The Advertising Platform for the Open Internet · the advertising platform for the open Internet....
Transcript of The Advertising Platform for the Open Internet · the advertising platform for the open Internet....
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September 2018
The Advertising Platform for the Open Internet
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2 •
This presentation contains “forward-looking” statements that are based on our management’s beliefs and assumptions and on information currently available to management. Forward-looking statements include information concerning our possible or assumedfuture results of operations, business strategies, financing plans, projections, competitive position, industry environment, potential growth opportunities, potential market opportunities and the effects of competition.
Forward-looking statements include all statements that are not historical facts and can be identified by terms such as “anticipates,” “believes,” “could,” “seeks,” “estimates,” “intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “should,” “will,” “would” or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements represent our management’s beliefs and assumptions only as of the date of this presentation, and nothing in this presentation should be regarded as a representation by any person that these beliefs or assumptions will take place or occur. You should read the Company’s most recent Annual Report on Form 10-K filed on March 1, 2018, including the Risk Factors set forth therein and the exhibits thereto, and the Company’s Quarterly Report on Form 10-Q filed with the SEC on August 2, 2018, completely and with the understanding that our actual future results may be materially different from what we expect. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future.
Safe harbor statement
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What haschanged over the past 3 years?
Facebook, Amazon and Google have significantly increased their footprint in the Internet ecosystem and advertising value chain
Apps are the new frontier for commerce
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What haschanged over the past 3 years?
Amazon has caused significant disruption across the retail landscape
Our data assets and products enable retailers to fight back collectively
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To navigate the fast-changing environmentAdvertisers need a strategic partner
Advertisers need:
Large-scale data and powerful technology to activate it
A reliable partner with no competing agenda
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Our vision is to build the advertising platform for the open Internet.
The open Internet
• Allows all players –big and small– to directly interact with audiences and consumers
• Provides transparent access to data and measurement
• Ensures neutrality with no conflicting agendas
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We leverage our core machine-learning expertise to deliver new products that tap into larger pools of client spend.
Criteo Engine
Conversion
Customer Acquisition
CustomerRe-Engagement
Audience Monetization – Trade Marketing Dollars
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Criteo aims to be the third pillar of the retailer advertising playbook
SOCIALSEARCH OPEN INTERNET
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We create value for all stakeholders
• Performance• Transparency• Self-service
• Product discovery• Consent management
• Performance• Direct access
PublishersAdvertisers
Consumers
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We are a global strategic partner to advertisers
PRODUCT SOLUTIONS
Acquire
Re-engage
Convert
Monetize
TECHNOLOGY PLATFORM
Criteo Engine
Shopper Graph
Consent Management
Creative Services
Universal Catalog
GO-TO-MARKET & CLIENT SERVICE
Self-service platform
Consultative sales
Telesales
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Addressing each stage of the shopper journey & monetizing retailers’ audiencesAdvertising solutions
SOLUTIONS TO… Acquire Convert Re-engage Monetize
Full shopper journey Audience Monetization
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Addressing each stage of the shopper journey & monetizing retailers’ audiencesAdvertising solutions
SOLUTIONS TO… Acquire Convert Re-engage Monetize
OBJECTIVES Acquire qualified visitors
PRODUCTS• For Sites• For Apps• For Stores
• Customer Acquisition*• App installs*
Audience MonetizationFull shopper journey
*In beta or test
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Addressing each stage of the shopper journey & monetizing retailers’ audiencesAdvertising solutions
SOLUTIONS TO… Acquire Convert Re-engage Monetize
OBJECTIVES Convert visitors into customers
PRODUCTS• For Sites• For Apps• For Stores
• Dynamic Retargeting• App retargeting• Web-to-store*
Audience MonetizationFull shopper journey
*In beta or test
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Addressing each stage of the shopper journey & monetizing retailers’ audiencesAdvertising solutions
SOLUTIONS TO… Acquire Convert Re-engage Monetize
OBJECTIVES Upsell existing customers
PRODUCTS• For Sites• For Apps• For Stores
• Audience Match*• App re-engagement*• Store-to-web*
Audience MonetizationFull shopper journey
*In beta or test
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Addressing each stage of the shopper journey & monetizing retailers’ audiencesAdvertising solutions
SOLUTIONS TO… Acquire Convert Re-engage Monetize
OBJECTIVES Enable monetization with brands and resellers
PRODUCTS • Sponsored Products• Audiences for Brands*• Reseller Program
Full shopper journey Audience Monetization
*In beta or test
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Addressing each stage of the shopper journey & monetizing retailers’ audiencesAdvertising solutions
SOLUTIONS TO… Acquire Convert Re-engage Monetize
OBJECTIVES Acquire qualified visitors Convert visitors into customers Upsell existing customers Enable monetization with brands and resellers
PRODUCTS• For Sites• For Apps• For Stores
• Customer Acquisition*• App installs*
• Dynamic Retargeting• App retargeting• Web-to-store*
• Audience Match• App re-engagement*• Store-to-web*
• Sponsored Products• Audiences for Brands*• Reseller Program
Full shopper journey Audience Monetization
*In beta or test
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Transforming our go-to-market to best serve our clients across all solutions Go-to-market & client service
A$200K+
B$50K+
D$10K+
E$5K+
F<$5K
C$20K+
Large Clients Upper Mid-Market Lower Mid-Market
Monthly ad spend
Highly customized service and proactive insights/proposals
Efficient, high quality, scalable and automated serviceto the highest number of clients
New tiering
Objectives
• Adapt sales organization to a multi-solution offering
• Provide the right level of service to each client segment
• Scale operations and enhance profitability
Consultative sales Tele-sales Self-service platform
1
2
3
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Enabling our clients to “tune the Engine” themselves opens new opportunitiesSelf-service opens new markets
• Thousands of ad agencies worldwide who want to add value for their clients
Self-serving
• Sophisticated marketers who want to adjust their campaign settings in real time and by themselves
• Mid-market clients who can on-board faster and more easily
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19 •
Criteo supports all their marketing objectivesCase study: Criteo is a strategic partner for
ACQUIRE CONVERT RE-ENGAGE MONETIZE
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Criteo supports all their marketing objectivesCase study: Criteo is a strategic partner for
ACQUIRE
User not buying for 30+days
Customer Acquisition*
Cost per visit
CONVERT RE-ENGAGE MONETIZE
OBJECTIVE
Target
Product
Measure
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21 •
Criteo supports all their marketing objectivesCase study: Criteo is a strategic partner for
ACQUIRE
User not buying for 30+days
Customer Acquisition*
Cost per visit
CONVERT
Visited without buying
DynamicRetargeting
Acquisition cost
RE-ENGAGE MONETIZE
OBJECTIVE
Target
Product
Measure
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Criteo supports all their marketing objectivesCase study: Criteo is a strategic partner for
ACQUIRE
User not buying for 30+days
Customer Acquisition*
Cost per visit
CONVERT
Visited without buying
DynamicRetargeting
Acquisition cost
RE-ENGAGE
Bought once
Audience Match*
Cost of 2nd
purchase
Bought twice or more
Audience Match Activation*
Cost of sales
Did not buyfor 2+ years
Audience Match Reactivation*
Cost of reactivation
MONETIZE
OBJECTIVE
Target
Product
Measure
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23 •
Criteo supports all their marketing objectivesCase study: Criteo is a strategic partner for
ACQUIRE
User not buying for 30+days
Customer Acquisition*
Cost per visit
CONVERT
Visited without buying
DynamicRetargeting
Acquisition cost
RE-ENGAGE
Bought once
Audience Match*
Cost of 2nd
purchase
Bought twice or more
Audience Match Activation*
Cost of sales
Did not buyfor 2+ years
Audience Match Reactivation*
Cost of reactivation
MONETIZE
La Redoutevisitors
Sponsored Products
Revenue per click
OBJECTIVE
Target
Product
Measure
Storetail
Revenueper impression
*In beta or test
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24 •
We are well positionedto win
Advertisers need a global strategic partner
• ~700 R&D & Product engineers• 13 years of Machine Learning• 30,000+ tests/year on new variables
• Global across 95 markets• $700B+ annual ecommerce sales• 1B+ users in Identity Graph
• Transparent rules for data sharing• ~80% of clients participate in ID Graph• No competing business agenda
We bring the right assets and competencies
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25 •
We are building the advertising platform for the open Internet.