STORYTELLINGE F F E C T I V E

DURING PRESENTATION

FEELINGANXIOUS:YOU ARENOW ALONE

It’s Your Message, Not Your Anxiety

Many people think their nervousness is the thing

making the speech less attention-getting; however, that

is simply not the case. The problem is that there isn’t

anything engaging in the message’s content. Even

highly effective public speakers suffer from stage fright

—they just know how to use this trick effectively to

deliver an entertaining speech. So, what’s the answer?

Learning how to story tell.

We understand the struggle.

H A V E A G O O D P U R P O S EY O U R A U D I E N C E C A NR E C O G N I Z E

To make your story a great one, you need to have a good

purpose your audience can recognize. So, make sure

you recognize the central idea of your story yourself so

that you deliver an effective purpose.

TELL THEMWHY

MAKE SURE YOURSTORY IS A STORYThe plot is what makes the story flow

Although the concept might sound simplistic, it’s something

some people overlook: make sure your story is a story, not just

an abstract comment with no plot. The plot is what makes the

story flow, so you’ve got to have a beginning, middle, and end.

People naturally come to expect that structure in any story,

and keeping to that expectation helps with audience

connection and story effectiveness.

TELLTHEM

WHAT

WHOTo answer the “who”

segment of your story, you

need to define your

characters and give them

some personality.

Your audience is going to

want to know the details

about where the story is

taking place

VALUEWHERET E L L T H E M H O W ?

Add sensory detail and

imagery, another very good

use of language that creates

extra entertainment value

for your speech.

So, now that you know both how to implement a well-rounded story into your speech, and how to tell an

entertaining story, you’ve got the key to adding a lot of spice and zest to your presentation. Everybody loves

a good story, after all, so why not use your speech to tell one?

ADD ZESTN O W I T ’ S T I M E T O P R E P A R E T H A T G R E A T S T O R Y

INSUMMARYThe things that matter.

It’s Your Message, Not Your Anxiety

Tell your audience Why, What, How,

Who, Where

Practice to win

BE SO GOODTHEY CAN'T

IGNORE YOU- Steve Martin

PRESENTATIONW A N N A D E L I V E R Y Y O U R N E X T

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