The 7 Key Ingredients of Effective Storytelling

Oana Juncu @ojuncu

www.coemerge.com http://oanasagile.blogspot.com/

Key Ingredients of Storytelling

http://www.coemerge.com

http://oanasagile.blogspot.com/



@ojuncu www.coemerge.com








Our brain is story-wired

70%







Culture is build on stories







Change relies on stories that shape an emerging culture







« If you cannot tell it simply, it means you didn’t

understand it »







The General Relativity Theory

“Gravity is not a force but the geometry of the space-time referential”







The genius is in the story

“If you want your children to be intelligent, read them fairy tales.

If you want them to be more intelligent, read them more fairy tales.”







The General Relativity Theory is

A story in the elevator







Who is it about ?







The Status Quo







The Quest

The Businessman Blues







What holds the hero in the Status Quo ?







The Trigger

“Marry Me?” - photo credits Nagano Tokozaku - Flickr







A Story Is A Passage Rite

BA







The Passage Rite is a set of circles

BA The Groove of “Hope-Action-Delusion/Encouragement-Hope”







The Outcome

Photo credits Metempsyc0se Mata, Flickr







Make It Sticky !

Simple Unexpected Credible

“”Les Intouchables” with Omar Sy & François Cluzet , By Oivier Nakache -







Make It Sticky !

Concrete Emotional Story

“”Les Intouchables” with Omar Sy & François Cluzet , By Oivier Nakache -

Simple Unexpected Credible







An insurrection in Paris : 5th and 6th of June 1832 Through the eyes of one Character







Did you get it ?

References

Dan & Chip Heath, “Made To Stick”

Lisa Cron , “Wired for Stories”

Victor Hugo , “Les Miserables” ( “The Mis’ “ )

Thank YOU !





The 7 Key Ingredients of Effective Storytelling

Leadership & Management

Transcript of The 7 Key Ingredients of Effective Storytelling