr will headline the Ohio State University Nursery Short Course with three lectures. The NSC sched-ule is included in this issue of The Buckeye.

Be sure to check out the new CENTS PLUS! registration op-tion (it’s a great value that includes access to the trade show PLUS two receptions and the ONLA business track classes). I mentioned in last month’s column the addition of a trio of ONLA conferences during CENTS. More information about these are included on pages 24-26. I strongly encourage you to consider these conferences in your education planning!

If you haven’t yet, take a minute to visit www.nurserystockselect.com. This new, online version of the ONLA’s nursery stock survey is now up and running with inventory being added every day. Take a look! B

4 The Buckeye onla.org

February 27, 2013Columbus, OHOhio Green Industry Advocacy Day

The Ohio Nursery & Landscape Association • Golf Course Superintendents Association - Ohio Chapters • Nursery Growers of Lake County Ohio • Ohio Landscape Association • Ohio Lawn Care Association • Ohio Professional Applicators for Responsible Regulation • Ohio Turfgrass Foundation

You are invited to join us for the “2013 Ohio Green Industry Advocacy Day” on February 27 in Columbus. This is a great chance to partner with fellow green industry colleagues to explain issues critical to your business and the size and importance of Ohio’s Green Industry to our state legislators.

In these tough economic times, your participation in this grassroots effort is more important than ever before. Here are some key reasons why you should attend this event:

• Make Membership Count – A key benefit of your association is the government advocacy it provides and your ability to meet with legislators on behalf of the industry. Here’s your opportunity to carry the message and have an impact on legislation that will affect green industry businesses. It only works when you get involved.

• Build Relationships – Changing majorities and new faces in the legislature require Ohio’s green industry to continuously educate elected officials about our businesses and our needs. We need your help to build these relationships.

• Budget Cuts – The State of Ohio faces continued budget cuts. Learn what these budget cuts might mean for your business.

• Legislation – Learn about newly introduced bills that will impact your business. Whether it’s on immigration, workers compensation or environmental reforms, this is the time for you to voice your concerns. There is power in numbers, and we are counting on you.

Here’s a tentative schedule of the day:

9:00 - 9:30 a.m. Registration & continental breakfast Vern Riffe State Office Tower9:30 - 10:30 Guest Speaker or Panel Discussion

10:30 - 11:30 Briefing Session – Learn about bills and issues and how to best communicate with your legislator

11:30 – Noon Guest Speaker from the Legislature (TBD)

Noon – 1:00 p.m. Lunch and networking1:00-5:00 Pre-scheduled meetings with

LegislatorsOhio Statehouse/Vern Riffe State Office Tower

5:00-7:00 Legislative Reception Ohio Statehouse

PAYMENT INFORMATION:Return this form, along with payment of $89, to the Ohio Nursery & Landscape Association, 72 Dorchester Square, Westerville, OH 43081. Ph: (800) 825-5062. Fax: (614) 899-9489. Checks made payable to the Ohio Nursery & Landscape Association. MasterCard and Visa payment accepted.

Check Visa MasterCard

Card Number: Exp. Date:

Cardholder Name:

Signature:

For additional details, contact Kevin Thompson at 800.825.5062

I am a member of (please select):□ The Ohio Nursery & Landscape Association□ Golf Course Superintendents Association - Ohio Chapter□ Nursery Growers of Lake County Ohio□ Ohio Landscape Association □ Ohio Lawn Care Association□ Ohio Turfgrass Foundation□ Ohio Professional Applicators for Responsible Regulation

REGISTRANTS:Complete the following information and return this form before February 8, to the ONLA office (address below).

Company Name:

Address:

City, State & Zip: Email:

Phone: ( ) Fax: ( )

Full Home Address, City, State and Zip(for purposes of matching you with your legislator):

Name of State Rep & Senator (if you know):

onla.org November/December 2012 5

Surprising new trends are emerg-ing in the green industry, due largely to a rocky economy over the last few years and changing consumer behavior. Five industry experts today announced what they consider to be the Top 5 Trends for 2013, which of-fer fresh opportunity for those green businesses that are willing to react and respond to the new information.

Trend #1: SustainabilityCustomers are increasingly tuning

into how their plants are produced and their impact once they’re brought home, reports Frank Mariani, owner of Mariani Landscape, a 50-year old award-winning business in Chicago. Plants naturally improve air quality and cool the earth, but much more is possible, he says. “The businesses that employ sustainable business practices, such as the use of bio-diesel to fuel trucks and 100 percent organic lawn care program, are the ones driv-ing the future of the green industry, because it’s what customers want, and it’s the right thing to do.”

Trend #2: Letting Employ-ees Hire For You

Hiring and retaining employees is one of the top expenses of any green business, which is why let-ting top employees have a key role in hiring continues to be a cost- and time-savings approach, according to Tom Shay, owner of Profits Plus and an author, coach and speaker who is a fourth generation business owner. Candidates tend to be more forthcom-ing with peers, and employees are less likely to overlook the candidate’s potential weaknesses. In addition, prospective co-workers can best gage whether the new employee will be a cultural fit. Once hired, assign a coworker coach to help the new em-ployee acclimate, serving as a mentor

over the next six months to smooth the transition. This helps with reten-tion as well, addressing one of the costliest challenges a green business will face: turnover.

Trend #3: Pursuing Cus-tomer Research

Business owners need customer research to drive their businesses, explains Dr. Bridget Behe, Professor, Horticultural Marketing at Michigan State University. “Research into con-sumer behavior is critical. Now we’re conducting studies using eye tracking software that shows researchers how consumers react to a garden as they look at it.” Recently Behe led a study that determined that consumers prefer diverse types of planting pots.

Trend #4: Embracing Chal-lenges and People to Change Outcomes

The business that chooses to take a proactive approach by facing chal-lenges and looking more closely at business and sales strategies, employ-ee growth, financial management, and evaluating details from equipment to training will dominate a changing marketplace, according to Jim Paluch, president of JP Horizons, Inc., nation-al business coach and developer of People Solutions for business perfor-mance, A Better Way 2 Learn and the Working Smarter Training Challenge. The results can be profound, he says, where companies can experience not only marginal growth in profits, but best month or quarter or year they’ve ever had. The key? Know where to cut back, and know where to invest.

Trend #5: Embracing New Technology

In 2010, Dr. Michael Dirr, legend-ary author, professor and horticultur-ist, introduced an iPhone application

that enables plant aficionados to enter in up to 75 plant characteristics to learn more about the conditions under which the plant would flourish. “Technology fuels business by bet-ter connecting consumers and green providers, “ He explains. Examples include encouraging the use of social media tools by giving best customers free products and encouraging them talk about them, or holding recipe competitions using garden center ed-ible plants on your Facebook page.

These experts are among featured speakers during the CENTS Market-place slated for January 14-16, 2013 at the Greater Columbus Convention Center. CENTS is offered annually to green industry professionals to pro-vide business knowledge about sales, operations and profitability along with continuing education through the esteemed The Ohio State University Nursery Short Course. The conven-tion draws exhibitors and attendees including: Growers, Independent Gar-den Centers, Landscape Contractors, Arborists, Turf, and Pest Management professionals.

An industry show for industry people, CENTS provides tools and resources on mission-critical busi-ness and green industry issues, trends and opportunities. From lead genera-tion and operations information to pre-season buying incentives and Short Course educational programs, CENTS creates a high-energy forum where attendees can buy, sell, learn and meet. CENTS goes beyond the green side of the business to the busi-ness side of the business, to help the industry survive and prosper in chal-lenging economic times. For more information, call (800) 825-5062 or visit www.onla.org. B

Technology and Sustainability among Green Industry Leaders’

Top 5 Trends for 2013


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ONLA Office UpdateB

Kevin ThompsonExecutive [email protected]

Balancing the Good with the...Good

In a recent meeting with my col-leagues from other state nursery and landscape associations, we discussed at length the continued importance of trade shows and the educational pro-grams that typically co-exist along with them. We generally agreed that they remain relevant and very important to the industry, as long as they continue to evolve and meet the needs of the audiences they serve.

These discussions inevitably turn to debate about what attracts attend-ees to these events – is it the educa-tion or the exhibits? The answer, I believe, is both. The common challenge, though, is striking the right balance between both of these important activities.

Educators argue for more edu-cation. Exhibitors argue for more show hours. Event planners argue in favor of the perfect balance (if anyone truly knows the perfect bal-ance, please feel free to share that with me). Many shows struggle to

find this balance. I think attendees make time for both, as long as they both offer value. The OSU Nursery Short Course and ONLA Business Management track pack tons of great learning opportunities into three days, but people still spend signifi-cant time attending the trade show. They know there are new products to see, vendors to visit, lots to learn, and fun to be had on the show floor.

Speaking of packed educational programs, we’ve added even more to the 2013 CENTS & OSU Nursery Short Course educational offerings. CENTS goes beyond the green side of the business to the business side of the business. As part of the ONLA’s ongoing Education 2.0 Initiative, conferences have been designed and added to help individuals at differing levels in their career to survive and prosper.

ONLA Management Mas-ter Class

This NEW Monday afternoon conference answers the need for training and business strategy ses-sions for owners and top level man-agement. Three general sessions and multiple break-outs led by dynamic professional business speakers will cover topics such as sales skills, business development, strategies to motivate and coach employees, industry-specific management and more. Business leaders are highly encouraged to attend this top-flight professional conference.

Young Professional Lead-ership Summit

Another NEW offering, the Young Professional Leadership Summit brings training to young, green industry professionals inter-ested in reaching their peak. This

conference provides critical profes-sional and personal development ses-sions geared to cultivating successful careers. Sessions led by high-energy speakers will cover a variety of challenges young professionals face, including leadership, financial plan-ning, working in a family business, and maintaining a work-life balance. The emerging leaders within your business will appreciate the opportu-nity to take part.

Green Industry Explora-tion Conference

Following its successful launch in 2012, ONLA is pleased to bring back the Green Industry Exploration Conference. This conference was developed to provide a “discovery” of the myriad of career paths within our vibrant industry. Whether you’re a student considering a career in the green industry, or already employed in the industry and exploring other avenues for growth, this is the place for you. Discover all of your op-tions, from production to retail to maintenance, and more. Profession-als who recently were in your shoes will help lead you down the path to success. This conference includes tours of CENTS, break-out sessions, and concludes with the ONLA Ca-reer Marketplace and Job Fair.

Keynote Address – Dr. Mi-chael Dirr

The OSU Nursery Short Course is pleased to host Dr. Michael Dirr, renowned horticulturist and author, as the 2013 Keynote Speaker. Dr. Dirr will also present a number of super-sessions sure to please all plant enthusiasts.

Included in this issue of The Buckeye you’ll find a complete list


and descriptions of all there is to do at this year’s CENTS & OSU Nursery Short Course. There is so much to see and do, not just during the day, but into the evening. See what’s new on the show floor…increase your knowledge of the green and business side of your business…make new connections…and have some fun!

For more information about the 2013 CENTS & OSU Nursery Short Course, please call us at 800-825-5062 or visit www.onla.org. On behalf of the ONLA staff and board of directors, I wish all of our members and friends a Happy Holiday Season. We look forward to seeing you in January! B

Join Us for the ONLA Annual Business Meeting and Luncheon

January 15, 2013: Hyatt Regency HotelLunch begins at noonBusiness meeting convenes at 12:30

(Note: While there is no charge to attend the meeting, there is a fee for lunch.) The annual business meeting includes remarks from the ONLA President and Executive Director, the ONLA’s financial report, announcements of the nominations for ONLA President-Elect and new Board members. Register using the CENTS/Short Course regis-tration form found in this issue of The Buckeye magazine or at www.onla.org. B


Online Availability

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E-mail addresses

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Directions*Contact us for user name and password

KLYN NURSERIES, Inc.

3322 SOUTH RIDGE RD. • P.O. BOX 343

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Web Site: klynnurseries.com

E-Mail: [email protected]

Klyn Catalog 2012*

Application Instructions: Fill out one form per applicant. Make copies as needed. Print or type information. Return completed application with proper payment to The Ohio Nursery & Landscape Association, 72 Dorchester Square, Westerville, OH 43081; Fax: (614) 899-9489. Application Deadline: Applications due no later than 5 p.m., Friday, December 28, 2012. No extensions.

Name (exactly as it will appear on your diploma):___________________________________________________________________

Home Address:__________________________________________________ Email:___________________________

City:___________________________________ State:______ Zip: _______ Phone:_________________________

Company Name:___________________________________________________________________________________

Address:___________________________________________________ Email:_________________________________________

City:___________________________________________ State:_________ Zip: ____________ Phone:_________________________________

GARDEN CENTER

January 14, 20139:00 amGreater Columbus Convention CenterRoom D 131 400 North High Street Columbus, OH 43215

GROWER January 15, 2013 9:00 am

Greater Columbus Convention Center Room D 131 400 North High Street

Columbus, OH 43215

LANDSCAPE + CORE January 16, 2013 9:00 am Greater Columbus Convention Center Room D 131 400 North High Street

Columbus, OH 43215

Exam Date & Location: Please select date and exam desired.

Additional information: Attendees should arrive 15 minutes prior to testing time! NO ONE will be admitted after the classroom doors have closed. After sending payment, you will receive a copy of this form stamped “CONFIRMED.” You must bring this copy and Photo I.D. with you to the testing site. No refunds will be given after the application deadline. Questions? Call the ONLA at (614) 899-1195.

Employer’s Statement (REQUIRED!):I confirm that the above applicant meets the OCNT eligibility requirements:• Worked 1000 hours in the Green Industry or• Worked 500 hours in the Green Industry and is currently

enrolled in or has successfully completed a recognized Horticultural Program (i.e. college or high school) or

• Worked 1500 hours as a volunteer in the Green Industry at an arboretum, botanical garden or as a master gardener

Employer Name:____________________________________________

Signature:_________________________________________________

Exam Pricing: (ONLA will verify membership)Exam Fees

ONLA Member: $35.00 per exam Non-member: $70.00 per exam

Retest Fees (NOTE: The retest must be taken within one year of the original test date to qualify for the retest fee.) Previous test date:____________________________

ONLA Member: $30.00 per exam Non-member: $60.00 per exam

Special Needs: (ONLA staff will contact you.) I have a special need or disability which may require

special accommodations for taking the exam.

Payment Methods: Check enclosed—Check #:____________________ VISA MasterCard

Card Number:______________________________ Exp. Date: _______

Card Holder:_______________________________

Signature:_________________________________________________

Ohio Certified Nursery Technician Exam Application


The Ohio Nursery & Landscape Association (ONLA) announces a gift of $225,000 in scholarship funds pre-sented to PLANET AEF at the Green Industry Confer-ence awards ceremony on Oct. 26, 2012.

PLANET AEF is a non-profit organization that pro-vides academic scholarships to students aspiring to be horticulture professionals. Since its founding, PLANET AEF has awarded scholarships to 650 students totaling more than $650,000.

ONLA became PLANET AEF’s first state association scholarship ambassador in 2010 with a commitment of $50,000 followed by another contribution of $25,000 in 2011. With the new gift of $225,000, ONLA has given a total of $300,000 to fund PLANET AEF scholarships.

In addition to funding scholarships through PLANET AEF, ONLA has awarded over $500,000 to more than 400 students in the past 20 years.

“ONLA has identified education, at all levels, as one of the organization’s core values, and we believe that it is critical to personal, professional, and industry success, “ said Jennifer Gray, associate director and student activi-ties liaison at ONLA. “Partnering with AEF to endow ONLA scholarships for future generations of students serves as another example of how ONLA works to lead and promote the green industry.”

In additional to the new gift, ONLA has approved another $200,000 to be given to PLANET AEF in funds to match the first eight donations at the Ambassador level ($25,000) given to PLANET AEF by members of ONLA. Members have up to three years to make a $25,000 pledge, and another five years to fulfill the commitment.

“On behalf of PLANET AEF, I want to thank ONLA for being such an incredible partner in the support of the next generation of our industry’s leaders,” said Jim Mc-Cutcheon, Landscape Industry Certified, PLANET AEF president. “Their generous gift will have a huge impact on the lives of many students, as well as on the industry as a whole.”

For more information about the PLANET AEF schol-arship fund, call 800-395-2522 or visit www.landcarenet-work.org.

About PLANETPLANET is the national trade association representing

more than 100,000 landscape industry professionals, who create and maintain healthy, green living spaces for com-

munities across America. PLANET members are com-mitted to the highest standards in industry education, best practices and business professionalism. Many of PLAN-ET’s professionals have attained the status of becoming Landscape Industry Certified, achieving the greatest level of industry expertise and knowledge. Visit PLANET at www.landcarenetwork.org.

About ONLAThe Ohio Nursery & Landscape Association (ONLA)

is a nonprofit organization, incorporated in the State of Ohio that facilitates the success and growth of green industry businesses. Membership is comprised of nursery stock growers, landscape contractors and maintenance firms, garden centers, arborists and allied suppliers. With over 1200 members, ONLA seeks to enhance the environ-ment and quality of life for all. Visit www.onla.org. B

The Ohio Nursery & Landscape Association Invests in the Future

Gives $225,000 to the PLANET AEF Scholarship Fund; Pledges Additional $200,000 in Industry Challenge


BF E A T U R E

B O U T & A B O U T

Dr. Hannah MathersThe Ohio State [email protected]

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The OSU Nursery Short Course, Sliced Bread, Peni-cillin and Stealing Home!

It seems great inventions run in threes. The first effective bread-slicing machine was put into service in 1928 by the Chillicothe (Missouri) Baking Company. In 1928, Alex-ander Fleming discovered penicillin and the Ohio State University (OSU) Nursery Short Course (NSC) began in Columbus, OH. In the ensu-ing years, pre-sliced bread became known as the “greatest forward step” in the baking industry since bread was wrapped. Penicillin became known as the twentieth century’s “greatest wonder drug” and the OSU Nursery Short Course now celebrat-ing 85 years is the “longest running premier” education event in the U.S.

nursery/ landscape industry. Unlike the invention of penicil-

lin, which was an accident caused by Alexander Fleming’s poor cleaning skills; the OSU NSC was no accident nor was its state of origin.

In the 1850’s, the nursery industry in Lake County, Ohio was the “seat” of the industry and the rose capital of the world. By 1928, Ohio was inter-nationally and nationally recognized for its innovation, scope and quality stock. The OSU NSC began to meet the needs of the expanding industry and workforce requirements for the most recent technical methodologies and systems. The Ohio State Univer-sity Nursery Short Course started in an era of increased technical training in agriculture. It had only been 14 years before, in 1914 that the Smith

NURSERYSHORT COURSEYear!85th


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Lever Act established the system of Cooperative Exten-sion to bring people the benefits of current developments in the field of agriculture, home economics, and other re-lated subjects. The OSU NSC began with this same great mission, specific to the nursery industry.

Another great success story of 1928 was the Repub-lican nomination of Herbert Hoover. Hoover would become in 1929, the 31st US President. Amelia Earhart successfully piloted an aircraft across the Atlantic Ocean, becoming the first woman to do so. In 1928, a 41 year-old Ty Cobb played his last game of baseball and “stole home” for the 54th and final time. Ty Cobb still holds the record for “stealing home.” Just like Ty Cobb, the OSU NSC still holds many records, such as the largest educa-tional event in the industry, the only nursery/ landscape event co-organized by a land-grant university and an industry association (The Ohio Nursery & Landscape As-sociation) and, as mentioned above, the longest running event of its kind.

In 1928, people were still idealistic about peace. The Kellogg–Briand Pact was signed to outlaw war. It started as a bilateral French–American accord, but 14 nations signed up immediately, including Germany. Ultimately, 62 nations signed in 1929. In 1928, people were con-cerned about the environment for future generations and Bryce Canyon National Park was formed and Ernest F. Coe wrote Stephen T. Mather, first Director of the Na-

tional Park Service, outlining a proposal for creation of a national park (known today as the Everglades National Park). Many things have changed since 1928, but some things are still the same.

After 85 years, we are still delivering the same high quality programming that has secured our longevity. To help us celebrate and hold to this mandate, we are hon-ored and delighted to have the highly accomplished and renowned speaker Dr. Michael Dirr as our “super ses-sion” educator on Monday, January 14, 2013 and Tues-day, January 15, 2013. Dr. Dirr will also present our keynote address on Tuesday evening, January 14, 2013.

Dr. Dirr is a widely published author, photographer, lecturer, instructor and traveler. His work with inter-national plant exploration and introductions has taken him to countless countries around the globe. He is the author of many books, including Dirr’s Hardy Trees and Shrubs: An Illustrated Encyclopedia (his best known classroom and reference text), Manual of Woody Land-scape Plants, (which is a standard reference for garden-ers, professionals and students), and has published more than 300 scientific and popular papers and articles. 85 will be a great year – just like the past 84!! I hope to see you all at the Short Course! BHannah Mathers, Ph.D., Seminar ChairAssociate Professor, The Ohio State [email protected]


B R E T A I L R O U N D T A B L E

In most garden centers, spring traffic is the largest amount of customers coming through the doors compared to any other time the rest of they year. So letting those customers know what you can do for them during the fall and Christmas seasons (while they’re shopping your store in the spring) could be a very important part of your marketing plan...or not.

So, this month we ask our retail gardening extraordi-naires, “What do you do to help entice spring custom-ers into coming back and shop your store during the Christmas (Holiday) Season? If you do nothing, but were asked to come up with a few ideas, which we are doing, what would they be?”

White Oak Gardens: Tom ‘Don’t Call Me Donny Osmond’ Hilgeman

We use direct mail, email, website and Facebook to let our customers know about our Holiday events. We try to stress the importance of getting the new customers that shop during the spring on our mailing list. That way we can use all available marketing avenues to let them know what we do during the Christmas season. During the holiday season we have Saturday workshops. We call them ‘Make & Takes’ where customers come in and, for a fee, make a holiday porch pot or wreath. These work-shops have been very well attended. We have a fire pit and have marshmallows and hot chocolate for the families that shop. We try to make the Christmas tree shopping experience memorable. There are so many options avail-able for customers to buy a tree that we believe the extras we give helps get customers back each year. Another year-long program is our White Oak Locals rewards program. Customers get a $5 reward card mailed to them after they reach $100 in purchases. This gets customers back in the store for another visit.

Rice’s Nursery and Landscaping Inc.: Steve ‘I’m a Rice-a-Roni’ Maddox

What’s been interesting is that most of our Christmas customers are not the same as the people who shop us in the spring. We have found that coming to Rice’s for a Christmas tree is more of a family tradition in our area. Unfortunately, we only sell about 20% of the trees we used to sell 10 years ago. The holiday season is a dwin-dling part of our business and no matter what we spend in advertising we do not see a huge bump in business. Cur-rently, to attract people back in the store for the holidays we offer a “Rice’s Reward” for dollars spent during the

period of July through October. If the customer reaches the $100 plateau we offer three options. They can either receive a free 6” poinsettia with a $30 purchase, $5 off a “Porch Pot” (winter container), or wait until spring and take $10 off a purchase of $50 or more. I would say that about 60-70% use the coupon in the spring. We offered this third option because a lot of people did not want to spend the reward during the holidays. So the idea is to sign everyone to our “Rice’s Rewards” (aka mailing list) and encourage them with a reward coupon and usually a postcard or newsletter for the holidays. I personally just think that the holidays for our core demographic (baby boomers) has changed so much that the traditions are not what they used to be.

Green Vista Water Gardens: Stephen ‘Sakai Jumbo Tosai Sanke Koi’ Blessing

In a nutshell: not much, really. Our emphasis switches almost entirely to our website business in fall and winter, since we can sell year-round to Southern States. We have offered some “bounce-pack” coupons in past with some success. The best thing we do is make a concerted effort to gather emails and get Facebook connections from our spring crowd that we can use to promote fall and winter local business.

Natorp’s Nursery Outlet: Tina ‘Jayne’ Hines

We have tried a few ideas over the years to promote our holiday business, but for the most part, we felt that handouts (coupons, discounts, etc.) handed out in the spring were all but lost by the time the holiday season ar-rived. There is just too much of a time stretch in between those seasons. So we targeted the late summer and fall customer with holiday displays, coupons, workshop schedules, mailers, emailers, etc. to get their attention and bring them back to the store for their holiday needs. We did take advantage of those holiday customers (many of whom may not have been our spring season customers) by distributing flyers for the spring season, giving cou-pons to be redeemed in the spring for an evergreen seed-ling to replace the cut Christmas tree they purchased (tree was cut down so they replant another one), etc. But it’s still a long stretch from the holidays until April and May.

Knollwood Garden Center: Rob ‘Biergarten’ Scott

I’m sorry to say that this is something we have not

Holiday Season to Spring Season and Back Again


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been very good at! For several years, we would hand out flyers at our front counter inviting our customers to come back and see us at Christmas, but we have not done this for a couple years. We did have a booth at the Dayton Women’s Fair this past August which was a complete Christmas display. We had a lot of activity and great comments from people who had not been out to see us before. So hopefully that will bring us some holiday business.

DeHaven Home & Garden Centers, Inc.: John ‘Kewpee Burger’ DeHaven

Christmas was, at one time, our second biggest cat-egory, next to L&G. It had lost some of its glitter over the last five years. Finally, last year we did better (not great, but better). So this year, we have put more emphasis on that department; first is displays, second more merchan-dise, and third is promoting. We’re talking banners by the road, lights on the properties, “Christmas-ifying” the overall look of the store. Luckily, we have added a tenant to our Lima store. They sell gourmet wines and beers and we anticipate that should help drive traffic. In Findlay, we are working on a more comprehensive display and focus-ing on the look of the store. Merchandising Christmas, just like the spring season, is currently underway: lights,

garlands, bows, extension cords. Everything a customer would need to decorate. We have put a greater emphasis on being a complete store. Hopefully, this strategy will help this Christmas!

Don’t know about ‘chu but it seems as though promot-ing the holiday season to those shopping in the spring and relying on coupon, flyer, or memory retention of a holiday display for an additional six to seven months might be a bit of a stretch. But, if we can gather customer information in the spring and then remind them what we have to offer once the holiday season is closer, we’ve got a much better plan. Having all their contact information now allows us the chance to contact them year-round. So I guess our next question should be, “What do you do in the spring (or anytime of the year) to collect contact information about your customers?” I feel another article coming on.

I leave you today with the wonderful holiday lyrics of Mr. Wm. P. Stalter’s favorite holiday crooners Bing Crosby, whom Mr. Stalter attempts to impersonate during a late night at the karaoke bar, “It’s beginning to look a lot like Christmas, everywhere you go.” BRon WilsonPersonal Yardboy and ONLA Retail Committee’s Ghost Writer in the [email protected]


In September, the ONLA board of directors formally endorsed the first-ever science-based ‘invasive plant assessment protocol’ for Ohio. This assessment tool, comprised of two steps and twenty-four questions, will provide invasiveness determinations on non-nursery plants such as Garlic Mustard, Giant Hog weed and Phragmites in the coming months and eventually address nursery plants such as Burning Bush and Barberry.

The new determinations will replace a list in place in Ohio since 2000. Through green-industry representatives on the Ohio Invasive Plants Council (OIPC) board of di-rectors, ONLA has remained engaged in this process since an OIPC/ONLA collaboration was announced in 2009.

The assessment process is organized under a separate ‘Policies and Procedures’ document which establishes a team to perform the actual assessments. Team members will be appointed by ONLA and team members by OIPC on behalf of land managers and other conservancy groups. A chairperson with broad powers will be designated by OIPC.

The initial wave of assessments is expected to encom-pass 27 non-nursery species generally considered to be “invasive.”

“These are the easy ones,” says Dr. Theresa Culley, University of Cincinnati researcher, former president of OIPC and leader of the group that developed the Protocol.

The second wave of assessments will most likely in-clude plants familiar to the nursery industry such as Pyrus calleryana, Euonymus alatus compactus and Berberis atropurpurea.

What will happen with nursery produc-tion plants placed on the list of inva-sives?

“OIPC is not a regulating group,” explains Culley. “Our mission is to develop a new list of invasive plants for Ohio. With the help of ONLA, we also intend to develop a list of alternatives which would include non-invasive alien plants as well as natives. Along with that, we intend to play a primary role in education, research and early detection.”

Over the past year ONLA has held preliminary meet-ings with state agencies to ensure any future regulations would be administered by the Ohio Department of Agri-culture.

“We certainly do not want to push for regulations, but if they ever happen, it’s important that they come from ODA,” states ONLA past president, Tom Demaline. With direction from Belinda Jones of Capitol Consulting and the association’s legislative committee, ONLA will pro-pose “enabling legislation” which would establish ODA authority over invasive plant regulation in Ohio.

After three years of often contentious preliminary work, the initial protocol draft was developed in October 2011 and presented at the OIPC Annual Meeting in February 2012. The draft was also presented to the ONLA Invasive Plant Workgroup in February. Revisions were proposed by ONLA and others and a revised draft with a new “Poli-cies and Procedures” document was offered to the OIPC board in May. A meeting with ODA representatives in June brought the groups closer together. A July meet-ing between ONLA and OIPC took place in which recent

ONLA Endorses Invasive Plant Protocol


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proposals and revisions from both sides were addressed. Lively discussions followed with mutual give-and-take. Ultimately, a unique and well-balanced agreement was reached.

Throughout this process OIPC addressed comments and concerns from other stakeholder groups such as con-servationists, land managers and field botanists.

Other states with established “Invasive Assessment Protocols” include Michigan, Indiana, Massachusetts, Minnesota and Connecticut. New York and Pennsylvania are in developmental stages. These protocols range from the extensive 58-page Michigan protocol to the four-page ANLA-endorsed assessment tools of CN and MS. The identical protocols used by these two states found Ber-beris atropurpurea (Barberry), Acer platanoides (Norway Maple) and Euonymus alatus compactus (Burning Bush) invasive. Massachusetts went on to ‘ban’ these plants. Connecticut did not. Michigan found Berberis atropur-purea to be ‘highly invasive’ but has not banned it, nor any other nursery production plants. Indiana designates Euonymus fortunei (Purple Wintercreeper) and Euonymus alatus compactus as invasive but has not taken any steps to regulate their production and sale. Minnesota is the

only Midwest state to consider “native plants” such as poison ivy to be potentially invasive.

OIPC took advantage of the opportunity to study how other states designed their Assessment Protocols. The Ohio assessment tool is unique in several ways. First, Ohio does not consider aesthetic merit, difficulty of con-trol or economic importance in the scoring. Instead, the protocol utilizes a science-based approach with objective empirical evaluations. “Let the chips fall based on the evidence,” said one nurseryman involved with the pro-cess.

Second, Ohio recommends that cultivars be examined concurrently with the species. In this way, OIPC aspires to generate a list of alternatives at the same time poten-tially invasive nursery production plants are examined. Alternatives will include non-native non-invasive nursery plants as well as native plants.

Third, thanks to efforts by Tom Demaline, negative ti-tles such as ‘Watch List’ or ‘Possibly Invasive’ for plants that score under the threshold for invasive were removed. Demaline, and others, insisted repeatedly that those titles attached an unnecessary stigma to such plants. Finally, at the request of any member of the Assessment Team, any

CAPTION (facing page)Growers and Industry Partners on an Invasives Walk-about at The Holden Arboretum in 2011

please see page 18


Things to remember about Invasive Plants: • Invasivenesspertainstoplants

thatinvadeandtakeoverNaturalAreasandnottothosethatmaybecomeweedyincultivatedareas.

• PlantswhosegrowthinNaturalAreasislimitedtopriorhome-sitesarenotconsideredinvasive.

• Invasiveplantsgenerallymust‘jumpspatialgaps’toinvadeNaturalAreasandthensuccessfullyestablishthemselvesandovertakenativespecies.

• ONLAandANLAendorsedVoluntaryCodesofConductdraftedattheStLouisInvasivePlantConferencein2001.TheseCodesrecommend‘phase-outofexistingstocks’ofproblematicalplantsandalsothat‘invasivepotentialisassessed’priortointroducingplantspeciesnewtoNorthAmerica.

• ExecutiveOrder13112signedin1999setthestageforInvasivePlantcontrolintheUnitedStatesand stipulated involvement with stakeholder groups such as nursery associations.

or all nursery production plants can be accorded the entire examination rather than just the four-question Step One.

Stephen Foltz, Horticulture Di-rector at Cincinnati Zoo and OIPC board member, remarked at a recent OIPC board meeting, ‘The nursery industry has already been impacted by unofficial invasive plant lists in Ohio and elsewhere. As soon as we put nursery plants on our official list, groups like Sustainable Sites Initia-tive will create an immediate ban for purposes of certain projects. That’s why it’s so important we get this right.”

Where do we go from here?

First, ONLA must appoint two representatives to the five-member Assessment Team. OIPC will ap-point two more. Some expect Dr. Culley to become the chairperson appointed by OIPC. Once the team is in place they will examine the primary non-nursery invasive plants. Nursery production plants may fol-low in 2013. Pyrus calleryana is in the bulls-eye because of its invasive nature, especially in Southwestern

Ohio. Growers are invited to a panel discussion on Invasive Plants at OSU Short Course in January featur-ing Dr. Culley, Stephen Foltz and Mark Gilson. In addition, the OIPC Research Conference in February is a great opportunity for nurserymen to learn about Invasive Plants and in-teract with other stakeholder groups.

OIPC Research ConferenceFebruary 21, 2013Nationwide & Ohio Farm Bureau 4H Conference Center Columbus, Ohio

Featured Speaker: Dr. Mark Brand, Horticulture Professor, University of Connecticut Topic: ‘Are Barberry and Euonymus Really That Invasive?’

Please contact ONLA with your comments or if you want to become involved. This is a dynamic and unpredictable process with huge implications for the nursery industry of Ohio. BMark GilsonOIPC TreasurerONLA Invasive Plant [email protected]

CAPTION (top left) CAPTION (top)Pyrus calleryana, SW Ohio Celastrus oriental bittersweet, Lake County Ohio

continued from page 17


We Mean Business.

NURSERY SHORT COURSEJANUARY 13-16, 2013

Special Insert!

Contact ONLA at 800.825.5062

to request a full copy of the

Attendee Planning Guide or download

a copy at www.centshow.org

Year!85th

Make Your Reservations Now! www.centshow.org

Early Bird Deadline December 28, 2012

You’re invited to the Premier Convention for Green Industry Professionals – CENTS Marketplace

An industry show for industry people, CENTS provides tools and resources on mission-critical business and green industry issues, trends and opportunities. From lead generation and operations information to pre-season buying incentives and OSU Nursery Short Course educational programs, CENTS creates a high-energy forum where attendees can buy, sell, learn and meet.

CENTS Marketplace goes beyond the green side of the business to the business side of the business, to help the industry survive and prosper in challenging economic times.

Featuring 425+ CENTS exhibitors with everything you need for your business, new speakers and topics at The Ohio State University (OSU) Nursery Short Course, new learning formats at the ONLA Young Professional Leadership Summit and the ONLA Management Master Class, and more networking and entertainment at after-hours “parties with purpose.”

New! CENTS Plus! RegistrationIntroducing new CENTS Plus! registration: You asked for simpler registration for events, and we heard you! CENTS Plus! registration includes admission to our most popular events: the exhibit area all three days, ONLA business track classes all three days, Welcome Reception & Beer Tasting, ONLA Awards Night Reception, Michael Dirr Tuesday evening keynote, and the Career Marketplace. CENTS à la carte pricing is still available.

New! ONLA Management Master ClassThis NEW Monday afternoon conference answers the need for owners and top-level management training and business strategy sessions. General sessions and break-outs led by dynamic professional business speakers will cover the topics such as sales skills,

business development, strategies to motivate and coach employees, industry-specific management, and more.

ONLA Green Industry Exploration ConferenceThis conference was developed to provide a “discovery” of the myriad of career paths within our vibrant green industry. Whether you are a student interested in learning more, or are already part of the horticulture industry and simply want to know more about other avenues of professional growth, this is the place for you. Discover all of your options – from garden center businesses to turf grass maintenance jobs – and speak directly with green industry professionals. This conference includes docent-led tours of CENTS, break-out sessions to learn more about segments of the industry, and concludes with the ONLA Career Marketplace & Job Fair.

New! ONLA Young Professional Leadership SummitThis conference provides critical professional and personal development sessions geared to cultivating successful careers. Sessions led by high-energy speakers cover a variety of challenges young professionals face, with topics like financial planning, cultivating leadership, maintaining a work-life balance and working in a family business. Emerging leaders should attend this conference to advance knowledge, grow skills, and enhance leadership acumen.

CENTS Marketplace is brought to you by the Ohio Nursery & Landscape Association (ONLA). CENTS is another example of how ONLA works to lead, promote, and facilitate the success and growth of green industry businesses. Unlike for-profit shows, proceeds from CENTS return to the industry through programs, services and advocacy that grow the green industry.

Where the green industry

grows.

NURSERYSHORT COURSEYear!85th

NSC at 85: A Legacy of EducationIn its 85 years, the Ohio State University’s Nursery Short Course has been a constant source of top-notch, unbiased, progressive education for the horticulture industry. Generations of green industry professionals have attended NSC to benefit from the expansive and diverse education presented. NSC’s legacy of inviting forward-thinking researchers, engaging educators, and industry experts to speak during the conference remains strong even today. A strong partnership between NSC and ONLA, unique in the U.S., ensures a valuable and comprehensive experience for attendees. 85 years after its establishment, NSC remains the Midwest’s premier horticulture education event and continues to define the future of our nation’s greenest industry.

OSU Nursery Short CourseThe OSU Nursery Short Course is produced in conjunction with CENTS by OSU’s Horticulture & Crop Science Department. The 2013 NSC program is expanded with over 100 technical and business sessions designed to answer your questions, provide you with continuing education credits, and bring you up-to-date on hot topics. Fourteen education tracks are offered, running the gamut of green industry segments: nursery grower, greenhouse grower, urban forestry, landscape design, retail garden center, turf management, landscape architect, landscape contractor, business, plant knowledge, pest management, all industry, back-to-basics, and pre-conference workshops.

KEYNOTE Presentations!

Dr. Michael DirrWildly popular Mercer scholar and international author of thirteen books and 300+ publications, Michael Dirr brings a new level of energy and excitement to CENTS Marketplace. The OSU Nursery Short Course is pleased to host Dr. Michael Dirr, who will present a number of super sessions sure to please plant enthusiasts. Largely considered the industry’s most sought-after expert, his fascinating history, tenure introducing new plant cultivars, and Ivy League pedigree promise to make this year’s Short Course the best yet.

CALL (800) 825-5062 TO REQUEST A FULL COPY OF THE ATTENDEE PLANNING GUIDE20 The Buckeye onla.org

Parties with a

Purpose!

CENTS After Hours

All work and no playmakes Jack a dull boy.

Don’t be Jack. Be awesomer.

Pink in Green: A Womens’ Networking EventWednesday / 7:00 a.m. Women in business face daily challenges that require a wide range of skills. This innovative breakfast session, led by motivational speaker Nancy Stoll, seeks to inspire, motivate and advise women working in the green industry. Enhance your skills during an upbeat, multi-faceted, and information-rich session specifically for women. Whether you’re a female entrepreneur, a critical component in a family business, a woman invested in the success of your company, or all of the above, you’ll want to be part of this emerging group for women leaders.

Early Bird Happy HourSunday Night / 7:00 p.m. Arriving to Columbus on Sunday? Be sure to stop by the Hyatt Regency’s “Big Bar on 2” to meet, greet, and hang out with industry peers. Are you an ONLA member? ‘Cause it gets even better for you! Members receive a free drink! Contact ONLA for details! (800) 825-5062.

Ale! Ale! The Gang’s All Here!Welcome Reception & Beer TastingOpening Night / 5:00 p.m.Views of the city, great beer and a festive atmosphere make the CENTS Welcome Reception & Beer Tasting the perfect happy hour event for all varieties of beer enthusiasts. This gathering gives attendees an opportunity to recap the first day of CENTS and mingle with other attendees and exhibitors in a relaxed atmosphere. Snacks and entertainment will be provided. Best of all? Budweiser Distributing will offer tastings of Budweiser craft beers (5 tasting tickets per person) and answer any burning questions about ale.

Awards Night & Dessert ReceptionOpening Night / 6:30 p.m.Not the usual, stodgy awards presentation from days of yore! Celebrate in rock star fashion as we reveal the winning projects from the 40th Annual Landscape Awards Program and unveil the 2013 Landscape Project of the Year. Get a sneak preview of our television program featuring the award winning projects before it airs next spring on ONN. Be on hand to congratulate our industry Rock Stars: the recipients of the ONLA Distinguished Contribution Awards, the ONLA Service Award, the ONLA Educator and Public Service Award, the Young Professional Award, and the multiple recipients of ONLA scholarships (nearly $20,000 will be granted). A fun, fast-paced, upbeat event that celebrates your industry’s successes: don’t miss it!

VIP Reception with Michael DirrTuesday Night / 5:00 p.m.Have you met the legend? Meet Dr. Michael Dirr – horticultural writer, distinguished professor and all-around plant enthusiast – at the VIP reception and book signing prior to his CENTS keynote presentation. You’ll mingle with green industry peers while sampling delicious hors d’oeuvres and sipping cocktails from the cash bar. The VIP reception will be held on Tuesday from 5:00 – 6:15 p.m. and reception attendees will be honored with VIP seating at the keynote presentation directly following. Shake hands, grab an autograph and introduce yourself to this accomplished and respected green industry leader.

NHL: Columbus Blue Jackets vs. St. Louis BluesTuesday Night / 7:00 p.m.If you’re looking for some local fun while attending CENTS and the OSU Nursery Short Course, attend the Tuesday, January 15 Columbus Blue Jackets game as they take on the St. Louis Blues. The Blue Jackets always bring the heat when it comes to competition and fun. Cheer them on against St. Louis and witness the antics of the resident super fans. And, as soon as the Blue Jackets take the ice, you’ll get to hear the official team cannon go off as it “fires” up the crowd.

SPONSORED BY

SPONSORED BY

SPONSORED BY

SPONSORED BY

SPONSORED BY


Hotel Reservation Deadline: December 28. 2012 Hyatt Regency Columbus350 North High Street, Columbus, OH 43215(614) 463-1234 or (800) 233-1234 CALL-IN CODE = Ohio Nursery & LandscapeROOM ONLY PACKAGE: $145 + Tax = Room OnlyALL-INCLUSIVE PACKAGE: $160 + Tax = Room + Internet + Parking + Breakfasthttp://bit.ly/2013Hyatt Enjoy the flexibility of two hotel options! Select the Room Only Package or the All-Inclusive Package, which allows you to enjoy complimentary wireless internet in your room, complimentary self parking in the Chestnut Street Garage, with in/out privileges for one car each night of your stay, and one complimentary full breakfast buffet voucher per room for each night of your stay. Stay at the Hyatt Regency Columbus for the Ohio Nursery & Landscape Association’s Trade Show, CENTS, and be entered to win 50,000 bonus Gold Passport Points - equivalent to more than six free nights at the Hyatt Regency Columbus!* *Guest must be a member of Hyatt Gold Passport to be eligible to win (join at www.goldpassport.hyatt.com)

Hampton Inn & Suites501 North High Street, Columbus, OH 43215(614) 559-2000 or (800) 426-7866 / (614) 559-2001 (fax)Group Code = ONL$135 + Tax = Standard, $165 + Tax = King SuiteValet Parking = $23 Per Car Per Day, Free Deluxe Breakfasthttp://bit.ly/2013Hampton

Red Roof Inn Columbus Downtown111 Nationwide Boulevard, Columbus, OH 43215(614) 224-6539 or (800) 733-7663 / (614) 225-5256 (fax)CALL-IN CODE = Ohio Nursery $104 + Tax = Single/Double/Triple/QuadParking = $12 Per Car Per Day with In-Out AccessFree Continental Breakfast

Drury Inn & Suites Columbus88 Nationwide Boulevard, Columbus, OH 43215(614) 221-7008 or (800) 325-0720 / (800) 857-4211 (fax)$133 + Tax = Single/Double, $143 + Tax = Triple/QuadFree Hot Breakfast & Evening ReceptionParking = $12 Per Car Per Dayhttp://bit.ly/2013Drury

HOTEL RESERVATIONS

Monday, January 14Monday, January 14, 2013

Sunday, January 13, 2013

SUNDAY, JANUARY 13

7:00am-1:00pm CENTS Exhibit Move-In Exhibit Halls

7:30am-5:30pm P.L.A.N.T. Seminar Convention Center Ballroom 1

8:00am-4:00pmOSU Landscape Irrigation Basics - Hands-on Workshop

The Ohio State University

9:00am-5:00pm Exhibitor Registration Open Convention Center Concourse

9:00am-4:00pmOSU Sustainable Weed Management Workshop


9:00am-4:00pmOSU Dry Laid Stone Hands-on Workshop


9:00am-4:30pmAPLD Form Follows Function Landscape Design Workshop


12:00pm-5:00pm Attendee Registration Open Convention Center Concourse

7:00pm-8:30pm Early Bird Happy Hour Hyatt Regency Big Bar on 2

MONDAY, JANUARY 14, 2013

6:30am-6:00pm Registration Open Convention Center Concourse

7:00am-5:00pm Coat Check Convention Center Concourse

8:00am-9:15amSuper Session with Dr. Michael Dirr & Mr. Bill Hendricks

Ballroom 2

8:00am-1:00pmOhio Certified Nursery Technician Garden Center Exams

Room D131

8:00am-11:45amOSU Nursery Short Course Classes

Ballroom 1, C-Pod Rooms

8:00am-11:45am ONLA Business Classses Room D130

9:00am-5:00pm CENTS Exhibits Open Exhibit Halls

9:00am-5:00pmTimberpress Book Store & Education Pavilion Open

Exhibit Halls

9:00am-5:00pm Hand Tool Pavilion Exhibit Halls

9:00am-5:00pmLandscapers’ Challenge Competition

Exhibit Halls

9:00am-5:00pm Interactive Learning Center Exhibit Halls

10:00am-1:00pm PLANET Certification Exams Room D233

12:30pm-5:00pmONLA Management Master Class

Upper D-Pod Rooms

1:30pm-3:45pmOSU Nursery Short Course Classes


1:30pm-3:45pm ONLA Business Classes Room D130

5:00pm-6:30pmCENTS Welcome Reception & Beer Tasting Event

Hyatt Regency Peppercorn Room

6:30pm-8:30pm ONLA Awards Night Hyatt Regency Franklin Rooms


Tuesday, January 15, 2013 Wednesday, January 16, 2013

Daily Agenda

TUESDAY, JANUARY 15, 2013



8:00am-9:00amFFA “Nursery / Landscape Career Development Event” Registration

Room D230 Foyer

8:00am-1:00pmOhio Certified Nursery Technician Grower Exams

Room D131

8:15am-9:15amSuper Session with Dr. Michael Dirr

Ballroom 2




9:00am-11:00amFFA “Nursery / Landscape Career Development Event”

Upper DPod Rooms



Exhibit Halls



Exhibit Halls


12:00pm-1:30pmONLA Annual Business Meeting & Luncheon

Hyatt Regency Fairfield Room

12:00pm-4:00pmONLA Green Industry Exploration Conference

Upper D-Pod Rooms

1:00pm-4:00pm PLANET Certification Exams Room D131




2:00pm-4:15pmONLA Career Marketplace Job Fair Set-up

Ballroom 3

4:15pm-4:30pmCareer Marketplace Attendee Orientation

Room D233-235

4:30pm-6:00pm ONLA Career Marketplace Ballroom 3

5:00pm-6:15pmVIP Reception & Book Signing with Dr. Michael Dirr

Room B200

6:15pm-7:15pm

Keynote Address with Dr. Michael Dirr

Ballroom 2

7:00pm-9:00pmColumbus BlueJackets Hockey Game

Nationwide Arena

WEDNESDAY, JANUARY 16, 2013



7:00am-8:00amPink In Green Womens’ Breakfast

Rooms 233-235

8:00am-1:00pmOhio Certified Nursery Technician Landscape Exams

Room D131

8:00am-9:00amANLA Wholesale Plant Sales Professional Meeting

Room D143-144

8:00am-9:00am ANLA Town Hall Meeting Room D141-142






Exhibit Halls



Exhibit Halls


12:00pm-4:00pmONLA Young Professional Leadership Summit

Upper D-Pod Rooms




1:45pmLandscapers’ Challenge Winner Announcement

Exhibit Halls

Whenaskedwhytheyattend,CENTSandOSUNurseryShortCourseattendeesresponded:• learnaboutandseenewproductsorservices

first-hand• purchaseproductsorservices• attendeducationalopportunities• gaininsightintoindustrytrends• networkwithpeers• face-to-faceinteraction

NURSERY SHORT COURSEJANUARY 13-16, 2013

Year!85th CALL (800) 825-5062 TO REQUEST A FULL COPY OF THE ATTENDEE PLANNING GUIDE


Opening SessionRoom D233-235, 12:30pm-12:50pmThe Green Industry Exploration Conference is for anyone interested in starting a career in the green industry, or for those of you who are curious about what’s available. In this introductory session, you will learn how the conference works, with a general overview of job outlook and demand within nursery / greenhouse grower, landscape, garden center and turf maintenance fields.

Career Sessions attendees rotate through five industry segment career presentations; Upper D-Pod Rooms, 12:55pm-2:30pm

Nursery Grower / Greenhouse Grower CareersAdam Brown, Decker’s Nursery, Inc. & Justin Moratta, Possum Run Greenhouses, Inc.Learn what career opportunities are available in the nursery grower and greenhouse grower industries.

Retail Garden Center / Arborist CareersJohn Dehaven, DeHaven Home & Garden Centers, Inc. & Chris Ahlum, Ahlum & Arbor Tree PreservationLearn what career opportunities are available in the retail garden center and arborist industries.

Landscape Design / Landscape Architecture CareersKevin Rice, Rice’s Nursery & Landscaping, Inc.Learn what career opportunities are available in the landscape design & landscape architechure industries.

Lawn Care / Turf / Golf Course Maintenance CareersMatt Williams, OSU Turfgrass Research CenterLearn what career opportunities are available in the lawn care, turf and golf course maintenance industries.

Landscape Contracting / Landscape Maintenance CareersBrent Ogburn, Grunder Landscaping Co.Learn what career opportunities are available in the landscape contracting & landscape maintenance industries.

CENTS ToursExhibit Halls, 2:45pm-4:00pmVarious Industry Professional Tour GuidesAfter learning about career opportunities in the green industry, attendees of the Green Industry Exploration Conference can experience a one-of-a-kind tour of the trade show. CENTS is one of the largest green industry trade shows in the Midwest, with more than 8000 attendees and 400 exhibiting companies. While the scale of the show can be overwhelming, you have a unique chance to walk the floor with a knowledgable green industry professional. The tours will range throughout the trade show, stopping at strategic booths to introduce you to industry big-wigs. Don’t miss the chance to experience CENTS up-close in this personal and professional tour.

Career Marketplace TrainingRoom D233-235, 4:15pm-4:30pmSteve O’Neal, Columbus State Community CollegeAre you heading to the ONLA’s Career Marketplace to check out who’s hiring in the green industry? You don’t want to miss this brief, but beneficial, marketplace orientation. You’ll be prepped on the best ways to impress your potential employers, and given information on the companies participating.

Career MarketplaceBallroom 3, 4:30pm-6:00pmCalling all current and would-be green industry professionals! The ONLA Career Marketplace is the only all-encompassing green industry career fair in the state. Green industry companies, large and small, exhibit at this bustling and engaging event to find the next fresh face for their team. Nearly every green industry field is represented, with informative company displays to help you make the best career decision. Browse the opportunities, shake hands, ask questions and leave with the confidence and connections that will make you successful.

Green Industry Career Exploration ConferenceTuesday, January 15, 201312:30pm - 6:00pm

Professional Conferences Education, at all levels, is critical to personal, professional, and

industry success. A trio of top-level ONLA conferences debut at CENTS 2013. Our classes meet you where you are, personally and professionally, and give you the tools to succeed.Just-For-You

After a tremendously successful 2012 launch, ONLA is pleased to bring the Green Industry Exploration Conference back in 2013. This conference was developed to provide a “discovery” of the myriad of career paths within our vibrant green industry. Whether you are a student interested in learning more, or are already part of the horticulture industry and simply want to know more about other avenues of professional growth, this is the place for you. Discover all of your options – from garden center businesses to turf grass maintenance jobs – and speak directly with green industry professionals. This conference includes docent-led tours of CENTS, break-out sessions to learn more about segments of the industry, and concludes with the ONLA Career Marketplace & Job Fair. $10 pre-reg; $10 reg


Leadership: Myth vs. FactRoom D233-235, 12:30pm-1:00pmDaniel StoverIntegrated Leadership SystemsMany young professionals are challenged by the concept of Leadership and what it takes to advance in their personal and professional goals. Do you aspire to move upward within your company? Do you desire to lead others? In this session you will learn: • The myths of leadership that many professionals adhere to that prevent them from reaching their true potential as a leader. • The facts of leadership that the most successful leaders embrace, daily.Those who attend this session will be challenged to rethink what it will take to advance their careers, and improve their personal lives as they strive for success in both venues. Dan Stover, Leadership Consultant for Integrated Leadership Systems, will present ideas that young professionals can use immediately to begin enhancing their leadership potential.

Round Table: Thriving In A Multi-Generational WorkplaceRoom D2401:05pm-1:35pmKatie ThirionSunleaf Nursery, LLPThe way you interact with your coworkers directly affects your career success. This roundtable topic discusses methods to effectively communicate and work with people of all ages and personalities. Multi-generational workplaces have diversity in values, work ethic, belief systems and everything in-between, and this discussion handles how to navigate those differences.

Round Table: Managing Work-Life BalanceRoom D2411:05pm-1:35pmBen TrubiskyAhlum & Arbor Tree PreservationMaintaining a work-life balance is challenging, especially for young professionals in a competitive market. Discuss the best ways to keep your family and career in perfect harmony in this roundtable discussion led by Ben Trubisky.

Round Table: Building A NetworkRoom D2421:05pm-1:35pmDaniel StoverIntegrated Leadership SystemsJoin this roundtable conversation to share and learn networking tips and tricks – topics include how best to present yourself and how to maximize relationships to further your career.

Round Table: Working with FamilyRoom D2431:05pm-1:35pmNick McCulloughMcCullough’s Landscape & Nursery, LLCThe green industry is full of successful family businesses, but personal clashes and communication issues can make the workplace a battlefield. If you’re working with your family, or considering joining the family business, this roundtable will discuss the ups and downs of family coworkers and strategies for maintaining professional and effective relationships.

Round Table: Branching Out As An EntrepreneurRoom D2441:05pm-1:35pmDerek GrossoColumbus Young Professionals / The Grosso GroupAre you considering starting your own business? It takes confidence, courage and capital to make your new company thrive – and this roundtable conversation can help you get started.

Money Matters: Beyond the BasicsRoom D230, 1:40pm-2:10pm & 2:15pm-2:45pmMike SullivanWealth Coach FinancialYoung professionals, regardless of title or position, struggle with money issues every day. This session deals with buying a home, building a portfolio, managing educational and credit card debt, starting to save for retirement, investment strategies and other financial issues.

People Skills in a Competitive EnvironmentRoom D232, 1:40pm-2:10pm & 2:15pm-2:45pmTodd EspeyWilloway Nurseries, Inc.This professional development session will help individuals working in the green industry by providing useful knowledge on people skills and other topics not taught in the horticulture educational environment. Participants will learn more about the competitive environment and how to maximize professional opportunities through development and use of people skills.

Networking: Speed Dating Style!Room D246, 2:50pm-3:20pmParticipants will leave this fast-paced and energetic session with a pocket full of business cards from new acquaintances, friends and clients. The Young Professionals Summit brings the hard-working youth of the green industry together, and this networking event is a great way to break the ice and get to know your industry colleagues. Bring a positive attitude and plenty of business cards!

Panel Discussion: Growing from Employee to ManagerRoom D230, 3:25pm-3:55pmPanelists: Vic Swanson, Arcola Creek Nursery; Eric Remeis, Yard Solutions; & Ned Wilson, Wilson’s Garden CenterSuccessful organizations rely on individuals who can effectively lead and manage teams. Some professionals spend a large part of their career in management positions without ever receiving the necessary education and training. The panelists in this Young Professionals Summit course will provide techniques for effective management and give information on how to build a solid career foundation. This discussion will be entertaining and fast-paced, so join in to start your rewarding green industry career with expert advice.

Transitioning From “One of Us” to “One of Them”Room D233-235, 4:00pm-4:30pmDerek GrossoColumbus Young Professionals / The Grosso GroupCompanies rely on individuals who can successfully lead and manage teams for success. Many find the transition from employee to manager difficult and frustrating, but it need not be. You just need to learn the necessary attitudes and skills. It’s important to know your own strengths, weaknesses, perceptions and values so that you can better understand and motivate others. Learn tips that you can apply immediately to be effective in management, and build a solid foundation for a successful and rewarding career as a leader.

Young Professional Leadership SummitWednesday, January 16, 201312:30pm - 4:30pm

Presenting Sponsors:

A NEW offering from the ONLA’s Education 2.0 Initiative, the Young Professional Leadership Summit brings training to green industry young pro’s. This conference provides critical professional and personal development sessions geared to cultivating successful careers. Sessions led by high-energy speakers cover a variety of challenges young professionals face, with topics like financial planning, cultivating leadership, maintaining a work-life balance and working in a family business. Send the emerging leaders within your business, or attend yourself, to this conference to advance knowledge, grow skills, and enhance leadership acumen. $20 pre-reg; $35 reg


General Session: 3 Ideas That Will Enable You to Thrive Personally and Professionally in a Difficult EconomyRoom D233-235, 12:30pm-1:15pmSteven L. Anderson, Ph.D., MBAIntegrated Leadership Systems, LLCLeading is difficult under normal circumstances. We have to find a way to provide vision and inspiration to our constituency when we are often uncertain ourselves. But today leaders are experiencing economic challenges not seen in our lifetimes. We are in the midst of the toughest economic downturn this country has experienced since the great depression. Dr. Anderson will explain how he and his company, Integrated Leadership Systems, LLC have helped many companies survive, and even thrive in this economic downturn. Learn how to take this incredibly stressful economic climate and turn it into something that galvanizes you and your organization. Dr. Anderson will explain to us that far from being a roadblock, this recession can provide the seeds you and your organization need to move to the next level. This session will include case studies from Dr. Anderson’s career as an organizational psychologist.

Achieving Excellence in SalesRoom D230, 1:20pm-1:50pm & 3:35pm-4:05pmBob CoulterJP HorizonsLeaders, attend this breakout group session to ramp up your sales mojo and learn the key skills for excellence. Customers look for value, genuine relationships and attention, which can include speaking with management for a personalized deal. This Management Master class, led by Bob Coulter, shows upper management how to be the best salespeople in their company, with expert transition skills for passing on a client to someone who can close the deal. This is the perfect opportunity to practice your selling spiel and perfect your value and relationship-building conversation skills, while learning how to be your company’s sales champion.

Breakout: The 5 Things Every Leader Must Focus On To Have Others Follow ThemRoom D230, 1:20pm-1:50pm & 3:35pm-4:05pmMarty GrunderGrunder LandscapingCompanies need leaders to help move them forward into new and exciting arenas. Leaders need Marty Grunder to motivate them, help market their business and teach them effective management approaches. Join this session to discover the five tenets of management that mark dynamic leaders, and how those leaders successfully grow their companies.

Industry Insight: LandscapeRoom D246, 1:55pm-2:25pmDavid PeabodyPeabody Landscape GroupThis interactive breakout will focus on three pressing questions facing the LANDSCAPE industry. Brainstorm, under the leadership of one of your industry segment’s regional rockstars, with other tenured industry pros to come up with the best, most innovative, efficient, creative solutions.

Industry Insight: GrowerRoom D242, 1:55pm-2:25pmTo Be AnnouncedThis interactive breakout will focus on three pressing questions facing the GROWER industry. Brainstorm, under the leadership of one of your industry segment’s regional rockstars, with other tenured industry pros to come up with the best, most innovative, efficient, creative solutions.

Industry Insight: Garden CenterRoom D240, 1:55pm-2:25pmAngelo PetittiPetitti Garden CenterThis interactive breakout will focus on three pressing questions facing the RETAIL industry. Brainstorm, under the leadership of one of your industry segment’s regional rockstars, with other tenured industry pros to come up with the best, most innovative, efficient, creative solutions.

Industry Insight: GeneralRoom D244, 1:55pm-2:25pmBob CouchDayton Bag & BurlapThis interactive breakout will focus on three pressing questions facing the industry AT LARGE. Brainstorm, under the leadership of one of your industry segment’s regional rockstars, with other tenured industry pros to come up with the best, most innovative, efficient, creative solutions.

General Session: Coaches Win, Bosses LoseRoom D233-235, 2:30pm-3:30pmBill HoopesGrassroots TrainingAfter more than two decades of training and consulting with small to mid-sized service industry businesses, Bill has found that one challenge stands in the way of maximizing results - a lack of coaching skill and commitment. This reality based presentation exposes the problem and provides a practical approach to developing a culture of coaching vs. bossing in your organization. In the 21st century, bossing “Generation Y” workers simply isn’t effective. Today’s worker wants to be taught, not told. Building coaching skills in your management team will result in greater productivity and lower employee turnover.

General Session: Achieving Excellence in SalesRoom D233-235, 4:10pm-5:00pmBob CoulterJP HorizonsConclude your Management Master experience by developing a custom action plan with Bob Coulter in this closing event. Take everything you’ve learned and focus it into a roadmap for improvement as you discuss strategy with peers in the green industry. You’ll take away a dynamic plan tailored for your specific business and professional goals, including progress deadlines and accountability checks. This session will be charged with energy and motivation for the coming season and your personalized plan will set you up for success.

ONLA Management Master ClassMonday, January 14, 201312:30pm - 4:30pm

Presenting Sponsor:

As part of the ONLA’s ongoing Education 2.0 Initiative, the addition of this NEW Monday afternoon conference answers the need for top-level management training and business strategy sessions. Three general sessions and multiple break-outs led by dynamic professional business speakers will cover the topics such as sales skills, business development, strategies to motivate and coach employees, industry-specific management, and more. Send your managers to this conference, or attend yourself, and be sure that your best employees become your top managers.$50 pre-reg; $65 reg


7

Wildly popular Mercer scholar and international author of

thirteen books and 300+ publications, Michael Dirr is already bringing a new level

of energy and excitement to CENTS 2013. Largely

considered the industry’s most sought-after expert, his

fascinating history, tenure introducing new plant

cultivars and Ivy League pedigree promise to make

this year’s event the best ever.

New Attraction for Attendees:

KEYNOTE PRESENTATIONS

NORTH VS. SOUTH: OSU Nursery Short Course Super SessionMonday, January 14: Ballroom 1, 8:00am-9:15amDr. Michael Dirr, University of Georgia & Bill Hendricks, Klyn NurseriesBill and Mike have bantered about plant performance for years. Success in Georgia does not necessarily translate to Ohio. In a perfect world, every woody introduction would be adapted from zone 3 to 9, for starters. This forum will be a fun, spirited, and informational discussion of performance, propagation, branding, patenting and other topics the audience may want to inject. Hold on to your seat!

ALL ABOUT WOODY PLANTS: BREEDING, INTRODUCTION AND MARKETING: OSU Nursery Short Course Super SessionTuesday, January 15; Ballroom 1, 8:15am-9:15amDr. Michael Dirr, University of GeorgiaWhen introducing a new plant into cultivation the opportunities for commercial success are numerous, but marketing can be a challenge. What aesthetic ingredients will excite the customer and make them buy? Michael Dirr, as a partner of an independent plant breeding business, Plant Introductions, Inc., will share the successes and near misses of woody plant introductions. Attend this session to hear about the upcoming wave of woodies and Dirr’s vision for the future.

VIP RECEPTION & BOOK SIGNINGTuesday, January 15, Room B200, 5:00pm-6:15pmDr. Michael Dirr, University of GeorgiaHave you met the legend? Meet Dr. Michael Dirr – horticultural writer, distinguished professor and all-around plant enthusiast – at the VIP reception and book signing prior to his CENTS keynote presentation. You’ll mingle with green industry peers while sampling delicious hors d’oeuvres and sipping cocktails from the cash bar. The VIP reception will be held on Tuesday from 5:00 – 6:15 p.m. and reception attendees will be honored with VIP seating at the keynote presentation directly following. Shake hands, grab an autograph and introduce yourself to this accomplished and respected green industry leader.

PROUDLY SPONSORED BY

IN PRAISE OF NOBLE TREES: OSU Nursery Short Course Keynote PresentationTuesday, January 15, Ballroom 2, 6:15pm-7:15pmDr. Michael Dirr, University of Georgia“The true meaning of life is to plant trees under whose shade you do not expect to sit.” During this engaging presentation, Dr. Dirr will discuss the myriad of rationales for planting noble trees: aesthetics, shade, cooling, property value enhancement, CO2 sequestration, storm water mitigation, biodiversity, ad infinitum. The origins of noble trees are primarily serendipitous and discovered by focused plant lovers. Limited controlled tree breeding is currently conducted in the United States. Years of data gathered during nursery visits and discussions with plant lovers around the country sets the backdrop for a must-attend presentation. Dr. Dirr will share his knowledge of the latest tree introductions: some surprising, some better-known, all notable.

Conference Keynote and Presenter

Dr. Michael Dirr

Your once-a-year opportunity to:BepartoftheMidwest’slargestgreenindustrytradeshow

Unearthnewideas,connecttofreshlearning,networkwithexpertsGetajumpon2013businessinahigh-energy,productiveandfunvenue

Sticks and StonesWhatwouldyoudowithabigpileofdirt?Beamazedbythecreative,on-the-spotideasoflandscaperswhojoininaspiritedcompetitiontomoldsurprisematerialsintothemagnificent.TheLandscapers’Challengetakesplacerightontheshowfloor.Winnerselectedbyyou!

Undercover EducationInteractive Learning CenterTakeadvantageofeducationpresentedthroughouttheconventionintheedgynewright-on-the-trade-show-floorgreenhouseclassroom.Freesessionswillcoveramyriadoftopicsandgiveyouaccesstonewtrends,newproducts,newplants,businessknow-howandmore!Lookforsessioninformationon-siteatCENTS.SponsoredbyGrayhawkGreenhouseSupply,LLC.

Hands-On DemosInteractive Learning CenterAhands-onindustryrequireshands-onequipmentdemos.Whatbetterwaytocheckoutthebestproductsonthemarketthantotrythemforyourself?CENTScreatestheperfectplayground.Exhibitorsbringthetoys.Someitemstotestinclude:rakes,knives,pruningsheers,loppers,shovels,etc.SponsoredbyKurtzBros.,Inc.

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Booths: 10 x 10 Endcaps: $1035 Row booths: $985

(First booth full price, each additional booth

10% discount.)

InteractiveLearningCenterEast

InteractiveLearningCenterWest

LandscapeAwardsProgramLounge

ConcessionsConcessionsShow

O�ceFirstAid

Landscaper’sChallengeTeam #1




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CENTS 2013 Marketplace is:A Who’s-Who Show CENTSisattendedbymorethan8,000peopleeachyear,makingitthelargestgreenshowintheMidwest

A Get-it-Done Show Researchshows:CENTSExhibitorsandattendeesreportCENTSiswheretheybuy,sellandlearnthemost

A Learn-a-Lot Show TheOSUNurseryShortCourseprogramhasanationalreputationforbringingnewtrends,technologyandinformationtothegreenindustry

A Get-A-Jump-On-It Show CENTSiswherethenewestproductsandservicesarerolledoutfirst-don’tmisswhatyourcompetitionissuretosee

A-Work-and-Play Show Thisyear,enjoymultipleeveningeventsandreceptions,breakfasts,andafriendlyon-the-show-floorLandscapers’Challenge

A For-A-Good-Cause Show AllproceedsbenefitONLA,whosemissionistoservethegreenindustryinOhio

Registration Deadline:Early-birdregistration(bestdeals!)endsDecember28,2012

Questions?Contact(800)825-5062,orvisitwww.centshow.org

CENTS has always been part trade show, part family reunion, and 100% business.Maybeit’saMidwesternthing,butwebelieveindeliveringvaluetoattendeesandexhibitors,especiallyinatighteconomywhereeveryinvestmentcounts.That’swhyweareproudtointroduceour2013CENTSexhibitors(morethan400companiesinover800booths)toour2013CENTSattendees(over8000greenindustryprofessionals).

Planyourshow,yourway.Visitwww.centshow.orgtolocatetheexhibitorsyouwanttomeetatCENTS.

CENTSexhibithoursare9:00a.m.-5:00p.m.,Monday-Tuesday,January14-15,2013;and9:00a.m.-2:00p.m.,Wednesday,January16,2013.

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(First booth full price, each additional booth

10% discount.)

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Continuing Education CreditsContinuing Education Credits are listed throughout the guide (view the key below for details).

ODA The Ohio Department of Agriculture (ODA) approves pesticide

applicator recertification credits for designated sessions. Look for the [ODA] symbol

APLD The Association of Profes-sional Landscape Designers (APLD) approves credit for designated sessions. Look for the [APLD] symbol.

ISA The International Society of Arboriculture (ISA) awards credits for designated sessions. Look for the [ISA] symbol.

RLA HSW The Ohio Board of Landscape Architect Examiners awards continuing education credits for

Ohio Registered Landscape Architects for designated sessions. Look for the [RLA] symbol and the [HSW] symbol.

More credits available from addi-tional programs! Check online at www.centshow.org or basicgreen.osu.edu, or contact Jennifer Emerick at (614) 247-4353.

8:00 a.m.-4:00 p.m.

Landscape Irrigation Basics - Hands-onScott Knowles, Wolf Creek Company

Wk LDLA LCTM NG

This workshop includes both classroom instruction and live demonstrations for creating and installing a functioning water-supply system for landscape and nursery irrigation. Scott Knowles of Wolf Creek Company will provide criteria for analyzing water quality, planning techniques for installation and a comprehensive explanation of pumping systems. Scott will also discuss common issues that can arise during creation and implementation. Wear appropriate work clothes. Workshops are not included in Nursery Short Course/CENTS admission. OSU Campus, Howlett Hall Greenhouse. $85 fee (includes lunch).

HSW

9:00 a.m.-4:00 p.m.

Dry Laid Stone Hands-on Workshop: Advanced Stone WorkJohn DeVore, DeVore’s Lands & Water Gardens Inc.; Nate DeVore, DeVore’s Lands & Water Gardens Inc.Wk LD

LA LC

John and Nate will instruct participants on the basic principles of dry-laid stone construction. Attendees will leave with knowledge of how to properly use simple tools, as well as an understanding of stone stacking and other structural techniques. Traditional stone wall construction will be covered, but the excitement lies in hands-on demonstrations that bring big visual impact. This course is all-skill inclusive and the energy of the participants may lead to more advanced stone work as the instructors follow their imagination. This popular workshop will fill up quickly, so don’t hesitate to register today! Bring eye protection and gloves/work clothes. Workshops are not included in Nursery Short Course/CENTS admission. OSU Campus, Ohio Turfgrass Research Center. $195 fee (includes lunch).

HSW APLD

Bill and Mike have bantered about plant performance for years. Success in Georgia does not necessarily translate to Ohio. In a perfect world, every woody introduction would be adapted from zone 3 to 9, for starters. This forum will be a fun, spirited, and informational discussion of performance, propagation, branding, patenting and other topics the audience may want to inject. Hold on to your seat!

RLA HSW APLD ISA

9:00 a.m.-5:00 p.m.

CENTS Exhibits Open

8:00 a.m.Room C213

Managing Scales in Urban LandscapesCliff Sadof, Purdue University

PM All

As urban landscapes grow in popularity and scope, it’s important to understand scale and its treatment. Join Cliff Sadof as he reviews the biology of armored and soft scales, and how they become problems in urban landscapes. The discussion includes the latest treatment and control techniques for normal and drought years.

ODA APLD ISA

8:00 a.m.Room D130

Why is Hiring so Hard? Maybe it’s just a Matter of Changing your PerspectiveAriana Ulloa-Olvarrietta, CBA, Ohio SBDCBiz All

As hiring regulations increase, concerns rise regarding the green industry workforce and the red tape surrounding migrant workers. In this changing economic climate, landscape companies need to consider new perspectives and strategies for creating an efficient staff team. Attend this session to discover alternate hiring options for your business.

9:30 a.m.Room C213

Updates on Boxwood Blight, Walnut Thousand Cankers and Impatiens Downy MildewNancy Taylor, The Ohio State UniversityPM All

For the past two years, Boxwood Blight, Walnut Thousand Cankers and Impatiens Downy Mildew have been getting Ohio’s attention. In this course, Nancy Taylor will provide need-to-know updates on the diseases, including what they are, what they look like and how they’re affecting Ohio.

ODA APLD ISA

9:00 a.m.-4:00 p.m.

Sustainable Weed Management WorkshopDr. Hannah Mathers, OSU - Horticulture & Crop Science; Luke Case OSU - Horticulture & Crop Science; Randy Zondag, OSU Extension -Lake County

Wk AllPM GG

Regardless of whether you are a nursery or greenhouse grower, a Christmas tree plantation or landscape manager or a forest seedling/ restoration grower this program will have something for you. Weed identification and family classifications will be emphasized along with new weed control application methods. Chemical alternatives and new herbicides will also be discussed. This workshop will provide labor and money saving techniques that are sure to make your business more profitable and sustainable. Workshops are not included in Nursery Short Course/CENTS admission. OSU Campus, Kottman Hall. $85 fee (includes lunch).

ODA HSW

9:00 p.m. -4:30 p.m.

APLD Form Follows Function Landscape Design WorkshopNorman Booth, FASLA and Kathy Stokes-Shafer, APLDWk LD

Here is a rare opportunity for experienced designers who wish to refresh and enhance their design skills with both traditional and cutting-edge design forms. This workshop will explore how design form can best be fashioned as the basis for outdoor spaces with distinctive character that appropriately fit a site and client. This class will re-energize and recharge you for new inspirational designs for this coming season. Workshops are not included in Nursery Short Course/CENTS admission. OSU Campus, Howlett Hall Room 116. $85 fee.

APLD HSW

BB Back to Basics

Biz Business LDLandscape Design

LCLandscape ContractorGG

Greenhouse Grower

All All Industry LA Landscape

Architect

NGNursery Grower Wk Workshop

UFUrban ForestryPK Plant

Knowledge

PM Pest Mgmt TM Turf Mgmt

Industry Segment Icons

This section provides full session descriptions and speaker names and affiliations. All sessions are one hour in length unless otherwise noted. To find all the classes that pertain to your industry segment, use the Industry Segment Icons!

Details by Day

Descriptions& Credits

Year!85th

Sunday, January 13

Monday, January 14

8:00 a.m.Ballroom 2

North Versus South Michael Dirr, University of GeorgiaBill Hendricks, Klyn Nurseries

All


9:30 a.m.Ballroom 1

Perennials - New Varieties for the MarketChris Hansen, Great Garden Plants

PK All

Join Chris Hansen for a fast-paced look at 2013’s exciting new sun and shade-loving perennials. You’ll enjoy a sneak peek of over 100 tantalizing new plants with broad commercial appeal. This rapid-fire lecture will have you on the edge of your seat with spectacular photography, from the newest double-flowered coneflowers to Hansen’s own hellebore and sedum hybrids. Everyone will leave this session inspired for spring.

APLD RLA HSW

9:30 a.m.Room C210

Selling High-End LandscapeFrank Mariani, Mariani Nursery, Inc.

LA LDLC

Acclaimed speaker Frank Mariani, CEO of Mariani Landscape, will share the sales techniques which he employs to keep the prospective orders pipeline full. The presentation will touch on marketing, team building and networking strategies.

APLD

9:30 a.m.Room C120

Creation of Space in the Garden: Making Room for PeopleJohn DeVore, DeVore’s Land & Water Gardens Inc.LA LD

LC

Every design choice influences the moods and movement of those who experience the garden. We’ll look at the design elements and materials for creating “outdoor rooms” of all types - from hardscape to open sky.

APLD RLA HSW

9:30 a.m.Room C220

Strategies to Win in a Challenging EconomyTom Shay, Profit+ Solutions, Inc.

NG AllRGC

The economy is challenging, however, your competition is leaving many opportunities that are advantageous for you. Learn what to do, what not to do, and what to stop doing, for a great 2013.

APLD

9:30 a.m.Room C110

The Eyes are the Gateway to the WalletBridget Behe, Michigan State University

RGC

Recent reseach using eye-tracking devices revealed what attracts customer attention in retail garden center displays. This session will provide research-based information about what customers are looking at (signs, plants, etc.) and what they are literally not seeing in garden center displays. Results will help you improve the shopping process in your garden center.

APLD

9:30 a.m.Room D130

You Have a Brand: Make It Strong and the One You WantNancy Stoll, CBA, Ohio SBDC

Biz All

Crafting a business brand involves more than designing a logo, and implementing brand communication takes more than just getting your name out there. Nancy Stoll from Ohio’s Small Business Development Center will provide attendees with substantial brand guidelines and techniques for building a brand that will represent your company.

10:45 a.m.Room C213

How to Manage Leaphoppers and Borers on Maple and Avoid Problems with Spider MitesCliff Sadof, Purdue UniversityPM LC

UF NGRGC

Early-season management of leafhoppers and maple borers can sometimes contribute to spider mite outbreaks. In this session, Cliff Sadof discusses treatment thresholds and explains how specially-designed spray devices can help you avoid the spider mite aftermath.

ODA APLD ISA

10:45 a.m.Ballroom 1

Your Winter Garden - Make it Come AliveBill Hendricks, Klyn Nurseries

PK NGLC RGC

LA LD

Winters in the Midwest can limit visual interest in the garden - but all is not lost. Ohio native Bill Hendricks can guide your plant selections to ensure a lively and beautiful garden, even in the dead of winter. From berries to plant form, he will discuss important features that create interest in the colder months.

APLD HSW

10:45 a.m.Room C210

Water Features that Work - Plus Some BlingJohn DeVore, DeVore’s Land & Water Gardens Inc.LC LD

LA

Water features don’t have to leak or be boring. Learn methods for naturalizing edges using plants, trees, soil and stone. Formal and contemporary styles come in handy too. From design to installation, we can ROCK with water.

APLD RLA HSW

10:45 a.m.Room C120

The “X-Factors” of Design ScaleJim Hiss, The EDGE Group

LC LDLA

This course will explore and examine design scale in today’s outdoor space. Jim Hiss from The EDGE Group will take you to the next level of landscape design in his informative discussion on creating and selling outdoor space. For design success, Hiss emphasizes an appreciation of the unique space in each project, and the unique elements within each space.

APLD RLA HSW

10:45 a.m.Room C220

Selecting Native Plants to Restore Habitat for Wildlife, Erosion Control or Water Quality ImprovementJim Bissell, The Cleveland Museum of Natural History

NG UFRGC LALD PKLC

Regional herbarium records, especially historical records, can provide many new native plant options not currently in the nursery trade. Take a look back and learn what native plants may have both horticultural value and advantageous qualities for wildlife, slope stabilization, and/or water quality improvements.

APLD ISA RLA HSW

10:45 a.m.Room C110

Your Customer Doesn’t Live Here AnymoreTom Shay, Profits+Solutions, Inc.

RGC

The retail environment changes and so do customers. Are you still targeting the same customer from five years ago? They aren’t there anymore. Join Tom Shay as he explores the ever-changing retail market.

APLD

10:45 a.m.Room D130

The Tax Fiend Called 2013Dave Krebs, CPA Advisory Group Inc., Ohio SBDC

Biz All

This timely session will teach you how to navigate 2013’s daunting new tax laws without losing profit. Dave Krebs will advise attendees on the potential effects of the new regulations, and will discuss strategies for keeping money moving through your business.

1:30 p.m.Room C213

Plant Diseases 2012, A ReviewNancy Taylor, The Ohio State UniversityRepeated on Wed, 2:45pm

BB AllPM

Whether as a refresher course for the expert or a learning experience for the novice, this session will benefit all green industry professionals. Nancy Taylor will lead attendees in an overview of the plant diseases observed in The Ohio State University’s C. Wayne Ellett Plant and Pest Diagnostic Clinic during the 2012 season.

ODA APLD ISA

1:30 p.m.Ballroom 1

Lifestyles of Famous Landscape Weeds: The Top 10Dr. Hannah Mathers, The Ohio State UniversityBB NG

LC TMPM GG

What makes the 10 most common landscape weeds so famous? Dr. Mathers says it takes having a notorious trait! Be it their lifestyle, ancestry, place of birth, chemicals they tolerate or all the above. Some have become famous by breaking through from the lower-classes of “lawn weeds.” Some are common by association with problematic container nursery weeds. The most famous weeds are not necessarily the most difficult weeds; however, they did not become “common” by being “insignificant.”

ODA APLD RLA HSW

1:30 p.m.Room C210

Crafting a Positive Customer ExperienceFrank Mariani, Mariani Nursery, Inc.

BB All

Empower your associates by training on the basics and presenting a clear understanding of your mission statement. Frank Mariani will share how to utilize documented procedures to ensure customers receive a consistent and positive experience.

APLD

1:30 p.m.Room C110

Pesticide SafetyErik Draper, OSU Extension - Geauga County

BB AllPM

This session focuses on basic safety practices to follow when using pesticides to protect people and the environment. Findings from research studies provide some insights on where occupational exposures might occur from pesticides. We will discuss how pesticides labels and regulations set standards to reduce exposure risks and protect applicators.

ODA ISA HSW


1:30 p.m.Room C220

Solving Tricky Project ProblemsDan McClaren, APLD

BB LCLD LA

Tricky landscape project problems don’t have to keep you up at night. Let Dan McClaren walk you through some steps so you can learn how to peel away the layers of the problem and discover the perfect solution. As project orders heat up in 2013, make sure you’re prepared with problem-solving strategies from this session.

APLD RLA HSW

1:30 p.m.Room C110

Connecting with Customers Around the Clock: QR Codes and BeyondBridget Behe, Michigan State University

BB RGC

In-store signs and plant tags are great ways to communicate with customers during operating hours. But what if the customer wants answers after your doors close for the day? In this discussion, Bridget Behe brings attendees into 2013 with the latest technology and how to use it to your advantage. Websites, emails, QR codes, Pinterest, videos and social media will be covered in the session – and everyone will leave with ideas for effective customer connections.

APLD

1:30 p.m.Room D130FREE SESSION2 HOURS

Implementing an Effective Safety ProgramGary Hanson, American Safety & Health

Biz BB

All

It’s no debate that safety is important for your business – but is your safety program effective? Gary Hanson is an experienced business safety professional, and his techniques are crafted to provide optimal safety efficiency with the least headache. Safety issues can be time-consuming and expensive, but you can keep your workers productive and your business profitable with the techniques from this session.

2:45 p.m.Room C213

2012 Pest Review and 2013 ExpectationsJoe Boggs, OSU Extension - Hamilton CountyRepeated on Tues, 1:30pm

BB AllPM RGC

For a flashback of the plant insect pests of 2012, and a glimpse at issues for 2013, this session is a must! We will focus on tree and shrub pest identification, as well as the specific impact of the pest on plant health. Attendees will leave with knowledge of what to expect in the coming months and the tools to develop effective pest management strategies.

ODA APLD ISA

2:45 p.m.Ballroom 1

Shade Perennials Every Garden Must Have!Dr. Chris Hansen, Great Garden Plants

BB PKLD LCLA RGC

Choosing the right shade perennials can easily create a brilliant foliage & flowering show for nearly 9 months of the year. Chris will showcase a combination of new and essential shade loving perennials which allows you to create a colorful and textural shade perennial garden.

APLD RLA HSW

Tuesday, January 15

2:45 p.m.Room C210

Low Budget Landscape SolutionsDan McClaren, APLD

BB LDLC LA

In today’s economy, customers are very conscious of their budget, and want to get the most bang for their buck. Dan McClaren from Impullitti Landscaping, Inc. discusses how to deliver budget-friendly landscaping in a competitive market without losing your company’s personality. Attend this session for ways to battle the big-box store prices and meet the budget needs of your customers.

APLD RLA HSW

2:45 p.m.Room C120

Pricing Solutions for Profits PlusTom Shay, Profits+Solutions, Inc.

BB RGC

You will never be able to beat the box stores on price. You can however learn how to PROFITABLY play the price game and eliminate the ‘independents are expensive’ image of many garden centers.

APLD

2:45 p.m.Room C220

How Plant Pest Laws Affect the Nursery & Landscape IndustriesDan Kenny, Ohio Department of AgricultureBB NG

All

An overview of Ohio’s Plant Pest law with regard to quarantines, licensing and inspection of nursery stock, as well as a compliance agreements and control measures for quarantined insects and diseases that can affect the movement of nursery stock within Ohio and throughout the Country.

ODA APLD ISA

2:45 p.m.Room C110

Conifer Crash II: Mites and InsectsDr. Curtis E. Young, OSU Extension - VanWert County

BB PM

This program will cover a number of the insect and mite pests that impact the health and growth of conifers found in Ohio. Basic biology, diagnosis and potential management options of the conifer pests will be covered in the presentation.

ODA APLD ISA

8:15 a.m.Ballroom 2

All About Woody Plants: Breeding, Introduction and MarketingDr. Michael Dirr, University of GeorgiaAll

When introducing a new plant into cultivation the opportunities for commercial success are numerous, but marketing can be a challenge. What aesthetic ingredients will excite the customer and make them buy? Michael Dirr, as a partner of an independent plant breeding business, Plant Introductions, Inc., will share the successes and near misses of woody plant introductions. Attend this session to hear about the upcoming wave of woodies and Dirr’s vision for the future.

APLD

8:15 a.m.Room C213

Managing Ambrosia BeetlesDr. Christopher Ranger, USDA - Agricultural Research Center

PM NGUF LC

Ambrosia beetles can attack over 200 species of trees, resulting in extensive losses within ornamental nurseries. Attendees will learn about ambrosia beetle biology, followed by monitoring and management strategies.

ODA APLD ISA

8:15 a.m.Room C123

Reduced Chemicals in Golf Course ManagementJennifer Grant, Cornell University

TM PM

Learn how to manage golf courses with fewer chemical pesticides and fertilizers, while maintaining quality. Dr. Grant will draw on results from the 12-year study at Bethpage Golf Course, NY, as well as many other courses. Attendees can learn from these studies and incorporate some strategies in turf management.

ODA APLD

8:15 a.m.Room D130

Successful Selling: Turn Your Browsers into Buyers!Michael Bowers, District Director, Ohio SBDCBiz All

This session will lead you through the development of a simplified business strategy for building long-term customer relationships. Michael Bowers will demonstrate innovative tactics for generating and increasing revenue by refocusing sales approaches. Prepare for the selling season by sharpening your marketing methods and connecting with consumers.

9:30 a.m.Room C213

New Pests: Prepare for the FutureJoe Boggs, OSU Extension - Hamilton County

PM All

As professionals in the green industry know, pests can sometimes surprise us by acting in entirely new ways. Review common and familiar pests and the different ways they can present themselves. Get ahead of the curve before the busy season!

ODA APLD ISA

9:30 a.m.Ballroom 1

Ornamental GrassesMary Hockenberry Meyer, University of Minnesota

PK All

If you want to know all about the ornamental grasses, then this session is a must-attend. Mary Hockenberry Meyer will cover approximately 50 different grasses and sedges in her discussion – including the ins and outs of using them in landscape design. She’ll cover a variety of site characteristics – like dry slopes or wet and shady conditions – and pair it with its perfect ornamental grass species.

APLD RLA HSW

9:30 a.m.Room C210

Everybody SellsJim Paluch, JP Horizons

LC All

This interactive session will focus on the fact that we are all selling all day long and will look at the personal skills that will help you and every member of the team communicate more effectively and gain sales. With an understanding of two types of people, Builders and Destroyers, Jim will help each participant take a fun look at yourself and those around you. You’ll learn to identify and deal with Destroyers while focusing on the “Five Important Things” that Builders consistently do. Companies that set themselves apart from the competition realize that everybody sells and develop a team of individuals that customers want to work with.

RLA

9:00 a.m.-5:00 p.m.

CENTS Exhibits Open

9:30 a.m.Room C120

Sustainable Lawn AlternativesSabrena Schweyer, FAPLD, Salsbery - Schweyer, Inc.

LC RGC

LA LDPK

Everyone can picture a traditional lawn: green grass spreading from corner to corner. But, depending on where you live, a traditional lawn may not be the most sustainable landscape option. In this course, Sabrena Schweyer leads an exploration into plant alternatives to the grass-only lawn, redefining the way we think about our outdoor spaces.

APLD RLA HSW

9:30 a.m.Room C123

Drought Tolerant and Good TurfDave Gardner, OSU Horticulture and Crop Science

TM LC

With water use controversies and the long, hot summer of 2012 in mind, this session will consider if there are turfgrasses that are more tolerant fo heat and drought and also best management practices for their care.

APLD

9:30 a.m.Room C110

Quantifying Carbon and Energy Effects of TreesGreg McPherson, USDA Forest Service

All UF

This presentation covers basic information used to quantify tree growth, carbon storage as biomass, shade and climate effects on building energy use. Applications of this knowledge with computer programs and carbon offset projects are discussed.

APLD ISA RLA HSW

9:30 a.m.Room C220

Small-Stature Trees for the MidwestDr. Jeff Iles, Iowa State University

PK All

Dr. Jeff Iles does his best to avoid the term “ornamental tree” because he believes it suggests that smaller trees are somehow less important. On the contrary, ornamental trees of small stature have a big-impact, and benefit a variety of landscapes – with both beauty and purpose. Attend this session to join the conversation on the best small-stature trees for the Midwest.

APLD ISA RLA HSW

9:30 a.m.Room D130

Beyond Facebook: Develop Your Social Media Business Plan for 2013Michael Bowers, District Director, Ohio SBDCBiz All

Learn how social media platforms are used to establish creditabilty, for customer relationship management, and to promote events and drive sales. Discover new platforms that showcase your products and services and how to create a plan to use them during the various seasons of your business.

10:45 a.m.Room C213

Leafminers: The Really Flat Insects that Attack Trees and Shrubs!Dr. Dave Shetlar, OSU Extension - Dept. of Entomology PM UF

LC NG

Over the last decade, the leafmining sawflies have been common pests of birch, hawthorn and elm. The oak shothole leafminer is a tiny fly that is often missed, but the adult feeding damage remains all season! Other leafminers can be species of beetles and caterpillars, so knowing which is which is important when selecting effective control products. Preventive and curative control approaches will also be discussed.

ODA ISA APLD


Oaks of OhioGuy Sternberg, Starhill Forest Arboretum of Illinois College

PK All

Learn about Ohio’s oaks - how to know them, how to grow them, and where to use them. Don’t miss an introduction to the native oak species found in Ohio presented by a founding member of the International Oak Society.

APLD ISA RLA HSW

10:45 a.m.Room C210

Profit from the ProcessJim Paluch, JP Horizons

LC RGC

LA LDGG NG

What if you intentionally made 2013 the greatest year ever? Why do some companies seem to get better year after year and others struggle just to survive? Jim Paluch, President of JP Horizons has been helping individuals and companies discover a process to answer these questions and it comes from simply learning how to communicate effectively. Every individual from crew leader to owner, sales to office will benefit from learning some of the simple things that can be done in meetings, training, sales calls and every interaction to make sure a sense of trust and clarity is created in order to create positive action and great results.

RLA

10:45 a.m.Room C120

Buffers, Filter Strips, Bioswales and Rain Gardens...Fancy Names for Planting BedsRobert E. Schutzki, Michigan State University

LD UFLC LA

Buffers, filter strips, vegetated swales and rain gardens are promoted for biodiversity and the overall quality of our soil, water and atmospheric resources. Through the eyes of a landscape designer, these landscape elements become nothing more than planting beds, prepared and sized appropriately for showcasing flowers, foliage, fall colors and form. We will examine design criteria for developing “environmentally beneficial” planting beds regardless of their size or location.

APLD RLA HSW

10:45 a.m.Room C123

Eco Recognition Programs for Lawn and LandscapeJennifer Grant, Cornell University

TM LC

Learn about eco-recognition programs that can help you set goals for your business and gain new customers and contracts. Examples include LEED (SITES), Audubon International Cooperative Sanctuary and Sustainable Communities Programs, IPM Star, and Veriflora.

APLD

10:45 a.m.Room C110

Tree Care ManagementDr. John Ball, South Dakota State University

NG UFLC

Just when you think nothing new could be discovered about tree care, new approaches to pruning, support systems, soil management and other practices emerge. Dr. Ball will discuss why exotic stressors such as chestnut blight, dutch elm disease and emerald ash borer have been so devastating to the North American landscape and what other common genera are equally vulnerable and why. This session will cover the new ideas and thoughts on tree care and get us a few steps closer to doing things for trees, rather than to them!

ODA ISA APLD

10:45 a.m.Room C220

What’s New in Nursery Field and Container Weed ControlDr. Hannah Mathers, OSU Horticulture and Crop ScienceNG LC

PM

We have observed what ‘unsuccessful’ weed control programs cost during our 2010-12 Specialty Crop Block Grant research at 7 Ohio and 3 Michigan nurseries. This session will present ways to decrease nursery weed control costs with new herbicides and approaches. Attendees will leave knowing why cutting weed control is the last thing you should consider when cutting production costs.

ODA APLD

10:45 a.m.Room D130FREE SESSION

Finding the Best Workers’ Compensation Savings Plan for Your Business Shawn Combs, CareWorks Consultants, Inc.Biz All

Workers’ compensation costs are among the largest costs of running a business. In recent years, the number and complexity of cost-saving programs have increased. This makes it harder for employers to understand which program is the best fit for them. CareWorks Consultants, ONLA’s workers’ compensation partner, will provide an overview of the various workers’ compensation savings programs, including available discounts, eligibility requirements and “stacking” opportunities.

1:30 p.m.Room C213

Where Have All the Trees Gone?Dr. John Ball, South Dakota State University

BB PMAll

ALB, DED, EAB, SOD, TCD, the alphabet soup of exotic threats does not seem to end. However there is a pattern to these threats and there is much than can be done to reduce our vulnerability to future problems. This session will look ahead at what may be coming from Asia and Europe and what we can do to reduce the impact.

APLD ISA

1:30 p.m.Ballroom 1

Tough Trees for the LandscapeGuy Sternburg, Starhill Forest Arboretum of Illinois College

BB All

Join Guy Sternberg from Starhill Forest Arboretum as he explores a selection of landscape trees and the ways in which they are designed to adapt to urban conditions, poor drainage, soil problems and climate destabilization. These issues are going nowhere fast, so stay ahead of the curve with this close look at the best hardy landscape trees.

APLD ISA RLA HSW

1:30 p.m.Room C210

2012 Pest Review and 2013 ExpectationsJoe Boggs, OSU Extension - Hamilton CountyRepeated from Mon, 2:45pm

BB AllPM

For a flashback of the plant insect pests of 2012, and a glimpse at issues for 2013, this session is a must! We will focus on tree and shrub pest identification, as well as the specific impact of the pest on plant health. Attendees will leave with knowledge of what to expect in the coming months and the tools to develop effective pest management strategies.

ODA APLD ISA

1:30 p.m.Room C120

Creating Space with Form in Site Design: Foundations of Landscape ArchitectureNorman Booth, FASLA, OSU Professor Emeritus of Landscape Architecture

BB LALD LC

This lecture discusses different strategies for organizing outdoor space based on design form. Unique qualities, functions, design guidelines and project examples for each give attendees working knowledge to apply to their own landscape projects.

APLD RLA HSW

1:30 p.m.Room C123

Eco-Conscious Landscaping Sabrena Schweyer, FAPLD, Salsbery - Schweyer, Inc.

BB LALD LCRGC

“Eco-friendly,” “earth-conscious” and “green” are booming buzz words in the modern landscaping market. Prepare for spring’s orders by learning how to meet you client’s demands. Sabrena Schweyer’s photographic overview explores some of the concepts and terminologies of sustainable landscapes, including SITES/LEED, permaculture and green infrastructure. Her presentation will demonstrate that sustainable landscapes can be beautiful as well as beneficial.

APLD RLA HSW

1:30 p.m.Room C110

Carbon, Ecosystem Services and LandscapesRobert Schutzki, Michigan State UniversityBB All

Understanding the interrelationship between landscape plants, carbon sequestration and ecosystem services is the basis for “enhancing the perceived value of plants”. Every plant in every landscape provides value added benefits. This presentation will include information and consumer friendly promotional materials that producers, retailers and landscape contractors can use to enhance consumer awareness and market the ways in which their plants and resulting landscapes contribute to sustainability, ecosystem services and environmental quality.

APLD ISA RLA HSW

1:30 p.m.Room C220

Assessing Municipal Forest Structure and HealthGreg McPherson, USDA Forest Service

BB UFPM LALC LD

This presentation describes an assessment approach that integrated the Pest Vulnerability Matrix and i-Tree Streets. Using tree inventory data from 30 California cities, a report card was developed for each city that graded four risk factors: species/size diversity, age diversity, pest threat and potential asset loss. Practices to reduce risk were customized for each city and prioritized by species.

APLD ISA

1:30 p.m.Room D1302 HOURS

3 Steps to Using Quickbooks for Smarter Business ManagementMonica Muir, Advanced Certified QuckBooks ProAdvisor*, Muir & AssociatesBiz All

“In this session you’ll discover new ways to use QuickBooks and gain an advanced understanding of how the software will help you market smarter, finish faster and analyze better. Monica Muir, Advanced Certified QuickBooks ProAdvisor®, will take attendees to new level of effective financial management.

2:45 p.m.Room C213

Converting Soil Tests to Fertilizer RecommendationsRandy Zondag, OSU Extension - Lake CountyBB All

Many of us find that plants are off color and can do little to change it because you don’t know what is causing it. This back to basic program will help you understand what a soil test is telling you and how to choose the right fertilizer to grow good plants. Many people find they not only help plants but save money. We will also talk about lime and pH in this session.

APLD ISA

2:45 p.m.Ballroom 1

Introduction to PruningGeorge Brenn, Four Seasons Landscaping

BB All

There is a cure for ‘Pruniphobia!’ Gain a simple understanding of the predictable way in which plants respond when they are pruned. Learn What, When, Where, Why and How to prune trees (including fruit trees), shrubs and evergreens.

APLD ISA

2:45 p.m.Room C210

Low Maintenance and Alternative Lawn GrassesMary Hockenberry Meyer, University of MinnesotaBB PK

TM All

Fescue grasses and native sedges are good choices for low maintenance lawn areas. Approximately 20 different grasses and sedges will be described in this session along with annual maintenance and care.

APLD RLA HSW

2:45 p.m.Room C120

Moths and MargaritasTimothy J. Malinich, OSU Extension - Erie County

BB PMLC NG

Proper identification of insect pests is critical to control. This topic will cover the basics of insect identification, concentrating on the early stages of flies, moths, weevils and beetles. What’s in your Tequila?

ODA APLD ISA

2:45 p.m.Room C123

How You Answer the Public’s Questions about PesticidesDave Gardner, OSU Horticulture and Crop Science BB PM

RGC LCNG GG

TMMany green industry professionals have had the experience of being questioned by local community member. If you’ve ever heard, “Is that stuff you’re spraying going to hurt my dog?” then you should attend this session. Dave Gardner presents pesticide usage controversies and environmental concerns in the context of commonly-encountered questions. Participants will leave feeling confident that they can provide informed answers to any question from the public.

ODA APLD ISA

2:45 p.m.Room C110

Safety in Arboriculture - Current Trends in IncidentsDr. John Ball, South Dakota State University BB UF

LC

Tree work is among the highest risk professions in the United States with a fatality rate more than 10 times that of the occupational average. This session will examine the current trend in fatal and non-fatal incidents, their underlying causes, and more important what you can do to NOT become this year’s statistics!

ISA

2:45 p.m.Room C220

Incorporating Urban Forests into the LandscapeMichele Bigger, OSU Horticulture and Crop Science BB UF

LC LDLA

This session will address the benefits of trees, the importance of the urban forest, and factors and strategies to consider in supporting the urban forest landscape. Research indicates the average urban street tree lives seven years, while ‘high stress’ trees survive just five. Michele will present principles used for years in mining reclamation and site restoration that are now proving successful in restoring woodland to the urban landscape: high density plantings, utilization of liner trees vs. larger caliper trees, site preparation, and species selection. Recent OSU research conducted in Ohio right-of-ways will also be presented.

ISA HSW

6:30 p.m.Ballroom 2

In Praise of Noble TreesDr. Michael Dirr, University of Georgia

All

“The true meaning of life is to plant trees under whose shade you do not expect to sit.” During this engaging presentation, Dr. Dirr will discuss the myriad of rationales for planting noble trees: aesthetics, shade, cooling, property value enhancement, CO2 sequestration, storm water mitigation, biodiversity, ad infinitum. The origins of noble trees are primarily serendipitous and discovered by focused plant lovers. Limited controlled tree breeding is currently conducted in the United States. Years of data gathered during nursery visits and discussions with plant lovers around the country sets the backdrop for a must-attend presentation. Dr. Dirr will share his knowledge of the latest tree introductions: some surprising, some better-known, all notable.

Wednesday, January 16

9:00 a.m.-2:00 p.m.

CENTS Exhibits Open

8:15 a.m.Room C213

Beech Bark Disease, Breeding for ResistanceDave Carey, US Forest Service

PM PKNG LCRGC UFLD

Beech Bark Disease is a casual complex involving an exotic scale insect and neonectria fungi. We are able to identify beech trees resistant to the scale insect and propagate this resistance through grafting and breeding.

ODA APLD ISA

8:15 a.m.Ballroom 1

What did Arnold Promise? Review of Genus Hamamelis - Witch HazelTim Brotzman, Brotzman’s Nursery

PK LCNG LALD RGC

UF

Witch Hazels are unusual for flowering from October to March, linking both sides of our coldest season. This presentation will review the characteristics of each species and the development, production and landscape application of the hybrids in commerce today.

APLD ISA RLA HSW

8:15 a.m.Room C210

LED LightingHeinrich Fischer, CLVLT, COLD, Sundown Designs Ny & John Niggli, CLVLT, COLD, Niggli AssociatesLC LD

LA

Landscape contractors know how lighting can transform a landscape installation by creating atmosphere and highlighting key areas. With that being said, staying up to date with the latest lighting options is critical to success. This course takes a stroll through the LED revolution and discusses the positive and negative sides of the trend. Ways to market your LED product and increasing client satisfaction will also be covered in this session.

APLD

8:15 a.m.Room C220

LEED-Which Plants to Choose and Why?Steve Foltz, Cincinnati Zoo & Botanical GardenAll PK

Which plants are acceptable to use in LEED projects and why? Do we use all natives? Are cultivars acceptable? What about non-native plants that work? This talk will focus on great plants for the landscape that fit into the LEED descriptions. We will also discuss which plants will throw a red flag on a project. This talk will be very fast paced and plant oriented.

RLA HSW

8:15 a.m.Room C120

Managing Perennial Growth with PGRs Beth Scheckelhoff, OSU Extension

GG NG

LC PK

PM

This session provides an overview of the different tried-and-true techniques and products that manage height and shape of a variety of herbaceous perennials. Learn which products and application methods work for the perennial crops you grow.

ODA APLD RLA HSW

8:15 a.m.Room C110

Alternative Gardening: Vertical Gardens & Green WallsTracy Williams, Greensleeves Design

All

Learn techniques to design, install and maintain vertical gardens to add interest and beauty to highly-visible spaces. Tracy Williams leads a fun discussion on green walls and their striking visual impression. Whether your project is large or small, edible or ornamental, these high-impact projects offer a new dimension to your garden and your business.

APLD

8:15 a.m.Room D130

Separating Personal Wealth from the Family BusinessKelly Diebel, Conway Center for Family BusinessBiz All

Kelly Diebel lays out alternative asset planning for those who own a family business. In this session you’ll discover why assets outside of the business are important for financial flexibility and future security. Have you figured out how you’ll finance your retirement after you leave the business? Have you determined how to distribute your estate to those not involved in the business? Learn answers to these essential questions and more.

9:30 a.m.Room C213

Boring Insects! Primary or Secondary Pests?Dr. Dave Shetlar, OSU Extension - Department of EntomologyPM All

Even without dealing with the recent introduced borers – emerald ash borer, Asian longhorned beetle and Asian ambrosia beetles – tree and shrub managers have had to deal with beetle and caterpillar borers! Some attack apparently healthy plants while others are specialist at finding weak or dying plants. This session will emphasize proper identification of the borer groups, using plant health care practices and implementing preventive controls when necessary.

ODA APLD ISA

9:30 a.m.Ballroom 1

Summer and Fall Bulbs: An Extra Dimension for the LandscapeBobbie Schwartz, FAPLD, Bobbie’s Green ThumbPK LC

LA LD

GG RGC

Integrating bulbs into landscape designs intensifies color impact and often bridges periods between flushes of perennial and shrub bloom. Most bulbs discussed have been grown by the speaker and will be hardy to at least zone 5.

APLD RLA HSW

9:30 a.m.Room C210

Composting Today: Going Green in a World of Red TapeKristen Chek, Esq., Ohio Mulch Supply, Inc.LC RGC

NG UF

Practical advise for contractors looking to start or improve upon composting programs. This session will review the ins and outs of composting in light of current regulations and offer tips to ensure a successful composting operation.

APLD

9:30 a.m.Room B200

Using Techniques and Tools with the Bottom Line in MindWilliam Ripley, APLD, LEED GA, Architectural Landscape Design LA LC

LD LA

Explore a comprehensive approach to streamlining your design process using techniques and tools that improve productivity and add to the bottom line. Bill Ripley will share effective financial and management practices related to design that will will help your company grow.

APLD RLA HSW

9:30 a.m.Room C120

Beneficials for GreenhouseCarly Kelly & Huub Kemmere, HGS Horticultural Inc.

GG PMNG

An overview of the most common beneficial insects and bio insecticides used for pest management programs in the greenhouse industry to date as well as an overview of bio fungicides.

ODA APLD ISA

9:30 a.m.Room C110

The Science of Successful Tree PlantingDr. Jeff Iles, Iowa State University

RGC LCLD UFNG

This interactive session covers the many aspects of successful tree planting, including plant science, regions and zones, soil science and other environmental concerns. Send you staff or join in the discussion to learn from Dr. Jeff Iles as he addresses planting techniques that ensure every tree will survive and thrive.

APLD ISA

9:30 a.m.Room D130

Business-Building: How to Make Your Business Run Without YouNancy Stoll, CBA, Ohio SBDC

Biz All

Have you ever felt like your business owns you instead of you owning your business? Do you feel as though you are your business’s best employee? Are you spending too much time working in your business and not enough time working on it? If the answer to any of these questions is “yes” then this is the break-out session designed for you! Come learn the process and take away some helpful tips and best practices to implement within your business so you can begin working on it and not in it!

10:45 a.m.Room C213

ALB Tree Threat: It’s Black and WhiteAmy Stone & Joe Boggs, OSU Extension

PM All

Joe Boggs and Amy Stone cover the important updates on Asian-longhorned beetle in North America. They will provide a comprehensive overview, paired with identification and diagnosis tips, to fully prepare attendees. This threat is potentially more dangerous to North American trees than any other previously-introduced, non-native pest or disease. Join in the session so you can battle this issue with knowledge and preparation.

ODA APLD ISA


Arboriculture Begins with the PropagatorTim Brotzman, Brotzman’s Nursery

LD All

Reflections on nursery production and cultural practices that influence the characteristics, health and longevity of the plants we use in the landscape.

APLD ISA RLA HSW

10:45 a.m.Room C210

Sustainable Plants Rating Systems - Will this Work for LEED?Steve Foltz, Cincinnati Zoo & Botanical GardenLC All

As we move forward in the green movement how do we determine a plants sustainability? Over the past two years we have been working on a system that will do just that. Learn more about the ‘Sustainable Plants Rating System’ developed to help guide plant selection by region. Regionally we can assess a plants performance in the landscape as well as determine how easy or difficult a plant is to produce.

RLA HSW

10:45 a.m.Room C220

Watershed Retention: Sustainable IrrigationScott Knowles, Wolf Creek Company

LA LDLC RGC

Sustainability continues to redefine conversations between landscape professionals and the clients they serve. Join this session for lively discussions and learn how to utilize retained storm water to supply landscape irrigation systems. Quantity and quality issues are explored to give a general level of knowledge.

APLD RLA HSW

10:45 a.m.Room C120

Use of Fumigants in Ornamental Production Systems: What has Changed?Dr. Luis Canas, OSU/OARDC GG PM

NG


Dr. Canas will provide an update on the current use of fumigants for ornamentals in greenhouses. He will explain what has changed with new licensing requirements and what this means to properly use these products.

ODA APLD

10:45 a.m.Room C110

Roof Top Gardening - Bag, Bucket and PotTracey Williams, Greensleeves Design

GG RGC

LC LALD

From relaxing rooftop oasis to productive urban vegetable farms, explore the rewards and challenges of these gardens in the sky. Environmental benefits, plant and material selection and successful maintenance are among the topics covered.

APLD

10:45 a.m.Room D130

Google Analytics: Know How Your Customers Find You and Where You Can Find Them Brad Griffith, President, BuckeyeInteractiveBiz All

Only 30% of businesses worldwide collect information on how customers find and use their websites. Don’t underestimate the potential for growth through data on how customers are finding you and what draws them in. Improve your business by attending this session on using Google Analytics to track your website traffic.

1:30 p.m.Room C213

Are Disease Resistant Elms and Maples Still Bugging You?Dr. Daniel A. Potter, University of Kentucky

BB PMLA LDLC PKUF NG

Dr. Daniel Potter reviews the research on disease-resistant elms and maples, and shares lessons in key insect pest diagnosis and management. Multi-year evaluations of disease-resistant Dutch elms in the National Elm Trial, as well as maple cultivars in production nurseries, showed wide variation in insect pest resistance and susceptibility. Nevertheless, choosing relatively “bug-free” cultivars still cuts production and maintenance costs and reduces treatment requirements.

ODA ISA APLD

1:30 p.m.Ballroom 1

Why You Must Charge Design FeesWilliam Ripley, APLD, LEED GA, Architectural Landscape Design

BB LALD LC

Maintaining fair and equitable exchange for your services is one of the key components to a healthy business. Explore the compelling reasons behind charging design fees and how, as professionals, it is imperative to do so.

APLD RLA

1:30 p.m.Room C210

Panel: Assessing Invasiveness in OhioMark Gilson, Gilson Gardens, Inc. Teresa Culley, University of Cincinnati Steve Foltz, Moderator, Cincinnati Zoo & Botanical

BB All

This panel is sure to be energetic! The dynamic trio of Mark Gilson, Steve Foltz and Theresa Culley clarify the process of an invasive plant assessment program. For the past several years, the Ohio Invasive Plant Council has developed a method for assessing a plant’s invasiveness in Ohio – and now is your chance to discuss that system with three people who helped develop it.

APLD

1:30 p.m.Room C220

Historic Estates - Landscaping for SustainabilityTracey Williams, Greensleeves Design

BB All

The landscapes of historic estates, both public and private, offer opportunities for designers and landscapers to play a valuable role in their preservation and development. Learn practical strategies of the guiding principles of the sustainability ensure commonsense solutions.

APLD RLA HSW

1:30 p.m.Room C120

Biological Calendars: Using the Flowering Sequence of Plants to Predict Pest ActivityDan Herms, OSU/OARDCBB PM

All

When it comes to IPM, timing is everything. Learn how the flowering sequences of plants can be a user-friendly biological calendar to track degree days and predict pest activity. Some tips on monitoring and control tactics will also be discussed.

ODA ISA APLD

1:30 p.m.Room C110

Always “Room” for a GardenRichmond Pearson, Cox Arboretum MetroPark

BB LCLD RGC

LA

Explore the concept of “small space gardening.” It is more than just a corner on the patio. We will look at applications that include containers, raised beds, ground beds and even fruit trees.

APLD RLA HSW

1:30 p.m.Room D1302 HOURS

E-Commerce: Expand Your Business by Selling OnlineBrad Griffith, President, BuckeyeInteractive

Biz All

It’s no question that today’s society is highly connected to the internet! Brad Griffith of Buckeye Interactive will show youn strategies for adding an e-commerce element to your website and how to measure the efficiency of your online marketing techniques.

2:45 p.m.Room C213

Plant Diseases 2012, A ReviewNancy Taylor, The Ohio State UniversityRepeated from Mon, 1:30pm

BB PMAll

Whether as a refresher course for the expert or a learning experience for the novice, this session will benefit all green industry professionals. Nancy Taylor will lead attendees in an overview of the plant diseases observed in The Ohio State University’s C. Wayne Ellett Plant and Pest Diagnostic Clinic during the 2012 season.

ODA APLD ISA

2:45 p.m.Ballroom 1

Corrective Pruning TechniqueErik Draper, OSU Extension - Geauga County

BB LCLD RGC

LA UFNG

Corrective pruning is both an art and skill – and Erik Draper can help you reach your full pruning potential. Learn where to begin and understand which cuts help plants recover from improper pruning. The course will also review how to evaluate pruned plants to determine recovery time, and techniques for calling it if a plant cannot recover from the cut.

ISA APLD

2:45 p.m.Room C210

Engaging the Community with i-Tree SoftwareMary Maloney, OSU Chadwick Arboretum & Learning CenterBB LC

LD RGC

LA UF

OSU uses i-Tree software to calculate tree value and ecological service benefits of its tree collections on campus - nearly 37,000 trees. This information is used to engage students and administrators in a deeper understanding of the value of trees; it is also a powerful fiscal tool to create realistic tree care budgets and to provide a diverse tree canopy on campus. Learn how this system can be applied to engage both residents and municipal officials.

APLD ISA RLA HSW

2:45 p.m.Room C220

The 23 Questions of Plant Problem Diagnostics: Signs and SymptomsJim Chatfield, OSU Extension State SpecialistBB All

Diagnosing why good plants go bad is a first order horticultural skill and a key to many green industry jobs. This program focuses on diagnostic case studies and the diagnostic process.

ODA APLD ISA RLA HSW

2:45 p.m.Room C120

Creating a Landscape Habitat for WildlifeBrian Jorg, Cincinnati Zoo & Botanical GardenBB All

Green industry professionals positively impact the world with each of their projects – but what about impacting the world in your backyard? Join this session as Brian Jorg from the Cincinnati Zoo & Botanical Garden presents landscape plants that positively affect urban wildlife in backyard habitats.

APLD ISA RLA HSW

2:45 p.m.Room C110

Top 10 Landscape Insect Pests and How to Deal with ThemDr. Daniel A. Potter, University of Kentucky

BB PMAll

Acclaimed researcher and teacher Dr. Dan Pottor presents the latest information on biology, diagnosis, and control of borers (including Emerald ash borer), scale insects, lace bugs, caterpillars, mites, Japanese beetles, and other key insect pests of landscape plants.

ODA APLD


ONLA Career MarketplaceTuesday4:30 p.m. - 6:00 p.m.

ONLAhoststheONLYprofessional,all-encompassinggreenindustryjobfairinthestate.HeldinconjunctionwithCENTS,thethirdlargestshowofitskindinthenation.ContactJenniferat(800)825-5062forexhibitorinformation.Aone-stopshopforemployersandjobseekerstoconnect,exchangeinformation,meetandnetworkwithcolleges,promotegreenindustrycareers,mentorstudents,promoteyourcompany,andrecruitqualifiedemployees.

Gather ‘RoundCENTSistheplacetoconnecttogreenindustryleadership.Multiplestateandnationalassociationsplangatheringsandmeetingsduringourconvention.Checkwithyourassociationandaskifyou’llseethematCENTS.Meetingsalreadyscheduledinclude:

The Ohio Nursery & Landscape Association Annual MeetingTuesday,12:00p.m.-1:30p.m.HyattRegencyHotel,FairfieldRoomSPONSOREDBY:B.A.Heskett,Inc.WillowayNurseries,Inc.

ANLA Town Hall MeetingWednesday,8:00a.m.-9:00a.m.ConventionCenter,RoomD141-142SPONSOREDBY:WillowayNurseries,Inc.

ANLA Wholesale Plant Sales Professional MeetingWednesday,8:00a.m.-9:00a.m.ConventionCenter,RoomD143-144

Are You Certified?Considerboostingyourprofessionalcredentialsandparticipateinacertificationprogram.CENTShostscertificationexamseveryyearforstateandnationalprograms.Don’tseeyourslistedhere?Contactyourcertificationadministratorandletthemknow!

Ohio Certified Nursery Technician (OCNT)ConventionCenter,RoomD131Monday,8:45a.m.,GardenCenterExamTuesday,8:45a.m.,GrowerExamWednesday,8:45a.m.,LandscapeExam

PLANET’s Landscape Industry CertifiedVarious Technician ExamMonday,10:00a.m.-1:00p.m.ConventionCenter,RoomD233Exterior Technician ExamTuesday,1:00p.m.-4:00p.m.ConventionCenter,D131

Michael BowersDistrict Director, Ohio Small Business Development [email protected]

Shawn CombsCareWorks Consultants, [email protected]

Kelly DiebelConway Center for Family [email protected]

Brad GriffithPresident, [email protected]

Gary HansonAmerican Safety & Health Management Consultants, [email protected]

Dave KrebsCPA Advisory Group Inc./Ohio Small Business Development [email protected]

Monica MuirAdvanced Certified QuickBooks ProAdvisor®, Muir & [email protected]

Nancy Stoll, CBAOhio Small Business Development [email protected]

Ariana Ulloa-Olavarrietta, CBAOhio Small Business Development [email protected]

THANKS TO OUR SPEAKERS FROM:

ONLA BUSINESS TRACKTheONLAispleasedtoprovidebusinesseducationduringtheOSUNurseryShortCourse.AccesstothistrackisincludedinCENTSPLUS!orShortCourseregistration.Seefullclassdescriptionsinthe“DetailsbyDay”sectionbeginningonpage8.

• Exhibitor set up: 2:00 p.m. - 4:15 p.m. Convention Center, Ballroom 3

• Job Seeker Orientation: 4:15 p.m. - 4:30 p.m. Convention Center, Room D233-235

• Career Marketplace: 4:30 p.m. - 6:00 p.m. Convention Center, Ballroom 3

MONDAY, JANUARY 14

8:00amWhy is Hiring so Hard? Maybe it’s just a Matter of Changing your Perspective (Ohio SBDC)

9:30amYou Have a Brand: Make It Strong and the One You Want (Ohio SBDC)

10:45am The Tax Fiend Called 2013 (Ohio SBDC)

1:30pm Implementing an Effective Safety Program (ASH)

TUESDAY, JANUARY 15

8:15amSuccessful Selling: Turn Your Browsers into Buyers! (Ohio SBDC)

9:30amBeyond Facebook: Develop Your Social Media Business Plan for 2013 (Ohio SBDC)

10:45amFinding the Best Workers’ Compensation Savings Plan for Your Business (CCI)

1:30pm3 Steps to Using Quickbooks for Smarter Business Management (Ohio SBDC)

WEDNESDAY, JANUARY 16

8:15amSeparating Personal Wealth from the Family Business (Conway Center for Family Business)

9:30amBusiness-Building: How to Make Your Business Run Without You (Ohio SBDC)

10:45amGoogle Analytics: Know How Your Customers Find You and Where You Can Find Them (Ohio SBDC)

1:30pmE-Commerce: Expand Your Business by Selling Online (Ohio SBDC)

Business

ONLATRACK



More green for your business. More business for your green.

CENTS helps you move your business forward.

Registration Information

YOUR JOURNEY STARTS WITH CENTS

Select either CENTS or CENTS PLUS! registration

CENTS CENTS PLUS!

Trade Show 3-Day Access

ONLA Business Track Classes 3-Day Access

Welcome Reception & Beer Tasting

ONLA Awards Night & Reception

Interactive Learning Center

Landscapers’ Challenge

Bookstore

Career Marketplace

Hand Tool Pavilion

SPECIAL OFFERINGS

Select Professional Conferences and Special Events

Professional Conferences: (does not include admission to CENTS, OSU Nursery Short Course or other events)• Green Industry Exploration Conference for students and industry newbies• Young Professionals Leadership Summit for emerging professionals• ONLA Management Master Class for business leaders

Parties With a Purpose: after-hour networking options include daily evening receptions, an NHL game, and a book signing with Dr. Dirr

Meetings: select from a women’s only breakfast event and the annual ONLA business meeting and luncheon

Balance Sheets and Blueprints. Marketing and Maintenance.

Taxes and Taxus.

Green Industry businesses have to stay competitive in the world of business and in the world of horticulture.

ONLA can help. We have solutions for both sides of your business.

Since 1908, The Ohio Nursery and Landscape Association (ONLA) has been instrumental in providing Ohio’s Green Industry with all the necessary services for managing a successful business. Whether you want to enhance your green industry knowledge, hone your business skills, network and stay top-of-mind with customers, or save money on key business services, ONLA provides the solution.

Currently, ONLA offers 19 professional services from group health insurance to advertising assistance. In addition, members can take advantage of over 50 association-provided services including numerous publications, a comprehensive certification program and the best attended trade show of its kind in the Midwest, CENTS.

Join today and get access to the many benefits more than 1200 of your peers are already using. The ONLA is not just a membership association, it’s an important business solution. For more information, visit the ONLA at www.onla.org or contact our staff team at 800.825.8062. B

Join Today!

New Member OfferSign your company up for membership by December 28, 2012

and save 25% on dues AND get two complimentary CENTS admissions! Call Roni at (800) 825-5062 for details!

WORLD-CLASS EDUCATION

Select from OSU Nursery Short Course Education Options

Year!85th NURSERY

SHORT COURSEJANUARY 13-16, 2013

3-Day General Admission: includes all OSU Nursery Short Course classes plus the ONLA Business Track classes. Highlights include Super Sessions with Dr. Michael Dirr!

GROUP DISCOUNTED 3-Day General Admission: Five or more attendees from the same company can pre-register at a discount! Same benefits listed above!

Special Low Rates for Students & Educators for 3-Day General Admission: Educators and Students plus any OSU Staff person can register at special low rates! Same benefits listed above!

Single-Day General Admission: includes admission to OSU Nursery Short Course classes and ONLA business classes on a selected day or a Flex Day option for convenience!

Workshops: select from four full day workshops on Sunday, January 13 (does not include admission to CENTS, OSU Nursery Short Course or other events)


Name ________________________________________________

Company ______________________________________________

Address ______________________________________________

City / State _____________________________________________

ZIP / Country ___________________________________________

Phone ________________________________________________

Fax __________________________________________________

E-mail _______________________________________________

q Arboristq Growerq Landscape Servicesq Design / Architectureq Government / Association

q Pressq Retailq Supplierq Student / Educatorq Other ________________

Primary business interest (to appear on badge). Mark only one (required)

PAYMENT INFORMATION:q U.S. check payable to CENTS/NSC.q Visa q MasterCard

Card Number __________________________________________ Exp. Date __________

Name on Card ____________________________________________________________

Signature ________________________________________ Date ___________________

Do you make or influence purchasing decisions for your company? q Yes q No

Which best matches your job title?q President / Owner / CEOq General Manager / VPq Manager

q Staff / Employeeq Student / Educatorq Other ________________

q Do not include my information on mailing list.q I require special assistance in accordance with ADA.q I am, or my company is, an ONLA member.

The Fine Print: Registration required for all attendees over the age of 11.

Badges will be available for on-site pickup. Badges can also be mailed upon request for an additional fee.

Cancellations: No refunds will be given for CENTS or OSU Nursery Short Course registrations.

Non-compete rule prohibits individuals, groups or companies from scheduling any receptions, hospitality suites, social functions, exhibits, product demonstrations, technical seminars, training seminars, or other events or functions during exhibit or OSU Nursery Short Course hours.

Registration Methods: Online: www.onla.orgPhone: 508.743.8510Fax: 508.743.9684Mail: CENTS/NSC Registration

c/o CDS 107 Waterhouse Road Bourne, MA 02532

Questions: CENTS, Exhibits, Special Events: 800.825.5062 [email protected] Course Classes/Workshops: 614.247.4353 [email protected] Registration: 508.743.8510 [email protected]

Fast & Convenient, Register Online: www.centshow.org

Atten

dee R

egistratio

n

NURSERY SHORT COURSEJANUARY 13-16, 2013Year!85th

Early Bird DeadlineDecember 28, 2012

On / Before Dec 28

After Dec 28

CENTS Price Price TotalCENTS 3-Day General Admission: Trade Show Only $10 $15

CENTS PLUS! includes 3-day admission to Trade Show, 3-day admission to ONLA Business Track classes, Welcome Reception ticket, and Awards Reception ticket

$40 $45

SHORT COURSE SESSION PACKAGES (includes 3-day admission to ONLA Business Track)

3-Day General Admission $199 $2603-Day Group Admission (5 or more from same company) $159 each $260 each

3-Day Educator General Admission (must provide copy of valid campus ID with registration)

$50 $85

3-Day Student General Admission (must provide copy of valid campus ID with registration)

$25 $65

SINGLE-DAY SHORT COURSE SESSIONS (includes admission to ONLA Business Track)

Monday General Admission $125 $160

Tuesday General Admission $125 $160

Wednesday General Admission $125 $160

Flex-Day General Admission (pre-register for one day admission, then proceed to a staffed registration counter on the day of your choice to receive your badge)

$135 $170

CENTS SPECIAL EVENTS Welcome Reception & Beer Tasting included in CENTS Plus!

ONLA Awards Night & Reception included in CENTS Plus!

Mon: ONLA’s Management Master Class $50 $65

Tues: ONLA Annual Business Meeting & Luncheon $25 $35

Tues: ONLA’s Green Industry Exploration Conference $10 $10

Tues: VIP Reception & Book Signing with Dr. Dirr $20 $30

Tues: Columbus Blue Jackets vs. St. Louis Blues Tickets $35 $35

Wed: Pink in Green-A Women’s Breakfast Event $25 $30

Wed: ONLA’s Young Professional Leadership Summit $20 $35

SUNDAY WORKSHOPSDry Laid Stone Hands-on Workshop: Advanced Stone Work $195 $235

Landscape Irrigation Basics - Hands-on Workshop $85 $125

APLD Form Follows Function Landscape Design Workshop $85 $125

Sustainable Weed Management Workshop $85 $125

MAIL MY BADGETo have your badge mailed to you prior to the convention, please include the shipping/handling fee.

$6 domestic

or $15 international

Not available

(payment must accompany registration) TOTAL DUE:

ONLAreservestherighttoauditoradjustanytotalchargesduetoregistranterrors.

MU

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SELE

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E


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This morning we just finished watching one of the best webinar series I have ever experienced, and if you weren’t there, shame on you!

At our winter meetings, the ONLA Education Committee (along with other committees) brainstormed about the best ways to help offer educational opportunities for our members and their employees. As a result, The ONLA Education 2.0 Ini-tiative was born. Among the many forms of educational opportunities created, including Green Industry University, Bus Tours, Trials Open House, and Diagnostic Walks, was one of the best-ever: a series of monthly Webinars (presented in co-operation with OSU / ENLT Team).

There were six timely webinars that covered current and emerg-

ing issues – everything from pest management, weed control, diseases, lawn care, ALB, EAB, and boxwood blight, to soil types, soil testing, measuring spray amounts, nutrients in the soil, and so much more. All information that was timely and use-ful for our industry.

And if you didn’t get this well-presented, timely information, then shame on you.

Wonderful webinar hosts, great pictures, great statistics, a live chatline to ask questions; it was a Short Course delivered to our office through our computer!

And did I mention that after the webinar was completed, we received a link to access the recorded version to review later with other employees that couldn’t attend the live webinar?

That’s right! Did you get your link? If not, shame on you!

Do you want your employees, yourself, and your company to be ahead of the game – to be on the cutting edge – to be the most knowl-edgeable of all in this green indus-try? Do you think your customers will appreciate the fact that you are so well-informed and know what you’re talking about? Do you think that $50 is a great deal for six timely webinars that will help you answer “Yes!” to all of these questions? Then watch for this opportunity in 2013 and sign up. If you don’t, then shame on you. BRon WilsonW.A. Natorp [email protected]

Where Were You?


BF E A T U R E

JANUARY 23-25 | Education Conference JANUARY 24-25 | Expo

Kentucky International Convention Center - Louisville, KY

The Expo Provides:• A profi table opportunity to discover new product sources & increase your bottom line.

• Chance to expand your network & meet face-to-face with industry peers.• A convenient & economical alternative to traveling around the country searching for the products

you need to move your business forward.

Join Us for the Education Conference:• Keep current with industry trends, issues & technology.

• Earn pesticide, arborist, & landscape architect CEUs!

For Education, Expo or Booth information visit www.KNLA.org or call 502.695.0106 or email [email protected]

Sponsored by Kentucky Nursery & Landscape Association

Join Us In America’s Heartland for the Region’s Premier Green Industry Event!


800-443-8203For complete listing & product descriptions, visit

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I recently read a report that indicated 80% of all vehicle accidents were caused by distraction. It is so easy to become distract-ed and it only takes a second for an accident to take place.

Distraction comes in many forms includ-ing:• Daydreaming• Taking your eyes off the road• Focusing on personal problems• Using your cellphone• Fatigue• Other drivers

Staying focused while driving can be dif-ficult. It is easy to start thinking about other matters while driving. In fact, 25-30% of all truck drivers are daydreaming at any given time. The lights are on but nobody is home.

If anything out of the ordinary happens, you need to come back to reality before you can react. Often times, it is too late. I have talked to a number of individuals that were in vehicle accidents, who couldn’t remem-ber what they were thinking of right before the accident.

Taking your eyes off the road even for an instant can spell trouble. Cars in front of you may stop suddenly, cars may pull out in front of you, the light may change, your vehicle may veer into the other lanes or someone may walk into the path of your vehicle. Any number of bad things may happen and, unfortunately, do.

Personal problems can cause you to worry and lose concentration on your driv-ing. Other drivers will always be a problem.

Unfortunately, we share the highways with all kinds of other drivers. People read-ing maps, talking on cell phones, talking to other passengers and even putting on make-up while driving are only a few of the problems created by other drivers.

Cell phones are a serious cause for dis-traction. It is hard to do two things at once, especially when driving at close quarters in traffic. Almost everyone today uses their phones while driving creating serious dan-gers for themselves and others. Fatigue robs the body of its ability to focus and react.

Driving safely is critical to preventing vehicle accidents and employee injuries and deaths.

It starts with maintaining a safety attitude at all times. This means not putting yourself

SAFETY FIRSTAwarenessDriving

please see page 43


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in situations that could cause an accident. Maintaining a good safety attitude will go a long way to ensure safe driving.• Get plenty of rest. If you feel yourself getting drowsy, pull

over and take a break. A quick rest break can revitalize you.

• Keep your eyes on the road at all times. Don’t look around or count cars. Watch traffic patterns in front of you.

• Don’t daydream, stay in the present. This is critical to safe driving and avoiding becoming another victim.

• Don’t make calls or try to read a map while driving. Pull over and take care of business then proceed.

• Don’t let other drivers upset you or cause you to do some-thing you will regret. Always expect other drivers to do something stupid.

• Practice defensive driving. Be aware of dangerous situations and take preventative action to avoid them or reduce the danger.

Over 40,000 people a year die in Motor Vehicle Accidents. Most of these accidents are preventable and unnecessary. Take your driving serious, stay alert and don’t allow yourself to be-come distracted. The accident you prevent, could be your own.

If you have any safety related questions or need help with your Safety Program, please give me a call at 1-800-356-1274. B Gary Hanson, PresidentAmerican Safety & Health Management Consultants, Inc.


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Bobbie Schwartz, FAPLDBobbie’s Green [email protected]

B B Y D E S I G N It seems to me that I read an article almost every month about new trends in landscape design. In spite of that, I really don’t think there actually are any new trends. I do think, however, that there is greater emphasis on some trends and that there are tweaks to others.

Emphasis on the environment

I see the most important continu-ing trend to be emphasis on the envi-ronment with sustainability being the big buzzword. This trend is greatly influenced by English, Dutch, and German designers who are attempt-ing to work with nature rather than trying to dominate it. This means focusing on design strategies that create beautiful outdoor spaces with plants that bring longevity and ease of maintenance to the landscape.

One of the aspects of this trend is an emphasis on sense of place. For instance, I visited two gar-dens in Utah which represent the typical versus the sustainable land-scape. Keep in mind that Utah is water-challenged. The first garden was composed of a large swath of

irrigated lawn that was surrounded with large mixed borders that also required large amounts of water. The second garden was composed of drought tolerant perennials and trees plus local stone boulders.

Here in Ohio, our natural envi-ronment is woodland and prairie. In Chagrin Falls, a home and landscape reflect the forest surrounding it by planting the same maples in the lawn. Stylized prairies (see more be-low) can be designed for those who live in that environment.

Another excellent example of this concept of sense of place is the bog garden at Heronswood in Wash-ington State. Instead of draining this low spot, the owner/designers used water-loving plants and large, concrete rounds that are a bit higher than the pond level to create a path through the bog.

In areas where water can be used, to create a pond, for instance, bold design can create an ecologically sound space. In England, I saw a very creative outdoor living space of this nature. A patio was constructed so that it juts into a pond, immersing the client and guests into a watery environment that is surrounded by ornamental grasses and perennials. Keep in mind that a recirculating system is essential.

On a smaller scale, other water features that epitomize this trend us-ing recirculating systems, are a mill-stone bubbler or birdbath fountain surrounded by water-loving perenni-als such as Siberian iris, grasses, and ferns or small jets set into an orna-mental pool ringed with perennials.

The biggest problem I see is that many designers and clients believe that sustainability is a great theory, yet have trouble seeing how to make it a reality without a huge price tag.

As designers, we can pursue environmentally responsible and watershed friendly construction and maintenance by attempting to utilize rainfall rather than focusing on mov-ing it away to sewer systems where it will not benefit the aquifer below.

There is now much more empha-

New Trends in Landscape Design


sis on the use of pervious paving, either with stone patios or broken stone paths. This implementation works for both residential and public spaces, although there are also commercial applications that can be used in very large spaces. The price to be paid is weeds between the joints but if the joints are large enough, we can actually design creeping perennials into them.

Another aspect of this movement is using site specific plants and rainwater catchment systems. The easiest and most inexpensive systems are rain barrels and diverting the stormwater from roof drainpipes into the landscape instead of the sewers. As an alternative to draining low spots, designers are now creating either bog gardens or rain gardens by choosing perennials and shrubs that thrive in sites that are frequently or constantly wet. A Cleveland garden is terraced in such a way that wet lovers such as Lobelia cardinalis and Primula japonica are sited on the lowest levels while plants such as Japanese maples are sited a bit higher.

Several English designers specialize in creating wild-flower meadows. Some of these meadows are on flat, wet sites that are offset by mown grass paths; others are on dry, infertile sites. Neil Diboll of Prairie Nursery has been in the forefront of this movement in the United States. In either case, such undertakings necessitate an understand-ing of local ecology and biodiversity.

A huge element of environmental design is what I call “contemporary natural”, that is, landscapes that are

attractive and publicly acceptable while being lower maintenance and wildlife friendly. Again, this is a trend that comes to us from Europe but is now being used as the basis for design in American public spaces. Piet Oudolf is the designer of Battery Park and The High Line in New York and Millenium Park in Chicago and has brought his ideas about form and massing of perennials and grasses to these public gardens. At Millenium Park, he has created large undulating waves of perennials and grasses that represent a stylized prairie on land that was prairie a few hundred years ago. This summer I visited his experimen-tal gardens and saw that he is finessing these gardens to make them look even more natural by weaving the plants rather than massing them.

“Contemporary natural” also includes landscapes that are created specifically to attract wildlife. One such is the butterfly nectar garden at Stickey Wicket in England where the designer attracts butterflies with a chamomile lawn surrounded by Agrostis nebulosa (Cloud Grass). These landscapes, both public and private, tend to use na-tive plants, partly to create the sense of place that I men-tioned earlier, and partly because native plants frequently have higher survival rates when the ecology of the area is understood. The extent of nativity will probably depend on the needs of the site. In an upscale shopping center in Cleveland, Ohio, natives (to the United States) such as Gaura lindheimerii and Hibiscus ‘Kopper King’ have

please see page 47


been incorporated into beautiful, drought-tolerant plant-ings.

The idea of interplanting bulbs between perennials is not new but using both bulbs and perennials in large masses, seemingly installed at random so that the plant-ings appear to have naturalized, is a component of this new “contemporary natural” trend. The Dutch designer, Jacqueline van der Kloet, has been designing this way for years in her own garden but the notion has spread since she designed some bulb/perennial gardens at Keukenhof. Now the American public can see these types of designs at Battery Park and Millenium Park because she and Piet Oudolf are working together in these public spaces. Al-though I lack photos of those two gardens, I can show you two examples of this trend on a smaller scale. One is the use of Tulip ‘Café Noir’, an almost black tulip, planted next to Heuchera ‘Color Guard’ which has dark veining in its leaves. This exemplifies matching the color of a spring blooming bulb with the foliage of a later blooming perennial. Another example is Allium giganteum planted between Anemone hybrida. In this instance, the early summer bloom is contributing interest to the garden in a spot that would otherwise not be colorful until late sum-mer or early fall. Both combinations would be even more stunning if installed in masses.

Xerisicapes are not new but with water shortages continuing all over the world, there is even more need for them. This past summer, a large part of the United States experienced severe drought. Beth Chatto, a British gar-dener and designer, was probably one of the first to dem-onstrate with her dry garden and her book that dry does not mean ugly. Her dry garden is full of beautiful peren-nials. Five years ago, I designed a xeriscape for a client with a sunny property in an inner ring Cleveland suburb; she did not want to install an irrigation system. After the first year of establishment, it has required no watering but does not look like a desert. There is something of interest in this landscape for twelve months of the year. The plant palette includes evergreens, flowering shrubs, ornamental grasses, perennials, and bulbs.

The green roof /eco-roof trend has advanced expo-nentially. What started as succulents growing in chicken wire that is affixed to a cottage roof, an example of which can be found in the London Wetlands Centre, has become a huge movement that is no longer restricted to indus-trial buildings. In Salt Lake City, the Latter Day Saints constructed a prairie on top of their Conference Center, using plants suitable to that climate. One can also look to Chicago where Mayor Daley is actively encouraging the green roof movement. This trend has now expanded to include green walls. This summer I saw examples at the Floriade in the Netherlands and in San Francisco. Some systems are quite elaborate and require an irrigation system; others, such as Woolly Pockets are much simpler and less expensive.

Another facet of this environmental design trend is the desire to incorporate plants that are disease resistant in order to negate the use of chemicals. Perennials such as Phlox paniculata ‘Shortwood’ and ‘David’ are a good example. Why spray for powdery mildew when we can use cultivars that don’t need to be sprayed? The same is true of many of the new roses.

Most landscapes include furniture, especially on patios. Now there is an emphasis on the construction of sustain-ably sound furniture because the cost has been reduced. Such furniture will have a tag indicating that it is made from recycled materials, sustainably grown hardwoods, or is locally manufactured.

The last facet of this trend that I will mention is the effort to use local or recycled material in order to counter the use and cost of gasoline needed in long distance trans-portation. Frequently, stone can be found on an existing property or a nearby quarry and then be incorporated into the design, either as a path or as a wall. There also seems to be a trend toward buying locally grown plants to save money (no freight charges) and to stimulate the local economy. In addition, locally grown plants do not need time to adapt to our climate.

There are so many trends that I have only had time and space to mention one! BBobbie Schwartz, [email protected]



Gather resumes (even if you’re not currently hiring)

Connect with potential employees (for those unexpected openings down the road)

Meet and network with college and high school advisors (they are a critical hiring resource)

Promote green industry careers (they are a successful, viable career options)

Mentor students (help them learn valuable career skills such as approaching potential employers)

Promote your company (your presence indicates a growing company, invested in the industry)

Recruit qualified employees (attendees of all skill levels attend)

Promote specific job openings (recruit and schedule follow-up interviews with selected candidates)

Career MarketplaceONLA’s Green Industry Job Fair

Tuesday, January 15 , 2013 4 :30 p .m. - 6 :00 p .m.

ONLA hos t s the ONLY p ro fe s s iona l , a l l - encompas s ing g reen i ndus t r y j ob f a i r i n the s t a te . He ld i n con junc t ion w i th CENTS , the th i rd l a rges t show o f i t s k ind i n the na t ion .

Ca l l the ONLA by December 1s tto reserve your booth!800 .825 .5062 o r j enn i f e rg ray@on la .o rg


When & Where:The ONLA Career Marketplace will be held in conjunction with the Central Environmental Nursery Trade Show (CENTS) on Tuesday, January 15, 2013, from 4:30 - 6:00 p.m. (set-up is 2:00 - 4:15 p.m.). The Career Marketplace will take place at the Greater Columbus Convention Center. Exhibitors are encouraged to bring display boards, brochures, job descriptions, business cards, etc. Booth spaces are limited: return this form by December 1, 2012 to ensure your spot.

Who Attends?In 2012, over 200 job seekers attended the ONLA Career Marketplace! Attendees are encouraged to bring resumes and dress in appropriate business attire. Attendees include students, recent graduates and industry professionals.

Official Rules & Regulations:1. The ONLA Career Marketplace is open to all

companies who deal with any aspect of the horticulture industry. Early-bird registration for space is $35 for ONLA members and $70 for non-members. This fee MUST accompany the registration form. Any registrations received after the pre-registration deadline are charged an additional $20.

2. Each purchased space includes one 8’ x 30” unskirted table with one chair provided. A small number of tables with electricity may be available on a first-come, first-served basis (bring your own extension cords. Call the ONLA office for details.

3. Pre-fabricated displays are permissible only if they do not encroach on neighboring displays.

4. Job descriptions and company literature are recommended.

5. The booth should be manned at all times. One of the purposes of this fair is to improve communication and understanding between students and the industry.

6. Attendees are provided colored dots to wear on their name badges, identifying their interest in an internship, part-time, full-time, or seasonal employment. Attendees also receive a list of participating firms and contact persons, listing ONLY those firms who were registered prior to the December 1, 2012 early-bird deadline.

7. Industry participants receive the following: a directory; company identification at their exhibit space; and access to over 200 attendees.

8. Early-bird registration ends December 1, 2012. ONLA members will be given priority on booth space. If any space remains after this date, on-site registration will be accepted at the Career Marketplace Information Booth at CENTS and at the door prior to the event.

Can’t Attend?If you cannot attend the Career Marketplace, but would like to reach potential employees, mark the “NO” box on the registration form and complete the form as required (return to ONLA office by December 1, 2012). The information provided on the registration form is included in a directory of employers distributed to interested job seekers. Copies are also sent to the horticulture departments of The Ohio State University, The Ohio State University Agricultural Technical Institute, Clark State Community College, Owens Technical College, Columbus State Community College, Kent State University, Cincinnati Technical College, Cuyahoga Community College, and the University of Cincinnati.

If you questions, please contact the Ohio Nursery & Landscape Association at (614) 899-1195.

ONLA Career Marketplace Official Rules & Regulations

Career MarketplaceONLA’s Green Industry Job Fair


Return form with payment to:

CHECK (enclosed, made payable to The Ohio Nursery & Landscape Association) VISA Card Number: ________________________________________________________ Exp. Date: ________________________ MasterCard Print Name:_____________________________________ Signature: _____________________________________________

Registrat ion Form

Please neatly print or type the following informationFirm Name _________________________________________________________________________________________Contact Name ______________________________________________________________________________________Mailing Address _____________________________________________________________________________________City _________________________ State ______ Zip ______________ County___________________________Phone (_____)___________________________________Fax (_____)__________________________________________Contact Email: ____________________________________Website____________________________________________

Is your company a member of The Ohio Nursery & Landscape Association? YES NO

Sponsorships Available!

Yes! I would like to help sponsor the 2013 ONLA Career Marketplace! In return for my $50 contribution, I understand that my company’s name will appear on a sign in front of the Career Marketplace entrance. My company will also be highlighted in the Career Marketplace Directory as well as in The Buckeye magazine.

Garden Center / Retail Landscape:

Design/Sales Installation Construction Maintenance/Irrigation

Wholesale Nursery: Field/Container Sales Propagation

Work Categories: Check all that apply: Arborists Lawn Care Golf Course, Turf Interior Plantscaping Arboretum, Public Gardens Horticultural Supplies,

Horticulture Broker Sales Other (please specify):

______________________________

Employment Type: Check all that apply: Internships Available

Part-Time Positions Available Full-Time Positions Available

The Ohio Nursery & Landscape Association72 Dorchester Square, Westerville, Ohio 43081-3350P: (614) 899-1195 / Fax: (614) 899-9489

Career Marketplace YES, I wish to participate in the ONLA Career Marketplace on Tuesday, Janu-

ary 15, 2013, from 4:30 - 6:00 p.m. (setup from 2:00 - 4:15 p.m.) Early- bird regis-tration is $35 (ONLA member) or $70 (non-member) for each 8’ x 30” table/space. I need ________spaces. Registrations received after the early-bird deadline (Dec. 1, 2012) must be accompanied by an additional $20 fee.

YES, I wish to have access to electric (limited availability, must be reserved on a first-come, first-serve basis).

NO, I cannot participate in the ONLA Career Marketplace, but would like the following information distributed to Ohio’s two- and four-year horticulture pro-grams. (See reverse side for more information). Return fee ($15 ONLA members / $30 fee non-members) and form by December 1, 2012 for this option.

Early bird registration deadline:

December 1, 2012


N U R S E R Y

G A R D E N C E N T E R

L A N D S C A P E

Quality and Serviceis the Nature

of our Business

Call Usfor all your nursery needs

including Quotes, Availabilityor a Catalog

1-877-722-7337411 N. State Route 235

Fax 937-845-9731New Carlisle, OH 45344

www.scarffs.com

cannot move forward in representing the needs of its members without member input!

Spring committee meeting dates are set for Febru-ary 11 and February 12 (depending on which committee you serve). Additional conference calls my be scheduled throughout the year, depending on your committee.

If you are interested in serving during 2013, please contact ONLA president-elect, Jim Searcy through the ONLA office at (614) 899-1195 or [email protected]. B

Volunteer to Lead! Join an ONLA Committee

Volunteers are the support system of the association. We need, and welcome, your input! The Ohio Nursery & Landscape Association’s President-Elect, Jim Searcy, is now appointing ONLA committee members for 2013. This is your opportunity to get involved with your indus-try’s association by volunteering to serve on an ONLA committee.

The ONLA committees play an important role in your association. Much of what the ONLA accomplishes would not take place without the commitment of the com-mittee members. If you would like to voice your opinion or lend a hand, we welcome your experience and involve-ment.

Why NOT Join A Committee?Committee work provides excellent opportunities for

professional development and networking! Encourage your employees to participate. For many committees, the time commitment is just one day each year with occa-sional emails or phone calls. Remember, the association

• Certification• Education• Exhibits• Greenhouse

Grower• Grower

• Landscape Awards Pro-gram

• Landscape Contractor

• Legislative• Membership• Next Gen

• Program/Short Course

• Research• Retail• Scholarship

and Student Activities

Choose to Se r ve !


B F E A T U R E

Ground CoversPerennialsGrassesShrubsVinesNatives

GILSON GARDENSP.O. BOX 277 • 3059 NORTH RIDGE ROAD • PERRY, OH 44081

(440) 259-4845 phone

(440) 259-2378 fax

[email protected]

www.gilsongardens.biz

Providing high-quality

plants to landscapers

and independent garden

centers since 1947.

Business Apparel - Land’s End Trust Lands’ End Business Outfitters for all of your business clothing, uniform clothing, corporate gift and promotional product needs. 10% off full price retail and logo application fees.

Cell Phone Service - SprintONLA members can receive a 12% discount on corporate Sprint wireless accounts, and an 8% discount on personal Sprint wireless accounts.

Credit Collection - Cash Flow Management (CFM)With CFM, a trained collection specialist is assigned to bring in your past-due accounts before they fade away as bad debts.

Credit/Debit Card Processing - Merchant ServicesONLA members can take advantage of credit and debit card mer-chant service processing program through Merchant Services. Merchant Services brings electronic processing programs specifically designed to fit the needs of your business.

Energy Program - Growers Energy Solutions (GES)Grower Energy Solutions (GES) helps manage an energy program designed to help save on your natural gas and electric bill by utilizing the strength of group buying. Average savings between 8 and 15%.

Federation of Employers & Workers of America FEWA is an internationally recognized non-profit association which provides members with educational and informational services related to cultural and non-immigrant and immigrant labor management issues.

Fuel/Fleet Program - SuperFleet®Save up to $.05 per gallon on all fuel purchases at SuperFleet® (Speedway, Marathon and Rich Oil) locations with no minimum purchase required.

Fleet Sales - Ricart FordRicart Ford, one of Ohio’s largest commercial truck dealers, has teamed up with ONLA to offer members a discount on Commercial Fleet Sales, Service and Parts across Ohio.

Green Industry NetworkingAttend educational and social events hosted by the ONLA and en-gage with fellow green industry professionals.

Health/Life/Income Insurance - TAH Benefits The ONLA Group Benefit Programs has partnered with various health plans to offer a variety of plans with many optional benefits such as vision, dental, life, and disability.

Legislative Advocacy Full-time lobbyist, Capitol Consulting Group, is employed by the ONLA to ensure green industry legislative involvement.

Long Distance/Local TelephoneFirst Communications provides full telecommunications services: long distance, data services, conference calling and toll free service.

Exclusive Member Benefits

ONLA Membership: Plans For Success

For more information on ONLA member savings visit onla.org or call 614.899.1195

Office Supplies - Friends Business SourceFriends Business Source is a leader in providing office supplies and equipment with ONLA member discounts on over 35,000 products. Receive 30-55% off list price!

Online Safety Training- LS Training LS Training offers 23 high-quality online videos; complete with online exams and field checklists to make your employees more efficient. Save 5% off the total invoiced price.

Payroll/Human Resource Services - Automatic Data Processing, Inc. (ADP)(ADP) offers a range of payroll, payroll tax, and human resources services to assist ONLA members with staffing, managing, paying, and retaining employees.

Property/Casualty Insurance - Best Hoovler McTeagueSave on your property and casualty insurance with BHM. BHM’s group program is designed for ONLA members to save at least 15% with the best coverage rates for your liability, fleet and equip-ment.

Safety Services - American Safety & Health Manage-ment Consultants, Inc./American Premier First AidAmerican Safety & Health Management Consultants, Inc. (ASH) fills the growing need for professional safety and health management services for companies of all sizes. Meet requirements and reduce costs using first aid products from American Premier First Aid, Inc.

Shipping Solutions - PartnerShip Take control of your shipping costs and add profits to your bottom line. PartnerShip delivers effective discounted shipping services to small- and medium-sized businesses nationwide, save up to 20%.

Soil & Plant Tissue Testing/Ag Hort. Consulting Ser-vices - CLC LABSThrough CLC LABS, ONLA members receive various laboratory services at a 10% discount off list prices including testing of soil nutrients, soilless media, soil texture, fertilizer solution, plant tissue, irrigation water suitability and dry fertilizer analysis.

Workers’ Compensation - CareWorks Consultants, Inc. The ONLA Workers’ Compensation Group Rating Program has saved its members over $21.4 million in the last 12 years.

NEW

Advertisers’ Index

Acorn Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . 40acornfarms.com

Buckeye Resources . . . . . . . . . . . . . . . . . . . . . . 43buckeyeresources.com

CENTS 2013 . . . . . . . . . . . . . . . . . . . . . . . 19, OBCcentsshow.org

Decker’s Nursery . . . . . . . . . . . . . . . . . . . . . . . 41deckersnursery.com

EasyPro Pond Products . . . . . . . . . . . . . . . . . . 48easypropondproducts.com

Ernst Seeds . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47ernstseed.com

Evergreen Nursery Co. . . . . . . . . . . . . . . . . . . . 15evergreennurseryco.com

Fairview Evergreen Nurseries . . . . . . . . . . . . . 44fairviewevergreen.com

Gilson Gardens, Inc. . . . . . . . . . . . . . . . . . . . . . 52gilsongardens.biz

Grayhawk Greenhouse Supply . . . . . . . . . . . . 43grayhawkgreenhousesupply.com

Hobby Nursery . . . . . . . . . . . . . . . . . . . . . . . . . 11hobbynursery.com

JCB of Ohio . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12jcbohio.com

Kentucky Landscape Industries . . . . . . . . . . . . 42klna.org

Klyn Nurseries, Inc. . . . . . . . . . . . . . . . . . . . . . . 9klynnurseries.com

Medina Sod Farms . . . . . . . . . . . . . . . . . . . . . . 46medinasodfarms.com

Miami Nursery Company . . . . . . . . . . . . . . . . . 44miaminurserycompany.com

Millcreek Gardens, LLC . . . . . . . . . . . . . . . . . . 46mgohio.com

NETAFIM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13netafimusa.com

Oberfield’s LLC . . . . . . . . . . . . . . . . . . . . . . . . . . 7oberfields.com

ONLA BackPocket Gardener . . . . . . . . . . . . . IBConla.org

Pickens Tree Farms . . . . . . . . . . . . . . . . . . . . . . . 9pickenstreefarm.com

Scarff’s Nursery . . . . . . . . . . . . . . . . . . . . . . . . 52scarffs.com

Spring Meadow Nursery . . . . . . . . . . . . . . . . . 44colorchoiceplants.com

Unilock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45unilock.com

Walters Gardens Inc. . . . . . . . . . . . . . . . . . . . IFCwaltersgardens.com

Willamette Nurseries . . . . . . . . . . . . . . . . . . . . 17willamettenurseries.com

Ad Rates & InfoContact Jennifer [email protected]

ONLA Classified Advertising: onla.orgThe online classified service can be found on onla.org along with the complete postings. New ads will be added as soon as they are submitted to the ONLA. For more information, please contact the ONLA office at (614) 899-1195. The ONLA reserves the right to refuse ads. As we go to press, here are the ads posted on onla.org’s online Classified Section:

Industry CalendarView www.onla.org for seminars, events, trade shows and more! O designates qualifying OCNT recertification events

O November 27, 2012 FREE Safety Seminar, Columbus, OH. Sponsored by: ONLA, www.onla.org

O November 28, 2012 FREE Safety Seminar, Hamilton, OH. Sponsored by: ONLA, www.onla.org

O December 4, 2012 FREE Safety Seminar, Akron, OH. Sponsored by: ONLA, www.onla.org

January 3-4, 2013 Tennessee Green Industry Expo, Nashville, TN, Sponsored by: Tennessee Nursery & Landscape Association, www.tnla.com

O January 13, 2013 P.L.A.N.T Seminar, Columbus, OH. Sponsored by: Perennial Plant Association, www.perennialplant.org

O January 14-16, 2013 CENTS & OSU Nursery Short Course (13-16th), Columbus, OH. Sponsored by: The Ohio Nursery & Landscape Association, www.onla.org

O January 31, 2013 Ohio Pesticide Commercial Applicator Recertification Conference, Dayton, OH Sponsored by: ODA, www.pested.osu.edu

O February 13, 2013 Ohio Pesticide Commercial Applicator Recertification Conference, Akron, OH Sponsored by: ODA, www.pested.osu.edu

February 21, 2013 Ohio Invasive Plant Council Research Conference, Columbus, OH Sponsored by: OIPC, www.oipc.info

O February 27, 2013 Ohio Green Industry Advocacy Day, Columbus, OH. Sponsored by: ONLA, www.onla.org

O March 5, 2013 Ohio Pesticide Commercial Applicator Recertification Conference, Columbus, OH Sponsored by: ODA, www.pested.osu.edu

O March 21, 2013 Ohio Pesticide Commercial Applicator Recertification Conference, Sandusky, OH Sponsored by: ODA, www.pested.osu.edu

Help Wanted

• Nursery Grower East Coast Nurseries, Inc., Riverhead, NY

• Greenhouse Production Coordinator Gardens Alive!

• Sales Representative and/or Distributor Garick LLC, Cleveland, OH

• Client Care Specialist Hemlock Landscapes, Inc., Chagrin Falls, OH

• Maintenance Crew Leaders Hemlock Landscapes, Inc., Chagrin Falls, OH

• Operations Manager KAT Nurseries, Olathe, KS

• Nursery Container Grower W. A. Natorp Corp., Mason, OH

Items for Sale

• Heavy Duty Tree Planter 330-682-8733

• Landscape Design/Build/Maintenance Company For Sale 614-601-2637

54 The Buckeye

A learning tool for the novice

Bulk Pricing Available

Purchase Today!Visit onla.org or call 614.899.1195 to order

A reference guide for the experienced

The BackPocket Gardener148 pages

200 photos10 chapters

resell to customersprovide to important clients

training material for employees



Conference Keynote and Presenter:

Michael DirrWildly popular Mercer scholar and international author of thirteen books and 300+ publications, Michael Dirr is already bringing a new level of energy and excitement the convention. Largely considered the industry’s most sought-after expert, his fascinating history, tenure introducing new plant cultivars and Ivy League pedigree promise to make this year’s event the best ever.

More green for your business. More business for your green.

CENTS helps you move your business forward.

The Buckeye November/December 2012 Volume 23, Issue 10

Documents

Transcript of The Buckeye November/December 2012 Volume 23, Issue 10