The Arthur Wilkerson Stations WLIJ Serving and Selling ... · MARKET DATA: Within 0.2 MV/M Total...

The Arthur Wilkerson Stations

WLIJSHELBYVILLE, TENNESSEE

Serving and Selling Over A Million People in Seven States

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MARKET DATA: Within0.2 MV/M

Total Population 1, 134, 500Total Households 311,960Total Radio Homes 285, 000Spendable Income $ 1, 531, 526, 000RETAIL SALES:Food Sales $Drug Sales $General Merchandise $Apparel Stores $Home Furnishings $Automotive Sales $Filling Stations $TOTAL RETAIL SALES $

279, 244,00036, 108,000

136, 758, 00059,016,00052, 230, 000

207, 593, 000103, 973, 000979,247,000

FARM DATA:Total Population 196, 700Farm Gross Income $ 232, 614,000SOURCE: SRDS Consumer Market Data; May 1962

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MARKET DATA: Within0.2 MV/M

Total Population 2, 003,800Total Households 546, 600Total Radio Homes 480, 190Spendable Income $ 2, 618, 699, 000RETAIL SALES:Food Sales $ 495, 837,000Drug Sales $ 76, 875, 000General Merchandise $ 240, 931,000Apparel Stores $ 86, 377,000Home Furnishings $ 88, 911, 000Automotive Sales $ 334,633,000Filling Stations $ 178, 804, 000TOTAL RETAIL SALES $ 1, 754, 985,000FARM DATA:Total Population 295, 000Farm Gross Income $ 253, 391,000SOURCE: SRDS Consumer Market Data; May 1962

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MARKET DATA:Total PopulationTotal HouseholdsTotal Radio HomesSpendable IncomeRETAIL SALES:

Within0.2 MV/M1, 997, 900

544,160459,680

$ 2, 770, 035, 000

Food Sales $ 441,997,000Drug Sales $ 59, 797,000General Merchandise $ 239, 376,000Apparel Stores $ 81, 040, 000Home Furnishings $ 82, 297, 000Automotive Sales $ 292, 243, 000Filling Stations $ 170, 807, 000TOTAL RETAIL SALES $ 1,597, 301, 000FARM DATA:Total Population 319, 000Farm Gross Income $ 258, 527,000SOURCE: SRDS Consumer Market Data; May 1962

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SMYTH

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VIRGINIANORT CAROLINA-

W. JEFFERSON

WAT AUCABOONE

WILKES

CALD ELL

LENOIR

MORGANTON

B U R K E

POPULATION

.5 MV/M = 138,156

.1 MV/M = 591,309

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SCALE10 20

WBEJ

30 40.Miles

ELIZABETHTON'S FULL TIME STATION SINCE 1946

1240 KC

LIizabethton, Tennessee

.25 KW -N, I KW -DP.O Boa 829

Phone 542-2184

Mack Morns, Station Manager

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Columbus!HICKMAN

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Clinton_

Hickman "N I

FULTON Fultontl

410

Mayfield ' CALLOW

PRIMARY CONTOUR

OBIIN S Fulton WEAKLEY

tAKErÍUnion City. j Tiptonville Rives Martin

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HENRY

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Kenton Gleason.- ..rimblel GIBSON \ e Greenfield

f BrucetoNewbern Dyer Bradford Hollow Rock ;

O eHuntingdo.

Big Sandio( BEN'

Ruthértord - -irmcKenzie r

/ Trenton Trezevant

Milan® I CARROLL

"-WHumboidt:fT1Q

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Weakley County, Martin, Tenn.

WCMTSERVING AGRICULTURE AND INDUSTRY -RICHWEST TENNESSEE WITH PROGRAMS PLAN-NED TO PLEASE.

C1VTMARTIN, TENNESSEE

1000 WATTS ON 1410 KC

HOME OF THEUNIVERSITY OF TENNESSEE

(MARTIN BRANCH)

MARKET DATA: WithinPrimaryCoverage

Total Population ___ 265,000Total Households 78,460__________.____-_Total AM Radio Homes 76,900Total Passenger Cars 78,955Spendable Income $302,566,000

RETAIL DATA:Food Sales $ 52,177,000Drug Sales $ 6,751,000General Merchandise 14,861,000____-Apparel Stores

- _

__$

.$ 11,126,000Home Furnishings __ $ 9,498,000Automotive Sales $ 43,373,000Filling Stations $ 18,396,000

TOTAL RETAIL SALES -__$196,098,000

TOTAL WHOLESALE SALES _--____ $ 97,045,000

FARM DATA:

Farm Population 104,300Farm Households 26,350Farm Radio Homes 26,110Farm Gross Income .. $97,408,000

SOURCE: SRDS Consumer Market Data; Sales Manage-ment; U. S. Department of Commerce; U. S. Departmentof Agriculture; RETMA.

WEAKLEY COUNTY'S ONLY RADIO OUTLETTelephone 460

CUAL AINO

16

NOT s0o«o

u

WDIA MAIL MAP(by counties)

THE MEMPHIS NEGRO MARKET IS GROWING AT NEARLY 5 TIMES THE RATE

OF ITS WHITE COUNTERPART.

So says a Special Memphis Census of March 27, 1967, taken for the city by The Bureau

of the Census.

The enumeration was taken under the same rules which govern the Federal Decennial

Census.

It shows that, compared to the Federal Census of 1960, Memphis' population has grown

by:

Total - 7.9%

White - 3.4%

Non -White 15.3%

COLOR AND SEXMARCHMARCH 27,1967

APRIL 1,1960

INCREASE,APRIL 1, 1960 to

27, 1967

NUMBER PERCENT

Total 536,585 497,524 39,061 7.9

Male 252,366 234,352 18,014 7.7

Female 284,219 263,172 21,047 8.0

White 323,548 312,799 10,749 3.4

Male 153,535 147,856 5,679 3.8

Female 170,013 164,943 5,070 3.1

Nonwhite 213,037 184,725 28,312 15.3

Male 98,831 86,496 12,335 14.3

Female 114,206 98,229 15,977 16.3

WDIA's Mid -South Negro Market - Important Today - MORE IMPORTANT Tomorrow

Mur

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New Providence,ROBERTSONWART iClarkSYI Springfield.cue

MONTGOMERY Green Brier

BE TON

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0.2 MV

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AshlanCityCharlotte

DICKSON Il P H R E Y S DICKSON

0.5 MViWrigley

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j`Oecolurville

nterville

IC-KMAN

TRAMDAVIDSON

GoodlettsvwlleMadtson

Fairview

Nasa'villé

*Berry Milt

Franklin

WILLIAMSON

MAURYColumbia,;

AHohenwald

WDKN1000 WATTS

Dickson, Tennessee

1260 On the Dial

W K NTennessee's Friendly Neighbor Station

DICKSON, TENNESSEE* A Green Pastures Award Station.* Complete Remote Facilities including Mobile

Broadcast Wagon.* Serving a Growing Industrial, Agricultural and

Business Empire in North Central Tennessee.* WDKN Offers Balanced Programming of.

Varied Music; Local, State and National News;Sports and Farm Events.

Dickson County Broadcasting Company, Inc.Bill Potts, General Manager

P.O. Box 71 Phone HIckory 6-2852DICKSON, TENNESSEE

MARKET DATA: Within0.5 MV/MCoverage

Within0.2 MV/MC

Total Population 51,300 204,800Total Households 14,180 54,850Total AM Radio Homes 13,790 53,690Total Passenger Cars 14,175 54,240Spendable Income $ 48,783,000 231,127,000

RETAIL SALES:Food Sales $ 9,027,000 43,660,000Drug Sales $ 1,080,000 4,270,000General Merchandise Sales $ 4,040,000 13,321,000Apparel Store Sales $ 1.z i o, 00 8,821,000Home Furnishing Sales $ 1,611,000 8,166,000Automotive Sales $ 6,341,000 39,933,000Filling Stations $ 2,997,000 15,610,000TOTAL RETAIL SALES $ 33,571,000 165,719,000TOTAL WHOLESALE SALES $ 19,560,000 97,850,000

FARM DATA:Total Farm Population 25,300 80,060Total Farm Households 6,200 23,670Total Farm Radio Homes 6,090 22,900Gross Farm Income $ 12,363,000 62,875,000

SOURCE: Sales Management Survey of Buying Power; SRDS ConsumerMarkets; U. S. Department of Commerce; RETMA.

Copyrighted by Wilmarkay Research Company

"W".F,L= 50,000 WATTS -1070 KC

® lookout mountain, ogreater chattanooga

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MAIL ADDRESS: O'GRADY DRIVE, CHATTANOOGA. TE__NN. 37419 PHONE: 821-3555

FACILITIES: 24 HOURS PER DAY 50.000 WATTS DAYS 1,000 WATTS NIGHT 1070 KC

REPRESENTED NATIONALLY EDWARD PETRY CO.II arnencan

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P. 0. BOX 2062 / JACKSON, TENN. 38301

(901) 424-1192

1,o"St P

CLEAR CHANNEL

THE MOST IMPORTANT SPOT ON YOUR MAP ... WHMT RADIO ... 1190.. .WESTERN TENNESSEE'S CLEAR CHANNEL STATION ... 500 WATTS

P. 0. BOX 1190 / HUMBOLDT, TENN. 38343

(901) 784-1190

COVERAGE AREA

H BlythevilleMonette Leachv.ile

Rd americancontemporaryradio network

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GIBSON COUNTY BROADCASTING CO., HUMBOLDT, TENN.

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Ellenton ' b.r0ID \ OEast Newman 1aHempton PeDpetbn Eatonton 1 / RICKMF Lp

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1 MERIWETNER I/ __ I-- -I ¡`--/ ` / \ /JEFFERSON /Jv/ iKE`-T-_ IMONROE 1BALpWINHogansvllrc 1 Zebulo IJIMAR \r f,,lyyq$NINGTON\ 1

lOUPConcordo Barnesvilb \1GNES Milledgeville Hardwick \\ Louisvill1 WaynesDolo

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West Pom o OFSON °E.TMmasron e/ Bill :ey. /\ 'Gordon Wadley /idovilbllENKINS

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Hemdtoo/ 1AlB0T park\\/gobenao /hJe ersanvJlae ' NARRIS We eri 1 Tslbotton / TAYLOR \ B ron \ V'arher Robins- - Hall Y I / Reynads¡ / fACi1\ r Danville

14.°Bob,y MUSCIxE /-'-1 Butkr

Í °Fort Vellay t ///MACOT E `MARIOh /.. _ \!\J.,___. Y/Rl[CRLE

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50,000 WATTS

COVERAGECONTOURS

Prepared by -John H. Mullaney & Assoc.

CNF

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® Nicah

¡MARSHALL

CALLOWAY

®iENRY

ROLL

DERSON1

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WILLIAMSON or

LINCOLN

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Night contours measured to 20 miles, other contours esti-mated by extending measured radials to required distance.Day contours estimated by adjusting night measurements tonon -directional one mile field values.

*NASHVILLE METRO AREA

PopulationHouseholds

548,700176,470

Consumer spendableincome $1,819,692,000Perhousehold $10,312

*Source - SRDS June 1, 1971

SMITH

COFFEE

Tullaho. - GRUNDY

BARRENo

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WARREN

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159 Fourth Ave. N.Nashville, Tenn. 37219

615-256-0161

Affiliated with24 HOURS DAILY Life & Casualty Ins. Co.

ALLEN

446,940 Pieces of Mail Received by WLAC BluesRadio in 1971

...Pulled From More Than 17 States!

TEXAS

28,604

ILL.

10, 2.79

ARK.

16,984

MISS.

45,142

MICR.

10,726

IND. OHIO11,174 11,620

KY.

19,218

TENN.46,035

ALA. GA.

34,861 46,482

MiscellaneousStates: 23,241

W. VA.

4,916 VA.

12,514

N. C.

32,179

S. C.

33,074

FLA.

30,392

STATE PER CENT STATE PER CENT STATE PER CENT STATE PER CENT STATE PER CENT

Ala. 7.8 Ill. 2.3 Mich. 2.4 N. Car. 7.2 Texas 6.4Ark. 3.8 Ind. 2.5 Miss. 10.1 Ohio 2.6 Va. 2.8Fla. 6.8 Ky. 4.3 S. Car. 7.4 W. Va. T.lGa. 10.4 La. 6.6 Tenn. 10.3 Misc. 5.2

'T7 EM,1480 K. C. - 5000 WATTS

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Alicia

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Walcott°Paragould.

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e--., Deckervslleo I Munford ®o AtokaMason

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ge Twist0 Turrell® SHELBY ° oRosemark FAYETTE

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ndale® oNorvell °Woodstock o atIrlingtonParkin° Earle Frayser Brunswick

ks Marion °RaleighEads Oakland®Wynne Crawfordsville® .Ó. °Bartlett Macon

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11 W. Memphis

Colt° EdmondsonóulbertRANCIS ®Round Pond ICity.

® oWidener Chatfield

alestine Hugheso

Aubrey°

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®Marianna, II Robinsonville

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PHILLIPS oLexaoW.Hele

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MARSHALL®Byhalia

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Holly Springs.®.TATE

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Arkabutla Waterford

Senatobiam. Looxahoma° Tyra°

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Proposed 0.5 mv/m

PROPOSED DAYTIME SERVICE CONTOURS

Station WPHCHumphreys County Broadcasting Co.

Waverly, Tennessee

Pres:1540 kc lkr(Mld-day);500w(C.H.)DayProp: 1060 kc 1 kw

A. D. RING & ASSOCIATESCONSULTING RADIO ENGINEERS

WASHINGTON. D. C.

WSIX RADIO

PERSONNELV. P. & Gen. Mgr.- Ray ShouseManager - Paul L. Ruhle

ESTABLISHED JAN. 7, 1947

General Rate Card No. 16

A GENERAL ELECTRIC STATION

POWER -FREQUENCY -TIME NEWS SERVICEAM 5,000 Watts; FM ::00,000 Watts980 KC AM; 97.9 MC FMLicensed to Operate Full Time

MAILING INSTRUCTIONS

AP, UPI & Local News ServicesTime Signals, Weather Reports, SportsNews, Market Reports, Athletic Eventsand News Rates quoted upon request.

WSIX BROADCAST CENTER 441 Murfreesboro Road, Nashville, Tennessee 37210 Telephone: 615-255-5431; TWX: 810-371-1943

5,000 WATTS AM100,000 WATTS FM

covering

52counties

Middle Tennessee, SouthernKentucky and Northern Alabama

(AM CONTOURS)

S31VS 010\113 A9 A1IVNOIIVN Q31N3S32ld3d

punos spllvuuSeN' XIS/V\

ouaviXISN

GENERAL RATES

CARD xo. 16EFFECTIVE OCTOBER 1970 wsIx

RADIO

THE GENERAL ELECTRIC STATIONS

SERVING NASHVILLE

5000 WATTS T °oo "4?,1580 KCMORGAN BROADCASTING COMPANY BOX 9030 KNOXVILLE, TENNESSEE 37920

WSKT ®oiD MV/M

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Mc1i' %MONROE.P /

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PHONE 577-4439

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RADIO STATION WSKTKNOXVILLE, TENNESSEE1580 KC - 5000 WATTS DAYTIMEPOPULATION OF METROPOLITANKNOXVILLE:400,000

Fowl es

Serving The Heart Of West Tennessee From Trenton

Elbridge

ewbern

ye sburgTigrett

t0

ChestnutBluff

RTatumville

o,1/2

RivesX 10Gardner

Is

Obionyuer

rn MasonTrimble Hall

Kenton

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t CrockettMills

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Alf

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Allen

HumboldtAlamo Lake

Mt. Pell<

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Martin

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16

GreenfieldMcKenzie

_ Christmasenile

5.4Obron

Huntingdon

Clarksburg

Cedar Grove

argerton

WTNETRENTON, TENNESSEE

Local News

Sports Coverage

All Hit Music

1500 KC

DEION R. COURTNEY

General Manager

204 College Building

Phone (901) 855-1500

Trenton is the county seat of Gibson county, located

in the approximate center of West Tennessee. Gib-

son county is the twelfth largest county in Tennes-

see.

PROFILE of the WTNE listening area, the agricultural

and industrialized Gibson county.

Manufacturing plants in the area and their employ-

ment include: R & G Sloan Mfg. Co., plastic pipe, 400;

Brown Shoe Company, 1,110; Royalty Manufacturing

Company, pajamas and robes, 230; Kellwood Manu-

facturing Company, men and boys coats, 312; Tren-

ton Mills, Knitted meat bags, 175; Alton Box Board

Company, 200; Century Electric, 324; Ocoma, Frozen

food processing, 325; Wayne Gossard, Hosiery, 750;

Jones Manufacturing, Cotton Yarns, 250; National

Cash Register, 113; Corry Foam, 200; Harvey Alumi-

num, ammunition, 5,000; ITT, 1,100; Tennessee

Leather, 135.

WTNE radio provides quality programming for all

age groups. Country, and easy listening, music. Local

news coverage for Gibson County, along with com-

munity bulletin boards. Community involvement with

public service. Complete farm news, weather reports,

and sports coverage.

TRENTON, TENN. 38382

WZYX RADIO Serves (4 Sells Franklin County

Tullahom

//W Jr Await

OiiBrowningtown

/HarmonyrtLexie

k Belvidere

Huntland

EverybodyListens to . .

Arnold Engrg.

Devp. Center.

(USAF)

Hillsboro

COFFEE

Alto `Estill Springs L,

i

St. AndrewsDecherd- 64

( )Cowanuniveity of the Siuu.Winchester

410 Pelham

GRUNDY

FIFTY MANUFACTURERS inFranklin and Coffee counties em-ploy.over 13,450 men and womenwith a huge payroll exceeding $62Million annually. The Area's aver-age Spendable -Income -per -House-hold exceeds $6,063 (SRDS).

THE MAJOR EMPLOYER ... TheArnold Engineering DevelopmentCenter, located in northern Frank-lin county, was constructed in

195152... and is the world's re-search center for Mach 2 & 3 jet

Monteagle turbine testing facilities, employing6,300 persons.

Tracy City

FRANKLIN

TENNESSEE

ALABAMA

INZYXRADIO

Ltill aod. U6Cowan Winchester

Tennessee

1,000 WattsAM 1440 Khz

GUIDON BROADCASTING COMPANYJoe Brewer

President & General ManagerPostal Box 398

Phone 615-932-7471

Cowan, Tennessee37318

\\\ Sherwood

Sewanee

..l. .

TAB

MARICN

Contours by:PALMER GREERConsulting Engineer?reesville, S. C.

AmericanInformationRadio Network

Market Data:PopulationHouseholds -_AM Radio Homes

0.5 MVMCoverage

60,90016,98016,640

Spendable Income $1 06,661,000Total Retail Sales - $ 80,760,000Food Stores $ 21,163,000Drug Stores 2,630,000Dept. Stores 4,733,000Apparel Stores $ 4,437,000Homefurnishings 4,963,000Auto Sales 16,485,000Auto Services $ 8,129,000Autos -in -Use 22,030Farm Population 10,300Farm Income $ 17,650,000SOURCE: SRDS Consumer Data 1968.©

MANUFACTURERS in the pri-mary two -county service area ofWZYX RADIO produce the follow-ing items: building materials, lum-ber, woodwork, furniture, shoes,

clothing, athletic goods, machineand power tools, food products,metal fabrications, aircraft and

components, cardboard boxes,

men's hats, stainless steel ware....and legal whiskey.

WZYX RADIO, Franklin County'sonly network affiliate ... is a mem-ber of ABC's American INFORMA-TION RADIO Network.

1,000 WattsAM 1440 KhzDaytimeAP -ABC News

WZYX RADIO is News -Active Ra-dio for the 4 -county service area... four local daily newscasts plus14 community -action communi-ques ... six (6) Tennessee news-casts daily ... AP news wire .. .

and the hourly ABC Total Informa-tion newscasts.

WZYX RADIO programs contem-porary music ... the best easy -lis-tening pop, rock, town and countryplus gospel ... blended with bestproduction aids and sound -sell air

salesmen.

National Representatives.RADIO TIME SALES122 East 42nd StreetNew York City, N. Y. 10017

Prepared & Copyrighted by:ALLIED CREATIVE SERVICESPrescott, Arizona 86301

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5805 Excelsior Blvd.Minneapolis 16, Minn.

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An Aaron B. RobinsonEnterprise

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MARKET DATAPopulationTotal HouseholdsTotal AutomobilesBank DepositsConsumer Spendable IncomeRetail SalesFoodRestaurantGeneral MerchandiseApparelAutomotiveGasoline Service Stations LumberDrugsPayrollOther Retail SalesNonstore RetailersFarm PopulationFarm HouseholdsFarm Passenger CarsFarm Income

Within 0.5 my/mContour

Within 0.1 my/mContour

1,003,826 3,244,424262,680 903,405394,020 1,355,108

$1,019,296,000 $2,820,972,000$1,416,879,000 $4,410,094,000$ 999,417,000 $3,319,675,000$ 249,524,000 $ 743,439,000$ 51,373,000 $ 153,037,300$ 138,273,.000 $ 350,799,000$ 54,593,000 $ 162,761,000$ 189,456,000 $ 603,200,000$ 84,259,000 $ 262,743,000$ 84,586,000 $ 297,545,000$ 32,616,000 $ 98,647,000$ 89,016,000 $ 249,128,000$ 17,067,000 $ 149,486,000$ 53,395,000* $ 113,555,`1"^

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$ 120,528,000 $1,355,103»J11

Source :7.: U.S. Dept. of Commerce, U.S. Dept. of Agriculture; St,it,. .sut !

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WDXNCLARKSVILLE, TENNESSEE -1

540 KC 1000 WATTS80022!

N[AR NNNDY

Owned and Operated by TheClarksville

Broadcasting CompanyClarksville, Tennessee

Telephone 645-2411


National RepresentativesVENA RD, RINTOUL &

MCCONNELL, INC.NEW YORK -CHICAGO -

LOS ANGELES -DALLAS -DETROIT

1,000 WATTS

540 KC

WDXNServing Middle Tennesseeand the military populationof Fort Campbell, Kentucky,from one of the fastestgrowing and most pro-gressive towns in theentire South.

MARKET DATAPopulationTotal HouseholdsTotal AutomobilesBank DepositsConsumer Spendable IncomeRetail SalesFoodRestaurantGeneral MerchandiseApparelAutomotiveGasoline Service StationsLumberDrugsPayrollOther Retail SalesNonstore RetailersFarm PopulationFarm HouseholdsFarm Passenger CarsFarm Income

Within 0.5 my/m Within 0.1 my/mContour Contour

1,003,826262,680394,020

$1,019,296,000$1,416,879,000$ 999,417,000$ 249,524,000$ 51,373,000$ 138,273,000$ 54,593,000$ 189,456,000$ 84,259,000$ 84,586,000$ 32,616,000$ 89,016,000$ 17,067,000$ 53,395,000*

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$ 120,528,000

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1,049,678253,863380,795

$1,355,108,000Sources: U.S. Dept. of Commerce, U.S. Dept. of Agriculture; State Automobile

Registrations; SM Survey of Buying Power; Polk's Bank Directory.'Not all counties within the coverage area reported these figures.

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12 4 0 EC 1000 WATTS

25 25 50

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75 100

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Owned and Operated by th

UNION CITYBROADCASTING CO.

P.O. BOX 287Telephone: TUrner 5-1240

A Wealthy MediumMarket - 120,163

Population in 25 MileRadius - 194,495Within 40 Miles -

114 1'111Al14'1 fl

National Representatives

Rintoul & McConnell, Inc.New York -Chicago

Los Angeles-Dallas-Detroi.

111DVJAY BEIVIECI CHICAGO & NEW ORLEANS NEAR VAST 11E1ITUCKY LAKE & REELFOOT LAKE

1

Market Dato

CERTIFIED BYContinentol Broadcast Service



timber Station GI the

SALES OFFICES

P.O. BOX 309JACKSON, TENNESSEE

MARKET DATAWithin 0.5 mv/m Within 0.1 mv/m

Contour ContourPopulation 1.19,551 683,669Total Households 34,501 195,660Total Automobiles 51,752 293,490Bank Deposits $ 78,413,000 $452,242,000Consumer Spendable Income $147,567,000 $868,771,000Retail Sales $118,160,000 $678,190,000Food $ 28,721,000 $160,580,000Restaurant $ 4,437,000 $ 30,796,000General Merchandise $ 9,653,000 $ 62,005,000Apparel $ 6,903,000 $ 36,867,000Automotive $ 23,621,000 $134,410,000Gasoline Service Stations $ 10,241,000 $ 59,117,000Lumber $ 12,751,000 $ 62,290,000Drugs $ 3,485,000 $ 55,344,000Payroll $ 8,055,000 $ 46,320,000Other Retail Sales $ 11,387,000 $ 52,515,000Nonstore Retailers $ 1,128,000* $ 4,048,000Farm Population 66,371 315,162Farm Households 12,826 70,064Farm Passenger Cars 19,259 105,096Farm Income $ 48,541,000 $249,078,000Sources: U.S. Dept. of Commerce; U.S. Dept. of Agriculture; State Automobile

Registrations; SM Survey of Buying Power; Polk 's Bank Directory.`Not all counties within the coverage area reported these figures.

ota\ Sweetwao\

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100

T ECHNIC. L DATA; CONTOURSDETERMINED BY USE OFFIGURES 8 AND M-3 IN F.C.C.

.RULES. 1960 CENSUS FIGURESINCLUDES TOTAL POPULATIONWITHIN THE CONTOURS.

COPYRIGHT BY RAND 1 C NALLY& CO. R.L. *

._.,i.-1.,,,:;`; xr : . : rs";.iz f- ' nei a r h,ivi ,, ..: .;_ , N .::.

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RADIO COVERAGE OF

RADIO STATION WGAPMARYVILLE, TENNESSEE

1400 KC 1,000 WATTS

) Car ardville ° r/ \Oi/GREENEi o / Rutledge

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CONTOUR POPULATION AREA (SQ. M,I.)

0.5 MV/M 93,9080.1 MV/M 261,290

8663,393

PREPARED BY JOHN H. MULLANEY 8r ASSOC.A DIVISION OF MULTRONICS INC.

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CLEAR CHANNEL

yf¢¢44i {i l _.:P.O. BOX 203

HENDERSON, TENN. 38340

901-989-4181

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HENDERSON is located at the junctureof US Highway 45, and Highway 100. Abrand-new interstate expressway I-40passes within 15 miles of the city. Rail-way service is offered by the mainlineof the GN1 .O Railroad. Henderson isalso the home of Freed-Hardeman Col-lege with an enrollment of from 750 to800 students.

CHESTER COUNTY lies in the fertileWest Tennessee farming area with someof the top production soils in the U.S.A.The land produces Cotton, Corn, andSoybeans. Thousands of head of Cattleand flogs are produced in the region.Noread:ays, most farms are 100n mech-aura-r.

HENDERSON & ''4ESTER COUNTYindustries include the Chester Manufact-uring Co. Inc. , Grinnell Corporation,Henderson Plastics, Quality Manufactur-ing Company, Salant h Salant, Inc.About 1,064 people are employed bythese. firms. Agriculture is still a

strong influence in the area and annualcounty income from agriculture is over'34. 000, 000.

WHHM RADIfl serves Henderson,.00 nry, Jackson and parts of

, McNairy, Henderson and,ardeman Counties. WHHM Radio:s all new studios with the latest, andi nest broadcasting equipment anywhere.HUM Radio is the producer of the

Country Shin -Dig'' shows in this area'r ich are held at the all new 4, 000 seat

.-rckson Coliseum. All shows are dir-ected and M. C. ed by the staff of WHHMRadio.

WHHM RADIO broadcasts on a frequ-ency of 1580 KC, with 250 watts ofClear Channel power. WHHM Radiois the only all Country "Modern Country"station between Memphis and Nashville,Tennessee. This is your unduplicatedaudience. Your loyal and buying audi-ence. WHHM uses the services of thePepper & Tanner, Inc. in Memphiswith Pepper Country Jingle Service,

concept Library, and Airplay. Tonal These features along

with :Deal news, A. P. National andState News - plus - sports, and public'service. This is "Modern Country"Radio.

Savanna

HARDIN

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Nashvil

GILES

WHLP

1000 WATTS

HICKMAN - LEWIS - PERRY COUNTIES - COMPLETE

FOR 7-1-56 - 7-1-57 COVERAGE

COUNTY & POP.12,000

HICKMAN

5,900

LEWIS

5,500PERRY

Retail Sales 4,641,000 3,072,000 2,113,000

Food 1,134,000 800,000 684,000

Drugs 183,000 108,000 40,000

Mdse. (Gen.) 943,000 204,000 241,000

Apparel 173,000 50,000 71,000

Home Furn. 306,000 1 50,000 28,000

Automotive 820,000 993,000 619,000

Filling Sta. 408,000 196,000 234,000

Farm Pop. 6,300 2,400 2,800

Farm Inc. 2,233,000 977,000 1,048,000

Spendable Income 10,745,000 4,641,000 4,238,000

TOTAL FOR TRI-COUNTY AREA $19,624,000.00

MEXICAN Clear Channel

15 70 K.C.Centerville, Tennessee

T 10 51 'h /. M M

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ESTIMATED COVERAGE

Dayton

0.5

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TENNESSEE

GEORGIIA

Decatur

WPJDDAISY, TENNESSEE

Operated By:

NEW TESTAMENT BAPTIST

ENTERPRISES

3906 S. MISSION OAKS DR.

CHATTANOOGA, TENNESSEE

Phone 615/867-9292

1550 KC 250 WATTSPrograming:

GOSPEL BROADCASTS

GOOD MUSIC, NEWS

& INFORMATION

COVERING THE

CHATTANOOGA

AREACOVERAGE MAP

Daytor-

()Dais)

/if jCorbin* Cumberland ®

"Barbourville ()Lo,yall ,.r3Harlan. ,-o i KeokeeWilliamsburDo 1 Z5bo,,_..a ...

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10.2 MV/MV"i_____________

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Kingsport

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()()Boils Gap

1000 WATTSat 730 KC


1000WATTS

730KCS.

Serving the Industrial Tennessee Valley


Day-by-day Serving and Selling More than 2,000,-000 Persons, including the Cities of Knoxville, OakRidge, Maryville -Alcoa, Sweetwater, Harriman andLenoir City-transmitting from near the famedFort Loudon Dam.

1000 Watts at Sales -Alarming 730 KC

AN ARTHUR WILKERSON ENTERPRISE

Arthur Wilkerson, President & ManagerPhone YU 6-7536 406 East Broadway


MARKET DATA: Within0.2 MV/MCoverage

Total Population 2,493,050Total Households 697,200Total Radio Homes 693,450Total Spendable Income $1,998,850,000

RETAIL SALES:

Food Stores $ 403,050,000Drug Sales $ 25,1 14,000General Merchandise $ 87,358,000Apparel Stores $ 31,950,000Home Furnishings $ 48,924,000Automotive Sales $ 384,21 1,000Filling Stations $ 98,012,000TOTAL RETAIL SALES $1,412,000,000

FARM DATA:

Farm Population 415,050Farm Gross Income $ 327,128,000

Serving the Heart of the TVA -Powered Industries SOURCE: SRDS Consumer Market Data; 1960 Census ofPopulation and Housing.

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1300 KC

5000 WATTS

COVERAGE MAPMc INTOSH & INGLIS

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Washington, D.C.

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SEVEN DAYS A WEEK

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S C A L E I N hi I L L S

10 0 10 20 30 40 50 60 70 60 90 100 IIO 120axon

130 140 5(1

Suuroent

p

FAYETTE

afa,

500 MICROVOLT CONTOUR

WM P S GOO iLCPREPAR LO !11'

LOHNES & CULVER WASHINGTON, D.C.

MAY 1961

COPYRIGHT BY RAND Mt?IALLY, R.L. 61-W-25

/. ~r 7k-

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1i .-,% 'r Tj:(b:1-,\., !

P ' fio, ir0 / Portland --' p

CREATIVE ROBERTSONSUMNER h Lafayette ~:SERVICES '0 Ilartily7 oú$é ,,, -

(QpBY115pGallatin . 7 \,,, Gainesboro

CHEATHA ',` 1 ' ` 0 e , . ,

Carthage'A.hlad Madison n' g` JACKsoN

fi 0 Id Hick ]' Lake © P -

/ ;; ` \ SMITH I PI -1 UVAll :,, Lebanon CookevieO

Nashville .. J i'éry; Ce ter Hill LakeG ;DAVIOSN 1;stN,j=; \ WILSON i"-''-- L , :.

Dickson WILL MSON. Smyrná.__ SmthvreHICKMAN RUTHERFORD CANNONNDEKALB

- Franklin

-

Springfield / r) I MACONPrepared by iALLIED

Centerville,i

MAUR,,Y

ColumbiaO _

\1/4,

Mt.Pleasan

COFFEE

Shelb ville ManchesterY

t"--\--r-LewisburgGILES

Woodbury

Murfreesboro

BEDFORD

A RSHA L L

Vulaski

MOORE--

0 Pulaski LINCOLN

@Welch 72 I Fayettev Ile

15?se

r'iI'Gjl,.. r

"double barrel radio"810 khz

5000 Watts Days96.3 mhz

3600 Watts FMOwned and Operated by

HENDERSONBROADCASTING CORP.

Mary Reeves Davis, PresidentTom Perryman,

Vice President & General ManagerBillie Perryman,

Secretary -TreasurerPostal Box 860

Phone (615) 893-6611

Murfreesboro, Tennessee37130

Sparta

WHITE

%spencer0 j A VAN I

4 BURENMcMinnvilleWARREN

¡OI Altmont

("1 Tullahoma ©a I GRUNDYvntlbt5 FRANKLIN

W i® heste

Cowan

Coverages by:JOHN H. MULLANEYand AssociatesConsulting EngineersWashington, D. C.

PI' A B/ (4)TE.vvESSEE AS xl.Tpv

rf SSOADCASTLSS

Member Station:COUNTRY MUSICASSOCIATION--- for the Bestin Country Music!

rLv.sc.,.,.

RadioCode

Market Data:PopulationHouseholdsRadio Homesprivate AutosFarm Homes

50 UV/FM 0.5MV/AMCOVERAGE COVERAGE*

848,680 1,137,890258,210 327,190103,540 325,920372,920 493,200

21,920 54,230Spendable Income . $2,282,882,000 2,742,812,000Total Retail Sales ..$1,583,448,000 1,835,093,000Food Stores $ 322,228,000 402,552,000Drug Stores $ 55,112,000 67,821,000Department Stores .$ 235,883,000 282,912,000Apparel Shops $ 79,812,000 95,128,000Homefurnishings $ 78,902,000 93,990,000Auto Sales $ 324,555,950 396,291,000Service Stations $ 133,293,000 184,912,000Farm Income $ 157,882,000 282,017,000Source: SRDS Consumer Data 1972.

Murfreesboro,Tennessee

MURFREESBORO countyseat of historic RutherfordCounty, which has a popula-tion exceeding 66,000 . . . islocated in middle Tennessee,30 miles southeast of Nash-ville. Served by US Highways41, 241, 70S, State Highways10, 96, 99. Airline service in-cludes American and Eastern.

MURFREESBORO with acity population exceeding29,450... has a total consum-er spendable income exceed-ing $103,586,000 and a per -household gross income aver-aging $13,545, ranking 4th inTennessee.

MAJOR INDUSTRIES in-clude: Alton Box Board, Car-nation Company, Chromolox,Cummings Sign Co., GeneralElectric, International Paper,Olin Steel, Paramount Packag-ing, Samsonite Corporation,The Singer Co., State Farm In-surance, White Stag. The coun-ty also has plants producinghospital equipment, foldingtables, and dairy products.

MIDDLE TENNESSEE STATEUniversity, with an emphasison teacher -training, is locatedat Murfreesboro ... co-educa-tional, 9,000 students includ-ing graduate school. (1911)

SMYRNA Air Force Base isnow the site of a huge indus-trial complex in RutherfordCounty, including a large hous-ing complex.

WMTS AM 810... winner ofthe Country Music Associa-tion's 1st Place Award for pro-moting Country Music in 1969and the Exceptional Awardfor 1970 . . . Middle Tennes-see's most powerful "All Coun-try Outlet" with live shows bymany of Nashville's leadingartists.

WMTS FM 96.3... programsCountry Gospel in the morn-ings - "Old Goldies," originalrecordings from the Big BandEra in the afternoons ... dndSwinging Country Music night-time!

Fall Rivera,

GILES

"Country-S!ti¢inal SorcAs with a Solid City Sell . . :'r Aº r p r

t ti i ty i a

Waco

., .:.f Lewrchurcti

Lynnville

Campbellsville

®r s Wales

° i.r_r,,vrsncnl.ruro

GodenFam Ae Pulaski Frankewing

Tarplev I

A'

MA f?ci?-IALI, as

Belfast

{ Cornersville I- ®s ú áa;' Petersburg

l7oWQic r',:"?y,.

Boonr,9iül)Fayetteville

Loretto i

Aspen Hill Eimer,i

I :'i4. Minor Hill Qs rrir I

1,9:5: ive f vints Prospect F p

,..J// .. < .A:uaes, . .weaa,raae. C 'ifO / 1YNi:.t3BA"; . . ~® h.. .+

, ` p

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va-a,Lynchburg.:

Mulberry °::41

Kelso

1 Iintville

GA;

Lexington

t')Anderson

Elgin

1 se SCai CFk

RADIOCODEwrglájnT

l,tseeler

ake

LINCOLN 3+: TM:txy

HuntÍandBlanche

Lincoln ` Elo a, E TaftCash Point ;E^jr'F',SS'E I

I LIMESTONF' t= Ld)® Elkwood ° ALAIi3Ai'A ,I Pettusv ' g s `I Et Goodsprings Elkmant ' MA)I.lSON Hazel Green t.. New Market

v1/2,,,,,---I Toneyr' Larkin

I o l ipsy/I 'r

J`,0 Cs,i-,vrig}lt 1 Harvest

.Stole PrincetonI f 1 1`R ' ^, ,,I Capshaw C e ZYltsvillie - / `I!`t-

I `,

TennesseeRiver

MOItGAN-.i)ecct'`,

4án,t errs 1 (.0

{-'j Oakland I Monrovia

(>,', Gurley

®Taanner

Ardmore, IFr.ness,..e.4dtbarriaea onclufai

,`-"jztate .titP ?juice -

1520 Radio1000 Watts

Asc,,:i .:d press gullAl4bar.a and TennesseeNews Wire Service

S:ateline L?raa.dwa .r,ir; Co.P. O. Box 96

Phone. (615)

i

Madison1

Mooresille

etport cRedstoneArsenal

L

"Complete Self -Contained RemoteBroadcast MobileStudio ..."

Contours by:DWIGHT CLEVELAND

Radio EngineerMontgomery, Ala.

0.5 h3VirlMarket Data: Coverage

Population 84,900Households 23,650AM Radio HOW'S __ 23,170Spendable income _$134,668,000Retail Sales _ ___ $115,871,000Food Sales _ $ 26,903,000Drug Sales $ 2,334,000Gen'I Merchandise $ 8,192,000Apparel Sales _ $ 5,315,000Homefurnishings _ $ 6,084,000Auto Salce - _____.._ $ 24,671,000Service vt¿tiions _ _$ 10,679,000Auto Ownership _ 36,2£0Farm Population 2.7,000Farm Incame $ 50,995,000

0.25 t*'dMVMCoverage

363,000100,57093,560

683,701,000506,257,000121,910,00011,447,00054,787,00027,737,00029,383,000

105,910,00039,763,000

158,32052,800

1 11,539,000SOURCE: SRDS Consumer Data 1968.©

IRA1520 Radio1000 Watts

WSLV serves two states,' fourcounties and Ardmore, Tennessee/Alabama, located on the Alabama/Tennessee stateline, L & N Rail-road, and halfway between Nash-ville and Birmingham on Interstate65, 21 miles from the Army'sRedstone Arsenal and NASA'sMarshall Space Flight Center; also23 miles from the Carl T. JonesJetport. This creates a strongfarming and industrial economy.

ARDMORE, TENNESSEE/ALA-BAMA community environmentincludes a Country Club with club-house, swimming pool, tennis courtsand a 9 -hole golf course. TwoJunior and four Universities andColleges are located within 20miles. Local industry consists ofArdmore Industries, InternationalWooden Container and AvalonCheese Company.

"Music and News to Soothe theBlues" ... with TotalProgramming ... .

MUSIC ... WSLV provides musicfor all . . . Lively Balanced UP -TEMPO Format ... Country andWestern with Gospel Music atnoon and on Sunday.

NEWS . . . 5 Minutes at "55"HEADLINES and WEATHER at"27", 15 Minute Newscast in theTennessee Valley farm and homehour, the most informative corn-munity show in the South.

WEATHER ... Complete Locat,State and National reports.

SPORTS . . . Roundups, Scores,Local coverage plus "TennesseeVols Football Network."

FARM ... Programs include Univ-sity of Tennessee County Aqrnfsreports, plus Livestock, Tobacco,Grain, Cotton Markets.

VARIETY . . . Hospital report;,Community Bulletinboard, FiveLocal Area High School -ProducedPrograms per week, Swap -and -Shop, Varied Relic+ious Programs..11~1~~..ia..ho..>..M,,.....:, ,,... .,..... :: .>, ...

Prepared[& Copyrighted by:

r1ClURJ Unlimited

Prescott," Arizona

WSM- 50 KWS

0.5 MV/M, 50% SKYWAVE CONTOUR

(Nighttime Skywave Service According to FCC Standards)

^7c?.

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va50

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WA

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650

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Bethlehem ll

Berlandmace

Bon AQua

J~lelot

Duck R,ver

Thoma;v

WaterValley

-Z_Pleasant

shlendCity

»1II Pegram

Linton

loJ

10 ro

20jio

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Barren Plallls \ .

4 MV/M

/ n Franklin

Leipetrs fór

1< 1!1/4601,9

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ThOTDSOní

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Carters Creqic

umbia

JOHN H. MULLANEYCONSULTING RADIO ENGINEERS

WASHINGTON, D. C.

Spring Hill

Rally Hall

Mitchel

Orlinda P-N. . I

.~~

Portland

Fountain Hea

1 I 1

South Tun el

aCottonteot

5 t v1 V/ M

dervllle

verano

Nolensvil

Triune

Ak'\

, ` West

1

1 1 30,1 I I\ BalhDaae

alíaring

Almardle

lethal

.r,

- o,Overall , (

`l. Jvil)f Rockvale

12707

FIGURE 22PROPOSED CONTOURS

RADIO STATION bV SOK

BERRY HILL,TENN.

1470 KC I KV4l, 5 KW-LS, DA-2

I ` 1

25 MV/M

10.08 MWM

JOHN N. MVLLnN[.ewwv.w. ..ew . ......++a


RADIO STATION WSOKBERRY HILL, TENNESSEE

1470 KC I KW, 5 KW -LS, DA -2

1\f"jj't

Mims, Te : scssee - The Friendly City!

Spring City

RHEA

Dayton

\1\ Big Spring //

O /

GeorgetownT-/Charleston

EurekaBRADLEY

Tasso

Barnardsvillc

Paint Rock

'\ ROANE - Loud.

LOUDON S Piney

lr, f1:IGS I'

O Fairview

oDecatur /

1Luttrell ID1

Sweetwater\\\ MONROE

Clearwater

Tennessee River

riAthens

MicMMINN

Good

Calhoun

I1n7, / $erdon

Archvillc

Niotao

Philadelphia

Lakesidee

Madiso®lle

ri

®Englewood Mt. Vernon

I

Spring* /_JalaiaEtowah /"' ® Runt] Vale

Epperson m_J .

_ J Patty Wetmore.POLK

Piney Grove

Hiwassee River

1-01 4,0m.U-,Arras, T,ssee

1129,0 EC

500 WATTS

AP NEWS

The 3 J's Broadcasting Company

Phone (615) 745-1390

Scnilla \s, Reliance

MEMBERTENNESSEE ASSOCIATION

OF BROADCASTERS

Vonore

raAcorn

Bel ltown

TellicoPlains

:t el I NfOgy'r

Prepared by ósMARKET

Ñ DATAi ASSOCIATES ,9s/"'"0BY11595'

Market Data:PopulationHouseholdsRadio HomesPrivate AutosSpendable Income .. $

RETAIL SALES:

Food Stores $

Drug Stores $Genl. MerchandiseApparel Stores $

Home Furnishings $Auto Sales $Service Stations .................$TOTAL RETAIL SALES ..$

FARM DATA:

Farm PopulationGross Farm Income

0.5 MVMCoverage

62,70016,96016,07021,150

98,693,000

16,926,0001,976,0006,190,0003,312,0003,162,000

15,544,0007,420,000

77,984,000

15,73020,553,000

Wixie in Dixie!

Athens, TennesseeATHENS, one of the industrialgreats among small cities in theTennessee River (TVA) Valley,has several nationally - knownmanufacturing firms: AthensBed Co., Athens Hosiery Mills,Athens Plow Co., Athens StoveWorks, Athens Table Co., CarverManufacturing Co., Kenwil Man-ufacturing Co., Mayfield DairyFarms, Plastics Industries, RidgeTextile Co., Styleline Sofa Co.,Taylor Implement Co., Tru-KnitTextile Co., Van Raalte Co.

McMINN COUNTY has other in-dustries including: (Englewood)Allied Hosiery Mills, Artcraft In-dustries. Dixie Hosiery Mills,Engleknit Hosiery Mills, EurekaGarment Co., Mountain HosieryMill, Reynolds Poultry Ranch,Smith Hosiery Mill; (Etowah)Blocksom & Co., Etowah Indus-tries, Morgan Mfg. Co., GregoryMfg. Co., Hiwassee Land Co.,Lucky Furniture Co., Huber InkCo., Sportswear Hosiery Co.;(Niota) Crescent Hosiery Mills,Dyco Chemicals Co., Niota Tex-tile Co., Whitecliff Rug Mills;(Calhoun) Bowaters SouthernPaper Corporation (over 1,300employees).

AN EDUCATIONAL CENTER... Athens is the home of Ten-nessee Wesleyan College .

and a new vocational -technicalschool. Tennessee Military In-stitute is located at Sweetwater;Hiwassee Junior College is atMadisonville; William JenningsBryan College is in nearby Day-ton.

ATHENS IS A RECREATION-AL CENTER ... within 12 mileswest, the beautiful TennesseeRiver; 18 miles northwest to fa-mous Watts Bar Reservoir; 12miles southeast to the wild Hi-wassee River, scene of a Cinema-scope movie in 1963.

WYXI ... "Radio Athens" servesthis area with the finest pro-gramming available . . . exten-sive local news coverage plus na-tional and world news via Asso-ciated Press leased wire.

Contours Bused onFCC Approved Colculations

ATHENS, 71:; v IV'S.`.4; i 37303 SOURCE: SUDS Consumer Data 1966.

Hook Montle

Palmyra

Erb

MrE..n

Dickson

II111LIu L1

Hohenwald

FL

oRut pertown

ron ,City

Kwinttero INai')oCa! Miles 10Stalte Attics 10

Nonum.nl. ..,0,

PrTlhroks

r

Centerville

Elkton

Ash d City

Whits Bluff

Odent:°"r`

Mt Musen

«ello

x5.

Columbia

JOHN H. MULLANEYCONSULTING RADIO ENGINEERS

WASHINGTON, D. C.

Auburr.

Woodbu

5 MV/M

2 MV/M

J0.5 MV/M1

_?r

20 30 40 50 60 701_30 40

o -7oj

Shelbrfide

11"1141111.e l

fot ` j,Elk R

hers

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The Arthur Wilkerson Stations WLIJ Serving and Selling ... · MARKET DATA: Within 0.2 MV/M Total...

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Transcript of The Arthur Wilkerson Stations WLIJ Serving and Selling ... · MARKET DATA: Within 0.2 MV/M Total...