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Transcript of Thai Culture and Society
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THAI CULTURE ANDSOCIETIES
Chuleewan PraneethamJanuary 2012
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Content
General Information(geography, population, language, symbol,economic)HistoryCultureDos and Donts Official Holidays 2012Coordinating Agent in ThailandQuiz
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Geography
Heart of the Southeast Asian mainland
Area: of 513,115 sq.km. (50 th )
North-South: 1,620 km
East to West: 775 km
Borders:North Myanmar and Lao PDR
East - Cambodia andand the Gulf of Thailand
West - Myanmarand the Indian Ocean
South Malaysia
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Geography (cont.)
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Six-region system
NorthNortheast WestCentralEastSouth
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The North , a mountainous region, comprises naturalforests, ridges and deep, narrow, alluvial valleys. Theleading city of this region is Chiang Mai.
Central Thailand , the basin of the Chao Phraya River,is a lush, fertile valley. It is the richest and mostextensive rice-producing area in the country and hasoften been called the "Rice Bowl of Asia." Bangkok, thecapital of Thailand, is located in this region.
The Northeast region , or the Korat Plateau, is an aridregion characterized by a rolling surface and undulating
hills. Harsh climatic conditions often result in this regionbeing subjected to floods and droughts.
The Southern region , hilly to mountainous, with thickvirgin forests and rich deposits of minerals and ores.This region is the center for the production of rubberand the cultivation of other tropical crops.
Four NaturalRegions
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The climate is tropical with long hours of sunshine and highhumidity.
There are three seasons:
Average temperature is 20
c - 37
c.
Climate
Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
HOT Rainy Cool
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Thai Flag
King Rama VI and was first used on September 28, 1917 (95 years)
Red represents for The Nation: life-blood of Thai people
White represents for The Religion: the purity of Buddhism
Blue symbolises for The King
The flag is raised daily at 8.00 am and lowered at 6.00 pm at allofficial buildings, public places, large private enterprises, andschools, usually to the accompaniment of the Thai National Anthem.
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National Anthem
The national anthem was adopted in 1939 (73 years).
A literal translation
Thailand embraces in its bosom all people of Thai blood,Every inch of Thailand belongs to the Thais.It has long maintained its sovereignty,Because the Thais have always been united.
The Thai people are peace-loving, But they are no cowards at war.Nor shall they suffer tyranny.
All Thais are ready to give up every drop of blood,For the nation's safety, freedom and progress.
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National Symbol/ Emblem
Garuda
A mythical half bird, half
human figure
Figure from both Buddhistand Hindu mythology
Used as a symbol of theroyal family and authority
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Population
Total population is 67 Million (January, 2011)
1. Bangkok: 8.25 Million2. Nakhon Ratchasima: 2.58 Million3. Ubon Ratchathani: 1.81 Million4. Khon Kaen: 1,76 Million
77. Ranong: 183,079
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Religious
Buddhists94.6%
Muslims4.6%
Christains0.8%
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Language
National and Official Language: ThaiEnglish is its unofficial second languageSome words in Thai are borrowed from Pali,Sanskrit and old Khmer.The word Thai means Freedom in Thailanguage.
Speaking Thai and Written ThaiThe Thai language is comprised of 44
consonants, 32 vowels and five tones in Thai
pronunciation.
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Language (cont.)
Thai letters do not have small and capitalforms like the Roman alphabet.No space between wordsWord order is
Subject Verb (adverb) Object(adjective)
the subject is often omitted
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GDP : $ 584.8 billion (2010)
GDP per capita : 9,187$
Exports : textiles and footwear, fishery products, rice, rubber, jewelry, automobiles, computers and electrical appliances
Imports : intermediate goods and raw materials, consumer
goods, fuels
Agriculture products : rice, rubber, corn, sugarcane,coconuts, soybeans
Economy
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Natural resources: tin, natural gas, tungsten,tantalum, timber, lead, fish, gypsum, lignite,fluorite, arable land
Industries : tourism, textiles and garments,agricultural processing, beverages, tobacco,cement, light manufacturing such as jewelry andelectric appliances, computers and parts,
integrated circuits, furniture, plastics,automobiles (Toyota, Honda, General Motor,Masda, Mitsubishi, Nissan, Isuzu, Benz, BMW)and automotive parts
Economy (cont.)
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RegionalDisparities in
ThailandPovertyincidence byprovince
Povertyconcentrated inNE and someborder provincesin North & South
Source: NSO, NESDB
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History
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History
There are conflicting opinions as to the origins of theThais. Three decades ago it could be said withpresumed certainty that the Thais originated inNorthwestern Szechuan in China about 4,500 years ago
and later migrated down to their present homeland.However, this theory has been altered by the discoveryof remarkable prehistoric artifacts in the village of BanChiang in the Nong Han District of Udon Thani Province.
These include evidence of bronze metallurgy going back3,500 years , as well as other indications of a far moresophisticated culture than any previously suspected byarchaeologists. It now appears that the a Thais mighthave originated here in Thailand and later scattered tovarious parts of Asia, including some parts of China.
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History (cont.)
Sukothai Period from 1238 to 1438 (200years)Ayutthaya Period from 1351 to 1767 (416years)Thonburi Period from 1767 to 1782 (15 years)
Rattanakosin Period from 1782 until thepresent (230 years)
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Culture
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Culture
The Wai is the common form of greeting andadheres to strict rules of protocol.The wai is both a sign of respect as well as agreeting.The person who is junior in age or status is thefirst one to offer the wai.
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Thai Clothes: Eight Styles of ThaiNational Costumes
Thai ChakriInformal ceremonies
Thai BoromphimanEvening ceremonies
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Thai Clothes:
Thai ChakraphadNational ceremonies
Thai AmarintraEvening ceremonies
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Thai Clothes:
Thai ChitraladaTemple, day time ceremonies Thai Reun Ton
Katin, waterfall
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Thai Silk
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Thai Dance Northeastern Folk Dance
BlessingDance
Northern Dance
Central Dance Southern
Dance
Ancient Dance
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Songkran
the traditional Thai NewYear is celebrated everyyear between 13-15 April. The most obvious
celebration of Songkranis the throwing of water .Songkran days are also
considered the family
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Loi Krathong
romantic event on thefull moon night inNovember in which
homage is paid to theMother of Waters. Allover the country, people
gather at the rivers,ponds and lakes underthe moonlight to floatkrathongs, small lotus-shaped offerings
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Food: Rice
Rice Sticky Rice
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Hot and Spicy Shrimp
Soup
F d K Khi W K i
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Food: Kaeng Khiao Wan KaiGreen Chicken Curry
F d P d Th i
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Food: Pad ThaiThai Style Fried Noodle
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Minced Pork with Sweet
Basil
F d K Ph P d Y
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Food: Kaeng Phet Ped YangRoasted Duck Curry
F d T Kh K i
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Food: Tom Kha KaiChicken in Coconut Soup
F d Y N
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Food: Yam NuaSpicy Beef Salad
oo : oo a e
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oo : oo a- eRoasted Pork coated with
Turmeric
oo : a a e amuang
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oo : a a e amuangHimmaphan
Chicken with Cashew Nuts
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Meet with Coconut
Cream
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Food: Som Tum
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Sport
Thai Boxing or " Muey Thai "Muey Thai has musical accompaniment whichconsists of a drum or " Krong " small brasscymbals called " Ching Chup " and a Thai clarinetcommonly called " Pee ." At the being of eachfight the contenders dance to the rhythm of themusic around the ring to pay homage to theirrespective Archarn or Kru Muey [teacher],usually for five to ten minutes.
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Transportation: Sam Lor
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Dos and Donts
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Dos and Donts
The Monarchy Not tolerate any lack respect towards any
members of the royal family. (tolerate=
) Criticism of the king and royal family is not just
frowned upon in Thailand; it is against the law
a punishable offence that is taken veryseriously.E.g. 2002 two journalists from the Far EasternEconomic Review
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Dos and Donts (cont.)
Religion Always dress politely when entering a temple or
religious shrine.
E.g. Wat Prakeaw forbids you from entering ifyou are dressed inappropriately.
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Dos and Donts (cont.)
Buddha Images Buddha images are sacred, whatever size or
condition. (sacred = )
Never climb on a Buddha imageBe very careful about taking photos some
images are so sacred photographs are
forbidden.Do not point your feet at the Buddha which is an
act of sacrilege (sacrilege = )
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Dos and Donts (cont.)
Buddhist Monks Not allowed to touch or be touched by a woman
or accept anything a woman might offer
Not shake a mans hand that type of contact isforbidden.
Monks travel on public transport and require the
same respect there as they would receive atthe temple. Usually, special seats are allocatedfor monks only dont sit in them!
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Dos and Donts (cont.)
Shoes Do not wear shoes inside a temple where
Buddha images are kept.
Take your shoes off before entering someoneshome.
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Dos and Donts (cont.)
Greetings Thais do not shake hands; they wai
The junior person in age or status is the first oneto offer the wai to older persons in age.
The senior person returns the wai, generally with
their hands raised to somewhere around theirchest.
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Dos and Donts (cont.)
The Head Thais regard the head as the highest part of the
body
Touching someones head is entirelyunacceptable.
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Dos and Donts (cont.)
The Feet Whereas the head is the highest point of the
body, the feet are the lowest.
Do not point at things with your feetDo not point the palms of your feet at anyone
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Dos and Donts (cont.)
Drugs Thailand takes drugs very seriously and is trying
to eradicate unlawful drugs entirely.
Dont either partake or trade in illegalsubstances.
Clubs and places of entertainment are
sometimes raided and people made to putforward urine samples. If you test positive,penalties will be harsh.
Trading in drugs will lead to the death penalty orlikely decades in prison.
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Dos and Donts (cont.)
Drugs Thailand takes drugs very seriously and is trying
to eradicate unlawful drugs entirely.
Dont either partake or trade in illegalsubstances.
Clubs and places of entertainment are
sometimes raided and people made to putforward urine samples. If you test positive,penalties will be harsh.
Trading in drugs will lead to the death penalty orlikely decades in prison.
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Dos and Donts (cont.)
Kissing Kissing, cuddling and similar behaviour in public
are unacceptable especially amongst older
Thais.
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Dos and Donts (cont.)
Smoking, discarding cigarette stubs, ordropping rubbish
Smoking, discarding cigarette stubs, or dropping
rubbish in public areas in the street is illegal you can be fined 2,000 Baht.
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Dos and Donts (cont.)
Shout in publicIt's unusual in Thailand and that makes you look
ridiculous
Calling by first nameThais generally use first rather than surnames,
with the honorific title Khun before the name.Khun is an all- purpose form of address that isappropriate for both men and women
Business Etiquette and
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Business Etiquette andProtocol
Relationships & Communication . Relationships develop slowly, it may take several
meetings.
. Thai communication is formal and non-verbalcommunication is often more important thanverbal communication.
. Rank is always respected. The eldest person inthe group is revered.
. Watch your body language and facialexpressions, as these will be believed over your
words.
Business Etiquette and Protocol
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Business Etiquette and Protocol(cont.)
Business Meeting Etiquette . Appointments are necessary and should be
made one month in advance.
. Send a list of who will be attending the meetingand their credentials to show the relativestatus of the people attending meeting forproperly plan.
. Arrive at meetings on time as it signifiesrespect for the person you are meeting.
.
Business Etiquette and Protocol
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Business Etiquette and Protocol(cont.)
Business Meeting Etiquette . Always send an agenda, material and data to
substantiate the position prior to the meeting.
Allow sufficient time for the material to bereviewed and digested.
. Written material should be available in bothEnglish and Thai.
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Official Holidays 2012
Official Holidays 2012
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Official Holidays 2012 1. Tuesday 3 January Substitution for New Years Day
(Sunday 1 January ) 2. Wednesday 7 March Makha Bucha Day 3. Friday 6 April Chakri Memorial Day 4. Friday 13 April Songkran Festival 5. Monday 16 April Substitution for Songkran Festival
(Saturday 14 April) 6. Tuesday 17 April Substitution for Songkran Festival
(Sunday 15 April) 7. Monday 7 May Substitution for Coronation Day(Saturday 5 May)
8. Monday 4 June Wisakha Bucha Day 9. Thursday 2 August Asarnha Bucha Day 10. Monday 13 August Substitution for H.M. the Queens Birthday
(Sunday 12 August) 11 Tuesday 23 October Chulalongkorn Memorial Day(Sunday 23 October )
12. Wednesday 5 December H.M. the Kings Birthday 13. Monday 10 December Constitution Day 14. Monday 31 December New Years Eve
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Coordinating Agent inThailand
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Thank you for you attention