The 350 Post 1

January 2011— March 2011 Volume 1, Issue 4

THE 350 P ST TIFFANY & CO.

We are off and running here in San Francisco and around the world of

Tiffany! If you haven’t spent any time exploring our newest publication,

Legendary Tiffany…please do! It could be our most important publica-

tion ever!

Here in San Francisco, a Valentine’s Message was prominently dis-

played (for the first time ever) on a billboard in Union Square. Look for

engagement messages this April on the billboard, on the Powell St.

cable cars and on kiosks. The media is reporting that Luxury is back on

the rise in our neighborhood with store openings scheduled throughout

the year (Graff is opening in the 200 block in November). Our store

presence in the greater Chicago area and to the North in Canada will each increase to 4

stores with the May openings in Northbrook and Calgary.

We began the expansion of the Fashion Jewelry Salon and construction is on schedule

with a completion date of April 15th. This should be a big help as we prepare for the im-

portant Mother’s Day peak selling season.

The company has recently launched “Tiffany Locks” and our marketing efforts are promi-

nent throughout national and local magazines, newspapers, through a variety of outdoor

advertising vehicles and as the feature of our landing page at www.Tiffany.com Danielle

has also featured this important new launch in the name of our newsletter!

Finally, we should acknowledge the extraordinary work our col-

leagues in Tiffany Japan are doing as the country continues to deal

with a most unfortunate and tragic sequence of events. Our Chair-

man and CEO, Mike Kowalski, recently sent out an e-mail indicating

that our Tiffany colleagues are accounted for and are safe. He

also indicated that Tiffany would be making a corporate donation

in support of the relief efforts. Please be reminded that our com-

pany has a matching program should you choose to make a per-

sonal donation to the relief efforts.

From The Desk Of Tom Carrol l

Illustrated by Sujean Rim

Birth Announcement 2

Chinese New Year Parade 2

Editor Inspired by Bella Pilar 3

Engage—Let’s talk about... 6

Happy Belated Birthday 6

Heidi’s Tiffany Anniversary 5

Make It Right 2

My S.O.S! Stories 2

Remembering a Special Friend 5

Run Kristine Ruuun! 2

Style to Sell 3

Team Building Together 6

Tiffany Maze 6

Inside The 350

Upcoming In -Store Events

Giants Event

April 10th from 5:30-7:30

Patek Philippe Event

May 17th we will have a sit-down dinner

on the second floor for 100 guests.

The 350 Post 2

store and having it all

to herself (ooh, yes with

her hubby too)!

We loved San Fran-

cisco, and no doubt we

will be bringing our little

daughter there one day.

Hope to see you again

then, perhaps you

could help us with a

little cute pendant for

her.

With kind regards,

Jill

that we arrived back in

Melbourne, Melbourne

received the equivalent

1 month's worth of rain-

fall over a 48 hour pe-

riod! Many country

towns flooded. Lucky

that we live on the 18th

floor!

I am enjoying my ring

immensely, thanks

again. Although it was a

long transaction, it was

fun and it is not every-

day that a girl gets to

be 'locked in' a Tiffany

Hello Randall,

Thank you for

your lovely note. It is

rare to receive a hand-

written note nowadays

as we use email so ex-

tensive (me, guilty!).

Thought that you might

like to know that due to

the rain in San Fran-

cisco, our flight was

actually delayed for 4

hours which meant that

we missed our connec-

tion flight home. Fur-

thermore, the weekend

Make It Right Dear Ivan, I just wanted to tell you how

much I appreciate the way

you helped me and express

my gratitude. Thank you very

much for choosing absolutely

the right ring for my girlfriend

when I was in San Francisco

last week. But special thanks for your patience with

my German credit card over

the last days!!! You were really a stroke of

luck for me and I just want to

tell you that by

all means I will always recom-

mend my friends to go to

Tiffany’s to get their engage-

ment ring, not only because

they are in my eyes the most

beautiful but also because

your service is outstanding !!!

Thank you very much,

Pavel Gentschev

(Very happy customer from

Germany!!!)

After having completed the JP

Morgan Chase Corporate Challenge 2010

[3.5 Mi Run] finished time 32:09, Glide Floss Bridge to Bridge Run 2010

[7K Run] finished time 42:29; and finally running in the LA Marathon 2011

[5k Run], she faces her next challenge.

Whew!...She’s one Tough Mudder! Kristine enters the

Tough Mudder Southern California challenge in Snow

Valley, California on May 28th where her team will com-

pete with others. The Tough Mudder series was cre-

ated because there is not an event in America that

tests toughness, fitness, strength, stamina and men-

tal grit all in one place and all in one day. Know more about Tough Mud-

der at toughmudder.com.

As is tradition, San Francisco

celebrated the Year of the Rab-

bit in grand style with what is

purported to be one of the

world’s largest and most signifi-

cant Lunar New Year parades. It

was estimated the number of

people who came and watched

this year’s parade was 722,000

which is a lot considering the

rainy weather SF had before it

even got started. This year’s

celebration had some additional

importance as it was the first

time in the history of the city

that our Mayor [Edwin M. Lee] is

of Chinese decent.

Our own Danielle Lopez continues to be an

important contributor to the annual parade for

6 years as she helped to choreograph and

coordinate for different organizations as they

participated in the parade. Look for a special

tribute and thank you to Danielle in the up-

coming edition of the Saint Ignatius College

Preparatory school’s newspaper for the many

hours of hard work that she has donated to

their participation in the parade. Well my

friend…thank you for the fabulous gift to our

city and its’ youth.

VP-Tom Carroll

G a m e K e y

Congratulat ions Wael to your

new baby boy— Ian!

The 350 Post 3

S t y l e t o S e l l

18k Rose Gold Garden Lavender Amethyst Flower Earrings with a diamond and Platinum Rose-cut Flower Pendant $5200, 18k Yellow Gold

18k Yellow Gold Charms and Bracelet; Suitcase with a Diamond, Sapphire,

and

Pink Sapphire $1500; Bell with a Dia-

mond $975, Key with a Diamond $375,

1837 padlock $1350, Hourglass with

Crystal $1500, Round Clasping Bracelet

$2100, Egg with Tiger’s Eye $975

Editor Inspired by Bella Pilar

Platinum Tiffany Hearts Diamond Pendant $5900, Urumi Lac-quer Bangle $395, 18k Yellow Gold Hand-carved Turquoise Cabochon Ring $2950, 18k Yellow Gold Round Hook Earrings $1400

Gold Lacquer Bangle $1600 and Nine Sphere Necklace on a Black Silk Cord $5400

Sterling Silver Cultured Freshwater Pearl by the

Yard Earrings $350

Tiffany Blaine Small Clutch in natural wicker

and cognac leather $495

18k White and Black Gold

Leaves Ring with Diamonds

$7800

Satin Tiffany Holly

Clutch in Sea Rose

$495

Bella was born and raised in New York City. she moved out

west with her husband two years ago and currently paints

out of her studio in Los Angeles, with many mini escapes

back home to NYC for doses of inspiration. Bella’s whimsical

feminine illustrations are created in gouache (watercolor).

Her work has appeared in all sorts of places- advertising

(Hewlet Packard), magazines (Cosmo Girl), retail display

(Macys NY), licensing and greeting cards (Marcel Schurman),

galleries, and the many walls of friends and family. Her

strong ties to fashion began with a degree in fashion design,

followed by work doing fashion styling and designing retail

window displays, and then a career as a makeup artist in

New York City and Los Angeles, all before going on to her

true love, illustration.— www.illustrationmundo.com

Like one of the many illustrators (i.e. Sujean Rim, Robert Toledo,

Tobie Giddio, just to name a few) that have displayed their draw-

ings for Tiffany & Co; Bella Pilar is among one of them. Her de-

signs were used “for invitation only.” Her vibrant choice of deli-

cious colors inspired me to put together a mini collage of our

Spring Handbag Collection. You may find more of her drawings by viewing her website

www.bellapilar.com.

Continue on pg. 4

The 350 Post 4

S t y l e t o S e l l

18k yellow gold and

platinum Tsavorite and

Diamond Carnation

Brooch $96K

Tiffany Infinity Diamond Bracelet set in platinum $1450

18k yellow gold Vintage Oval Key $1150 on an 18k yellow gold 36” Pendant Chain $350

18k yellow gold Bead Earrings

$500

18k yellow gold Cushion-cut Citrine Ring $1500, Swirl cuff $5500, Teardrop lariat necklace $995, Hand-carved Rock Crystal Cabo-chon Ring $1950, Donut Bangle $11,500, and Bone Cuff $6900

Orchid and Red Lacquer Bangle $395

Sterling Silver Open Heart Bracelet $145, Tiffany Re-versible Tote $595

Sterling Silver Open

Heart Hoop Earrings

in Small $300 and

Medium $350

18k yellow gold Marrakesh Ring $2650

Tiffany Dahlia

Bucket Satchel in

natural wicker

and cognac leather

$895

Feather Gems Scarf $275

18k gold and platinum Fancy Intense Yellow Diamond Pear-shape Drop Earrings, 27.95 carats $2M

Tiffany Majestic Diamond Necklace

$2M

18k gold and plati-num Bee

Brooch with Rose-cut Dia-

monds, Yellow

Dia-monds,

and Black Enamel

$30K

The 350 Post 5

Heidi’s Tiffany Anniversary A decade of service at Tiffany is an occasion for celebration! In this issue we honor 10-year employee Heidi Gerber for her hard work and accomplishments.

What words of wisdom can you pass

along to those just starting?

Heidi: Treat others as you would like

to be treated, run your job like you are

the boss and it is your own business

and you will be successful. Show a

genuine interest in your customer and

your customer will remember you and

seek you out .

Why have you stayed at Tiffany’s?

Heidi: I love the product, the people I

work with and I truly enjoy advising my

clients on their jewelry needs. I really

can not imagine another company that

can produce a better product and that

can offer such a diverse product as-

sortment.

What makes it special and what keeps

you coming in day after day?

Heidi: The product is very special and

the company is a true part of Ameri-

can History, which is unique and some-

thing to be proud of. The challenge is

exciting, and rewarding and I love sell-

ing the beautiful product we make.

pany is much larger now with so many

more stores opening, and that is just in

the last 10 years. It seems hard to be-

lieve that I watched Walnut Creek, Car-

mel, Santa Barbara and Roseville

open and that is just in our backyard, it

seems like yesterday.

How has it gotten better?

Heidi: We have really made customer

service a much bigger focus and area

of concern. When I first started it

seemed like we thought the customers

should feel lucky that they were shop-

ping at our store. Now our focus is how

lucky we are to be working at such a

great store and how lucky we are to

have such great customers.

Where do you see Tiffany’s going in the

next 10 years?

Heidi: I think we plan on being every-

where. To be competitive in this mar-

ket we want our brand to have a

global presence. We might become a

mini department store even!

What first brought you to Tiffany?

Heidi: I was referred by one of

my former employees. I had once told

her that my favorite stores were Target

and Tiffany. She had taken a job in the

Palo Alto store and when I went to visit

her there she suggested that I go to

work in the San Francisco store. So I

took her advice.

What position did you start in and what

are you in now?

Heidi: I started in the silver jewelry

department or what we call Fashion

Jewelry now. I worked in that depart-

ment for just about 5 years. I am now

in fine jewelry and I will be hitting the

five year mark in the department very

soon.

How has Tiffany’s changed over the

years?

Heidi: We are really growing globally

now, and our product categories are

increasing. When I first started we

were just phasing out handbags and

scarves and ties. Now we are phasing

in this product assortment. The com-

Remembering a Special Friend

Tiffany San Francisco lost a very special friend in February of this year. It’s almost impossible to

think of our company in this city and not mention Michael Barcun…but somehow we’re going to

have to figure out how to move forward without this very special man.

Ever the professional, Mr. Barcun was as much a part of San Francisco as he was a part of Tiffany

& Co. He helped many of the city’s most important residents with important purchases for their

homes or with the selection of important gifts for very special occasions. He would then, often with

Ronnie at his side, lead important charitable efforts in the city that raised critical funds in support of

the Arts.

As a City, San Francisco has a wonderful well deserved reputation for supporting the Arts. We are

home to many world renowned museums and performing arts organizations. As a store, Tiffany &

Co in San Francisco has the reputation as the place to buy the perfect piece (with exquisite levels of

service to help in the selection) to celebrate life’s special occasions. Mr. Barcun certainly played a

prominent role in making both of these statements possible.

As we celebrate a life well lived, I am reminded that San Francisco is a better City, Tiffany & Co is a

better company and I am a better person for the opportunity to have known this wonderful person.

VP-Tom Carroll

The 350 Post 6 Newsletter Editor Danielle S. Lopez

Happy Belated Birthday!

Benjamin, Janice, Mark, Takemi, Michelle M, Mary, Phil,

Jennifer, Maxine, & Doug. Enjoy going to the movies.

March 27—Bowling in the Presidio

WELCOME TO

Tiffany & Co.

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