THE AIR TRANSPORT IT SUMMIT - Home | SITA · DISCLAIMER Any use, republication or redistribution of...
Transcript of THE AIR TRANSPORT IT SUMMIT - Home | SITA · DISCLAIMER Any use, republication or redistribution of...
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© Ryanair 2014
THEAIR TRANSPORT
IT SUMMIT
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© Ryanair 2014
Europe ’s Favour i te A i r l ine
Europe’s Lowest Fares/Lowest Costs
Europe’s No 1, Traffic – 100m
Europe’s No 1, Coverage – 73 Bases
Europe’s No 1, C’mer Service – Low Fares/On-time/Bags/Canx
– “Always Getting Better” Program
Fwd Bookings, Ld Factors & Traffic Rising
380 new a/c order = growth to 160mpa by FY24
30th birthday of RYR low fares in Europe
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73 bases
190 airports
30 countries
1,600+ routes
100m c’mers p.a.
315 x B737-800’s
380 x B737s on order
Europe ’s No 1 Coverage
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Europe ’s Lowest Fares
% > RyanairAvg. Fare
Ryanair €47
Norwegian €81
easyJet €84
Aer Lingus €94
Air Berlin €120
Lufthansa €230
IAG €231
Air France / KLM €253
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Avg Competitor Fare €156
+72%
+79%
+100%
+155%
+389%
+391%
+438%
+232%
Source: Latest Annual Reports
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T he Good Guys Of European A i r Trave l
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© Ryanair 2014
Useful
Future
Today
Likeable
Become As L iked As We Are Usefu l
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Ryanai r in Trans i t ion – From th is . . .
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Ryanai r in Trans i t ion – To th is…
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Positive Initial Feedback
“ Ryanair's strategy of being nicer to
customers has had a bigger impact on its
performance than lower oil prices which
have benefited some airlines in the short
term.”
Reuters.com
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Europe’s Leading Travel Experience for customers
Great Customer Experience
Lowest
Fares
Great
Service
Best
Routes
Technology
Vision – Under pinned by Technology
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Ryanai r Labs
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Open Nov 2014
State of-the-art digital & IT innovation hub
200 new staff
Where technology meets travel
New focus on “Customer First”
Rip up the playbook
Leveraging machine learning & Big Data
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New US website
New Customer Charter
Airport & sports fees cut
New native app & personalised website
New “hold a fare” feature
New fare comparison feature
New uniforms
New aircraft interiors
2015 /16 – “A lways Gett ing Better” Year 2 (o f 3 )
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Passport
Drivers license
Wallet
Boarding pass
“ I ts A l l In Your Pocket”
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DISCOVERY
DAY OF TRAVEL
DESTINATION
RETURN
POST TRIP
‘A lways On’ Trave l Exper ience
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Insurance
Bags
Weather
Taxi
Day o f Trave l
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Fast Track
Special Offer
Go To Gate
EPOS
IFE
Wifi
Pilot EFB
At the A i r por t
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Train ticket
Car
Hotel check-in
Excursions
Dinner
Dest inat ion
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T he Retur n Jour ney
Prepare
Transfers
Gifts
Facilities
Gate opening
Share flight
details
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Faster
Native
Simple
T he App
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W hat 's Next?
Easier to browse
Easier to book
Extra features
Improved app
Personalised Digital
Inflight entertainment
Wearables
Location aware communications
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© Ryanair 2014
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DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request
only.
Source: presentation of John Hurley, Ryanair at the
2015 SITA Air Transport IT Summit, Brussels.
2015 Air Transport IT Summit