The Art of Reverse Pitching
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Transcript of The Art of Reverse Pitching
From Guy Kawasaki’s “Art of the Start 2.0”
His lips are moving.
How can you tell if
an entrepreneur is
pitching?
Start by asking the BIG HAIRY PROBLEM you’re trying to solve.
1
Your B.H.P should be human, emotion-driven,
and easily understandable.
Start by asking the BIG HAIRY PROBLEM you’re trying to solve.
1
Ex: Is it hard finding the right people (influencers)
at conferences?
Have your question revolver locked and loaded.
2
As soon as a person answers, shoot off the the next question again
and again…
Have your question revolver locked and loaded.
2
Ex: Can you remember all the faces plus names and job titles?
Is it hard to find an introduction or mutual contact?
Are conference happy hours boring and often useless?
You have all the answers.3
WingUp shows you the pictures, names, job titles...even a click-thru to linkedin of all your
connections.
See who’s nearby with the “near me now” filter for conferences.
Sort your contacts and search ahead by city so you can plan meetings in advance or
spontaneously.
REVERSE PITCHING IS A HOMERUN BECAUSE
1
2
3 You make it memorable
You let the audience define the problem
You don’t word bomb